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PODCAST

Subversive

Subversive is a podcast dedicated to sharing stories from the best consumer subscription apps in the world. We"ll bring you lessons for how to grow your consumer subscription business, including insights and inflection points that led to exponential growth from leaders at category-defining companies and innovative startups.

business

All Episodes

51:11

How Headspace Expanded from Meditation App to...

Subversive ·

2025/05/08

Cori Shearer is currently a Lead Product Manager at Headspace, where she has spent the last four years leading teams focused on growth as well as engagement with their full suite of human-delivered care offerings like coaching, clinical, and AI-based services. Prior to Headspace, Cori worked at Quizlet as a Senior PM focused on acquisition, activation, and international growth. She is also an entrepreneur, startup advisor, and instructor for Product School. Key Takeaways: Headspace was fou...

en-us

49:49

How Duolingo Built Duolingo Max

Subversive ·

2025/04/16

Natalia Castillejo is a Director of Product at Duolingo, where she has spent the last decade since graduating from Yale University in 2016. Natalia started her PM career at Duolingo working on the company’s English Language Test and other core product features. More recently, she helped lead the development and monetization of AI-powered features like “Video Call,” “Roleplay,” and “Explain My Answer” that form the core of Duolingo Max, and then transitioned from core product to monetization t...

en-us

58:05

Insights from RevenueCat’s 2025 State of Subscription...

Subversive ·

2025/04/03

Jacob Eiting is the founder and CEO of RevenueCat, the world’s largest SaaS platform for subscription apps that need help powering in-app purchases, managing customer data, and growing revenue across iOS, Android, and the web. Prior to founding RevenueCat in 2017, Jacob was the CTO of Elevate Labs, a consumer subscription business offering both brain training and meditation apps, and a software developer at multiple other companies, including Apple. Key Takeaways: The cost of building apps is...

en-us

52:11

How Grammarly’s Evolution from B2C to B2B Propelled...

Subversive ·

2025/03/20

Yuriy Timen is a seasoned growth and marketing advisor with 15+ years of experience scaling technology companies. Yuriy joined Grammarly as the company’s first marketing hire in 2012 when it had just 10 employees and left in 2020 as Global Head of Marketing and Growth. Since then, Yuriy has advised more than 40 companies, including Airtable, Canva, Oyster, Whimsical, and Otter.ai. He specializes in marketing, product-led growth, and hiring and developing high-performing growth teams. Key Take...

en-us

53:45

How Notion’s Community Helped it Win in AI

Subversive ·

2025/03/06

Rachel Hepworth is the former CMO at Notion, where she helped the company expand internationally, move upmarket, and grow by 10x. Prior to Notion, she was part of the marketing leadership team at Slack, founding the Growth Marketing function and scaling the company through IPO. Rachel is now a full-time marketing and growth advisor, helping companies like Clay, Luma AI, and Attio reach their full potential. Key Takeaways After a pivotal company offsite in 2022, Notion’s founders recognized th...

en-us

42:47

How International Expansion and Canva for Teams...

Subversive ·

2025/02/20

Zain Abiddin is a global product builder and leader with 15+ years of experience. He joined Canva in 2020 as the company’s first subscriptions PM and spent four years helping to scale Canva to billions of dollars in ARR, including the launch of Canva for Teams as well as tools to support localized pricing, price migration, and involuntary churn management. Prior to Canva, Zain ran several startups before transitioning into a career in product management. Zain is now the founder and CEO of Hew...

en-us

49:24

How AllTrails Crossed the Chasm to 1M+ Subscribers

Subversive ·

2025/01/31

Ron Schneidermann is an entrepreneur who is passionate about building great companies that help people have healthy, authentic, real-world experiences. He is the former CEO of AllTrails, the world's largest and most trusted outdoor platform with a community of over 75 million trail-goers. In 2005, Ron cofounded Liftopia, the global leader in ski lift ticket bookings, and was Head of Growth at Yelp Reservations. Ron attended UCLA, earning his bachelor’s degree in Communications, and lives in N...

en-us

55:37

How Ladder Nailed Product/Channel Fit on TikTok and...

Subversive ·

2025/01/31

Greg Stewart is the CEO of Ladder, an innovative strength training app that has grown subscribers by 2,000% over the last two years. He has a mix of startup leadership, company-building, and corporate finance experience. Prior to Ladder, Greg served as COO and a founding team member of Bungalo, an operationally intensive consumer-facing real estate technology platform he helped to build and launch from the ground up within Amherst Residential. Before Bungalo, Greg was COO and then CEO of a hi...

en-us

47:24

How Tinder's Monetization Strategy Propelled it to...

Subversive ·

2025/01/31

Ravi Mehta is a senior product executive with experience leading product organizations for globally recognized brands like Tripadvisor, Facebook, and Tinder. Over his career, Ravi has scaled well-known products that have impacted millions of people and built teams to meet the challenge. Ravi is a well-respected thought leader, and his frameworks on product strategy and product leadership have been adopted by thousands of professionals across the industry. Previously, he was Chief Product Offi...

en-us

29 results

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