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PODCAST

The Places We"ll Go Marketing Show

The Places We"ll Go Show

Welcome to The Places We"ll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.

business marketing

All Episodes

00:57:33

How Top Beauty Brands Win – With Estée Lauder’s VP...

The Places We"ll Go Marketing Show ·

2025/05/29

Estée Lauder’s VP of Marketing Data, Katharine Newby-Grant, joins us to unpack how top beauty brands are evolving in 2025. We explore how AI is shaping consumer insight, the rise of purpose-led branding, and why influencer marketing still matters — but only when it’s real.Whether you're building a global beauty brand or just want to understand the future of marketing, this episode offers hard-won insight from one of the most respected voices in the industry.#BeautyMarketing #EsteeLauder

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01:01:46

Marketing’s Not Just Ads – It Saved Lives. - Claire...

The Places We"ll Go Marketing Show ·

2025/05/22

What if your next marketing campaign didn’t just sell a product — it saved lives?In this episode, we sit down with Claire Sadler, Chief Marketing Officer at the British Heart Foundation and incoming Vice President of WACL, to unpack how purpose-driven marketing can create real-world impact. We dive into the CPR awareness campaign with Sky Bet that trained over 270,000 people to save lives — and how Claire and her team made it happen.But this episode goes deeper than just one campaign. Claire shares

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00:55:31

This Is How People Actually Get Hired Now - David...

The Places We"ll Go Marketing Show ·

2025/05/15

David Brewerton, now Group Marketing Director at Monzo, didn’t just apply — he stayed top of mind and made himself impossible to ignore. In this honest and practical episode, he shares how he went from laid off to landing a top role at one of the UK’s most disruptive banks.🔑 What you'll learn:– How to get hired without applying– Why LinkedIn is more powerful than your CV– How to build relevance with decision-makers– The one move that kept David top of mind– What hiring actually looks like in

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00:44:43

The Psychological Trick Behind Every Great Ad -...

The Places We"ll Go Marketing Show ·

2025/05/08

The Psychological Trick Behind Every Great Ad is revealed by Richard Shotton in this must-watch episode of The Places We’ll Go Show. If you want to know why some ads go viral, stick in your memory, and drive real behaviour—this is the psychology behind it. Shotton, a leading voice in behavioural science and author of The Choice Factory, breaks down the hidden biases that make ads work (or fail) and how smart marketers use psychology to get noticed.We dive deep into marketing psychology explained:→

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00:40:33

Building a Career Without a Plan - Gail Gallie Explained

The Places We"ll Go Marketing Show ·

2025/05/01

Building a career without a plan? In this episode, we talk to Gail Gallie — co-founder of Project Everyone and former BBC executive — about career pivots, risk-taking, and the power of purpose.🎯 Learn how Gail helped brand the UN Sustainable Development Goals (SDGs), why she left a dream job at the BBC, and what it means to lead with optimism in a chaotic world.💬 Topics covered:How to reinvent your career without a planLeaving a corporate job to follow purposeWhat are the UN SDGs and how they were

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00:56:49

TV Knows How To Hook You; Explained by TV Producer...

The Places We"ll Go Marketing Show ·

2025/04/25

TV producers know how to hook audiences and keep them watching — now you can learn how.In this episode, TV producer Izzie Pick Ibarra (Strictly Come Dancing, Dancing with the Stars, The Masked Singer) explains the storytelling strategies and audience psychology behind today’s most addictive shows.If you’re a marketer, brand strategist, content creator, or anyone working in digital media, this is your behind-the-scenes look at how to craft content that connects, engages, and retains — the same way

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01:03:54

Why You Keep Falling for Ads — Explained by Rory...

The Places We"ll Go Marketing Show ·

2025/04/17

Why you keep falling for ads isn’t just about clever tricks — it’s about how people really make decisions. In this episode, legendary ad thinker Rory Sutherland breaks down why the ads that shouldn’t work often do — and why logic, data, and spreadsheets don’t explain how influence really happens.We explore the psychology of irrational buying, the death of category advertising, the limits of AI in marketing, and what Rory’s unexpected TikTok virality reveals about attention today.

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01:06:46

The Data Behind Great Advertising | Les Binet Interview

The Places We"ll Go Marketing Show ·

2025/04/10

The Data Behind Great Advertising | Les Binet InterviewWhat’s the data behind great advertising? In this Les Binet interview, we explore marketing effectiveness, the 60/40 rule, and how brand-building drives long-term growth.Les Binet, co-author of The Long and the Short of It, breaks down the real metrics that matter in advertising. We dig into the balance between brand and performance marketing, how marketing science can guide strategy, and why the best campaigns are backed by data — not

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01:01:48

I Walked Away from the Dream Job - Katy Leeson

The Places We"ll Go Marketing Show ·

2025/04/03

Katie Leeson had the career most marketers dream of—leading Social Chain alongside Steven Bartlett, shaping global campaigns, and becoming one of the most recognised voices in the industry. But after hitting every milestone, she made a bold move: she walked away.👉 In this episode of The Places We’ll Go Marketing Show, Katie shares:• What life looks like after leaving Social Chain• The identity shift that came with stepping away• The emotional toll of high-profile leadership• Her battle with

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00:50:03

Is AI Taking Over Marketing? Feat. David Jones

The Places We"ll Go Marketing Show ·

2025/03/27

Is AI taking over marketing? 🤯 In this episode, we sit down with David Jones, Founder & CEO of The Brand Tech Group, to explore how AI is disrupting marketing, branding, and advertising like never before. 🚀David has been a pioneer in AI-driven marketing, working with global brands to leverage generative AI, automation, and tech innovation. But what does this mean for marketers, agencies, and businesses? Will AI replace creativity, or is it the ultimate game-changer?🔥Topics we cover:✅ How AI

