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PODCAST

Create The Next From ProCFO Partners

ProCFO Partners

Create The Next is delivered to you from ProCFO Partners, where every week we explore strategies and ideas for financial management and growth to help today’s businesses put their financial picture in context.Senior leaders, business owners, C-Suite executives and others involved in organizational strategy benefit each week from the valuable financial insights and ideas presented in Create The Next.ProCFO Partners are expert financial officers, networked across industries, verticals, specializations

business entrepreneurship

All Episodes

30:11

From Survivalist to Strategist: The Business Owner's...

Create The Next From ProCFO Partners ·

2024/11/05

Financial management can feel like an overwhelming challenge for many small business owners, with constant pressure to make payroll, manage cash flow, and keep the business afloat. Jason Kitchell, President of Universal Medical Resources, knows this struggle well. In this episode, we're excited to share the Client Story of Univeral Medical Resources as Jason and ProCFO Joe Shake discuss their relationship and the transformation of both the company and its leadership. Jason shares his experien...

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21:50

The Thought Collective: How Collaboration Helps You...

Create The Next From ProCFO Partners ·

2024/10/23

Traditionally, CFOs often operate in silos, offering one-dimensional financial oversight that limits innovation and adaptability. This narrow approach can cause businesses like yours to miss out on critical insights, preventing them from seeing the full picture of their financial health and strategic potential. Without collaboration, key opportunities are overlooked, and decision-making becomes reactive instead of proactive. ProCFO Partners does something unique to solve this, offering a coll...

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19:49

The Right Questions. The Right Answers. The Right...

Create The Next From ProCFO Partners ·

2024/10/10

Tom Stevenson, CEO of Geneva Holdings, often says, “How can you answer the question if you don’t know what to ask?” Knowing the right questions guides strategic growth and ensures you address the root of challenges, not just symptoms. Without asking the right questions you can misdiagnose problems, target the wrong market, or overlook key opportunities. For Geneva Holdings, this meant moving beyond surface-level fixes to find solutions that drove real change. The value of a partner who unders...

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25:50

The Hidden Drift: Does Your Business Model Match Your...

Create The Next From ProCFO Partners ·

2024/09/30

Is your business model still aligned with your operations, or are you running on outdated assumptions? How do you even know? Many companies unknowingly drift away from their original vision, creating inefficiencies, frustrated teams, and missed opportunities. In this episode, Haleh Fardi, Chief Visionary Officer at ProCFO Partners, explores the hidden challenges of misalignment and shares why regularly reviewing your business model is not optional - it's crucial. Haleh introduces us to tools ...

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29:37

From Instinct to Insight: RU Living’s Climb to...

Create The Next From ProCFO Partners ·

2024/09/23

Running a business on gut instinct only gets you so far. Join us for a Client Story in this episode and follow how ProCFO Partners helped RU Living, a student housing provider, move from intuition to data-driven decisions. Founder and President Mike Sisler shares how ProCFO Josefina Garcia transformed their operations, including handling complex software migrations and turning vague financials into clear, actionable insights. In the boardroom, data replaced stories, driving more strategic con...

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17:51

The Blueprint for Success: Best Practices for...

Create The Next From ProCFO Partners ·

2024/09/03

Mismanaging construction accounting can lead to costly overruns and unexpected financial issues. In this episode, we discuss how construction companies can avoid these pitfalls by understanding the nuances of construction accounting compared to traditional methods. With insights from ProCFO Pat Balestrieri, we explore the importance of revenue recognition, cost management, and detailed job costing to maintain control over projects. We also discuss how frequent project evaluations and breaking...

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22:48

The Difference Between an Expert CFO and a Controller

Create The Next From ProCFO Partners ·

2024/08/27

Choosing the right financial leadership is essential to your company’s growth and success, and making the right choice starts with understanding the distinct capabilities of each role. In this episode, we explore the differences between a CFO and a Controller, highlighting how their unique contributions shape your business. We examine why a CFO’s strategic vision drives future success while a Controller’s transactional expertise ensures efficient daily operations. With insights from Chief Vis...

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16:45

Essential Financial Levers for Profitability

Create The Next From ProCFO Partners ·

2024/07/29

Neglecting the right financial metrics can stall your business growth. In this episode, we talk about what some of the "right" metrics are and discuss strategies for managing and optimizing profits and cash flow for SMEs. Kenton Gray helps us explore financial levers beyond mere sales increases. We break down how managing sales volume, COGS, and operational metrics can boost profitability, and discuss practical actions like supplier negotiations, inventory management, and KPI setting to maint...

