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PODCAST

INCRMNTAL: Podrick the Podcast

The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.

technology marketing

All Episodes

21:53

Inside INCRMNTAL with Noa Hassidim CSM

INCRMNTAL: Podrick the Podcast ·

2023/08/17

Welcome back to our mini-series, where we dive into the heart of our team, uncovering personal stories and the driving forces behind our success. I'm Johana Leeflang, your host and INCRMNTAL's Marketing Lead. This time I got to sit with Noa Hassidim our star Customer Success Manager as she shares her journey from the dark side of cyber security into the innovative space of incrementality measurement.

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31:39

Inside INCRMNTAL: Khen Ishai Software Enineer

INCRMNTAL: Podrick the Podcast ·

2023/08/10

Introducing the "Inside INCRMNTAL" podcast series! Join us as we dive into the heart of our team, uncovering personal stories and the driving forces behind our success. I'm Johana Leeflang, your host and INCRMNTAL's Marketing Lead. In our debut episode, I sit down with Khen Ishai, a remarkable Software Engineer who has been shaping innovation at INCRMNTAL for nearly two years. Tune in to hear his inspiring journey of growth and how he's crafting both products and his career with

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34:23

Exploring the Multiverse with Maor Sadra

INCRMNTAL: Podrick the Podcast ·

2023/07/13

Welcome to the final episode of our beloved series. We are closing this season with a bang- turning the tables and interviewing Maor, our own co-founder and CEO and diving into some intriguing hypothetical scenarios, discussing the potential future of technology and advertising. We explored topics like the rise of voice search, the impact of connected TV, the role of generative AI in advertising, and the changing landscape of privacy-conscious consumers.We even took a trip down memory lane,

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38:49

Exploring the Multiverse with Claire Rozain

INCRMNTAL: Podrick the Podcast ·

2023/07/06

Exciting news - the second to last podcast episode it live here!I recently had the honor of interviewing & being interviewed by Claire Rozain, and we delved into the world of entrepreneurship and the exhilarating journey of starting a company. Our conversation was refreshingly unscripted, allowing for candid insights and perspectives. I'm thrilled to share this special episode of "Exploring the Multiverse" with all of you!Claire's passion for gaming and her commitment to making a

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29:21

Exploring the Multiverse with Bichoï Bastha from...

INCRMNTAL: Podrick the Podcast ·

2023/06/29

In this episode, we had the pleasure of interviewing Bichoï Bastha, Chief Revenue and Business Officer at Dailymotion. We delved into the ever-changing landscape of the advertising industry. As fellow "old-timers," it was surprising that we hadn't crossed paths before, given the small world we operate in. Our discussion centered around our shared passion for problem-solving in this dynamic field.Bichoï journey in the advertising world is fascinating. Starting as an infrastructure

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47:24

Exploring the Multiverse with Jordi de los Pinos from...

INCRMNTAL: Podrick the Podcast ·

2023/06/22

Join us for Episode 20 of "Exploring the Multiverse," where we embark on an exciting journey filled with captivating conversations. This week, we are delighted welcome back a very special guest, Jordi de Los Pinos, the CEO and founder of Smadex, who happens to be a close friend of mine for over a decade. In this episode, our focus centers around click-through rates, the notorious full-screen ads, and more. The mobile marketing industry is known for its intricate nature and ever-changing

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31:10

Exploring the Multiverse with Naftali Hazony from...

INCRMNTAL: Podrick the Podcast ·

2023/06/15

Join us for an extraordinary episode that you won't want to miss. Today's instalment holds special significance for a variety of reasons. Firstly, it marks a momentous occasion as I had the opportunity to conduct an interview with an F16 pilot for the very first time. Up until now, most of my guests have followed different career paths, making this encounter even more exceptional. However, what truly sets this episode apart is that, after nearly 70 episodes, it was the first time I had the

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36:22

Exploring the Multiverse with Alex Bauer

INCRMNTAL: Podrick the Podcast ·

2023/06/08

Welcome back to the series! Our special guest this week is Alex Bauer, Head of Product at Branch. In our conversation we went back in time and looks at the pros and cons of a "walled garden", take for example the ease of downloading an app without having to have antivirus software on your device...Tune in to this episode to explore a universe where there is the end of the app store, the erosion of privacy, and we find out where Alex was on March 27th...

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36:08

Exploring the Multiverse with Radostina Zhekova from...

INCRMNTAL: Podrick the Podcast ·

2023/06/01

In this week's episode, we had the pleasure of interviewing Radostina Zhekova, Senior User Acquisition Manager atJamCity. Radostina and I go way back, having worked together in the past. I've had the opportunity to witness her career development as she transitioned to the UA side with Voodoo and now at Jam City.We delved into some wild hypothetical scenarios during this episode. Picture this: the app stores suddenly decide to raise their fees to a staggering 50%. Or on the contrary, they

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37:50

Exploring the multiverse with Paul Bowen at...

