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PODCAST

Marketing Dribble Podcast

Rob Boyle & Jonny Kenyon

Jonny Kenyon and Rob Boyle are professional marketers and have come together to talk all things marketing from their combined years of experience.

business marketing

All Episodes

39:26

Episode 64: Aligning Marketing and Sales for SaaS...

Marketing Dribble Podcast ·

2024/11/08

In this episode, we’re chatting with Andy Culligan, a Fractional CMO and SaaS marketing pro who knows exactly how to get sales and marketing teams working together (even when it feels like herding cats and dogs!). With nearly a decade in SaaS, Andy’s all about Account-Based Marketing (ABM) and creating personal touchpoints that drive real growth. We dive into why so many companies struggle to align these teams, how to spot (and fix) misalignment, and Andy’s own approach to fitting seamlessly into

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27:23

Episode 63: Why the Marketing Industry needs to...

Marketing Dribble Podcast ·

2024/09/26

In this episode, we sit down with Fiona Wylie, a marketing expert recognised by Marketing Week, who has worked with major brands like Pfizer, British Airways, Nestle, and Dairy Crest. Now leading her own marketing agency specialising in SOS Marketing, Fiona shares her journey of building a company rooted in true flexibility, inclusivity, and well-being. We dive deep into the challenges women face in the marketing world, especially the double whammy of gender and age bias that many encounter. Fiona

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34:25

Episode 62: Women, Tech, and Local Business: How Mary...

Marketing Dribble Podcast ·

2024/09/18

In this episode of the Marketing Dribble Podcast, we’re joined by Mary Speakman, Director of Code Galaxy, a bespoke software development and apps company. Mary brings a wealth of experience as a business leader, speaker, and judge for the prestigious BiBAs awards. She was also part of the Goldman Sachs 10,000 Small Businesses Alumni. Throughout this conversation, Mary shares insights from her entrepreneurial journey, how the Goldman Sachs program shaped the growth of Code Galaxy, and her passion for

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43:15

Episode 61: How to Hire and Manage an Effective Team

Marketing Dribble Podcast ·

2024/08/29

In this insightful episode of the Marketing Dribble Podcast, Rob and Jonny talk with Mads Singers, a seasoned management coach and consultant who has worked with global giants like Shell and Coca-Cola as well as small online entrepreneurs. Mads shares his expertise on the art of building and managing effective teams, offering practical tips on hiring, delegation, and leadership. Whether you're managing a small remote team or a large organisation, Mads provides valuable advice on navigating common

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33:52

Episode 60: Why Aren’t My PPC Ads Working with Sophie...

Marketing Dribble Podcast ·

2024/07/16

Struggling to get your PPC ads to work, well this is the episode for you. In this episode, we sit down with Sophie, the Director of Paid Media at Two Trees PPC, who has a decade of experience managing over $200M in ad spend for a diverse range of businesses, including big names like LinkedIn, National Trust, and Juicy Couture. Sophie shares insights from her extensive career in PPC advertising, discussing common pitfalls businesses face when starting with PPC, such as low barriers to entry and

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34:23

Episode 59: Selling Your Agency with Jonathan Baker

Marketing Dribble Podcast ·

2024/07/03

In this episode, we dive into the world of marketing agency acquisitions with Jonathan Baker, head of M&A at Punctuation. Jonathan shares his expertise on when and how to sell your marketing agency, covering crucial topics such as timing, valuation factors, and deal terms. He offers insights on the pros and cons of selling versus passing the firm on internally, discusses the potential saturation of the agency market, and explores the emotional aspects of the M&A process for agency owners. Drawing

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42:44

Episode 58: Linkedin Advertising - Unlocking its full...

Marketing Dribble Podcast ·

2024/05/14

Join us on this enlightening episode of the Marketing Dribble Podcast, where Rob and Jonny dive deep into the world of LinkedIn advertising with Otso Karvinen, a seasoned Senior Digital Marketing Specialist at Quru. In this episode, Otso begins by expanding on his extensive background and how he's shaped his career around effective digital marketing. The conversation then shifts to a beginner-friendly introduction to LinkedIn advertising, discussing who can benefit from it, budget considerations,

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33:34

Episode 57: Using LinkedIn to attract your dream job...

Marketing Dribble Podcast ·

2024/04/23

Join hosts Rob and Jonny on this insightful episode of the Marketing Dribble Podcast, featuring special guest John Hawker—a seasoned recruiter and the voice behind the JobsWorth podcast. Known for his expertise in connecting the right people with the right roles, John dives deep into the pivotal role LinkedIn plays in today’s job market. From mastering the basics of a standout LinkedIn profile to advanced strategies like keyword optimization, John shares essential tips from his 'Invisible to

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35:57

Episode 56: How to be an award winning marketer with...

Marketing Dribble Podcast ·

2024/04/10

Join Rob and Jonny in an insightful episode of the Marketing Dribble podcast, where they sit down with the dynamic Leenesha "Lee" Friend, a leader in the digital marketing sphere. In this engaging session, Lee shares her groundbreaking strategies for cutting through the noise in the digital landscape, leveraging her expertise to unveil tips that businesses of all sizes can implement. From the power of personalised marketing to the latest in social media trends, Lee provides a masterclass on how to

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37:04

Episode 55: Marketing Budgets: How to do achieve more...

