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PODCAST

The Vine Podcast

Madison Wetherill

The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.

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All Episodes

19:30

Realistically Navigating the Food Blogging Landscape...

The Vine Podcast ·

2025/01/07

In this episode: If the past year has felt like a roller coaster in the blogging world, you are certainly not alone! It seems like every week there was a new threat to the industry and the stability of this career we love so much. With a new year it is a fresh start and the chance to navigate the waters a bit differently this year. In today's episode, I'll share some reflections over the past year and some action steps you can take to navigate the food blogging industry this year! Key Points:

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26:11

Semi-Custom Never Cookie Cutter (Our Semi-Custom...

The Vine Podcast ·

2024/09/24

In this episode: Over the last two years we started offering a new way to redesign your website with us called Crafted. These are semi-custom websites that allow bloggers like you to get a one of a kind look without the hefty price tag of a custom website. But if you’ve ever wondered what exactly semi-custom means and whether it’s right for you, this episode is for you. I’ll share exactly what we mean by semi-custom, how our approach differs from others in the industry and ultimately whether

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25:06

Beyond the Recipe: Enhancing User Experience On Your...

The Vine Podcast ·

2024/09/17

In this episode: Have you ever gone to a food blog and been super frustrated by the experience you had on their website? Creating a solid user experience is something I think we all want for our readers, but what do we need to do to make sure that happens? Today we’re diving into some best practices, both things to do and not to do for better user experience. I’ll share 6 key best practices of how to make sure your readers have a quality experience on your website and want to come back for

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27:23

Income Streams Outside of Ads

The Vine Podcast ·

2024/09/10

In this episode: Are you a food blogger feeling stuck in the cycle of relying solely on ad revenue? You pour your heart into creating new recipes and improving your food photography, but your bank account may not be reflecting the hard work you put in. In today's episode, I’ll be sharing over 10 ways you can monetize your food blog outside of traditional ad revenue. These income streams are a great way to increase your income as a blogger without having to rely solely on increasing traffic to

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24:54

How To Stop Being The Bottleneck In Your Business

The Vine Podcast ·

2024/08/27

In this episode: Do you ever feel like there are not enough hours in the day to get everything you need to get done? Maybe you decide to hire an assistant, thinking that will solve all of your problems! But now you have a bigger problem. Now you have to give your assistants tasks and feedback and now you have more on your plate. If you have ever found yourself in this position, you have been the bottleneck in your business. Today I’m going to unpack a few ways to untangle this web and help create a

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23:26

Creative Ways to Showcase Social Proof

The Vine Podcast ·

2024/08/06

In this episode: What is social proof? Essentially it’s the trust that a reader has in your blog or recipe because they’ve seen other people like it. Social proof is really important these days because of how much other social proof is out there already between Amazon reviews, restaurant reviews, etc. If you’ve been wondering the best way to showcase social proof on your blog, listen in for these creative ways you can share your readers feedback and engagement on your blog! Key Points: Add

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29:56

Risk Proof Your Business Through Personal Branding

The Vine Podcast ·

2024/07/30

In this episode: If you want to be successful as a food blogger you cannot afford to blend in. Personal branding is the way that you can stand out as a food blogger and it’s incredibly important that you focus on that more than ever. In this episode you’ll hear why personal branding is an essential part of risk proofing your food blog. Key Points: The importance of establishing a unique niche beyond just "food blogging" Crafting and sharing your personal story to build authority and trust

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21:16

Adjusting Your Goals Mid-Year

The Vine Podcast ·

2024/07/23

In this episode: If you feel like this year has flown by at record pace, you are not alone. This year feels especially chaotic with everything going on in both our industry and the world. After the mid-point in the year, checking in and adjusting your goals is a great way to get back on track and make the most of the remainder of the year. Whether you set goals back in January and need to review and adjust them or you need a process for setting some goals for the rest of the year, tune into this

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24:28

Summer & Beyond: Prioritizing and Surviving

The Vine Podcast ·

2024/07/16

In this episode: Do you feel like you’re just treading water keeping up with your business over the summer? There can be multiple times throughout the year where it just all feels like too much. When those seasons come up, there are a few ways you can prioritize, set boundaries and ultimately feel on top of your workload despite the chaos of the season. Listen in for how you can prioritize and get the most important things done in a crazy season! In this episode, I'll share about: Setting aside

