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PODCAST

The Tuesday Show by Blue Light Media

Blue Light Media

Welcome to The Tuesday Show, brought to you by Blue Light Media. We take the situations we encounter while running a media company and share the tactical changes we made to help everyone win. Check in with the latest marketing tips, what"s working for local business owners, and how to build influence online.

business management & marketing

All Episodes

02:46

Our Number #1 Sales Tip

The Tuesday Show by Blue Light Media ·

2018/12/04

Everyone talks about consistency, but how many follow through? (See what we did there?) From sales to advertising to content strategy, you need to go through 100% of the process every time. Without this consistency, you won't know how to optimize your work. Let's make it happen, together. Check out the Tuesday Show archives on YouTube, and if you've been finding these helpful, please rate and review!

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02:01

TBT: How to Save Time & Money on Your Video Shoot

The Tuesday Show by Blue Light Media ·

2018/11/29

Are you in 2019 planning mode? Here's how to plan a video shoot to save time and money during post-production. It's what we personally use with every client! View our full Tuesday Show archives on YouTube.

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04:56

The Latest Instagram Stats and Updates

The Tuesday Show by Blue Light Media ·

2018/11/27

We recently ran a poll on Instagram because we wanted to know why people follow accounts. Today, we have those results, as well as an important message to everyone engaging in inauthentic engagement tactics. We want to hear: why do you follow accounts on Instagram? Hit us up on Instagram or Twitter! As always, our Tuesday Show archives are on YouTube.

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01:57

TBT: The Content You Need for Your Personal Brand

The Tuesday Show by Blue Light Media ·

2018/11/22

Happy Thanksgiving! On this special Tuesday Show TBT episode, we answer one of the most common questions we receive: what content do you need for personal branding? Hint: Just put out the content. View our full Tuesday Show archive on YouTube!

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19:57

Real Estate Social Media Strategy

The Tuesday Show by Blue Light Media ·

2018/11/20

This week on we sat down with Jason Holmes, Co-founder of Holmes Realty Group, to learn how his team uses social media to market homes and their communities. We cover: Obsessing over the process Separating his team from the rest of Orange County realtors Filming listing videos for high and low-end homes Targeting buyers on the right platform Adapting consistently in digital marketing We recommend taking notes because there's some treasure in this episode! As always, view the Tuesday Show archive

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05:03

TBT: How Do You Grow Followers on Instagram?

The Tuesday Show by Blue Light Media ·

2018/11/15

On this vintage Tuesday Show episode, we cover one of our favorite FAQs: how do you grow followers on Instagram? Our strategy starts with building a community first, and here's how we do it. Head over to YouTube for our full Tuesday Show archive. If you've found value in these episodes, we hope you'll leave a review!

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13:50

Rebranding Strategies with Buffbake

The Tuesday Show by Blue Light Media ·

2018/11/13

This week we have cookies. Cookies created out of a desire to blend delicious flavors with a healthy lifestyle. Join us as we talk to Buff Bake’s co-founder Brittany Boeckle about what it took to start the company, how they successfully rebranded Buff Bake, and how to manage a consumer packaged goods company. Check out Buff Bake on Instagram, and find them at Wegman's, Sprouts, and Vitamin Shoppe. As always, new episodes are also on our Facebook page.

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03:08

TBT: Creating Videos for Discovery vs. Intent

The Tuesday Show by Blue Light Media ·

2018/11/08

On this classic TBT episode, we review why your objective is integral to your creative process and distribution. Learn how to distinguish content made for discovery and intent, as well as how to base every video based on where it will be distributed and when a viewer is watching it. View The Tuesday Show archives on YouTube, and connect with us on Facebook!

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11:57

How to Cultivate a Rockstar Team

The Tuesday Show by Blue Light Media ·

2018/11/06

This week on The Tuesday Show we're thrilled to have Christina Vecchi, founder of Events by the Cea. As an event planner, Christina works with people during the happiest, and at times most stressful, times of their lives. And she wouldn't have it any other way. Listen in on our conversation about growing - then cutting - a team, how to hire the best people, and what it's like to grow a company strictly on referrals. Enjoy previous episodes of The Tuesday Show on YouTube, and check back every week

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05:47

TBT: What We've Learned After 10,000 Instagram Posts

The Tuesday Show by Blue Light Media ·

2018/11/01

We create a lot of Instagram posts. Between our own content and our clients, we’ve figured out what works, even as platforms play hard to get. Instagram has evolved quite a bit, and we’re here for it. These are the top things we’ve learned after managing our clients’ accounts as well as our own over the past few years. Check out The Tuesday Show archives here!

