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PODCAST

Unmade: media and marketing analysis

Media and marketing news with all the in-depth analysis, insight and context you need. Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes unmade.substack.com

business marketing

All Episodes

57:41

How local media remains divided as audience trust...

Unmade: media and marketing analysis ·

2025/04/03

Welcome to an end-of-week update from Unmade.In today’s audio-led post we share the panel discussion from the launch of the Edelman Trust Barometer. And further down on the Unmade Index, three minnows see price jumps while Enero slumps some more.Unmade’s AI event for the media and marketing industry, HumAIn, is coming fast. Our annual paying members are entitled to a free ticket. It’s just one of the benefits of a paying membership. Upgrade today.‘Is it fragmented? Absolutely. Is it going to

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31:54

What's holding marketers back from AI?

Unmade: media and marketing analysis ·

2025/03/27

Welcome to an audio edition from Unmade.Today: humAIn curator Cat McGinn talks to Jodie Sangster about her new co-venture aimed at upskilling CMOs with AI, the Australian Centre for AI in Marketing, and what’s stopping marketers from getting on board with AI transformation.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade’s events, including HumAIn (6 May 2025), REmade (23 Sept), Unlock (Oct

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28:56

Here comes Tubi

Unmade: media and marketing analysis ·

2025/03/11

Welcome to a midweek update from Unmade, on the morning after News Corp’s main marketing-industry focused event of the year, D_Coded. Yesterday’s big announcement was Tubi. Two months after announcing the sale of Foxtel, News Corp is back in the TV business.Also today, Enero’s sinking share price hits the lowest point in more than a decade.News Corp Australia gets back into TV with TubiFor a while now, I’ve been puzzled by Tubi.It’s the biggest asset in the extended News Corp universe not to have a

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45:57

BotD: Live from Compass Auckland; Ooh Media finds...

Unmade: media and marketing analysis ·

2025/02/24

Welcome to a Best of the Day wrap from Unmade.Today: We share the highlights from Compass Auckland, Ooh Media finally discovers some momentum, and big moves on the Unmade Index.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade’s events, including HumAIn (6 May), REmade (23 September), Unlock, and Compass (November), all returning in 2025.* Member-only content and our paywalled archives;* Your

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27:38

'I love winning': Atomic 212 boss Barry O'Brien on...

Unmade: media and marketing analysis ·

2025/02/02

Welcome to an audio-led edition of Unmade in which we talk to the two key players behind Publicis Group’s purchase of independent Media agency Atomic 212. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade’s events, including Compass Auckland (February 18), HumAIn (May 6), REmade (September 23), Unlock (October), and the Compass Australia series (throughout November);* Member-only content and

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54:16

Live from Compass Melbourne: Can adland change for...

Unmade: media and marketing analysis ·

2024/12/18

Welcome to an audio-led edition of Unmade, taking in the Melbourne edition of Compass. And below, a down day on the Unmade Index.You should be at next year’s Compass. If you’ve been thinking about upgrading to an Unmade membership, this is the day to make a decision. If you sign up for an annual membership before the end of today you’ll get a $50 gift voucher.Your membership includes:* A complimentary ticket to all of Unmade’s events, including HumAIn, REmade, Unlock, and Compass, all returning in

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25:21

StW: Hugh Marks and Matt Stanton firm up for ABC and...

Unmade: media and marketing analysis ·

2024/12/15

Welcome to an audio-led edition of Unmade. Today: Hugh Marks firms up for the ABC as Matt Stanton makes an inside run on Nine; Plus, what we learned this year, and what we’re expecting in 2025.This is the perfect time to upgrade your Unmade membership* A complimentary ticket to all of Unmade’s events, including HumAIn, REmade, Unlock, and Compass, all returning in 2025;* Members-only content and our paywalled archives;* Your own copy of Media Unmade.Do it before the end of next week, and we’ll give

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52:27

Live from Compass Adelaide: Fake CMOs; too many...

Unmade: media and marketing analysis ·

2024/12/11

Welcome to an audio-led edition of Unmade. Today’s episode of the Unmade podcast features the fifth stop on our Compass tour, when we visited Adelaide. Plus, further down, the Unmade Index sinks further while Vinyl Group buys Concrete Playground.You should be at next year’s Compass. If you’ve been thinking about upgrading to an Unmade membership, why not do it today? Your annual membership includes:* A complimentary ticket to all of Unmade’s events, including HumAIn, REmade, Unlock, and Compass, all

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24:24

StW: Omnicom set for Interpublic takeover; Should...

Unmade: media and marketing analysis ·

2024/12/08

Welcome to an audio-led edition of Unmade. Today: We analyse the big news that Omnicom is set to take over Interpublic Group in a giant deal which would remake the advertising industry; Should Nine sell its radio stations?; and is the government about to finally make up its mind about designating Meta?If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade’s events, including HumAIn, REmade, Unlock,

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48:42

Live from Compass Perth: Hard truths about the cost...

Unmade: media and marketing analysis ·

2024/12/04

Welcome to an audio-led edition of Unmade. Today’s episode of the Unmade podcast features the fourth stop on our Compass tour, when we visited Perth. Plus, further down, bad news on the economy tanks the Unmade Index.You should be at next year’s Compass. If you’ve been thinking about upgrading to an Unmade membership, why not do it today? Your membership includes:* A complimentary ticket to all of Unmade’s events, including HumAIn, REmade, Unlock, and Compass, all returning in 2025* Member-only

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18:18

StW: Farewell The Monkeys; ACCC to muscle up against...

