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PODCAST

Marketing Sucks

Amanda Casinha-Ginther

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and

business marketing

All Episodes

52:59

Mental Health Week - Your Questions Answered with...

Marketing Sucks ·

2025/05/13

Happy Mental Health Awareness Month! In our quarterly mental health episode of Marketing Sucks, I’m joined again by the incredible Natacha Pennycooke for a deep dive into some of the biggest mental health issues faced by business owners. This time around, we’re tackling juicy audience-submitted questions, like: How can I see myself as others do?How do I figure out what my emotional needs are?How do I create healthy boundaries — and actually STICK to them?Is my drive to succeed in busine...

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20:20

REPLAY: The Anatomy of a Perfect Marketing Email

Marketing Sucks ·

2025/05/06

Sick of sending out emails every week without getting a single response, click-through, or sale? Before you hurl your laptop out the window and give up on email altogether, let me say this: email marketing, if done correctly, can have an ROI of $36 for every $1 spent. Not only is email one of the most powerful tools at your disposal, it’s also one of the few channels that you can control. If Mark Zuckerberg decides to shut down Instagram tomorrow, there’s not a damn thing you can do abo...

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13:10

When to Stop Taking Advice and Start Acting in Your...

Marketing Sucks ·

2025/04/29

Is your webinar habit slowly killing your business? While I’m all for learning, consuming too much advice online makes it HARDER for you to move forward and see results. Information overload doesn’t just put you at risk of decision paralysis, it can trick you into believing you’re being extremely productive when you’re not actually turning tips into action. Think about it — how often do you actually put those course or webinar strategies to work in your biz? If you want to show up as a busine...

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34:05

The Hard Truth About Burnout with Lyndsay Cormier

Marketing Sucks ·

2025/04/22

Hustle culture is more dangerous than you think. My guest on this episode of Marketing Sucks almost lost her life to the 24/7 grind… and walked away with some insights you NEED to hear. Ten years ago, Event & Brand Photographer and Burnout Coach Lyndsay Cormier was working multiple jobs and living on energy drinks when she experienced a terrifying burnout wake-up call that totally changed her life. Our conversation digs deep into the intense lessons Lyndsay learned, the ten-year healing j...

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24:04

Webinars That Sell

Marketing Sucks ·

2025/04/15

Want to create webinars that get people fired up to buy all the things? As an avid learner, I’ve seen a ton of webinars. There are HUGE differences between the boring-ass presentations that just want to sell to me and the engaging, value-packed webinars that get me legit excited to pull out my card — and some of them may not be what you expect! In this episode of Marketing Sucks, I put my decade of experience in adult education to good use and reveal why your presentations haven’t gotten the ...

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36:54

Wealth Strategies with Kerry Rizzo

Marketing Sucks ·

2025/04/08

We need to bust the myth that women aren’t good with money. Thanks to this BS belief, we have more trouble getting business loans and more anxiety about investing and financial planning. Here’s the thing: we’re actually better at managing money — so let’s change the narrative and take control of our financial health! My guest for this episode of Marketing Sucks was named one of the Top 50 Leading Women in Wealth in Canada for two years running, one of the Top 50 Advisors in Ontario, and is th...

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42:31

The Entrepreneur’s Guide to Staying Organized...

Marketing Sucks ·

2025/04/01

Do you have killer organization skills in your business — but cringe at the chaos in your kitchen or living room? This episode of Marketing Sucks is for bad-ass biz owners who need a little help to get their living space as uncluttered and streamlined as their Google Workspace. My guest is Britt Gaudio, owner and Head Nester of wellnested Living Co. As a professional organizer and decluttering coach, she helps busy people optimize their space, so they can focus less on stuff and more on what ...

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41:27

Why Your Website Sucks (And How to Fix It) with...

Marketing Sucks ·

2025/03/25

Think you can build a successful, sustainable business on social media alone? While social media is an amazing tool for business growth, it’s unpredictable — and having a fabulous social presence won’t protect you from losing your audience if a platform goes down, is bought by Elon Musk, or gets banned in your country. Alongside your social strategy, you need a strong website or landing page and an email list that YOU control. In this episode of Marketing Sucks, I’m joined by Andrea Krones an...

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50:57

Podcasting 101 with The Ultimate Creative Podcast...

Marketing Sucks ·

2025/03/18

Hosting a podcast is a ton of work, but a high-quality show can be one of your most powerful marketing tools — for one thing, your episodes will outlive your Instagram Reels by YEARS. In this episode of Marketing Sucks, I sit down with the amazing Emily Decloux of The Ultimate Creative, a Toronto-based podcast production company that helps small biz owners and subject matter experts share their voices and thought leadership via audio. During this high-energy conversation, Emily and I dive int...

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42:04

Building Everyday Moments with Palak Dave

Marketing Sucks ·

2025/03/11

Has the pandemic shift to doing EVERYTHING online left you feeling starved for IRL community? If unplugging from the digital world is on your to-do list, you’ll want to listen to this episode of Marketing Sucks. My guest Palak Dave, known as the ‘Queen of IRL,’ is the founder of the Embiria Social Club and an experience expert who has curated and hosted over 350 super-memorable community and media events. Palak is championing a movement towards everyday fulfillment and joy, and encourag...

