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PODCAST

The Drum Podcast

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

51:37

David Sable, ad club of NY 'industry legend' honoree:...

The Drum Podcast ·

2025/05/29

David Sable spent decades in global roles at the likes of Y&R and Wunderman. Now vice chair at Stagwell, he's been honored as this year's Industry Legend by the Advertising Club of New York. He tells us why he thinks advertising's golden age is happening right in front of us. Hosted on Acast. See acast.com/privacy for more information.

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42:55

Is UK media still too London-centric?

The Drum Podcast ·

2025/05/15

A recent report out of GroupM went deep into the shifting tides of UK identities. It found vast differences between regions, including a "significant divide" between the London and the UK. With media thinking still dominated by London and a couple of other cities, does it need an update? We chat with Julia Ayling and Morven Hassall. Hosted on Acast. See acast.com/privacy for more information.

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43:29

Are marketers sleeping on the petfluencer opportunity?

The Drum Podcast ·

2025/05/08

Recent research out of the University of Strathclyde found that petfluencers outperform their human counterparts - even in non-pet related categories, and for a far lower price. We speak to the lead author of that research, Laura Lavertu, and Momentum Worldwide's Cesar Vallejo about the economics, ethics, and future of furry marketing assets. Hosted on Acast. See acast.com/privacy for more information.

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41:41

Are we getting closer to standardized sustainability...

The Drum Podcast ·

2025/05/01

Reforming voices in the ad industry have made a lot of progress in recent years - better understanding of advertising's impact on the environment, better tools to measure that impact, and plenty of new recruits to the cause - but the more radical among them would still say that it's not enough. Here, with the help of Ad Net Zero and Impact Plus, we focus on a few of the bits of progress that they're still clamoring for, including standardized reporting and more data from the programmatic world

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33:31

The new loyalty: What Gen Z really wants from brands

The Drum Podcast ·

2025/04/24

Analysts claim Gen Z is redefining loyalty. We delve into this, questioning if they're truly less loyal or simply loyal in a new way. Join our experts in brand loyalty, youth marketing, and social media as we unpack this crucial question for marketers seeking to connect with the next generation of consumers. Hosted on Acast. See acast.com/privacy for more information.

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37:06

What keeps CMOs up at night?

The Drum Podcast ·

2025/04/17

Following major research by Team Lewis last year into the things that really bother CMOs (and what they can do about them), two senior brand-side marketers and Team Lewis' own Yvonne van Bokhoven tell us just how frightened senior marketers should be about the outlook ahead. Hosted on Acast. See acast.com/privacy for more information.

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42:08

Bonus ep: The culture wars come for media buying

The Drum Podcast ·

2025/04/15

Live from a late night saloon bar at the recent WFA Global Marketer Week, The Drum's editor Cameron Clarke chatted with Ebiquity's Ruben Schreurs and veteran mediaman Nick Manning. The topic: how Elon Musk's lawsuit indicting the WFA and a new White House approach to trade are changing the media landscape. Hosted on Acast. See acast.com/privacy for more information.

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46:10

The attention revolution w/ Karen Nelson-Field & Mike...

The Drum Podcast ·

2025/04/10

There's no-one who's been more instrumental in making the ad industries take attention seriously than Dr Karen Nelson-Field, founder of Amplified Intelligence and author of The Attention Economy, and Mike Follett, chief executive of Lumen Research. We brought the pair together to talk attention's journey into the center of marketing effectiveness thinking and why so many are finally waking up to the power of attention. Hosted on Acast. See acast.com/privacy for more information.

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31:47

How science-informed design is redefining sensory...

The Drum Podcast ·

2025/04/03

We sit down with neuroaesthetics specialist and cognitive scientist Katherine Templar Lewis and Wonder's executive creative director David Crease to unpick how scientific thinking about all five senses is pushing forward experience design. For more on sensory branding's cutting edges, check out this story on The Drum. Hosted on Acast. See acast.com/privacy for more information.

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35:48

Are adland's borders shifting again?

The Drum Podcast ·

2025/03/27

The ad business has long faced accusations of geocentrism, with heavy focuses in London, New York and Tokyo. That has long been shifting, with those evolving dynamics amplified by the universal-amplifier of the Covid-19 pandemic. But are borders shifting again? We hear from a top marketer in Dubai, and another who sold one of the UK's most successful independent groups from Bournemouth. Hosted on Acast. See acast.com/privacy for more information.

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45:49

Is gamification having a new marketing moment?

The Drum Podcast ·

2025/03/20

Everyone wants to be Duolingo: over a hundred million active users worldwide, all hooked on its nudges and streaks and terrified of that big green bird. But where else is 'play-thinking' starting to transform the rest of the marketing industry? Jaywing's Danni Smith and UsTwo's Maz Karimian tell us. Hosted on Acast. See acast.com/privacy for more information.

