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PODCAST

Marketing Moves

VividFront, LLC

The world of digital marketing moves at a dizzying speed. How can we even begin to distinguish the signal from the noise? The good moves from the bad? Take it from the agency team that’s tripped as much as we’ve triumphed. We’re putting our best moves in the spotlight and proving step-by-step instructions to digitally scale your business.

business marketing

All Episodes

00:25:02

Good Pizza, Great Strategy Ft. Charlie Anderson (Good...

Marketing Moves ·

2025/05/14

In this episode of Marketing Moves, we chatted with Charlie Anderson, the YouTube creator turned pizza maker behind Cleveland’s viral sensation, Good Pizza. Charlie shares how a pandemic-fueled passion for sourdough baking launched his online following—and ultimately, a brick-and-mortar restaurant serving up artisan New York-style pies. From mastering fermentation to crafting content that converts followers into loyal customers, Charlie dives into the strategy behind blending digital influence with

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00:50:44

Marketing Recovery With Impact Ft. Montana Banner...

Marketing Moves ·

2025/05/09

In this episode of Marketing Moves, we sat down with Montana Banner, Director of Project Management and Communications at Thrive Peer Recovery Services. Montana shares Thrive’s inspiring origin story and its mission to support individuals through all stages of recovery, from ER visits to incarceration. She discusses the power of lived experience in building trust, the importance of peer-led programs like Survive to Thrive, and how Thrive addresses underserved populations—including survivors of human

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00:59:00

Why Real Connections Win Ft. Manny Larcher (colaeb)

Marketing Moves ·

2025/05/01

In this episode of Marketing Moves, entrepreneur and community builder Manny Larcher shares his journey from his roots in St. Lucia to launching colaeb, a platform helping businesses cut costs and boost efficiency through authentic networking and AI tools. He reflects on the contrast between communal and individualist cultures and how that shaped his approach to leadership, business, and meaningful relationships. Manny shares the founding story of colaeb during the pandemic, the value of

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00:41:01

Building a Podcast & Streaming Empire Ft. Michael...

Marketing Moves ·

2025/04/25

In this episode of Marketing Moves, Michael DeAloia, CEO of Evergreen Podcasts, dives into the company’s explosive growth and his unconventional journey from aspiring chef to Cleveland’s “Tech Czar” and now media executive. He shares how Evergreen scaled to 350+ shows and launched its own streaming service, EvergreenNOW, by leaning into a strategy focused on premium content, high-download performance, and smart partnerships with Arena Football One (AF1). Michael also unpacks the importance of

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00:51:31

The Business of Ethical Home Goods Ft. Jordan Bigelow...

Marketing Moves ·

2025/04/15

This episode of Marketing Moves features Jordan Bigelow and Julian Azyman, co-founders of YaYa & Co, a sustainable home decor brand making waves with small-batch products and ethical sourcing. The duo shares how co-founder Candy launched YaYa & Co to disrupt fast furniture with community-driven craftsmanship and a mission rooted in social impact. The conversation covers how YaYa & Co markets to values-driven Gen Z shoppers, collaborates directly with artisans, and creates content that reflects their

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00:48:24

How to Build a Premium Retail Brand Ft. Jackie...

Marketing Moves ·

2025/04/09

In this episode of Marketing Moves, we are joined by Jackie Wachter, Co-Founder of luxury leather goods brand, FOUNT. In an energizing conversation with Madison Riddell, Jackie shares how a simple Christmas gift idea sparked an omnichannel business rooted in craftsmanship, sustainability, and community. From making each bag by hand alongside her business partner and husband, Phillip, to launching several brick-and-mortar locations and an eCommerce store, the FOUNT story is equal parts heart and

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00:58:59

The Perfect Spread for Success Ft. Ali Bonar (Oat Haus)

Marketing Moves ·

2025/04/02

In this episode of Marketing Moves, Ali Bonar, co-founder and CEO of Oat Haus, shares how her personal recovery from an eating disorder led to the creation of Granola Butter, the first oat-based spread of its kind. She opens up about the challenges of launching a new product category, the power of organic influencer partnerships, and the strategic storytelling that helped Oat Haus land in major retailers like Whole Foods and Costco. Ali also gets real about the mental health side of

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00:55:21

From Bans to Breakthroughs: The 2025 Social Media...

Marketing Moves ·

2025/03/28

In this special episode of Marketing Moves, we take you inside From Bans to Breakthroughs: The 2025 Social Media Situation, a live event hosted at VividFront. With social media platforms in flux, ad costs rising, and emerging players like Neptune and Lemon8 making waves, our expert panel explored the shifting digital landscape and how brands can stay ahead. From leveraging first-party data to optimizing paid social strategies and embracing new content formats, this discussion uncovers the key

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00:55:32

Desserts with a Purpose Ft Devin Climer & Nina...

Marketing Moves ·

2025/03/21

Mugsy Bakes co-founders Devin Climer and Nina Lawless share their inspiring journey from healthcare to entrepreneurship, crafting gluten-free, dairy-free desserts that celebrate indulgence without guilt. They discuss building an authentic brand, standing out with innovative packaging, and fostering a loyal community in a competitive market. Balancing motherhood and business, they reveal their approach to sustainability, marketing strategies, and the exciting future of Mugsy Bakes. This episode is a

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00:55:27

Building Brands Through Experience Ft. Andy Tran...