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27:34

Balancing Family Life and Entrepreneurship:...

Marketing Sucks ·

2025/03/04

When you’re a mom and a business owner, it’s easy to feel stretched thin 24/7. If you spend your days juggling family, business goals, and self care (if you’re lucky), it can feel like you’re constantly falling behind and even failing. As a mom of two and entrepreneur of 20 years, I’ve done it all… and had the burnout to prove it. In this episode of Marketing Sucks, I explain why the perfect work-life balance is BS — and how to make it all work anyway. Tune in as I share a few of my hot...

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69:59

Building a Franchise Empire with Jessica Sennet

Marketing Sucks ·

2025/02/25

Have you ever dreamed about building a brand that’s bigger than you? In this episode of Marketing Sucks, I sit down with the amazing Jessica Sennet, CEO of Mighty Mom, a fitness company that helps prenatal and postpartum women get strong and comfortable in their own skin. Jessica not only helps moms build new muscles, endurance, and confidence, she’s also built a kick-ass franchising empire. In this no-holds-barred conversation, Jessica shares the accidental, non-linear entrepreneurial journe...

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19:42

Why Your Personal Brand Isn’t Working (And How to Fix...

Marketing Sucks ·

2025/02/18

A successful personal brand is the best business asset you can have, but trying to build one can leave you feeling like the Invisible Woman. You can post all the tips, tricks, hot takes and how-tos you want, but you won’t see a strong ROI if your personal brand is weak — it’s just not going to happen. If you’re sick of showing up online every week, posting a ton of high-value content, and getting crickets in return, this week’s episode of Marketing Sucks is for you. I dive deep into the nitty...

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40:42

Paid Ads 101 with Alvaro Berrios

Marketing Sucks ·

2025/02/11

Thinking about taking the plunge into paid ads? Wondering why your current campaign is falling flat? I got you. In this episode of Marketing Sucks, I sit down with Alvaro Berrios, founder of the digital marketing agency Alvaro Berrios Digital. As a leading expert in ad management, Alvaro helps his clients get mucho bang for their ad spend bucks. Tune in as we discuss ALL things paid ads — when to use them, how much to pay for them, how to know when you’re ready for your first campaign...

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20:20

The Anatomy of a Perfect Marketing Email

Marketing Sucks ·

2025/02/04

Sick of sending out emails every week without getting a single response, click-through, or sale? Before you hurl your laptop out the window and give up on email altogether, let me say this: email marketing, if done correctly, can have an ROI of $36 for every $1 spent. Not only is email one of the most powerful tools at your disposal, it’s also one of the few channels that you can control. If Mark Zuckerberg decides to shut down Instagram tomorrow, there’s not a damn thing you can do abo...

en

15:50

Embracing a Social First Mindset

Marketing Sucks ·

2025/01/28

Turning lurkers into buyers takes a hell of a lot more than just a slick website or colour-coordinated Instagram grid these days. Bands that want to stay relevant in 2025 and beyond need to embrace a social-first mindset, which means rethinking social media’s role in your brand’s ecosystem, switching up how you connect with your audience, and knowing how to turn social feedback into marketing (and product development) gold.When you’re hands-on and intentional in the way you show up and operat...

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31:32

One Year Of Marketing Sucks

Marketing Sucks ·

2025/01/21

Your brand story is so much more than just a few paragraphs tucked away on your About page — it should guide your marketing strategy and shape the way you show up for your audience. Having a strong story helps you spark connections, build trust, and grow an engaged community that wants to work with YOU, specifically.As Senior Creative Director at Spin Master, my guest (and husband) Phil Ginther has helped shape the stories of big-name toy brands like Paw Patrol and Rubik’s Cube. This episode ...

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39:45

Understanding Blue Monday: Mental Health Strategies...

Marketing Sucks ·

2025/01/14

While the third Monday of January has been called the most depressing day of the year, the surrounding weeks can also wreak havoc on your mental health. Many of us feel sad, tired, and unmotivated after the holidays, and the stress of our current economy can make these symptoms feel even worse. Your mental health has a direct impact on the health of your business. In this episode of Marketing Sucks, I’m joined by brilliant psychotherapist and mindset coach Natacha Pennycooke to talk abou...

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39:34

Sacred Serenity: Redefining Productivity, Balance,...

Marketing Sucks ·

2025/01/07

We live in a world that glorifies hustle, where 12-hour workdays get high-fives and everyone competes to be the one doing the most. But when we’re constantly multitasking, we aren’t creating space for ourselves to literally just BE — and this inevitably leaves us feeling anxious, overwhelmed, and burnt out. While rest may be seen as unproductive, mental downtime actually fuels us… and gives our creativity a major boost. In this episode of Marketing Sucks, I sit down with Francesca Brunsd...

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48:43

The Power of Simplification with Erin Binns

Marketing Sucks ·

2024/12/24

Newsflash: “busy” is NOT the badge of honour people think it is. If you’re sick of the grind and want to stop overcomplicating EVERYTHING, this episode of Marketing Sucks is for you. My guest is the fabulous Erin Binns, a multi-million-dollar real estate mogul turned bad-ass business consultant who runs the brilliant workshop The Simplicity Shift. Our conversation explores the different ways we make things harder on ourselves for no reason — and how to break through the BS that keeps us ...

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80 results

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