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PODCAST

The Vine Podcast

Madison Wetherill

The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.

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All Episodes

01:00:13

Why Your Digital Product Launch Failed (And How to...

The Vine Podcast ·

2025/05/06

In this episode: If you've thought about creating digital products to diversify your revenue streams, you're going to love this week's episode. I'm chatting with Emily Baksa, a food copywriter and content strategist, about creating digital products that diversify your revenue and reconnect you with the creative joy of food blogging. She unpacks a three-part framework that can transform your digital product launches — from creating offers your audience actually wants and building engaged email

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26:37

How Your Website Should Support Your Personal Brand

The Vine Podcast ·

2025/04/15

In this episode: Your personal brand is the only thing truly setting you apart from countless others in your niche. Yet so many food bloggers hide behind their websites, creating a disconnect between who they really are and what their audience experiences online. Today, I'm sharing how to stop hiding and start authentically aligning your website with your personal brand. Today we're talking about how your website should support your personal brand - the element that truly sets you apart in a

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01:02:35

Beyond Technical SEO: Content Strategy for Food...

The Vine Podcast ·

2025/04/09

In this episode: Are you tired of chasing SEO trends and algorithm updates without seeing sustainable growth? As food bloggers, we often get caught up in technical SEO tweaks and site speed optimizations, but what if there's a more holistic approach that could lead to long-term success? In this insightful conversation with SEO expert Jeff Hawley, we explore why the most successful food bloggers are shifting from purely technical SEO tactics to a more comprehensive content strategy focused on

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27:26

Making Data Based Decisions For Your Business

The Vine Podcast ·

2025/04/01

In this episode: Have you ever made an emotional decision that impacted your food blog? It can be so easy to chase the next big thing for your business, but you could find yourself frustrated with the lack of results. In today's episode I'll share how you can shift away from emotion based decision making and focus on making data based decisions that will serve your business and help it grow! If you're tired of feeling like you are spinning your wheels, this episode will help you determine and

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41:43

Balancing Instagram Strategy with Connection with...

The Vine Podcast ·

2025/02/11

In this episode: Is your Instagram strategy draining your creative energy? When today's guest, Kimberly Espinel realized almost all her content had become promotional, she took a bold step back - and discovered a better way forward. We're exploring what actually works on Instagram in 2025, from finding the right mix of content types to maintaining authenticity while growing your audience. If you're tired of feeling like every post needs to drive traffic or sales, you'll learn how to create content

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43:55

Using AI to Support Your Blog Growth with Hanelore...

The Vine Podcast ·

2025/02/04

In this episode: If you've been wondering whether AI could help or hurt your food blog, this episode will transform how you think about AI as a business tool. Join me for a great conversation with Hanelore Dumitrache as we dive into practical ways AI can streamline your workflow—from cutting blog post writing time by 75%, to uncovering hidden patterns in your analytics. Plus, you'll discover how to use this technology in a way that actually strengthens your brand, without sacrificing what makes

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44:32

A 90 Day Reels Challenge with Ansley Beutler

The Vine Podcast ·

2025/01/28

In this episode: What happens when you commit to posting Instagram Reels every day for 90 straight days? Today I’m chatting to a blogger who came up with the challenge to create and share daily recipe videos without batching content in advance. You’ll hear what she experienced instead of massive follower growth like you might expect! Whether you’re feeling disconnected from your audience or stuck in a content rut, you’ll learn practical strategies for how to break through those challenges without

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46:37

SEO Still Matters in 2025 with Carl Ross

The Vine Podcast ·

2025/01/21

In this episode: Wondering if SEO still matters for food blogs in 2025? Despite what you might have heard, Google remains the largest source of traffic on the internet, and food blogs are still ranking prominently in search results. Today, I sit down with Carl Ross from Uku Digital for a discussion all about what's really working right now, from smart content strategy to the technical elements that can make or break your site's performance! Key Points: Core web vitals deep dive Common

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46:22

New Rules for Pinterest Success with Kate Ahl

The Vine Podcast ·

2025/01/15

In this episode: Are you wondering if Pinterest is still worth your time in 2025? Here's the truth - Pinterest isn't just another social media platform, it's a powerful search engine that can drive consistent traffic to your site for months or even years. In today's episode, I sit down for a really insightful conversation with Kate Ahl from Simple Pin Media about breaking down what actually matters for success on Pinterest, which metrics to track and how to turn traffic into email subscribers.

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19:30

Realistically Navigating the Food Blogging Landscape...

The Vine Podcast ·

2025/01/07

In this episode: If the past year has felt like a roller coaster in the blogging world, you are certainly not alone! It seems like every week there was a new threat to the industry and the stability of this career we love so much. With a new year it is a fresh start and the chance to navigate the waters a bit differently this year. In today's episode, I'll share some reflections over the past year and some action steps you can take to navigate the food blogging industry this year! Key Points:

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26:11

Semi-Custom Never Cookie Cutter (Our Semi-Custom...

