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PODCAST

The State of Retention Marketing

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he"s getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let"s turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.

business entrepreneurship

All Episodes

38:43

E1: Interlinking Insights: D2C Success with Plix and...

The State of Retention Marketing ·

2023/12/21

Welcome to the first episode of Interlinking Insights, an extension of The State of Retention Marketing podcast by WebEngage. In this episode, we delve into the entrepreneurial journeys of Rishubh from Plix and Jatan from Perfora, both renowned D2C startups in India. Discover how they tackled product challenges and explore the hero products that played a pivotal role in customer acquisition and retention. Uncover the strategies behind building effective teams to address retention

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9:29

E36: Snippet - How does Edelweiss Tokio Life...

The State of Retention Marketing ·

2023/12/14

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58:53

E36: Insuring the Path for Persistency, Persona...

The State of Retention Marketing ·

2023/12/13

In insurance, it's not just paperwork and messages. Advisors and distributors? They're the real MVPs, not just in policies but in your everyday life. Abhishek Gupta spills the secrets on keeping customers and distributors on the happy train. Plus, there's some deep talk on persona mapping and the insurance jungle, where it's a wild 1 to 26 ratio between LIC and private players.{{chapters}}

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2:29

E35: Snippet - Are consumers in the health and...

The State of Retention Marketing ·

2023/12/07

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49:43

E35: HyugaLife's Tactical Triumph through...

The State of Retention Marketing ·

2023/12/06

In the crowded Indian wellness D2C market, HyugaLife is breaking the mold. They aim to be more than just another brand by offering a unique one-stop shop for wellness needs. Their approach focuses on solving consumer problems through a diverse product portfolio and a vertical setup, challenging the conventional belief in subcategory D2C platforms. (01:56) - Echoes of Inception: The Birth Pangs of HyugaLife (06:41) - D2C Unveiled: HyugaLife's Strategic Marketplace Positioning (09:51) -

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5:18

E34: Snippet - How does Veena World integrate...

The State of Retention Marketing ·

2023/11/30

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59:32

E34: Ticking Off Travel Bucket Lists One...

The State of Retention Marketing ·

2023/11/29

Neil Patil has travel ingrained in his DNA. Growing up surrounded by globetrotters, he transformed his experiences into a business that now boasts 100+ travel offices nationwide. With a team of 350+ experienced tour operators, Veena World strives to overcome budget constraints and craft unforgettable memories for users. Their detail-oriented products cater to different segments of travelers. Join this episode to discover how Veena World leverages technology to seamlessly blend offline and

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6:47

E33: Snippet - Discover how Magicbricks leverages...

The State of Retention Marketing ·

2023/11/23

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49:32

E33: Tech Sophistication and Longevity: Magicbricks'...

The State of Retention Marketing ·

2023/11/22

Not only is Magicbricks a leader in the real estate market, but it is also evolving into a holistic service provider, addressing every need a user might have when planning to rent, buy, or sell their property. What sets them apart is their mature approach, reflected in a robust data infrastructure and a deep understanding of the complex Indian real estate landscape. Explore how Magicbricks efficiently navigates thousands of localities and diverse regulations, and be captivated by Rohit's

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1:18

E32: Snippet - How is Times Prime segmenting its...

The State of Retention Marketing ·

2023/11/16

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48:57

E32: Growth Comes in Bundles at Times Prime

The State of Retention Marketing ·

2023/11/15

In this insightful conversation with Gyan Pratap Singh, Head of Growth Times Prime, we explore the intricate dynamics of the platform's business model. From acquisition strategies to the nuanced world of retention, Gyan unveils the layers that contribute to Times Prime's success. The discussion touches upon diverse topics, including the curation of a multi-category lifestyle bundle, the orchestration of acquisition channels, the segmentation intelligence, and the strategic approach to

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6:14

E31: Snippet - What sets ET Money’s “Genius” feature...

The State of Retention Marketing ·

2023/11/02

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68:30

E31: ET Money's 82% Form Fill Rate Magic in a World...

The State of Retention Marketing ·

2023/11/01

In a world where form-filling for investments feels daunting, ET Money boasts an exceptional 82% form-fill rate, showcasing their user-friendly approach. Tune into this episode to know how user personas are meticulously shaped into a refined art. Santosh Navlani sheds light on "Genius," a data-driven feature guiding users to optimal investments. ET Money isn't just an investment platform; it crafts precise financial journeys.(00:52) - From Accidental Entrepreneurs to FinTech Innovators

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4:31

E30: Snippet - What guides a startup founder's choice...

The State of Retention Marketing ·

2023/10/26

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78:45

E30: A Non-Linear Growth Story of an Unconventional...

The State of Retention Marketing ·

2023/10/25

Meet Pranil Shah: not your typical growth head. A CA gold medalist, former investment associate, and startup founder, he now drives the growth engine at DailyObjects. Join him as he reveals the brand's transformation into a versatile powerhouse, exploring the delicate balance between diverse products and personalized customer experiences. With a passionate team and a keen eye on real-time analytics, DailyObjects thrives in the dynamic ecommerce world, crafting a captivating story of growth

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3:13

E29: Snippet - How can digital news outlets break...

The State of Retention Marketing ·

2023/10/19

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53:33

E29: News Engagement Redefined: Editorial Wisdom...

The State of Retention Marketing ·

2023/10/18

Explore the delicate balance between editorial wisdom and algorithmic precision in engaging news readers. Learn how Udit's approach redefines news engagement, driving profits for otherwise non-profitable media brands. This episode is where tradition meets innovation, and the media takes a leap into the future.(00:43) - Unraveling the Media Maze: Strategies for Revenue Optimization (02:54) - Evolving Revenue Models: A Journey through Media's Shifting Focus (04:54) - The Intent-Driven

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3:58

E28: Snippet - How Noise is unlocking creative...

The State of Retention Marketing ·

2023/10/12

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58:04

E28: Innovate, Engage & Retain: Noise's Tale of Tech...

The State of Retention Marketing ·

2023/10/11

Ever wondered how Noise, the trendsetting wearables brand, captures the hearts of 7 million active app users? It's not just about numbers – they're all about personalized experiences! Dive into their world, where data-driven strategies meet exciting customer journeys, designed for different life stages. Listen in to find out how they are engaging customers and retaining them in style.(01:04) - Gaurav's 15 Years As A Marketer Across Digital Companies (03:29) - Where Tech Meets Emotion, A

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4:10

E27: Snippet - CDP Strategy vs. Tactics: Avoiding...

The State of Retention Marketing ·

2023/10/04

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