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PODCAST

Filthy Rich Cleaners: The Cleaning Business Podcast

Welcome to Filthy Rich Cleaners, the podcast that helps cleaning business owners turn their first toilet scrub into a six-figure success story! Hosted by Stephanie Pipkin, founder of Serene Clean, this show is packed with easy-to-follow tips, funny stories, and real advice from people who’ve been there. Whether you’re starting out or looking to grow, you’ll learn the secrets to building a cleaning business that shines – and makes you filthy rich.

business entrepreneurship

All Episodes

76:47

#71: Deep-Dive into Scaling with Independent Contractors

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/09/09

Independent contractors are one of the hottest — and most confusing — topics in the cleaning industry. Are they legal? What are the risks? And why do so many owners run into trouble when they think they’re doing everything right? We've talked about this before in Episode 62, and today, we're doing a deep dive.In this episode, Stephanie brings Chris Schwab, remote cleaning business owner and founder of Local Business MBA, back on the podcast to talk more about the reality of running a cleaning

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51:01

#70: When and Why You’re Most Likely to Lose Customers

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/09/04

Even the best cleaning companies lose clients — it's part of the business, whether we like it or not. But when clients choose to drop often follows a predictable pattern. Things like your client's favorite cleaner quitting or you needing to increase the prices of your services can all contribute to what we call client "danger zones," and there are critical moments in your business where client relationships are the most fragile. In this episode of Filthy Rich Cleaners, Stephanie breaks down the top

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64:08

#69: Fired Over Makeup to $10K Months — Amanda...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/09/02

Amanda Stovall was fired from a restaurant job for refusing to wear makeup, and used that experience as a spark for her entrepreneurship. Today, Amanda runs Stovall’s Cleaning Services in Missouri and hit her first $10K month! She's built strong systems and laid the foundation for long-term growth. In this episode, Stephanie and Amanda dive into Amanda’s journey from being a dispatcher and server to a cleaning business owner, including the tough lessons she’s learned about hiring, pricing, and

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38:50

#68: The 3 Traits That Built My Cleaning Business

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/08/28

Any small business owner (regardless of the industry they're in) will attest that this job is one of the hardest but most rewarding out there. You pour your heart and soul into your business and learn so much about yourself along the way.In this fiery solo episode, Stephanie talks about the three traits that have allowed her to build Serene Clean into the 7-figure business it is today: grit, vision, and leadership. She shares the story of (cluelessly 😅) walking into her first commercial

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53:23

#67: Real Talk on Marketing, Experimentation, and...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/08/26

Would you rather send out a 20% off coupon twice in one day, or go viral for a typo that says “we’ll clean your crack”? In this episode, Stephanie sits down with Ryan Williams, ZenMaid's Head of Marketing, to share real marketing mishaps (including $30k ad spend mistakes and sending emails with the wrong dates twice) and talk through how cleaners can stop overthinking marketing. They cover marketing via email vs. text messaging, whether discounts cheapen your brand, how to spot shady marketing

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46:24

#66: The KPIs You Need to Track Your Cleaning Business

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/08/21

What KPIs actually matter when you're running a cleaning business? There are a million different numbers you can track, so it's important that you spend your precious time on the ones that actually matter. Are you really short on leads, or do you just need to close better? Are clients dropping off because of price, quality, or something totally outside your control? Without tracking, you’ll never know.In this solo episode, Stephanie shares how she tracks sales, marketing, and client KPIs at Serene

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01:06:10

#65: Would You Rather (Cleaning Business Owner...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/08/19

In this very special (and chaotic) episode of Filthy Rich Cleaners, we bring you poolside in Barcelona, Spain at our annual ZenMaid company retreat! 🇪🇸Filthy Rich Cleaners host Stephanie Pipkin sits down with Amar Ghose, Founder and CEO of ZenMaid, and Maria Dorian, Founder of TaskAway VA and Co-Founder of Quality Driven Software, to play a fun game of Would You Rather, talk about their crazy cleaning business experiences, and more. From meth head cleaners to clients who like to micromanage you

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45:38

#64: Managing Inventory and Supplies in Your Cleaning...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/08/14

Learning how to manage inventory is one of the hardest parts of opening a cleaning business. It's difficult to forecast how much of each item you'll need, when you should anticipate running out, where to store your items, whether the client should supply certain things, and more — it can feel like a logistical nightmare. We've been there, and that's why this episode of Filthy Rich Cleaners focuses on effectively managing inventory and supplies. In this solo episode, Stephanie shares how Serene

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01:03:51

#63: Taking a Heartfelt Approach to Cleaning, with...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/08/12

Can you wear your heart on your sleeve and run a business at the same time? The answer is no, but that doesn't mean you can't still lead with compassion and care for your employees and clients In this episode of Filthy Rich Cleaners, Stephanie chats with Kimberley Crockett, the owner of Clean Keepers in Athens, Georgia. Kimberley shares how she started her cleaning business at the beginning of COVID — Spring 2020 — when the restaurant she bartended at full-time shut down. She had previously cleaned

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35:17

#62: The Truth About Running Your Cleaning Biz with...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/08/07

