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PODCAST

10-Minute Tech Talks: How Tech Entrepreneurs Fail & How You Can Avoid It

Jonathan Kersting

Are you an entrepreneur building a technology company and looking to grow fast? This show teaches and inspires entrepreneurs to build better companies by learning from the failures of other tech companies and entrepreneurs. If you"re striving for rapid growth while avoiding the mistakes that have led others to failure, this podcast is designed to help you stay on track. Avoid the devastating mistakes that tech entrepreneurs have made, which led their businesses to collapse. Hear from tech,

technology entrepreneurship

All Episodes

09:33

The Power of GEO: How Tech Entrepreneurs Can Boost...

10-Minute Tech Talks: How Tech Entrepreneurs Fail &... ·

2025/03/05

Are you tired of your content getting lost in the AI-driven digital landscape? I: In today's rapidly evolving digital world, understanding how to optimize your content for AI platforms is crucial for staying visible and relevant to your target audience. In this episode, we welcome Patrick Schober, Founder of Poetica Marketing, to detail Generative Engine Optimization (GEO). Think of it as the wild sibling of Search Engine Optimization that can bring high-value traffic to your website. Hit play to:

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07:58

Authenticity in Entrepreneurship: Finding Your True...

10-Minute Tech Talks: How Tech Entrepreneurs Fail &... ·

2025/02/17

In this episode of 10 Minute Tech Talks, host Jonathan Kersting of the Pittsburgh Technology Council delves into how tech companies can avoid failure, focusing on the importance of self-awareness in entrepreneurship. Special guest Jennifer Honig, founder of Techstra Solutions, shares her journey of discovering her authentic self and leveraging that self-awareness for business success. With her 13 years of experience in building one of Pittsburgh's top technology consultancies, Jennifer provides

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04:07

Chatbot Optimization: The New SEO Revolution Every...

10-Minute Tech Talks: How Tech Entrepreneurs Fail &... ·

2025/02/12

Is chatbot optimization ready to become the new search engine optimization? In this episode of '10 Minute Tech Talks,' Jonathan Kersting from the Pittsburgh Technology Council discusses how tech entrepreneurs can avoid failure by diving into chatbot optimization. He highlights Dave Nelsen, a seasoned Pittsburgh entrepreneur and tech innovator, who draws parallels between early SEO and today's AI-driven chatbot landscape. Nelsen's latest article in TEQ magazine reveals how businesses can gain a

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03:50

Yes, They're Trying to Hack You: Top Cyber Tips for...

10-Minute Tech Talks: How Tech Entrepreneurs Fail &... ·

2025/01/29

In this episode of 10 Minute Tech Talks, Jonathan Kersting from the Pittsburgh Technology Council discusses the critical ways tech entrepreneurs can avoid cyber failures. He highlights the increasing sophistication and frequency of cyber-attacks, referencing Comcast Business Security's latest threat report which observes a dramatic rise in phishing, ransomware, and public application exploitation. Key insights include the dominance of phishing as an initial attack method, the prevalence of

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08:19

Embrace Your Inner Girl Boss: Finding Success in the...

10-Minute Tech Talks: How Tech Entrepreneurs Fail &... ·

2025/01/27

Are you ready to unlock the power of being a 'Girl Boss' in the tech industry? Discover how embracing your identity can be your greatest asset, not a barrier, in a male-dominated field. Learn to leverage your unique strengths, build a supportive team, and create a legacy of mentoring future leaders. Explore these game-changing insights with Techstra Solutions Founder and CEO Jennifer Honig on this episode of 10 Minute Tech Talk today! Produced by the Pittsburgh Technology Council, this is a

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04:25

Tech Entrepreneurs' Guide to Thriving in the Trump...

10-Minute Tech Talks: How Tech Entrepreneurs Fail &... ·

2025/01/22

Are you a tech entrepreneur struggling to scale your venture and avoid the pitfalls of failure? In this episode, you'll discover key strategies to navigate the evolving tech landscape under the "Trump 2.0" era, including managing AI regulation, adapting to global trade impacts, and leveraging market openings for your brand. Host Jonathan Kersting details' Carlos Tribino's "Marketing in the Trump 2.0 Era" article in TEQ magazine so you can learn how to: Accelerate AI development while maintaining

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05:04

Top Tech Trends at CES 2025 Every Entrepreneur Needs...