INCRMNTAL: Podrick the Podcast ·

2023/05/25

Exploring the Multiverse." I'm excited to share this exciting episode where we discuss wacky "what if" scenarios with a very special guest, Paul Bowen. As this is our16th episode, we thought it was quite fitting to have Paul as a guest as he and Maor (INCRMNTAL's CEO) go back almost 16 years. It's always fascinating to delve into hypothetical situations and explore the possibilities they present. In this episode we answer questions like: What if Apple starts allowing 3rd

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33:51

Exploring the Multiverse with Tim Koschella from Kayzen

INCRMNTAL: Podrick the Podcast ·

2023/05/18

Join us for a fun episode as we dive deep into the world of advertising technology with the dynamic Tim Koschella, Founder and CEO at Kayzen. In this captivating interview, Tim shares his unparalleled passion and insights into the ever-evolving landscape of digital advertising. Brace yourself as we embark on a journey exploring mind-bending concepts like NET worth targeting, the groundbreaking merger of industry giants Appsflyer and IronSource, and the revolutionary Apple Ad Network, unraveling the

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33:53

Exploring the Multiverse with Elad from Odeeo

INCRMNTAL: Podrick the Podcast ·

2023/05/11

Tune in to this episode of "Exploring the Multiverse" and embark on a journey of imagination and speculation with Elad Stern. We'll unravel the possibilities and explore the future of app stores and advertising. We dive deep into a future where app stores have tighter regulation around intrusive ads and whats more give users the choice of audio vs. interstitial ads? Listen to the full video to uncover a possible future where the whole advertising space gets flipped on it's head

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45:08

Exploring the Multiverse with Matej Novak from Assetario

INCRMNTAL: Podrick the Podcast ·

2023/05/04

Welcome back to our podcast! Today, we have a special guest with us, Matej Novak, co-founder and CEO of Assetario. During our conversation, we explored a question that many of us in the advertising industry have asked ourselves: What if the ATT never happened?Matej took us down a "privacy rabbit hole" that is quite scary to imagine. Without ATT, user tracking would have continued unabated, and it could have created a dystopian future where our every move was monitored and tracked. Matej

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41:49

Exploring the Multiverse with John Koetsier

INCRMNTAL: Podrick the Podcast ·

2023/04/27

Welcome to this episode of our podcast, where we're diving into the exciting world of adtech and social media with John Koetsier. As a seasoned adtech expert and a Forbes contributor, John has a wealth of knowledge and experience to share with us.In this episode, we'll be exploring the multiverse of Elon Musk buying yet another social media network. With Musk's track record of disrupting industries and his recent acquisition of Twitter, we can only imagine what social media platform he

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29:20

Exploring the Multiverse with Ido Raz from Bigabid

INCRMNTAL: Podrick the Podcast ·

2023/04/20

Welcome to this episode of the podcast, where we have a special guest, Ido Raz, the founder of Bigabid, a mobile DSP. In today's episode, we will be discussing Ido's views on Apple's decision to introduce the App Tracking Transparency (ATT) framework, and why he wishes that Apple would go back on that decision. We will also be exploring the possibilities of app stores reducing their app store fees from the current 30% to 10% and what this could mean for developers and the entire

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37:30

Exploring the Multiverse with Paul Kovalski from Self...

INCRMNTAL: Podrick the Podcast ·

2023/04/13

Welcome back to "Exploring the Multiverse", the podcast where we dive deep into fascinating topics with experts from various fields. Today, we're joined by Paul Kovalski, a seasoned marketing professional with over 8 years of experience in the industry.In this episode, we'll be delving into the world of Net Worth targeting and the emergence of the newest social media channel- SnapTok, or TikSnap, or StikStok (whatever you want to call it!). Paul will be sharing his insights and

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40:39

Exploring the Multiverse with Moshi Blumfrom Beach Bum

INCRMNTAL: Podrick the Podcast ·

2023/04/06

Welcome to our podcast, where we explore the fascinating world of marketing and gaming with expert Moshi Blum from Beach Bum. In this episode, we delve into the world of mobile advertising and discuss some of the most critical topics that are affecting the industry today. From the microscopic X button that we often see on mobile ads to iAD and Apple Search Ads, we'll explore the latest trends and insights with Moshi, who has years of experience in this field. We'll dive into this parallel

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34:37

Exploring the Multiverse with Natalia Vasilyeva from...

INCRMNTAL: Podrick the Podcast ·

2023/03/30

Welcome back to the podcast, where today we will be exploring an intriguing concept - the possibility of a parallel universe where AAA games adopt the freemium model that has proven to be so successful in the mobile gaming industry. Joining us to delve into this fascinating topic is Natalia Vasilyeva, an expert in the mobile and gaming industry and EVP Marketing & Strategy at Anzu.We will be discussing what the adoption of the freemium model might look like for AAA games, including how it could

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27:40

Exploring the Multiverse with Matej Lancaric

INCRMNTAL: Podrick the Podcast ·

2023/03/23

We are excited to welcome Matej back to the podcast. This week he joins us on for a very interesting episode where we explore the parallel universe of AI taking over creative production and maybe even your job. Matej is excited for a universe where AI could help make the creative process more efficient. As an advocate for AI tools, he is not worried about the potential risks but rather the opportunities they create. Hope you enjoy listening and if you want to hear more from Matej - check out his

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34:20

Exploring the Multiverse with Eric Seufert

INCRMNTAL: Podrick the Podcast ·

2023/03/16

Welcome back to our podcast where we explore some wild possibilities of the advertising multiverse. In this week's episode our guest Eric Seufert, joins us to explore an alternative reality where Apple goes back on their privacy policy regarding IDFA. In this parallel universe, what would the advertising industry look like? How would it impact consumers' privacy and digital experience? We also explore some alternate realities where Google reduces their App Store “fees” to 5% ? and Apple

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