Marketing Moves ·

2025/03/14

Entrepreneur and CMO Andy Tran takes us on a dynamic journey from launching an architecture firm in his early career to spearheading Arthur Street Ventures, a powerhouse in venture design and investment. He reveals the secrets to marketing in high-stakes industries like defense and wellness, emphasizing the power of authenticity, bold storytelling, and deep relationship-building. Andy also dives into his work with brands like La Caza Spirits and SISU Lifestyle, sharing how community engagement fuels

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00:36:27

Leveraging Personal Branding in the Workplace Ft....

Marketing Moves ·

2025/03/07

This episode of Marketing Moves features Blake Babcock, VP of Client Engagement at Staffing Solutions Enterprises, in a conversation about the power of personal branding in today’s professional landscape. Blake shares insights from his journey in the staffing industry, the evolving world of recruitment, and how professionals can align their personal brands with company values to build trust and credibility. The discussion explores authenticity, the impact of social media on visibility, and

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00:26:53

Fund Reporting for the Next Generation Ft. Owen...

Marketing Moves ·

2025/02/28

This episode of Marketing Moves features Owen Hester, CEO and founder of LPx, a platform revolutionizing private fund reporting and investor relations. Owen shares his journey from finance to entrepreneurship, the challenges of marketing a SaaS product in a complex industry, and the growing need for transparency in fund administration. The conversation explores the distinctions between private equity, venture capital, and hedge funds, as well as the role of relationships and word-of-mouth in LPx’s

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00:38:31

The Future of Streaming Ft. Ryan Schreiber (Streamline)

Marketing Moves ·

2025/02/21

This episode of Marketing Moves features Ryan Schreiber, founder of Streamline, an app simplifying the streaming experience by consolidating sports, shows, and movies in one platform. Ryan shares his journey of launching Streamline, balancing startup life with fatherhood, securing funding, and building a loyal community. He highlights the app’s unique social features, sports integration, and user-driven growth. The conversation also explores marketing strategies, influencer collaborations, and the

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00:43:10

Beyond the Mission Statement Ft. Heidi Baumgart...

Marketing Moves ·

2025/02/12

This episode of Marketing Moves explores the power of branding core values in shaping business culture and client relationships with Heidi Baumgart, co-executive director of the Small Giants Community. Heidi shares her leadership journey and insights on how well-defined values drive decision-making, employee engagement, and customer loyalty. The conversation offers practical strategies for integrating core values into daily operations, making this episode a must-listen for businesses looking to

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00:37:13

Cleveland’s Healthcare Revolution Ft. David Sylvan...

Marketing Moves ·

2025/02/06

On this episode of Marketing Moves, we chat with David Sylvan, Chief Strategy, Innovation, and Marketing Officer at University Hospitals and President of UH Ventures, about the intersection of healthcare innovation and marketing. David provided insights on UH Ventures’ approach to tackling industry challenges through internal development and external partnerships, the role of hospital-affiliated venture capital, and Cleveland’s impact as a healthcare innovation hub. David also shed light on using

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00:56:41

The Feedback Formula Ft. Darlene Campagna

Marketing Moves ·

2025/01/31

On this episode of Marketing Moves, we sat down with Darlene Campana, Owner and President of Direct Opinions, to explore the power of customer feedback in driving business growth. Direct Opinions uses customized surveys to uncover valuable insights for B2B and B2C organizations—going beyond satisfaction scores to truly understand customer experiences. Darlene shares her expertise in market research, revealing how feedback can shape marketing strategies, improve operations, and boost revenue. Listen

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00:21:09

HubSpot Demystified: Insights for Businesses of All...

Marketing Moves ·

2025/01/22

On this episode of Mini Moves, we chatted about why HubSpot stands out as a comprehensive CRM solution. We explored HubSpot's marketing-friendly features, which are grounded in inbound principles, and the critical role of team buy-in for successful adoption. We also share tips for evaluating business processes and data models before integration, discuss common CRM pitfalls, and explain why HubSpot is an excellent fit for businesses with long sales cycles and active lead-generation efforts. Tune in

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00:47:13

Behind the Creator Boom Ft. Lindsey Gamble

Marketing Moves ·

2025/01/16

On this episode of the Marketing Moves podcast, we interviewed Lindsey Gamble, an Influencer Marketing & Creator Economy Consultant and Advisor, recognized as a LinkedIn Top Voice in the Creator Economy. Lindsey shares his journey to becoming a prominent industry expert, with insights from his time at Mavrck (now Later). The discussion explores the evolution of influencer marketing, the rising importance of creators in both B2B and B2C strategies, and Lindsey’s tips for building a standout LinkedIn

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00:44:15

Navigating the VC Maze Ft. Justis Mendez (OneSixOne...

Marketing Moves ·

2025/01/10

On this episode of Marketing Moves, we interviewed Justis Mendez, managing partner at OneSixOne Ventures, about his inspiring rise from a challenging upbringing to leading the way in venture capital. Mendez shares his journey in the tech industry, his work supporting startups in enterprise software and government tech, and the key role of community and relationships in the startup ecosystem. The conversation also explores his collaboration with Jake Paul on BETR, a revolutionary micro-betting

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00:50:30

The Art of Marketing Kraut Ft. Mac Anderson...

Marketing Moves ·

2025/01/03

In this episode of Marketing Moves, we sat down with Mac Anderson, co-founder and chief commercial officer of Cleveland Kitchen, the top kraut and kimchi brand in the U.S. Mac shares the journey from farmers' markets to CPG success, revealing key marketing strategies, the power of influencer partnerships, and the role of consumer education in promoting fermented foods. Discover how Cleveland Kitchen blends quality, sustainability, and community to thrive in a competitive market.

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97 results

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