Do you know any cleaning business owners who skip the mop completely and don't actually clean anything themselves? Many times, people start out as cleaners and work their way up, or open their own business entirely, but there are some people who start out with the intention of never personally doing any cleaning. This is when they turn to independent contractors (ICs) instead of full-time employees. On paper, it sounds great — flexible staffing, no payroll taxes, and no scrubbing toilets yourself

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01:01:33

#61: “Clarity is Kindness” — The Right Way to Give...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/08/05

Honest feedback can be hard to give — and it's often even harder to receive. In this Filthy Rich Cleaners episode, Stephanie is joined by leadership expert and author Mike Robbins to talk about how to lead with empathy and create an honest, emotionally safe work environment, especially in an industry with high turnover like cleaning. He and Stephanie discuss the right way to go about level-setting with your team and share instances of mistakes and learnings. They also share tips to encourage an open

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39:20

#60: When Misaligned Expectations Lead to Angry...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/07/31

Even cleaning businesses with raving reviews and A–Z checklists still face nightmare scenarios. Think after-hours emails, upset clients, confused employees, and "Oh no, what the hell do we do now?" conversations. In this episode, our host Stephanie shares a recent (and horrific) scenario after a cleaning at an existing client's new property. Emotions were high with the client's upcoming family visit and personal challenges, and Stephanie's team had to make it right. Hear how her team navigated the

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01:26:23

#59: Why This Healthcare Worker Ditched Her "Real...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/07/29

Think you need a business degree to excel in the cleaning industry? Hannah Sutton proves otherwise. After 16 years in healthcare, she found her calling at Serene Clean - and now trains the next generation of cleaning professionals. Discover how proper training systems, quality control, and company culture can transform your cleaning business from chaos to excellence.What You'll Learn: Why healthcare professionals are naturally drawn to cleaning businesses The specific green and red flags to watch

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53:20

#58: The Numbers That Actually Matter for Your...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/07/24

Think tracking KPIs is overwhelming? Stephanie breaks down exactly which metrics will transform your cleaning business from guesswork to data-driven success. From basic profit tracking to advanced client lifetime value calculations, discover the specific numbers that separate thriving cleaning companies from those flying blind. What You'll Learn: Why weekly P&L tracking is your business security blanket The magic 40-45% payroll percentage that keeps you profitable How to spot supply theft and

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57:06

#57: From Immigration Consultant to Cleaning Empire...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/07/22

What happens when an immigration consultant discovers the cleaning industry is the perfect pathway to the American Dream? In this episode, Stephanie sits down with Julie Lesage, who specializes in helping international investors start cleaning businesses through E2 visas. From her own pandemic pivot to cleaning full-time to building an affiliate network across the US, Julie shares the unique challenges and opportunities of launching cleaning companies for newcomers to America.What You'll

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35:01

#56: Fear of Being Misunderstood vs. Standing on...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/07/17

What happens when your biggest fear as a leader is being misunderstood? In this solo episode, Stephanie gets real about the constant push and pull between wanting to be understood and needing to make confident decisions as a business owner. Fresh back from Barcelona with the ZenMaid team (and some serious luggage drama), she dives deep into why explaining the "why" behind your decisions is crucial for buy-in, but over-explaining can make you look weak and defensive. From mop bucket mutinies to price

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01:12:54

#55: Double Your Bookings with Katie & Stephanie’s...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/07/15

Most cleaning business owners know their funnel could be better, but where do you even start?In this episode, Katie Jenks of Serene Clean joins Stephanie Pipkin to unpack the real-world funnel transformation that helped Serene Clean fill its calendar fast. From low-converting forms to forgettable follow-ups, Stephanie shares the exact changes she made with Katie’s help to plug the leaks, and the numbers to prove it worked. They break down every part of the funnel: website tweaks, lead magnets,

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01:06:25

#54: Stop the Turnover Spiral: How Stephanie Built a...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/07/10

Hiring doesn’t have to be painful or regretful.In this episode, ZenMaid’s Stephanie Pipkin shares the exact hiring system she built to train and retain a 7-figure cleaning team without complaints, micromanagement, or drama. You’ll hear the hard lessons behind her transition from solo cleaner to true CEO, and how she rebuilt her business with freedom, boundaries, and a culture that runs itself. This isn’t theory. It’s the actual step-by-step hiring process Stephanie used to go from overwhelmed to in

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43:22

#53: From Accidental Startup to Remote Empire: Juan...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/07/08

Most cleaning businesses struggle with hiring. But what if your biggest bottleneck wasn’t finding people, it was how you were filtering them?In this episode, Stephanie sits down with industry veteran Juan Chaparro, founder of Gmaids and creator of PipeHire, to unpack how he and his wife Karen accidentally started a cleaning company at age 20, scaled it remotely from Colombia and Miami, and built a thriving culture using only W-2 employees. Juan reveals the hiring disaster that forced him to invent

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29:03

#52: Audit Your Cleaning Biz & Stop Overpaying: How...

Filthy Rich Cleaners: The Cleaning Business Podcast ·

2025/07/03

Every cleaning business has expenses that quietly eat into profits. Insurance policies you set and forget. Training steps that slip over time. Processes that used to work but don’t anymore.In this episode, Stephanie shares how she uncovered over $10,000 in annual savings by auditing Serene Clean’s insurance and why taking a hard look at all your costs and policies is essential. She also explains how her team improves training and policies when complaints come in, making sure small problems don’t

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91 results

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