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PODCAST

Marketing and Education

Elana Leoni | Leoni Consulting Group

What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase brand awareness, engagement, and revenue.

business marketing

All Episodes

31:25

Navigating EdTech Trends to Drive Real Impact: A...

Marketing and Education ·

2024/09/05

In this episode of All Things Marketing and Education, Elana sat down with Thor Prichard, President & CEO at Clarity Innovations—a mission-driven, K-12 education-focused professional services and consulting firm. Clarity Innovations specializes in everything from education strategy and content creation to engineering and design solutions.You may remember Thor from our last conversation about the challenges of creating effective EdTech products and the importance of designing with learning

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28:44

Myth-Busting for EdTech Marketers: A Conversation...

Marketing and Education ·

2024/08/22

In this week’s episode of All Things Marketing and Education, Elana got to chat with Lawrence Korchnak, a Founding Partner of BLOQQ, a consulting firm that specializes in helping organizations scale in the education market.As EdTech marketing execs, Elana and Lawrence have years of experience selling in the EdTech space. In this conversation, they get into busting some common EdTech marketing myths, such as, “starting with a freemium model is a sure way to guarantee B2B sales,” or “once I sell to a

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39:11

Guiding Principles in EdTech: A Conversation with...

Marketing and Education ·

2024/08/08

In this episode ofAll Things Marketing and Education, Elana sits down with Kristina Ishmael, now an education Strategic Advisor of her own shop, Ishmael Consulting, but has a long journey through so many perspectives within education, at a classroom, district, state, and national level. We speak a lot about her recent experience as Deputy Director of the Office of EdTech, where she spent two years working on EdTech policy at the national level. You might remember Kristina from our last episode, in

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43:37

Demystifying the K-12 EdTech Buying Cycle: A...

Marketing and Education ·

2024/07/25

n this week’s episode of All Things Marketing and Education, our host Elana Leoni sat down with Ian McCullough, a consultant specializing in marketing, go-to-market strategies, and business development for the EdTech industry.You might remember Ian from our last episode with him, Academic Integrity in the AI Era, took us on a journey into the fascinating intersection of ChatGPT, AI writing, and academic integrity.Here, we delve into the intricacies of the EdTech buying cycle, exploring its metaphors

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47:10

Inclusive and Engaging Learning Spaces: A...

Marketing and Education ·

2024/07/18

In this episode of All Things Marketing and Education, Elana sits down with Dr. Robert Dillon, School Designer, Author, Speaker, and Learner. Bob, as she likes to call him, has earned a doctorate in educational leadership and administration, and brings over 20 years of experience as a teacher, school principal, and director of innovation at multiple school districts; he is the author of five books, including the ones we dive into today: The Space: A Guide for Leaders. In this episode, Bob and Elana

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31:00

Civic Education for Classrooms and Community: A...

Marketing and Education ·

2024/06/20

In this episode of All Things Marketing and Education, we sit down withShawn McCusker, Senior Director of Professional Learning at EdTechTeacher, to discuss his passion, civic engagement. We ask him about some of his favorite tips and takeaways from the book Becoming Active Citizens, which he co-wrote with Tom Driscoll. He provides practical ways to encourage active citizens in the classroom by creating authentic, engaging learning experiences, emphasizing the need for students to actively

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33:25

Tools and Tips for EdTech SEO Success: A Conversation...

Marketing and Education ·

2024/06/06

In this week’s episode of All Things Marketing and Education, Elana sits down with Tatum Moser, who has the unique combination of an expertise SEO anda deep background in education and EdTech. During this conversation, Tatum talks about all things SEO — and before you get concerned that this may be overly technical, Tatum has a beautiful way of breaking this all down in such an easy-to-understand way. She talks about practical ways to leverage SEO in your daily marketing and content efforts;

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47:02

The Role of Communication in Education and Beyond: A...

Marketing and Education ·

2024/05/16

In this week’s episode of All Things Marketing and Education, Elana sits down with Ilana Kurizki, the Vice President of Communications at BrainPOP, a 25-year-old EdTech brand that reaches millions of learners worldwide.Ilana has spent almost 14 years at BrainPOP within different communications roles, and we talk about so many valuable things within communications and marketing, such as how you make the case for comms, what role should it play internally and externally, and best practices like how to

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27:30

Crafting Your EdTech Go-to-Market Strategy: A...

Marketing and Education ·

2024/04/25

In this week’s episode of All Things Marketing and Education, Elana got to chat with Lawrence Korchnak, a Founding Partner of BLOQQ, a consulting firm that specializes in helping organizations scale in the education market.Lawrence guides us through the unique challenges of a go-to-market strategy in the EdTech Industry, including how to plan a go-to-market strategy, including defining success, backward planning, and prioritizing marketing channels. He sheds some light on the seasonality and Budget

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38:11

Decoding the National EdTech Plan: A Conversation...

Marketing and Education ·

2024/04/11

In this week’s episode of All Things Marketing and Education, Elana and our guest, Kristina Ishmael, get into the nooks and crannies of the National EdTech Plan.They discuss the broader role of the Office of EdTech, the specific goals of the National EdTech Plan in 2024, and how you can use it whether you’re an educator, administrator, or EdTech professional. They highlight the inclusivity and collaboration in the plan, as well as the challenges and priorities it addresses. Looking ahead, they

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51:54

The Role of Student Voice in K-12 Educational Reform:...

