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PODCAST

eCommerce MasterPlan

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is

business marketing

All Episodes

29:40

The MASAMI Story: Bootstrapping a Premium Haircare...

eCommerce MasterPlan ·

2025/08/18

Lynn Power is the co-founder and CEO at MASAMI a premium haircare brand. Founded in 2019 they now sell via their Shopify store and wholesale via Faire. Currently sales have reached just under $1million. Lynn’s also the founder of the Power Beauty Collab which she launched in 2022 as a way for indie brands to help each other grow. In this episode, Lynn shares the smart, scrappy strategies that helped her grow MASAMI—and how other indie eCommerce brands can do the same. Hit PLAY to hear: How Lynn

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33:43

Retention-First eCommerce: Inside Allure’s $2M...

eCommerce MasterPlan ·

2025/08/11

Klim Yadrintsev is the founder and CEO at Allure, a luxury multi-brand fashion boutique based in the south of France. They sell via their physical store, and WooCommerce website. Founded in 2020 they now do around $2 million in sales a year, with annual growth at 20-30%. In this episode, Klim breaks down the 3 strategies behind Allure’s rapid growth—and why retention, not ads, is their real secret weapon. Hit PLAY to hear: The 3 retention strategies that power a $2M luxury eCommerce brand 💡 Why

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37:41

How Oak Furnitureland Wins in Modern Retail with AI,...

eCommerce MasterPlan ·

2025/08/04

Ian McBeth is the Head of eCommerce at home furniture business Oak Furnitureland. Founded in 2003 as an eBay store! They now sell via their custom online store, telesales, and their 70 stores, selling over £230 million of furniture in the UK every year. Ian’s experience runs far beyond the world of furniture with past roles at Craft Gin Club, hair brand Josh Wood Colour, Vivobarefoot, Ted Baker and many more! In this episode, Ian shares the smart strategies behind scaling a complex omnichannel

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32:53

La Matera’s Road to $4M: Growth, Founder-Led Content,...

eCommerce MasterPlan ·

2025/07/28

JM Craddock is the CEO and owner of La Matera, a belt brand focused on creating artisanal products that last. Founded in 2012 they now sell via their Shopify site and wholesale channels are on track for $4 million this year. JM’s experience goes much further back though, as he was the first employee at Chubbies, including a key role in developing the returns system that became the first version of Loop Returns! Hit PLAY to hear: How Jon-Mark used an SBA loan to buy La Matera (and why he recommends

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28:46

Recommerce, Retention, and ROAS: Fashion Eyewear’s...

eCommerce MasterPlan ·

2025/07/21

Steven Westwood is the Head of Sales and Marketing at Fashion Eyewear, sellers of designer prescription glasses and sunglasses, both new and preloved. Selling via Shopify stores in the UK and the USA, the business was founded in 2008 and now ship 10,000 orders a month.Hit PLAY to hear:Why most people are still buying glasses the old-fashioned way 👓How Fashion Eyewear turned pre-loved stock into a retention machine 🔁The Shopify app powering their buyback and recommerce program 🛍️Smart ways to

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36:53

AI Chatbot Strategy that Delivers with Parts Town’s...

eCommerce MasterPlan ·

2025/07/14

Paul Hancox, SVP of eCommerce at Parts Town, a leading distributor of OEM foodservice, HVAC, and residential appliance parts. A predominantly B2B eCommerce business, selling via their custom website, and mobile app. Parts Town are based in the USA, distribute spare parts to over 140 counties, and the parent company Parts Town Unlimited had annual revenue of $2.5billion in 2024, with 55% growth in HVAC alone!We've lots to learn from Parts Town's Paul Hancox, including how they've been leveraging AI

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34:47

How Dapper Boi Bootstrapped to $1.3M with Preorders...