Marketing Dribble Podcast ·

2024/03/20

In this enlightening episode of the Marketing Dribble Podcast, we sit down with Tim Butler, the founder and CEO of Innovation Visual, a leading digital marketing agency in the UK. With over two decades of experience in sales, marketing, and consulting, Tim has cemented his status as a luminary in the digital marketing sphere, earning recognition from Google as one of the top digital agencies in the UK. Join us as Tim delves into the ever-pressing issue of budget constraints in marketing teams and

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47:35

Episode 54: Why Ecomms is f*cked and what you can do...

Marketing Dribble Podcast ·

2024/02/22

In this episode of the Marketing Dribble Podcast, Rob Boyle and Jonny Kenyon welcome Rob McKenzie, an ecommerce consultant with a keen focus on the fashion and footwear industry. Recently appointed as Managed Services Director at Heur agency, Rob dives into the challenges facing the ecommerce space, particularly within his areas of expertise. The discussion explores why ecommerce is struggling, identifies key challenges businesses face, and offers actionable advice for both marketing professionals

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45:01

Episode 53: A PPC Passion Project - From Consultancy...

Marketing Dribble Podcast ·

2024/02/08

Rob and Jonny dive into the world of Paid Media and PPC with Charley Brennand a seasoned consultant and the founder of the PPC Academy. Charley brings a unique perspective to the table, combining professional expertise with a passion for community building within the digital marketing sphere. Charley discussed her insights into the PPC world and how it led to the creation of the PPC Academy. She emphasises the importance of face-to-face networking and backs this up with her 'Let's get coffee'

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49:46

Episode 52: Mastering Account Based Marketing with...

Marketing Dribble Podcast ·

2024/01/31

Join Rob and Jonny on the Marketing Dribble Podcast for an enlightening episode featuring guest expert Chris Walker. Together, they unravel the intricacies of Account-Based Marketing (ABM). This episode kicks off with the fundamentals, demystifying what ABM truly entails and its evolution over time. Chris then delves into a critical analysis of common pitfalls and misunderstandings businesses face when implementing ABM strategies. Additionally, they explore a variety of ABM tools, offering a concise

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28:56

Episode 51: Being an Introverted Leader with Olga...

Marketing Dribble Podcast ·

2024/01/16

This week Rob and Jonny speak to Olga Denisova all about being an introverted leader. Olga speaks about this quite openly on her LinkedIn and we thought this would benefit a lot of our listeners. We look at Olga's experiences and strategies she's implemented as an introverted CMO while managing huge teams at enterprise companies and also smaller more close-knit start-up teams. Even if you're an extrovert give it a listen to better understand and collaborate with your introverted team mates.

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27:53

Episode 50: How to be a Better Marketer

Marketing Dribble Podcast ·

2024/01/11

🎉 Welcome to the 50th episode of Marketing Dribble Podcast! 🎉 In this milestone episode, Rob and Jonny dive deep into the essence of effective marketing strategies and how to evolve as a marketer. Here's a sneak peek into what we'll be discussing: Putting the Customer First: Explore the crucial aspect of aligning your product with customer needs. Learn to enhance user experience on your website, catering to both individual and trade customers. The Power of Data: Delve into the world of data

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26:08

Episode 49: Christmas TV Ads 2023

Marketing Dribble Podcast ·

2023/12/13

Following the success of episode 13 when Rob and Jonny delved into the realms of Christmas ads for 2021, they are back with a follow-on episode discussing the Christmas ads for 2023. They discuss the best Christmas ads for 2023, the ones which were the most eagerly anticipated and how they measured up against all the hype. Enjoy this frank discussion and see what Rob and Jonny actually think of this year’s offerings!

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34:09

Episode 48: Brand Building with Jennifer Szczepaniak...

Marketing Dribble Podcast ·

2023/12/06

This week Rob and Jonny dive into the world of brand building and chat with Jennifer Sloane, the Head of Marketing at Dark Horse, The Manchester-based PPC and SEO agency that's not just in the game – they're here to terrify your competition. Rob and Jonny kick off the conversation by delving into Jennifer's background, unravelling the mysteries behind her impressive journey and the driving force behind her role at Dark Horse. Get ready for a rollercoaster of insights! They discuss the landscape of

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38:37

Episode 47: Blame it on Marketing with Ruta and Emma

Marketing Dribble Podcast ·

2023/11/29

In this episode Rob and Jonny chat with special guests Emma and Ruta who are the hosts of the 'Blame it on Marketing Podcast', they discuss the myriad things marketers get blamed for. unravelling their top triggers to dissecting the biggest challenges in the field, this becomes an interesting discussion where the hosts and guests share their experiences and perspectives. Join the conversation as they debunk common misconceptions and stereotypes surrounding marketers, both from an outsider and

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35:25

Episode 46: Marketing Strategies for Coaches and...

Marketing Dribble Podcast ·

2023/11/23

This week Rob and Jonny speak with Charelle Griffith who is an award-winning chartered marketer and online business mentor. In our chat with Charelle, we dive deep into her world. From unravelling the mystery behind being a 'true generalist' to discovering why she's passionate about working with small businesses, coaches, and service providers, this episode is packed with insights. We explore the common challenges faced by service providers and coaches in the marketing game and snag some priceless

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38:35

Episode 45: Ai Tools for SEO with Manpreet Singh

Marketing Dribble Podcast ·

2023/11/16

This time Rob and Jonny speak with Manni (Mr Bobble) the CEO of Bobble Digital all about SEO and how Ai is influencing the SEO landscape. We discuss how most people are using Ai in SEO and if this is the correct approach, will there be any penalties in the future for people using tools like ChatGPT to write their copy. Will Ai ultimately replace peoples jobs and how Manni is using Ai in his own agency. Manni also give us his top 5 Ai tools to check out and of course makes Rob really happy with his

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84 results

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