Unmade: media and marketing analysis ·

2024/12/01

Welcome to Start the Week, our Monday scene-setter for the week ahead.In today’s audio-led edition, the government helps the ACCC muscle up against the platforms as Meta belatedly acts on scammy celeb ads; The Monkeys nostalgia as they rebrand to Droga5; acting on AI content kleptomania; and the end of the TV ratings year, but did anybody notice?If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of

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45:37

Live from Compass Sydney: 'Weaponised procurement',...

Unmade: media and marketing analysis ·

2024/11/27

Welcome to an audio-led edition of Unmade. Today’s episode of the Unmade podcast features the third stop on our Compass tour, when we rolled into Sydney. Plus, further down, the board of radio network SEN signal that they want to be dealt into the deal-making action.You should be at next year’s Compass. If you’ve been thinking about upgrading to an Unmade membership, why not do it today? Your membership includes:* A complimentary ticket to all of Unmade’s events, including HumAIn, REmade, Unlock,

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19:32

StW: Remembering Lisa Ronson; High pressure day for...

Unmade: media and marketing analysis ·

2024/11/24

Welcome to an audio-led edition of Unmade. Today: The marketing industry reels at the sudden death of Lisa Ronson; How much more will get done on media policy as Canberra enters its final sitting week?; ARN Media prepares to make mischief at today’s Southern Cross Austereo AGM; and we explore the theory that Paramount should buy SevenIf you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade’s events,

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56:06

Live from Compass Brisbane: 'Best navigator wins',...

Unmade: media and marketing analysis ·

2024/11/20

Welcome to an audio-led edition. Today’s episode of the Unmade podcast features the second stop on our Compass tour, where we took the temperature of the Brisbane media and marketing community. Plus, further down, in the Unmade Index, SCA’s share price spike begins to unwind.If you’ve been thinking about upgrading to an Unmade membership, why not do it today? Your membership includes:* A complimentary ticket to all of Unmade’s events, including HumAIn, REmade, Unlock, and Compass, all returning in

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19:43

StW: Kochie's Law, Bluesky's week, and Coke's AI...

Unmade: media and marketing analysis ·

2024/11/17

Welcome to Start the Week, our Monday scene-setter for the week ahead.In today’s audio-led edition, we prepare for a big week of media legislation in which the government will try to make the social platforms responsible for those scammy crypto ads featuring deepfake David Koch, and to push through its age-gating legislation. We also recap the week in AI and ask whether new platform Bluesky is about to hit critical mass as a Twitter replacement.If you’ve been thinking about upgrading to an Unmade

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39:48

Live from Compass Hobart: Avoiding invisibility, a...

Unmade: media and marketing analysis ·

2024/11/13

Welcome to an audio-led edition of Unmade. Today we share the highlights from the opening chapter of this year’s Compass roadshow. And further down, the Unmade Index’s green streak comes to an end.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade’s events, including HumAIn (2025), REmade (2025), Unlock (2025), and Compass (November);* Member-only content and our paywalled archives;* Your own

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21:32

StW: AGMs, Upfronts, and the first podcast election

Unmade: media and marketing analysis ·

2024/11/10

Welcome to Start the Week, our Monday scene-setter for the week ahead.In today’s audio-led edition, we ask whether Donald Trump’s podcast strategy will signal an advertising shift; we look back at the Seven and Nine AGMs, and forward to the ABC, Seven and Are Media upfronts.f you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade’s events, including HumAIn (2025), REmade (2025), Unlock (2025), and

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46:06

'The most powerful lobbyist in Canberra' Joe Aston on...

Unmade: media and marketing analysis ·

2024/11/07

Welcome to an audio-led edition of Unmade. Today’s interview features Australia’s most talked about business writer, Joe Aston, whose book on Qantas has dominated the political cycle for the last ten days.Also today, in the Unmade Index, Seven and Nine held their AGMs, taking different approaches to acknowledging their failings.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Complimentary tickets to all of Unmade’s events,

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20:41

StW: The age of zero click arrives in Oz; Verdict on...

Unmade: media and marketing analysis ·

2024/11/03

Welcome to Start the Week, our Monday scene-setter for the week ahead.In today’s audio-led edition: Can a loveable monster make Myer’s Christmas?; The launch of AI-driven search in Australia creates a new peril for news publishing; and Nine’s chair faces a shareholder rebellion.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes a complimentary ticket to this month’s Compass roadshow, plus all of Unmade’s 2025 events, including HumAIn,

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33:19

'I’m deeply concerned with the future of the open...

Unmade: media and marketing analysis ·

2024/10/30

Welcome to an audio-led edition of Unmade. Today, ahead of his visit to Australia for next month’s IAB Leadership Summit, we talk to IAB Tech Lab’s CEO Tony Katsur about the state of play in digital advertising. And the Unmade Index approaches a new low.Only Unmade’s paying members get full access. They were entitled to a ticket to today’s inaugural Unlock conference in Sydney. They also get an invitation to our Compass: Reflections and Projections event, taking place across six states throughout

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283 results

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