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PODCAST

Fitness + Technology

Bryan O"Rourke: Fitness Industry Technology Council

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. Each week, we bring you an expert interview with a global influencer at the crossroads of fitness and technology. You"ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to

business management

All Episodes

20:54

Driving Innovation In 3D Design Software With Richard...

Fitness + Technology ·

2025/07/01

In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes Richard Grönberg, Founder and CEO of ECDESIGN — a leading 3D interior design software that empowers sales professionals to quickly plan and visualize any space without the complexity of traditional CAD tools. With over 10,000 companies across 170 countries using the platform, ECDESIGN is transforming how fitness and commercial environments are imagined and brought to life. Tune in as Richard shares insights into the

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40:51

Accelerating Growth In Boutique Fitness With Julian...

Fitness + Technology ·

2025/06/30

In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke is joined by Julian Barnes, Co-Founder and CEO of The BFS Network, a market intelligence and growth accelerator for beauty, fitness, and self-care businesses. In his role, Julian serves as a strategic growth advisor, helping BFS members enhance profitability and scale smarter. With a background that includes marketing leadership roles at Velocity Sports Performance and Oasis Day Spa, Julian later co-founded Body Local, NYC’s

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30:42

OfferingTree: Building Trust and Tech For Wellness...

Fitness + Technology ·

2025/06/21

In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke is joined by Eddie Arpin, Co-Founder of OfferingTree, a comprehensive website, scheduling, and payment solution designed specifically for wellness professionals. OfferingTree empowers coaches, yoga instructors, personal trainers, mindfulness teachers, and other wellness practitioners by streamlining digital operations, so they can focus on delivering exceptional client experiences. In this conversation, Eddie shares the journey

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22:36

The Future of Fitness LIVE From Beyond Activ With...

Fitness + Technology ·

2025/06/10

In this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his keynote, “The Key Trends Creating Opportunities and Challenges for the Global Fitness Industry in the Next 5 Years” live from Beyond Activ in Singapore. Bryan shares the spotlight for what’s next for fitness across the globe — from emerging technologies and programming innovations to finance, business models, and the forces reshaping how to serve members and scale impact. Whether you lead a gym, studio, supplier brand, or

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24:12

Today’s New World Of Startups & Technologies With...

Fitness + Technology ·

2025/05/31

In this episode of the Fitness + Technology Podcast, Bryan O’Rourke welcomes Pariskshit Dutt & Jackson Powell to the show. They are the founders of Fittest, a hardware-free heart rate tracking platform designed to help gyms boost member engagement, drive accountability, and increase retention. By seamlessly integrating with wearables, Fittest provides real-time in-studio and at-home tracking, gamification, and performance insights without the cost or hassle of additional hardware. Today, the two

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39:22

The Future of Fitness Presentation: LIVE From SIBEC...

Fitness + Technology ·

2025/05/20

In this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his presentation “The Future of Fitness” live from SIBEC. Bryan offers a bold and thought-provoking look at how industry leaders can thrive amid rapid transformation. From navigating global micro and macro trends to redefining leadership, marketing, and digital strategy, this talk explores what it takes to succeed in today’s evolving fitness landscape. You’ll hear his insights on the rise of recovery and luxury experiences,

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46:27

The Sales Funnel & Consumer Behaviors: Challenges &...

Fitness + Technology ·

2025/05/07

In this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his webinar with Hilary McGuckin and Sarah Harris from Keepme.ai as they explore how the modern fitness sales funnel is evolving—and what that means for fitness operators, marketers, and tech providers alike. In their conversations, they unpack: The biggest challenges fitness businesses face today with consumer acquisition and retention. Surprising insights from Keepme’s latest research on changing consumer behaviors. How

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35:50

Successfully Augmenting Fitness Facility Products &...

Fitness + Technology ·

2025/04/28

In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes back Garrett Marshall, a distinguished leader with over 22 years of experience driving growth in the wellness industry. Garrett’s expertise spans strategy and innovation, executive leadership, business development, strategic partnerships, and technological product development. He has notably served as CEO of Fitness On Demand and President of Xponential Fitness. Today, he is the Founder and Chief Growth Officer of

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50:18

Next Gen-Fitness: Innovation, Insights, & Industry...

Fitness + Technology ·

2025/04/21

In this episode of the Fitness + Technology podcast, Bryan O’Rourke joins an exclusive panel live from FIBO to explore the future of the fitness industry through the lens of technology, innovation, and digital transformation. Featuring global industry leaders: Bryan K. O'Rourke – President, Fitness Industry Technology Council | Chairman, Vedere Ventures | CEO, Core Health & Fitness Hugo Braam – CEO & Co-Founder, Virtuagym Magdalena Szwed – Product Director, Benefit Systems Oddział Fitness Henrik

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25:28

ROOK: Data Integration & Its Utility In Our Industry...