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00:51:40

From Uni Side Hustle to Startup Success – Roei Samuel

The Places We"ll Go Marketing Show ·

2025/03/20

How do you turn a university side hustle into a successful startup? Roei Samuel, entrepreneur, investor, and CEO of Connectd, did exactly that.Starting with student trips and events, he went on to build Real Sport, a platform that scaled to 9 million users before being acquired. Now, as CEO & Co-Founder of Connectd, Roei helps startups secure funding, scale faster, and build stronger investor relationships.💡 What You’ll Learn in This Episode:✅ The real steps to turning a side hustle into a

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00:53:57

Top Business Leadership Tips from a CEO - Rob Pierre

The Places We"ll Go Marketing Show ·

2025/03/13

🚀 Game-Changing Business Leadership Tips with Rob Pierre, Co-Founder of Jellyfish 🚀Want to take your leadership skills to the next level? In this episode, we sit down with Rob Pierre, Co-Founder of Jellyfish, to break down proven leadership strategies that will help you build a thriving company, scale effectively, and create a high-performing team. Whether you're a startup founder, entrepreneur, or corporate leader, these insights will give you the edge in today’s competitive business world.🔹

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00:55:42

How to Disrupt an Industry as a Small Business -...

The Places We"ll Go Marketing Show ·

2025/03/05

How to disrupt an industry as a small business? It takes more than just a great idea—you need the right strategies to scale, innovate, and compete with industry giants. In this episode, we explore how small businesses can challenge the status quo, leverage technology, and create unique value to stand out in competitive markets. Learn the key lessons from successful entrepreneurs who turned their startups into industry leaders. Watch now!

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00:47:05

AI is Disrupting Jobs, But What Does It Mean for Your...

The Places We"ll Go Marketing Show ·

2025/02/27

AI is disrupting jobs faster than ever, and industries are transforming at an unprecedented pace. In this episode, entrepreneur and former Dragon’s Den investor Piers Linney shares his insights on how AI is reshaping the workforce, which jobs are at risk, and how businesses and professionals can adapt. From the rise of AI-driven automation to the future of knowledge work, we dive deep into what this technological shift means for careers, industries, and the global economy. Plus, Piers reveals how to

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00:57:55

Why Most Businesses Fail at Scaling (And How to Fix...

The Places We"ll Go Marketing Show ·

2025/02/10

How do you scale a business from the ground up and lead it to global success?Richard Townsend, co-founder of Circuit Street who became the CEO of QA for Workplace Skills, shares his journey, revealing the strategies behind scaling, brand building, and the role of AI in the future of marketing.Plus, his insights on resilience, leadership, and why culture is the key to success. If you're serious about growth—whether in business or your career—this episode is a must-listen!

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00:43:53

The Mindset Shift to Become an Exceptional Leader...

The Places We"ll Go Marketing Show ·

2025/01/30

Ever wondered how to build a global brand, pivot industries, and lead with impact? Greg Levine, Chief Operations and Growth Officer at Vitality, shares his journey from McLaren’s supercar business to reshaping insurance. He reveals the power of curiosity, resilience, and mentorship in career success, along with leadership lessons from Formula 1. Plus, a life-changing piece of advice from Nelson Mandela. Packed with insights and inspiration, this episode is a must-listen for anyone looking to grow

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00:44:14

What It Takes to Lead in Big Tech – Dara Nasr VP...

The Places We"ll Go Marketing Show ·

2025/01/09

Ever wondered what it’s really like to lead through the chaos of social media and global sales? In this episode, Dara Nasr, former MD of Twitter UK and now VP of Global Sales at WeTransfer, opens up about navigating public scrutiny, embracing vulnerability as a leader, and why resilience comes from truly caring about your team. With stories from inside Twitter’s rollercoaster decade and lessons learned from a career shaped by creativity, this is leadership like you’ve never heard it before. Watch

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00:41:10

How AI Will Change Jobs Forever with Lareina Yee

The Places We"ll Go Marketing Show ·

2024/12/19

Join us as we dive into an insightful conversation with Lorena Yee, Senior Partner at McKinsey & Company. Discover how generative AI is transforming industries, the surprising career lessons from ballet, and actionable strategies for building inclusive workplaces. Lorena shares her 25-year journey of resilience, innovation, and leadership, offering inspiration for navigating careers in a rapidly changing world.🎥 Don’t miss this episode packed with insights and motivation to fuel your

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00:54:15

Is This the Future of Creative Agencies? - Bill Scott...

The Places We"ll Go Marketing Show ·

2024/12/13

How does one lead a global agency through change and innovation? Bill Scott, CEO of Droga5, takes us on a journey through his career, sharing how resilience shaped his path, what drives award-winning campaigns, and how the advertising industry is evolving. From pivotal moments to navigating the hybrid work era, this episode is packed with insights and stories that will leave you inspired. Tune in for a masterclass in creativity and leadership!

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00:50:42

is Marketing Broken? - Sir John Hegarty

The Places We"ll Go Marketing Show ·

2024/11/19

Discover the secrets of iconic advertising with Sir John Hegarty, founder of BBH and a creative industry legend. From Levi’s to Taylor Swift, Sir John shares how bold ideas shape brands and why creativity triumphs over data-driven strategies. Learn his take on marketing, the role of empathy in AI, and why great communication starts with understanding the problem. Packed with insights and inspiration, this episode is a must-listen for anyone passionate about creativity and innovation.

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213 results

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