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PODCAST

The Places We"ll Go Marketing Show

The Places We"ll Go Show

Welcome to The Places We"ll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.

business marketing

All Episodes

00:51:29

Ep 200 | Why Fear Is a Good Sign | Marketing Lessons...

The Places We"ll Go Marketing Show ·

2025/08/07

With over 200 Cannes Lions, 2 Adweek Brand Genius Awards and campaigns that shook culture (“Moldy Whopper,” “Proud Whopper,” “Real Beauty Sketches”), Fernando Machado has become one of the most daring voices in marketing.And what better way to celebrate our 200th episode than with one of the boldest marketers of our time?🎉🔔 Subscribe for more episodes with the boldest minds!In this no-holds-barred conversation with Ritchie Mehta & Mark Evans, Fernando reveals:⚠️ Why fear is essential to

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00:49:41

Why 'Being Liked' Is Holding You Back - With Amy Kean

The Places We"ll Go Marketing Show ·

2025/07/29

What happens when you care too much about being liked? Discover why letting go of the 'likability trap' could transform your career and wellbeing. In this episode, author and firestarter Amy Kean shares how reclaiming your voice—at work and in life—unlocks true power, using her viral book 'The Little Girl Who Gave Zero Fucks' as a bold case study in self-empowerment and rebellion against conformity. We dig deep into the emotional cost of fitting in, the unspoken cultural rules that

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00:49:46

Is Beating Cancer Within a Generation Possible? -...

The Places We"ll Go Marketing Show ·

2025/07/22

Can we really beat cancer within a generation? Cancer Research UK's Michelle Mitchell believes so—and in this deeply personal and practical episode, she explains why we're in a genuine "golden age of cancer research" with survival rates doubling in the last 50 years.From her roots as the first in her family to attend university in 1980s Merseyside, Michelle shares how witnessing injustice and lost opportunity shaped her belief in the power of people to create change. Today, she

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00:29:34

How Lucky Saint Became the UK's #1 Alcohol-Free Beer...

The Places We"ll Go Marketing Show ·

2025/07/10

How Lucky Saint Became the UK's #1 Alcohol-Free Beer is the story of how a side project turned into the best non alcoholic beer in the UK, powered by distinctive brand assets and bold marketing strategy.In this episode, Kerttu Inkeroinen, Marketing Director at Lucky Saint, reveals how the brand broke into the mainstream by disrupting the beer industry, building brand identity, and launching creative advertising campaigns that cut through.You’ll learn:How Lucky Saint used branding and advertising

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00:49:18

Stand Out by Doing Less: The No-BS Science of Brand...

The Places We"ll Go Marketing Show ·

2025/07/03

Most marketers are overwhelmed, burned out, and chasing tactics that don’t work. Louis Grenier says it’s time to stop. In this episode, the bestselling author of Stand the Fck Out* shares a brutally honest, science-backed framework for building brands that last – by doing less, but better.We dive into:-Why solving real problems beats shiny tricks-The behavioural science behind brand distinctiveness-Why most marketers forget what actually works-How a cancer diagnosis made Louis double down on what

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00:50:10

How Brands Shape Minds: Expert Explained - Phoebe Barter

The Places We"ll Go Marketing Show ·

2025/06/27

Brand stories shape what we feel and remember far beyond logos or adverts. Phoebe Barter, Aviva’s powerhouse Brand Director, exposes how emotional branding and brilliant storytelling leave their mark in the corner of your mind and influence behaviour.Go behind the scenes of leading with vulnerability, evolving 300-year-old legacies, and see how brand marketing battles performance in the boardroom. From Aviva’s hidden archives to the true lessons of creative marketing careers, discover actionable

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00:51:09

Why 96% of Creators Don’t Make Six Figures – The Real...

The Places We"ll Go Marketing Show ·

2025/06/23

Only 4% of creators make over $100,000—discover the untold truths behind the creator economy and influencer marketing in this eye-opening interview with Jennifer Quigley Jones, CEO of Digital Voices. If you want to know why most creators struggle, and what’s really broken (and hopeful) beneath the hype, this is essential. Jenny shares the economic inequalities overlooked in influencer marketing, reveals hard-won leadership lessons from building a people-first agency, and explains how brands can tap

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00:55:00

How Brands Win Customer Loyalty (According to a Pro)...

The Places We"ll Go Marketing Show ·

2025/06/12

How Brands Win Customer Loyalty (According to a Pro) is the question every business needs to answer. Discover why customers truly keep coming back and how you can create unbreakable loyalty with insights from Tamara Strauss, the marketing mind behind Premier Inn's standout success.Tamara reveals the real drivers behind customer experience, how to build loyalty beyond points and perks, and why authentic storytelling will define tomorrow’s winning brands. Tune in to learn actionable retention

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00:41:06

Why Your Personal Brand Matters More Than Ever - With...

The Places We"ll Go Marketing Show ·

2025/06/05

A personal brand isn’t just a buzzword. It’s your competitive edge. In this powerful episode, Nishma Patel Rob (ex-Google, now founder of Glitter Sphere) reveals how a personal brand can open doors, amplify influence, and help you lead on your own terms.We explore how storytelling in business and authentic visibility empower outsiders, underrepresented voices, and creatives to drive change, not just fit in. From corporate pivots to founding your own venture, learn why your uniqueness is your

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00:57:33

How Top Beauty Brands Win – With Estée Lauder’s VP...

The Places We"ll Go Marketing Show ·

2025/05/29

Estée Lauder’s VP of Marketing Data, Katharine Newby-Grant, joins us to unpack how top beauty brands are evolving in 2025. We explore how AI is shaping consumer insight, the rise of purpose-led branding, and why influencer marketing still matters — but only when it’s real.Whether you're building a global beauty brand or just want to understand the future of marketing, this episode offers hard-won insight from one of the most respected voices in the industry.#BeautyMarketing #EsteeLauder

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01:01:46

Marketing’s Not Just Ads – It Saved Lives. - Claire...