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16:33

Workplace Culture and Finance: The Missing Link to...

Create The Next From ProCFO Partners ·

2024/07/22

A workplace that ignores the role of finance in its culture is missing a crucial element for success - and most organizations don't put "finance" and "culture" in the same thought. Rodger Lazoff helps us explore how integrating these elements drives opportunity. We break down the Four Cs: Cooperation, Collaboration, Contribution, and Community, and discuss how CFOs can embed desired behaviors to build trust and transparency. We talk about how effective communication and continuous feedback ca...

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24:03

How the Modern CFO Role Drives Business Success

Create The Next From ProCFO Partners ·

2024/07/16

Join us as we discuss how the modern CFO role is evolving, with insights from Vaughn Henson. This episode explores the critical role of training and education in helping create better financial literacy and operational efficiency, highlighting tools like AI and BI dashboards that improve data management and decision-making. We also talk about the benefits of fractional CFOs and how they match the expertise of full-time CFOs while offering more financial efficiency. Plus, we talk about practic...

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17:18

The Strategic Role of the CFO in SMEs

Create The Next From ProCFO Partners ·

2024/06/24

Exploring the CFO's unique and sometimes misunderstood role in shaping organizational strategy, this episode examines their guidance in navigating long-term strategic development, including complex mergers, acquisitions, and more. We analyze why SME leadership often falls short in targeting future achievements due to an intense concentration on present tasks, and we explore integrating a fractional CFO into the team, discussing unexpected benefits and potential obstacles. Focusing on strategi...

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19:35

Mastering Mergers and Acquisitions: Steps for...

Create The Next From ProCFO Partners ·

2024/06/14

Exploring the critical elements of mergers and acquisitions, this episode discusses the strategies crucial for sealing deals that enhance company valuation. We scrutinize the essential nature of robust financial structures, especially how auditable financials and risk management contribute to making businesses more attractive. Our discussion zeros in on the art of aligning strategic visions with practical execution for seamless business integrations, and we examine how effective communication...

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23:09

Navigating Toxic Investor Dynamics

Create The Next From ProCFO Partners ·

2024/05/28

In this episode, we examine the complexities of dealing with toxic investors and how they stand apart from enthusiastic supporters. We offer insights into strategies for leaders to handle the intricacies of these crucial business relationships, extending also to customers, vendors, and employees. Focusing on the role of leadership, we look into methods for protecting teams from the impact of disruptive behaviors by employing effective communication and setting firm boundaries. Leaders will le...

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17:46

The Role of the CFO on Your Leadership Team

Create The Next From ProCFO Partners ·

2024/05/21

Today's episode explores the CFO's crucial and sometimes misunderstood role within your leadership team. Tom Morral shares insights on how a CFO can significantly influence the strategic direction of an organization and how the CFO must understand the diverse needs of all departments and allocate resources effectively to support the overall goals. The CFO is not a spreadsheet manager, a simple numbers person, or the person with the checkbook - they bring vision, experience, expertise, and per...

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23:11

Optimizing Price Strategies: Growth Beyond the Bottom...

Create The Next From ProCFO Partners ·

2024/05/06

Pricing strategies can make or break a business, impacting everything from profitability to market positioning. In today's discussion, we explore the nuances of optimizing pricing strategies, including why it's essential to think first about your product's value (not just costs or margins) and align it with customer segments. Philippe Touzot helps us understand pricing effectively while considering competitor positioning and customer psychology. We also highlight how different pricing tiers a...

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23:43

Beyond the Balance Sheet: How Finance Fuels Business...

Create The Next From ProCFO Partners ·

2024/04/30

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27:07

Steering the Ship & Knowing The Seas: Managing...

Create The Next From ProCFO Partners ·

2024/04/15

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18:40

Marketing, Meaning, Money & Momentum: Client Story...

Create The Next From ProCFO Partners ·

2024/04/09

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20:58

Beyond the Bank: Alternative Funding & Strategic...

Create The Next From ProCFO Partners ·

2024/03/26

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18:22

Long-Range Business Planning: The Path to Your Next

Create The Next From ProCFO Partners ·

2024/03/19

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168 results

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