Fitness + Technology ·

2025/04/15

This week on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Marco Benitez to the show. Marco is the CEO & Founder of ROOK, a wearable API that transforms health data and empowers apps and software with actionable insights. ROOK easily processes and embeds data from hundreds of wearables with single integration and shares access to deeper understanding and more actionable insights that allows users to make more informed decisions, find better solutions, and drive innovation. Today,

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40:30

Elevating Lead Gen. Marketing, Tech, & Data With Mike...

Fitness + Technology ·

2025/03/25

This week on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Mike Arce to the show. Mike is the CEO & Founder of Loud Rumor, which helps fitness studios dramatically increase membership by improving their marketing strategies through consulting. Today, Mike joins Bryan to talk about his business, lead generation marketing, implemented technology, and other implications around fitness operations. One Powerful Quote: 34:57: “If you gamble, you’re just playing off feeling, but if you

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17:39

Upcoming Industry Events & Other Insights With Hans...

Fitness + Technology ·

2025/03/06

This week on the Fitness + Technology podcast, host Bryan O’Rourke welcomes back Hans Muench to the show. As the Director of International Development at FIT-C, he leads the council's efforts to grow the fitness industry, improve fitness user experience, and mature the collection of real-time wellness data through the creation of interoperability standards for technology-based fitness devices. With over 35 years of experience in the health and fitness sector, Hans has a deep understanding of the

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31:49

Keepme: Misconceptions About AI Tech Adoption With...

Fitness + Technology ·

2025/03/04

This week on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Ian Mullane to the show. Ian is the Founder & CEO of Keepme, an AI-powered sales and marketing CRM platform for the fitness industry. Launched in April 2019, Keepme has customers globally and assists hundreds of clubs with member acquisition and retention. Today, Ian joins Bryan to discuss AI tech adoption, his business, and operational insights across the industry. One Powerful Quote: 26:43: “Every unique idea only becomes

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45:59

Virtual Road Show: Perspectives On The European...

Fitness + Technology ·

2025/02/25

This week on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Doug Miller to the show. With extensive experience as an industry advisor, including his role with IHRSA’s European Council, Doug brings valuable insights into the evolving fitness landscape. As the owner of Virtual Road Show, an innovative app providing transformational education to fitness professionals worldwide, he shares his perspective on industry trends and the future of fitness. Today, Doug joins Bryan to discuss his

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33:43

NovoFit: Recognizing Global Trends & Stoic Leadership...

Fitness + Technology ·

2025/01/27

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Barry McDonald to the show. Barry is the CEO of NovoFit, an Australian owned and operated fitness equipment distribution company representing some of the top brands in the industry. With 20 years in the health and fitness industry, Barry has extensive experience and insight into the evolving potential of health, fitness, and wellness experiences from leading large-scale health club operations nationally to designing and

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31:52

Future of Fitness: Navigating Global Trends &...

Fitness + Technology ·

2024/12/13

This week, on the Fitness + Technology podcast, Bryan O’Rourke shares his recording of his recent SIBEC webinar on 12 key trends for 2025 in the global fitness industry. This presentation covers trends for suppliers, gym and health club operators, and others in the global fitness industry. From M&A and finance, to digital fitness, GLP1's, Micro and Macro trends, Bryan covers a wide range of subjects about the future of fitness across every spectrum in the industry. One Powerful Quote: “Ideas are

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20:32

IDEA Health & World Active: The Future of Fitness...

Fitness + Technology ·

2024/11/21

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Amy Boone Thompson to the show. Amy is the Owner & CEO of IDEA Health & Fitness Association, the world's leading organization of fitness and wellness professionals and has been for more than 40 years. She is also Chairman for World Active, a global initiative meant to set up an open and transparent platform for the fitness and physical activity sector to get “more people, more active, more often”. Today, Amy joins Bryan to

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36:03

Navigating The European & Global Fitness Industry...

Fitness + Technology ·

2024/11/14

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Herman Rutgers to the show. As an expert in setting up and expanding international brands in durable consumer goods with a specialization in sports, health & fitness, Herman is the International Ambassador for EuropeActive, the leading non-profit organization representing the European fitness and physical activity sector, and Board Member to Basic-Fit, the largest fitness chain in Europe. Today, Herman joins Bryan to talk

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27:50

Aging Gracefully: Mastering Health and Wealth...

Fitness + Technology ·

2024/10/16

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Dr. Cedric Bryant to the show. As Chief Executive Officer & President, Dr. Cedric Bryant leads ACE with a focus on science-backed education to support health and exercise professionals, utilizing emerging fitness technology, championing inclusivity and diversity, and sharing quality information to help all people develop long-term healthy habits and keep people moving. Today, Dr. Cedrick joins Bryan to talk about his

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39:10

Exploring Fitness Entrepreneurship & Industry Trends...

Fitness + Technology ·

2024/09/29

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Dave Wright to the show. Dave is the Founder of MYZONE, a cloud based and wearable technology fitness tracker that consists of a heart rate monitor chest strap and monitoring system that displays real time heart rate, calories, MEPs, and EFFORT to a watch, tv, or monitor whilst simultaneously creating an online logbook of all physical activity that can be viewed from anywhere in the world. He is also the owner of Creative

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207 results

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