10-Minute Tech Talks: How Tech Entrepreneurs Fail &... ·

2025/01/16

Are you a tech entrepreneur looking to stay competitive in the rapidly evolving market? In this episode, you'll discover the key tech trends and innovations from CES 2025 that can help you future-proof your business and gain a competitive edge. Host Jonathan Kersting of the Pittsburgh Technology Council was on the ground at the world's largest tech and innovation show bringing you back some key insights: Understand how to leverage AI technology to develop innovative and efficient solutions.

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08:56

Tech Entrepreneurs Listen Up! Discover the AI Insight...

10-Minute Tech Talks: How Tech Entrepreneurs Fail &... ·

2025/01/13

Are you struggling to navigate the rapidly evolving AI landscape and ensure your business is leveraging this technology responsibly? As an entrepreneur or business leader, it's critical to understand the importance of trust and verification when implementing AI solutions. Failing to do so can lead to disastrous consequences for your organization. We welcome Larry Gioia with PWC's Emerging Tech R&D | Technology & Innovation to tell you how: Why verifying the source and intent of AI tools and

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03:32

Mastering Synthetic Reality: Key Trends Every Tech...

10-Minute Tech Talks: How Tech Entrepreneurs Fail &... ·

2025/01/08

Are you an entrepreneur looking for the newest tech trends to scale your business? Discover the transformative power of synthetic reality and how it can unlock new avenues for learning, training, and customer engagement. As a tech entrepreneur, you're constantly seeking innovative ways to grow your business and stay ahead of the curve. This episode explores the convergence of AI, avatars, and media, ushering in a new era of authentic, scalable digital experiences that could revolutionize your

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09:32

Entrepreneurial Edge: Top Tips to Build a Productive...

10-Minute Tech Talks: How Tech Entrepreneurs Fail &... ·

2025/01/06

Are you struggling to build a high-performing team for your business? As an entrepreneur or business leader, you know that assembling the right team is crucial for success. This episode dives deep into the proven framework for developing cohesive, productive teams. We welcome Jennifer Honig, founder of Techstra Solutions, to discuss: The three essential stages of team development and how to navigate them effectively Strategies for addressing underperforming team members and making tough

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04:21

Strategic AI: Essential Tech Insights for...

10-Minute Tech Talks: How Tech Entrepreneurs Fail &... ·

2024/12/18

Are you a tech entrepreneur struggling to avoid the pitfalls that cause tech companies to fail? As a tech entrepreneur, you're constantly navigating the challenges of building a successful business. This episode, host Jonathan Kersting of the Pittsburgh Technology Council explores crucial insights from PwC's 2025 AI Business Predictions that can help you strategically leverage AI to drive innovation, boost productivity, and ensure responsible growth. Listen and discover: Why full integration of AI

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10:51

Are These 5 Entrepreneurial Mistakes Holding Your...

10-Minute Tech Talks: How Tech Entrepreneurs Fail &... ·

2024/12/16

Are you an entrepreneur struggling to avoid the common pitfalls that trip up so many startups? As a founder, you know the path to building a successful business is full of challenges. Avoiding critical missteps can mean the difference between thriving and failing. In this episode, you'll discover: How to validate your market and ensure you're solving a real problem Strategies to accurately forecast your financial needs and avoid running out of runway Techniques to stay focused on your core

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Two Obscure Tech Trends in 2025 You Need to Know to...

10-Minute Tech Talks: How Tech Entrepreneurs Fail &... ·

2024/12/11

What’s the next big trend in tech that could give your business a competitive edge? As 2025 approaches, staying ahead in the fast-evolving tech landscape is crucial. In this episode, Jonathan Kersting dives into two emerging trends—poly-functional robots and ambient invisible intelligence—and how they could transform industries like healthcare, manufacturing, and retail. Learn how flexible, task-switching robots are revolutionizing operations across industries. Discover the potential of embedded

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09:07

How Summoning Professional Courage Got Apple CEO Tim...