eCommerce MasterPlan ·

2025/07/07

Vicky Pasche is the founder and CEO at Dapper Boi, a gender-less body-inclusive apparel line. Selling via their Shopify store. Founded in 2015 in 2024 they hit $1.36million.Hit PLAY to hear:How one viral video turned a year of no sales into $30K in 3 weeks 📈The bold preorder strategy that helped Dapper Boi scale without outside fundingWhy “fun and scrappy” content beats polished ads every time 🎬What it’s really like to build a fashion brand with your partner ❤️The question that made them sell

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34:02

Nip + Fab’s Secrets to Creating Profitable First...

eCommerce MasterPlan ·

2025/06/30

Frederica Watson is the Head of eCommerce at UK beauty brand Nip + Fab. Founded over 10 years ago, they sell via their Shopify store and wholesale, and the DTC eCommerce site has a 7-figure turnover.Hit PLAY to hear:💸 How Nip + Fab profits from the very first order (yes, really)🗣️ The customer interview that sparked a winning ad campaign👥 Why targeting by values beats targeting by age every time🔍 The simple survey trick that reveals why customers almost didn’t buy💬 How to turn real feedback

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32:02

From Local Waste to John Lewis Shelves: The ReBorn...

eCommerce MasterPlan ·

2025/06/23

Brian Walmsley is the founder and CEO at ReBorn, the world’s first homewares brand made entirely from local waste. Founded in 2022 they now sell via wholesale, Amazon, and their Shopify store, and are doing £500,000 a year.Hit PLAY to hear:♻️ How Brian turned local plastic waste into a £500K/year homewares brand🚫 The prototype that bombed—and what it revealed about real customer tastes🛍️ Why relationships (not cold emails) get you into retailers like John Lewis🌱 The #1 mistake brands make when

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44:33

What 10 Years of Hosting the eCommerce MasterPlan...

eCommerce MasterPlan ·

2025/06/16

What 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë ThomasTen years. 100s of episodes. Thousands of insights. As host of the eCommerce MasterPlan Podcast, Chloë Thomas has spent a decade uncovering what really works in eCommerce — and what’s just hype. In this special 10-year anniversary AMA, Chloë fields listener questions covering the past, present, and future of the industry.If you’re a founder, marketer, or eCommerce professional trying to cut through the noise, this

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35:51

Building a £20 Million Tea Brand: Customer Experience...

eCommerce MasterPlan ·

2025/06/09

Mike Turner is the founder and MD of Bird & Blend Tea Co. Developing, producing and selling the UK’s largest range of unique and exciting tea blends. Founded in 2012 Bird & Blend are on track to drive sales of £20million in the next year. They are selling internationally via their Shopify store, and via their 25 high street stores in the UK.Hit PLAY to hear:🤯 How a market stall became a near £20M empire!🤫 The surprising reason Bird & Blend still handles their own fulfillment.🛍️ Unlock

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31:30

From Lockdown Startup to Global Brand: The Possum...

eCommerce MasterPlan ·

2025/06/02

Renee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific Shopify stores, with 40,000 happy families loving the product already.Hit PLAY to hear:🎯 How Possum Play hit 40,000 customers with just a 3-person team🚀 The smart, low-budget strategy behind their global expansion📦 Why they fulfilled their first containers by hand—and what it taught them🧠 The

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29:38

How Asan Cup’s Social Sustainability Purpose Boosted...

eCommerce MasterPlan ·

2025/05/26

Ira Guha is the founder at Asan Cup who are on a mission to eradicate period poverty and tampon waste with their innovative reusable menstrual cup. Designed and patented whilst Ira was a graduate student at Harvard, the business launched in 2021 and now serve around 10,000 customers a month via their Shopify site, Amazon and Wholesale.Hit PLAY to hear:🩸 How one accidental discovery led to a booming eCommerce biz!♻️ Ditch the guilt! Learn how sustainability can actually boost sales.💰 Product

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34:29

Boost Conversions Without Killing Margins — Dan Bond...