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36:26

How do the world's best creatives get to the top of...

The Drum Podcast ·

2025/03/13

Last month, The Drum released our World Creative Rankings, a definitive list of world's most-awarded agencies, creatives and campaigns from 2024. But how does a creative climb the ranks of the many thousands of ad people around the world? We asked two people whose rankings increased the most from last year to this: LePub Milan's Cristiana Candido and FCB Chicago's Bruno Mazzotti. Hosted on Acast. See acast.com/privacy for more information.

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30:06

Does food & drink marketing have an overconsumption...

The Drum Podcast ·

2025/03/06

With ADM Group's chief sustainability officer Tom Hunter and Green House's Tessa Corcoran, we look at how marketers are rethinking their role in a FMCG world that's copping a lot of flack for wastage and unsustainable practices. Hosted on Acast. See acast.com/privacy for more information.

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43:30

As 'agentic AI' dawns, who owns the future?

The Drum Podcast ·

2025/02/27

Phase one of the mass global roll-out of generative AI is coming to an end, and phase two is coming. With the help of Jellyfish's Jack Smyth and Lindsay Hong of SmartAssets, we inventory the best AI tools right now, the smartest marketing approaches, and where we're going next: an 'agentic AI' future that just might have some world-shaking repercussions for marketing. Hosted on Acast. See acast.com/privacy for more information.

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42:53

Netflix's Buy Now documentary: Can marketing clean...

The Drum Podcast ·

2025/02/24

Buy Now: The Shopping Conspiracy is arguably the most widely-distributed piece of criticism of the marketing industry in recent times. We sit down with the doc's producer Flora Bagenal and one of its star interviewees, former Adidas brand chief Eric Liedtke. Hosted on Acast. See acast.com/privacy for more information.

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32:27

Super Bowl LIX: The most unhinged ever?

The Drum Podcast ·

2025/02/17

The Super Bowl is over, but the conversation's just beginning. Off-pitch, what will we remember this year's event for most? Kendrick Lamar's barnstorming half-time show? The advent of the AI Super Bowl ad? Or seeing, for some reason, Seal as an actual Seal? We're joined by Metaforce's Allen Adamson and Gartner's Nicole Greene to discuss the biggest advertising takeaways from the Big Game. Hosted on Acast. See acast.com/privacy for more information.

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41:10

Marketing Mix Modelling 101

The Drum Podcast ·

2025/01/23

Unpack the power of marketing mix modelling (MMM) with Anja Bertoncelj Tugrul (group account director, Stellar Search), Thomas Barker (CEO, Green House Agency), and Aaron Dicks (technology director, Impression). From Coca-Cola’s $3 return on every $1 spent to other real-world wins, they share sharp insights on how data, tech, and smart partnerships are transforming the future of performance marketing. Hosted on Acast. See acast.com/privacy for more information.

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37:27

Financial marketing 101

The Drum Podcast ·

2024/12/19

Unpack the seismic shifts reshaping the financial sector with Louise de Ste. Croix (Head of Growth & Founding Partner, Brand Opus) and Jack McLaren (Director & Founder, PATTRNS) as they explore how neo-banks like Monzo and Revolut are shaking up the industry with bold branding and customer-first features. Dive into the challenges of marketing in a heavily regulated space: How do you build trust when no one trusts banks? Can killer branding beat the red tape? And what happens when big tech

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44:09

B2B not boring: How creativity is transforming...

The Drum Podcast ·

2024/12/05

In this episode, we explore how B2B marketing is shaking off its dull reputation and embracing creativity and humanity. Hear from industry experts Anca Rhone (The MX Group), Matt Box (George P. Johnson), and Jenny Sagström (Sköna) about standout campaigns from brands like MailChimp and Volvo Trucks, the emotional complexity of B2B decision-making, and why curiosity and strategy are key to cutting through the noise. Find out how bold ideas are helping B2B brands stand out, and why B2B marketing is

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41:53

How relevant is Black Friday in 2024?

The Drum Podcast ·

2024/12/02

In this episode, we dig into Black Friday’s evolution in 2024, in 2 parts. Looking at platforms, John Clarke (head of social, Nest Commerce) and Jake Hewlett (managing director, Tambo) share how Black Friday remains a revenue powerhouse despite growing challenges, while Duncan Birch (business director, DEPT) and Saoirse Cleary (creative strategy director, MG Empower) explore the rise of loyalty programs, personalized deals, and extended sales periods.Whether you’re diving into discounts or staying

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130 results

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