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19:16

Organizing Your Blog Categories

The Vine Podcast ·

2024/05/28

In this episode: Let’s talk about categories! One of the conversations I always seem to have with my clients is around how to properly use categories to organize their blog. Listen along as we discuss the importance of categories, how many you should have, and what to do if you’ve never considered your categories before. In this episode: Categories VS Tags I'll hash out the difference between a category and a tag, and how to properly utilize both of them How to organize your categories Start

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21:01

Should You Delete Old Content

The Vine Podcast ·

2024/05/21

In this episode: If you have been blogging for a handful of years it's likely you have hundreds or thousands of blog posts in your archives. If you have ever wondered if you should delete old content or revise and update them, this process of deciding and taking action will help! In this episode: Review the traffic Research keywords Think about your audience Choose what to do Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Design Services for Food Bloggers

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22:00

3 Quick Wins for E-E-A-T

The Vine Podcast ·

2024/05/14

In this episode: Most creators have heard of E-E-A-T, but have you thought about how it could benefit your blog? Use these 3 tips to start using E-E-A-T to set you apart! In this episode: E-E-A-T prime real estate: your About Page Prove you are a real person Share your expertise and authority Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

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22:17

5 Ways To Make Your Blog Post Stand Out

The Vine Podcast ·

2024/05/07

In this episode: In the very crowded sea that is Google results, it's so important to have a strategy to make your blog posts stand out. Today I cover five ways in which you can do this! In this episode: Styled Gutenberg blocks Recipe at a glance Design your recipe card to stand out Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

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31:01

How To Do A Content Audit

The Vine Podcast ·

2024/04/30

In this episode: No matter how long you have been running your blog, you're bound to have a lot of old content you want to improve. Performing a content audit on your blog posts can help you deep dive into all the content you have ever produced. Listen along to learn how gathering this crucial SEO data can give a better idea of where you want to take your blog and what actions you need to take to boost your SEO and make a better experience for your readers. In this episode: What is a content audit

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18:45

Is Your Blog Ready for Growth?

The Vine Podcast ·

2024/04/23

In this episode: As a food blogger, you want to continue to grow to reach more people with your blog. But have you ever considered if your blog is ready for growth? Listen in to hear the things you might not have considered that you can prepare for before your blog's growth feels out of control. In this episode: Being ready for comments & email increase Being proactive about site speed & hosting Making your website easy to navigate Having an easy-to-find email opt-in Connect With Madison

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39:52

Monetizing Your Expertise Through Digital Products

The Vine Podcast ·

2024/04/09

In this episode: Getting past the fear of selling The best digital product ideas for bloggers The mentality you need to adopt for success in digital products Connect With Madison Instagram | Website | Show Notes Connect With Jillian Instagram | Website | MiloTree Cart Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way to redesign your website! Learn more and get a quote here.

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26:38

Helpful Things to do Before a Redesign

The Vine Podcast ·

2024/03/19

In this episode: Setting your goals Content and category audits Creating content Researching other sites Resources Mentioned in This Episode: The latest What's Working In Food Blogging tip! Submit yours now! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Want to know about Crafted? Learn more and get a quote here!

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27:41

Five Ways to Spend CEO Time

The Vine Podcast ·

2024/03/12

In this episode: Financial To-Do's How to review your metrics Goal setting, planning or executing Resources Mentioned in This Episode: The latest What's Working In Food Blogging tip! Submit yours now! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Want to know about Crafted? Learn more and get a quote here!

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17:48

How to Get More Out of Your Popular Content

The Vine Podcast ·

2024/03/05

In this episode: Repurposing your content Using popular content for more ideas Turning your popular content into resources Resources Mentioned in This Episode: The latest What's Working In Food Blogging tip! Submit yours now! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Want to know about Crafted? Learn more and get a quote here!

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26:33

Do's and Don'ts of Category Pages for Food Blogs

The Vine Podcast ·

2024/02/06

In this episode: Why you should include descriptions and links to relevant content When to use subcategories and built-in taxonomy pages Why you should not use tags Our first What's Working in Food Blogging tip! Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! Learn more about ConvertKit! Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Want to know about Crafted? Learn more and get a quote

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