eCommerce MasterPlan ·

2025/05/19

Dan Bond is the VP of Marketing at RevLifter, software that drives intelligent offers to boost your bottom line.Dan joins us to reveal how smart, data-driven promotions can increase conversions, raise AOV, and protect your margins — all without blanket discounting.If you're tired of giving away profits and ready to make your offers work smarter, this episode is a must-watch!Hit PLAY to hear:🎯 Why blanket discounts are killing your margins — and what to do instead📈 How Radley London increased AOV

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32:57

From Market Stall to 7-Figure Brand: How Mademoiselle...

eCommerce MasterPlan ·

2025/05/12

Rachel Hanretty is the founder and CEO at Mademoiselle Macaron, sellers of handmade luxury French macarons. Rachel’s grown the business from a market stall in 2013 to a 7-figure business. They now sell via their Shopify store to both DTC and B2B customers, via marketplaces like Not on the High Street, and about 40% of turnover is B2B sales.Hit PLAY to hear:Why skyrocketing rent pushed Rachel to shut her shop—and scale fasterThe Shopify setup mistake that nearly broke their backendHow freezing

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35:45

Ditching the Store: How Preston Zly Built a Thriving...

eCommerce MasterPlan ·

2025/05/05

Johanna Preston is the co-founder and co-designer at Preston Zly, creators of beautiful, unique, and powerful footwear for women who embody these same qualities. They sell via their Shopify store and physical showroom. Founded over 20 years ago they now do around $350,000 a year.Hit PLAY to hear:How Johanna's shift from retail to eCommerce skyrocketed her sales 📈The secret behind why preorders are a game-changer for her business 💥How a bold yellow shoe became one of her bestsellers (and almost

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34:41

From Physical Store to Online Focus: Neem London's...

eCommerce MasterPlan ·

2025/04/28

Nick Reed is the founder of Neem London, a men’s fashion brand focused on making climate-conscious clothing. He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m. He spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via its Shopify store & London shop. They now are doing £400-£500,000 a year.Hit PLAY to hear:💰 Steal this! The exact Klaviyo flows that BOOSTED conversions (and

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36:31

Acquire & Accelerate: The Best Backyard’s Tom White...

eCommerce MasterPlan ·

2025/04/21

Tom White is the owner of The Best Backyard, an Australian eCommerce store selling outdoor kids play equipment, furniture and other garden products. Founded in 2020 Tom bought the business in 2024 and in 12 months has rocketed sales to nearly $2million.Hit PLAY to hear:🚀 How Tom White turned a small eCommerce store into a $2M business in just 12 months💡 The #1 mistake most eCommerce owners make when scaling—and how to avoid it📊 Why data (not gut feelings) is the secret weapon for skyrocketing

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32:21

Acquisition Advantage: How Scandiborn Supercharged...

eCommerce MasterPlan ·

2025/04/14

Laura Davies is the Founder of The Kid Collective. A UK based toys and parenting business, with eCommerce stores on BluePark and Shopify. Founded in 2008 they now process over 10,000 orders a month.Hit PLAY to hear:🔹 How Laura Davies turned one eCommerce brand into two—without starting from scratch!🔹 The biggest challenges (and surprises!) of buying an existing online business🔹 Why the right tech stack can make or break your eCommerce growth strategy🔹 The smart way to handle fulfillment—3PL vs

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28:24

From Design to Impact: How to Champion Sustainable...

eCommerce MasterPlan ·

2025/04/07

Leslie Roumilhac is the Creative Director at eCommerce agency Limesharp. She’s also obsessed with researching best-in-class sustainability initiatives in eCommerce.Hit PLAY to hear:🔎 Why shouting about sustainability might hurt your brand🌿 How LimeSharp blends design with eco-friendly practices🛒 The smart way to guide customers toward greener choices💬 Why honesty (not perfection) wins loyal customers🔄 The big opportunity brands are missing in circular commerceKey timestamps to dive straight

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