The Vine Podcast ·

2024/09/24

In this episode: Over the last two years we started offering a new way to redesign your website with us called Crafted. These are semi-custom websites that allow bloggers like you to get a one of a kind look without the hefty price tag of a custom website. But if you’ve ever wondered what exactly semi-custom means and whether it’s right for you, this episode is for you. I’ll share exactly what we mean by semi-custom, how our approach differs from others in the industry and ultimately whether

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25:06

Beyond the Recipe: Enhancing User Experience On Your...

The Vine Podcast ·

2024/09/17

In this episode: Have you ever gone to a food blog and been super frustrated by the experience you had on their website? Creating a solid user experience is something I think we all want for our readers, but what do we need to do to make sure that happens? Today we’re diving into some best practices, both things to do and not to do for better user experience. I’ll share 6 key best practices of how to make sure your readers have a quality experience on your website and want to come back for

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27:23

Income Streams Outside of Ads

The Vine Podcast ·

2024/09/10

In this episode: Are you a food blogger feeling stuck in the cycle of relying solely on ad revenue? You pour your heart into creating new recipes and improving your food photography, but your bank account may not be reflecting the hard work you put in. In today's episode, I’ll be sharing over 10 ways you can monetize your food blog outside of traditional ad revenue. These income streams are a great way to increase your income as a blogger without having to rely solely on increasing traffic to

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24:54

How To Stop Being The Bottleneck In Your Business

The Vine Podcast ·

2024/08/27

In this episode: Do you ever feel like there are not enough hours in the day to get everything you need to get done? Maybe you decide to hire an assistant, thinking that will solve all of your problems! But now you have a bigger problem. Now you have to give your assistants tasks and feedback and now you have more on your plate. If you have ever found yourself in this position, you have been the bottleneck in your business. Today I’m going to unpack a few ways to untangle this web and help create a

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23:26

Creative Ways to Showcase Social Proof

The Vine Podcast ·

2024/08/06

In this episode: What is social proof? Essentially it’s the trust that a reader has in your blog or recipe because they’ve seen other people like it. Social proof is really important these days because of how much other social proof is out there already between Amazon reviews, restaurant reviews, etc. If you’ve been wondering the best way to showcase social proof on your blog, listen in for these creative ways you can share your readers feedback and engagement on your blog! Key Points: Add

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29:56

Risk Proof Your Business Through Personal Branding

The Vine Podcast ·

2024/07/30

In this episode: If you want to be successful as a food blogger you cannot afford to blend in. Personal branding is the way that you can stand out as a food blogger and it’s incredibly important that you focus on that more than ever. In this episode you’ll hear why personal branding is an essential part of risk proofing your food blog. Key Points: The importance of establishing a unique niche beyond just "food blogging" Crafting and sharing your personal story to build authority and trust

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21:16

Adjusting Your Goals Mid-Year

The Vine Podcast ·

2024/07/23

In this episode: If you feel like this year has flown by at record pace, you are not alone. This year feels especially chaotic with everything going on in both our industry and the world. After the mid-point in the year, checking in and adjusting your goals is a great way to get back on track and make the most of the remainder of the year. Whether you set goals back in January and need to review and adjust them or you need a process for setting some goals for the rest of the year, tune into this

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24:28

Summer & Beyond: Prioritizing and Surviving

The Vine Podcast ·

2024/07/16

In this episode: Do you feel like you’re just treading water keeping up with your business over the summer? There can be multiple times throughout the year where it just all feels like too much. When those seasons come up, there are a few ways you can prioritize, set boundaries and ultimately feel on top of your workload despite the chaos of the season. Listen in for how you can prioritize and get the most important things done in a crazy season! In this episode, I'll share about: Setting aside

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19:16

Organizing Your Blog Categories

The Vine Podcast ·

2024/05/28

In this episode: Let’s talk about categories! One of the conversations I always seem to have with my clients is around how to properly use categories to organize their blog. Listen along as we discuss the importance of categories, how many you should have, and what to do if you’ve never considered your categories before. In this episode: Categories VS Tags I'll hash out the difference between a category and a tag, and how to properly utilize both of them How to organize your categories Start

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21:01

Should You Delete Old Content

The Vine Podcast ·

2024/05/21

In this episode: If you have been blogging for a handful of years it's likely you have hundreds or thousands of blog posts in your archives. If you have ever wondered if you should delete old content or revise and update them, this process of deciding and taking action will help! In this episode: Review the traffic Research keywords Think about your audience Choose what to do Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Design Services for Food Bloggers

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