Marketing and Education ·

2024/03/28

In this week’s episode of All Things Marketing and Education, Elana sat down with Milton Chen, author, speaker, and board member of great organizations like the Kellogg Foundation, the National Park Service, The Fred Rogers Center, The Panasonic Foundation, and more. Milton reflects on his journey in education, from his early days at Sesame Workshop to his tenure at the Kellogg Foundation, offering valuable lessons learned along the way. He explores the role of experiential learning, project-based

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40:31

EdTech Product Design That Improves Learning...

Marketing and Education ·

2024/03/07

In this week’s episode of All Things Marketing and Education, Elana sat down with Thor Prichard, President & CEO at Clarity Innovations, a mission-driven, K-12 education-focused professional services and consulting firm that provides education strategy, content creation, engineering, and design solutions. They discuss the importance of designing EdTech products with learning outcomes in mind, the challenges of creating effective EdTech products, and the UX/UI non-negotiables from an educator’s

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34:18

Navigating News Literacy: A Conversation with Miriam...

Marketing and Education ·

2024/02/22

Elana sat down with Miriam Romais, Director of NewsLitNation at The News Literacy Project, Documentary photographer, nonprofit leader, and all-around misinformation super-fighter, to talk about all things News Literacy.Miriam discusses the importance of news literacy in education and how it can be integrated into various subjects. She addresses misconceptions about news literacy and highlights the role of critical thinking in evaluating information. Miriam also shares resources and strategies for

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26:58

The Challenges and Priorities of a High School...

Marketing and Education ·

2024/02/08

In this episode of All Things Marketing and Education, Elana welcomes Henry J. Turner, an award-winning high school principal and co-author of Change the Narrative: How to Foster an Anti-Racist Culture In Your School. Henry, whom you might remember from our previous episode on fostering an anti-racist classroom, shares his wealth of experience in education, spanning 22 years as both a teacher and principal in Massachusetts.Today, Henry delves into the intricacies of education leadership, discussing

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34:55

Academic Integrity in the AI Era: A Conversation with...

Marketing and Education ·

2024/01/11

In this week’s episode of All Things Marketing and Education, our host Elana Leoni sat down with Ian McCullough, the Director of Marketing for Global Campaigns at Turnitin. Ian took us on a journey into the fascinating intersection of ChatGPT, AI writing, and academic integrity, giving insights from the history of plagiarism and the need for plagiarism detection to academic integrity in the world of AI today. Join Elana and Ian as they share lighthearted anecdotes, discuss the collaborative nature

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32:24

Measuring Impact in K-12 Education: A Conversation...

Marketing and Education ·

2023/12/07

Welcome to another episode of All Things Marketing and Education! We had the pleasure of sitting down with Shelby Danks, Ph.D., founder and principal advisor at ARKEN RESEARCH, who has the unique ability to make complex topics like research, evaluation, and efficacy not only approachable but also inspiring. Shelby delves into the crucial role of efficacy studies in K-12 education, unraveling misconceptions about evaluation and impact. We touch on practical strategies for brands to measure their

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40:59

Selecting Impactful EdTech Tools Beyond The Hype: A...

Marketing and Education ·

2023/11/16

In this week’s episode of All Things Marketing and Education, we sit down withShawn McCusker, Senior Director of Professional Learning at EdTechTeacher, to explore his fascinating journey in the field of education technology. Shawn shares insights on EdTech trends, separating hype from reality, and how he, in leadership positions, selects and prioritizes technology for educational impact. This episode is not just a tech conversation; it's a marketing goldmine. Don't miss this episode filled with

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50:41

Demystifying EdTech Sales: A Conversation with Dan...

Marketing and Education ·

2023/11/02

Join Elana Leoni on All Things Marketing and Education as she delves into the unique world of EdTech sales with CEO and founder of Fuel Sales, Dan O'Reilly. In this episode, they explore the intricacies of selling to schools and districts, emphasizing the mission-driven nature and the collaborative culture within the education space. Dan offers valuable insights for successful sales in EdTech for both newcomers and industry veterans. Don't miss this episode that sheds light on the distinctive

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37:52

Dismantling Systemic Racism in Education: A...

Marketing and Education ·

2023/10/26

In this episode of All Things Marketing and Education, Elana welcomes Henry J. Turner, an award-winning high school principal and co-author of Change the Narrative: How to Foster an Anti-Racist Culture In Your School. They discuss the importance of tackling systemic racism in educational spaces, setting boundaries, and the role of educators and EdTech in promoting diversity and inclusion. Discover how education professionals are collaborating, sharing, and making a difference in this mission-driven

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52:07

Behind the Scenes of EdTech Growth: A Conversation...

Marketing and Education ·

2023/10/05

This week, we sit down with Jeremy Dulle, Founder and President of Spring Rock Partners, and a growth strategist, go-to-market advisor, and business developer with over 25 years of experience.Join us as we dive into the unique business of EdTech, exploring strategies for growth, the importance of diversification, and the delicate balance between educator perspectives and business objectives. We’ll unpack the language of the EdTech industry, stakeholders and pressures that affect the education

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97 results

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