10-Minute Tech Talks: How Tech Entrepreneurs Fail &... ·

2024/12/09

Have you ever considered reaching out to someone influential in your field but felt too intimidated to make the move? For many entrepreneurs and business owners, the fear of reaching high can often deter potential opportunities that might drastically change their business landscape. This episode dives into the thrilling story of an Digital Fix Founder Cary Hill who took a leap of faith by contacting Apple CEO Tim Cook and the incredible outcome that followed. Discover the power of professional

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05:05

3 Real Tips to Leverage Synthetic AI Technology for...

10-Minute Tech Talks: How Tech Entrepreneurs Fail &... ·

2024/11/13

Are you ready for synthetic reality to take your business to a new level? In our never-ending search to find tech to help your company grow fast, at the Pittsburgh Technology Council, we partner with PWC as our go-to source for all things AI. Its latest article Synthetic Reality for Business and Media explores the burgeoning growth of synthetic reality, driven primarily by advancements in AI technologies. Host Jonathan Kersting explores three takeaways every entrepreneur should consider. Listen for

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10:58

Top Funding Mistakes Every Tech Entrepreneur Must Avoid

10-Minute Tech Talks: How Tech Entrepreneurs Fail &... ·

2024/11/11

Why do so many promising tech startups stumble when it comes to raising capital? For new tech founders, securing funding is often the difference between success and failure. In this episode, Audrey Russo of the Pittsburgh Technology Council shares insights from her years in tech, revealing the key mistakes entrepreneurs make when seeking investment—and how to avoid them. Learn why bootstrapping can help you better understand your customer and strengthen your business. Discover why understanding

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03:27

The Human Touch in AI: Avoiding Costly SEO Mistakes +...

10-Minute Tech Talks: How Tech Entrepreneurs Fail &... ·

2024/11/06

In this "Wednesday Wake Up" episode of 10-Minute Tech Talks, host Jonathan Kersting highlights key advice from Pittsburgh TEQ magazine on generating AI content responsibly. He shares insights from William Wright of Direct Online Marketing, emphasizing the importance of human oversight in AI-generated content to prevent penalties from search engines like Google. Jonathan also previews next week's episode with Pittsburgh Tech Council CEO Audrey Russo, who will discuss common mistakes in startup

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09:13

Tech's Tough Recipe: Why Karakuri's Robots Couldn't...

10-Minute Tech Talks: How Tech Entrepreneurs Fail &... ·

2024/11/04

What happens when a startup with groundbreaking technology can’t connect with the right buyers? In a world where automation has become essential, the collapse of Karakuri, an automated meal assembly company, offers valuable lessons for entrepreneurs looking to make waves in challenging markets. Despite a promising $6 million investment, Karakuri couldn’t scale its innovative fry and meal assembly robots for the food industry. In this episode, host Jonathan Kersting welcomes Joel Reed, CEO of

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04:05

Top Tips For Tech Entrepreneurs to Successfully...

10-Minute Tech Talks: How Tech Entrepreneurs Fail &... ·

2024/10/30

Every entrepreneur needs to embrace artificial intelligence. There is no way around. Whether using it to streamline your operations or integrating it into your products, it cannot be ignored. At the Pittsburgh Technology Council's TEQ Newsmagazine we just published an "Anit-Whiplash Guide to Embracing AI. For your Wednesday Wakeup, listen to get some key takeaways including: AI is not a passing trend but a foundational shift in technology. Tech entrepreneurs need to recognize this and ensure they

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08:15

Don't Crash and Burn: 3 Things Tech Entrepreneurs Can...

10-Minute Tech Talks: How Tech Entrepreneurs Fail &... ·

2024/10/28

Ever wonder how one of the most anticipated games, like Anthem, could crash despite being backed by big names like Bioware and EA? In this episode, James Deighan of Mega Cat Studio joins host Jonathan Kersting to break down what went wrong with Anthem—from bugs and rushed releases to the critical lack of user feedback—and how these mistakes can happen to any project, big or small. If you’ve ever felt pressured to rush a product to market, this episode is for you. Learn why over-promising and

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