The Places We"ll Go Marketing Show ·

2025/05/22

What if your next marketing campaign didn’t just sell a product — it saved lives?In this episode, we sit down with Claire Sadler, Chief Marketing Officer at the British Heart Foundation and incoming Vice President of WACL, to unpack how purpose-driven marketing can create real-world impact. We dive into the CPR awareness campaign with Sky Bet that trained over 270,000 people to save lives — and how Claire and her team made it happen.But this episode goes deeper than just one campaign. Claire shares

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00:55:31

This Is How People Actually Get Hired Now - David...

The Places We"ll Go Marketing Show ·

2025/05/15

David Brewerton, now Group Marketing Director at Monzo, didn’t just apply — he stayed top of mind and made himself impossible to ignore. In this honest and practical episode, he shares how he went from laid off to landing a top role at one of the UK’s most disruptive banks.🔑 What you'll learn:– How to get hired without applying– Why LinkedIn is more powerful than your CV– How to build relevance with decision-makers– The one move that kept David top of mind– What hiring actually looks like in

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00:44:43

The Psychological Trick Behind Every Great Ad -...

The Places We"ll Go Marketing Show ·

2025/05/08

The Psychological Trick Behind Every Great Ad is revealed by Richard Shotton in this must-watch episode of The Places We’ll Go Show. If you want to know why some ads go viral, stick in your memory, and drive real behaviour—this is the psychology behind it. Shotton, a leading voice in behavioural science and author of The Choice Factory, breaks down the hidden biases that make ads work (or fail) and how smart marketers use psychology to get noticed.We dive deep into marketing psychology explained:→

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00:40:33

Building a Career Without a Plan - Gail Gallie Explained

The Places We"ll Go Marketing Show ·

2025/05/01

Building a career without a plan? In this episode, we talk to Gail Gallie — co-founder of Project Everyone and former BBC executive — about career pivots, risk-taking, and the power of purpose.🎯 Learn how Gail helped brand the UN Sustainable Development Goals (SDGs), why she left a dream job at the BBC, and what it means to lead with optimism in a chaotic world.💬 Topics covered:How to reinvent your career without a planLeaving a corporate job to follow purposeWhat are the UN SDGs and how they were

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00:56:49

TV Knows How To Hook You; Explained by TV Producer...

The Places We"ll Go Marketing Show ·

2025/04/25

TV producers know how to hook audiences and keep them watching — now you can learn how.In this episode, TV producer Izzie Pick Ibarra (Strictly Come Dancing, Dancing with the Stars, The Masked Singer) explains the storytelling strategies and audience psychology behind today’s most addictive shows.If you’re a marketer, brand strategist, content creator, or anyone working in digital media, this is your behind-the-scenes look at how to craft content that connects, engages, and retains — the same way

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01:03:54

Why You Keep Falling for Ads — Explained by Rory...

The Places We"ll Go Marketing Show ·

2025/04/17

Why you keep falling for ads isn’t just about clever tricks — it’s about how people really make decisions. In this episode, legendary ad thinker Rory Sutherland breaks down why the ads that shouldn’t work often do — and why logic, data, and spreadsheets don’t explain how influence really happens.We explore the psychology of irrational buying, the death of category advertising, the limits of AI in marketing, and what Rory’s unexpected TikTok virality reveals about attention today.

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01:06:46

The Data Behind Great Advertising | Les Binet Interview

The Places We"ll Go Marketing Show ·

2025/04/10

The Data Behind Great Advertising | Les Binet InterviewWhat’s the data behind great advertising? In this Les Binet interview, we explore marketing effectiveness, the 60/40 rule, and how brand-building drives long-term growth.Les Binet, co-author of The Long and the Short of It, breaks down the real metrics that matter in advertising. We dig into the balance between brand and performance marketing, how marketing science can guide strategy, and why the best campaigns are backed by data — not

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01:01:48

I Walked Away from the Dream Job - Katy Leeson

The Places We"ll Go Marketing Show ·

2025/04/03

Katie Leeson had the career most marketers dream of—leading Social Chain alongside Steven Bartlett, shaping global campaigns, and becoming one of the most recognised voices in the industry. But after hitting every milestone, she made a bold move: she walked away.👉 In this episode of The Places We’ll Go Marketing Show, Katie shares:• What life looks like after leaving Social Chain• The identity shift that came with stepping away• The emotional toll of high-profile leadership• Her battle with

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00:50:03

Is AI Taking Over Marketing? Feat. David Jones

The Places We"ll Go Marketing Show ·

2025/03/27

Is AI taking over marketing? 🤯 In this episode, we sit down with David Jones, Founder & CEO of The Brand Tech Group, to explore how AI is disrupting marketing, branding, and advertising like never before. 🚀David has been a pioneer in AI-driven marketing, working with global brands to leverage generative AI, automation, and tech innovation. But what does this mean for marketers, agencies, and businesses? Will AI replace creativity, or is it the ultimate game-changer?🔥Topics we cover:✅ How AI

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00:51:40

From Uni Side Hustle to Startup Success – Roei Samuel

The Places We"ll Go Marketing Show ·

2025/03/20

How do you turn a university side hustle into a successful startup? Roei Samuel, entrepreneur, investor, and CEO of Connectd, did exactly that.Starting with student trips and events, he went on to build Real Sport, a platform that scaled to 9 million users before being acquired. Now, as CEO & Co-Founder of Connectd, Roei helps startups secure funding, scale faster, and build stronger investor relationships.💡 What You’ll Learn in This Episode:✅ The real steps to turning a side hustle into a

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222 results

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