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14:27

Sales Tactics to Grow Your Business

The Tuesday Show by Blue Light Media ·

2018/10/30

This week we're veering off our marketing path and heading into the world of sales. Don't worry, it still applies to growing your business! Nima Bean, President of Sales at Propaganda E-Liquid, shares his secrets to motivating his team, what it takes to close a sale, and why mindset is the most important secret of all. Connect with Nima on Instagram, and check out Propaganda E-Liquid. Make sure to catch up on The Tuesday Show on YouTube.

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04:07

TBT: How Much Are Your Customers Worth to You?

The Tuesday Show by Blue Light Media ·

2018/10/25

How much would you pay to talk to someone interested in your product or service? Facebook lead campaigns have been very effective in various industries, gaining leads at as little as $5 for high-end gyms, $16 for targeted real estate leads, and $22.00 for SAAS products, and here's how to make it work for you. View the Tuesday Show archives on YouTube!

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13:58

How to Grow a Local Meal Prep Service

The Tuesday Show by Blue Light Media ·

2018/10/23

This week on The Tuesday Show we have Bre Thomas, founder of the plant-based meal prep service Nutrivenience. She shares how she built 2.5x growth year after year, as well as how to build a brand people love and trust. Connect with Bre & Nutrivenience on Instagram, and check out their latest menu offerings here! Need to catch up on past episodes? Head to our YouTube channel.

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05:03

TBT: The Truth About the Facebook Ads Certification +...

The Tuesday Show by Blue Light Media ·

2018/10/18

Hannah joins us to talk about the Facebook Ads certification and what businesses can do to improve their Facebook Ads today! P.S. She needed another cup of coffee. The Relevance Score is out of 10. View the full video here, and Hannah's podcast, too!

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06:07

How to Market Your Indoor Cycling Studio

The Tuesday Show by Blue Light Media ·

2018/10/16

Can you guess what Union Ryde founder Mindy Ferrantelli's secret to keeping her Orange County indoor spin studio busy is? Repetition. On this episode of the Tuesday Show, she shares why it's important to consistently share your message, offers, and cultures across various platforms. Mindy also gives her 2¢ on keeping company culture, and how your brand doesn't just exist within the four walls of your business. And guess what!? She has a special offer for all you Orange County Tuesday show watchers

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02:51

TBT: How to Brand Your Podcast or Video Series

The Tuesday Show by Blue Light Media ·

2018/10/11

We want you to own your schtick. The most recognizable creators have a gimmick they throw into every piece of content they release. Remember Gary Vaynerchuk's "Vay-Ner-Chuk"? What about Cardi B's "okurrr"? or DJ Khaled's "Anotha One!"? The next time you're producing a video or podcast, think of an intro and outro that you can stick with. Bonus points if you have a recurring segment (like Ryan Seacrest's 'Ryan's Roses'). Learn more about branding with our Tuesday Show archives!

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10:33

How to Market a Restaurant & Sports Bar

The Tuesday Show by Blue Light Media ·

2018/10/09

We always enjoy working with restaurants and have learned a few tricks over the years to help our clients stand out. We had a good friend of ours, Adam, share how he connects with customers as people, not numbers, at his restaurant, Cruisers Pizza Bar & Grill. They're a five-time Best of OC Winner, so you know they're doing it right! See the video on our Facebook page.

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01:33

TBT: Putting Your Heart into Your Brand

The Tuesday Show by Blue Light Media ·

2018/10/04

You're repping your brand day in, day out. But are you putting your heart and soul into every piece of content? The heart behind your brand will set you apart, you just need to add it to every piece of content you release. Check out our Tuesday Show archives!

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02:57

How to Batch Content to Save You Time

The Tuesday Show by Blue Light Media ·

2018/10/03

Batching your content can help you save time, create cohesive campaigns and analyze your content better. If you're anything like us, saving time is a huge plus, too. In other news, we're looking for Orange County business owners, experienced marketers, and master salesman to share their knowledge on the Tuesday Show. Is that you? DM us to apply for an upcoming episode. If you've been finding these episodes helpful, leaving us a review can help us shape the content based on what you want to hear.

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05:03

The Truth About the Facebook Ads Certification

The Tuesday Show by Blue Light Media ·

2018/09/27

Hannah joins us to talk about the Facebook Ads certification and what businesses can do to improve their Facebook Ads today! (Also, she needed more coffee so ignore the Relevance Score range. It's 10. Coffee is important.) View our full Tuesday Show archive on YouTube!

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