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PODCAST

Branding Advice for New Musicians from a Former Marketing Professional:

Alexander Paul Burton

Dive into the world of music branding with Branding Beats, the ultimate podcast for emerging musicians looking to amplify their careers. Hosted by Alexander Paul Burton, a seasoned musician and former marketing professional with 12+ years of experience working for prestigious organizations like St. Mark’s Hospital Foundation and Afghanaid, this podcast merges the art of music with the science of branding.Alexander brings his expertise in fundraising marketing, graphic design, press outreach, and

music marketing

All Episodes

02:28

Fighting Online Hate and Supporting LGBTQIA+ Creators

Branding Advice for New Musicians from a Former... ·

2025/06/18

Hello, and welcome. As many of you know, my work explores themes of belonging, creating, and the unique experience of growing up in rural spaces. There's immense joy in sharing these stories, in finding connection, and in seeing our narratives reflected in the world. But alongside that joy, there's an unfortunate reality that many LGBTQIA+ creators face: the insidious nature of online hate and targeting.

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05:40

Marketing For New Musicians: Stop Pissing Your Money...

Branding Advice for New Musicians from a Former... ·

2025/05/27

en

04:42

Marketing for New Musicians: Finding Your LGBT...

Branding Advice for New Musicians from a Former... ·

2025/05/17

An LGBT Artist’s Guide to Navigating the Industry is the no-nonsense, slightly sarcastic, but thoroughly researched survival guide you need to turn your passion into a sustainable career.

en

04:33

Thank You – Volunteering, LGBTQ+ Empowerment & What’s...

Branding Advice for New Musicians from a Former... ·

2025/04/20

🌱 Volunteering at Allen Gardens Food Bank in Toronto📚 Launching a new initiative to donate books to marginalized libraries 🎵 Creating motivational content to uplift /LGBTQ+ musicians 📘 Releasing Marketing for LGBT Musicians – now available on Amazon!

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12:00

OUTLINE // On Being Loud: LGBT Artistry, Mental...

Branding Advice for New Musicians from a Former... ·

2025/04/19

There’s a particular silence that settles over small towns—the kind that doesn’t just hush noise, but expression. If you’ve grown up in a place where conformity is prized over creativity, you know exactly what I mean. You learn to stay quiet. To blend in. To “be normal.” But for many musicians and writers—like me—that silence becomes unbearable.

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04:13

I Published My Fantasy Novel… Then My Family Turned...

Branding Advice for New Musicians from a Former... ·

2025/04/11

This is the raw, unfiltered story of how I went from creative triumph to heartbreak overnight. How I found the strength to report my cousin to the police for online harassment. And how I chose to walk away from toxic family ties to protect my peace and keep writing.

en

11:11

🎵 Music Promotion That ACTUALLY Works? My Honest...

Branding Advice for New Musicians from a Former... ·

2025/03/16

If you’re a new musician struggling to get your music heard, you’ve probably come across countless music promotion platforms—many of which are scams that send useless traffic and actually hurt your channel.

en

07:36

Spotify’s $10 Billion Payout: What the 2025 Loud &...

Branding Advice for New Musicians from a Former... ·

2025/03/13

Spotify’s latest Loud & Clear report boasts a record-breaking $10 billion in royalties paid out to artists in 2024. On the surface, this seems like a massive win for musicians.

en

04:34

OUTLINE Episode 1 | Season 2: Burning the Midnight Oil

Branding Advice for New Musicians from a Former... ·

2025/03/11

Ever found yourself working late into the night, long after the world has gone quiet? Whether it’s music, writing, or an idea that won’t let you sleep, there’s something about the midnight hours that pulls us deeper into creativity.

en

04:56

Toronto's Music Scene in March 2025: A Fusion of...

Branding Advice for New Musicians from a Former... ·

2025/03/10

Toronto's vibrant music landscape is abuzz with a dynamic mix of legendary acts, emerging talents, and groundbreaking events this March. Here's a curated look at the most compelling stories shaping the city's musical narrative.

en

09:15

Understanding Legal Concepts for Musicians: A...

Branding Advice for New Musicians from a Former... ·

2025/03/10

As a new musician, understanding basic legal concepts can help you navigate the music industry with confidence. Here’s a breakdown of essential legal terms and concepts every musician should know.

en

05:31

🌀✨ OUTLINE Episode 20 | Feel Good Friday: Push...

Branding Advice for New Musicians from a Former... ·

2025/03/07

It’s the end of the week, and whether you’ve been a creative powerhouse or stuck in a doom-scrolling spiral, today is about one thing: pushing further. This isn’t just about music, art, or career—it’s about the fire inside you that refuses to be quiet.

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10:09

🎶 Big Update! New Music Channel, CBC Radio Interview...

Branding Advice for New Musicians from a Former... ·

2025/03/04

Hey everyone! In today’s update, I’m covering a lot—the OUTLINE LGBT Awards, my upcoming CBC French-language radio interview in Sudbury,

en

03:29

ALGORITHM HACKS: How to Make Streaming Platforms WORK...

Branding Advice for New Musicians from a Former... ·

2025/03/04

Musicians, wake up! You’ve been lied to. The algorithm isn’t your fan, and it definitely doesn’t care about “good” or “bad” music. What it does care about? Efficiency. Money. Data.

en

11:36

How New Musicians Can Use Backlinks and Referral...

Branding Advice for New Musicians from a Former... ·

2025/03/02

In the competitive world of music streaming, getting noticed can be a challenge, especially for new musicians. One way to stand out and gain traction on platforms like Spotify, Apple Music, and Boomplay is by leveraging backlinks and referral sources. These tools can significantly impact how the algorithms of streaming platforms perceive your music, which ultimately affects your visibility and stream counts.

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07:49

Building Your Music Brand: Establishing Authority in...

Branding Advice for New Musicians from a Former... ·

2025/03/01

In this episode, we delve into the significance of a professional online presence for musicians and how it serves as the foundation of a compelling music brand. We explore how platforms like Bandzoogle empower artists to create customized, mobile-responsive websites equipped with features such as direct music sales etc

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03:12

🌀✨ Motivation for Musicians | The Fire of Commitment,...

Branding Advice for New Musicians from a Former... ·

2025/02/22

💡 In this episode: We are told to push, to strive, to keep moving forward—no matter the cost. But what if real growth comes not from constant motion, but from stepping away? What if true strength lies in knowing when to let go, when to pause, when to embrace the silence?

en

02:39

The Strength in Stepping Away, The Power in Returning...

Branding Advice for New Musicians from a Former... ·

2025/02/20

We are told to push, to strive, to keep moving forward—no matter the cost. But what if real growth comes not from constant motion, but from stepping away? What if true strength lies in knowing when to let go, when to pause, when to embrace the silence?

en

07:11

How to Get Press & PR for Your Music (Without Paying...

Branding Advice for New Musicians from a Former... ·

2025/02/20

If you’re an independent musician looking to get press coverage, you might think you need to pay for PR services to get noticed. But the truth is, with the right approach, you can do it yourself—and often get better results! In this guide, I’ll break down the steps you need to take to reach out to press and PR effectively and authentically.

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02:52

🛶💭 OUTLINE Episode 15 | The Strength in Facing Our...

Branding Advice for New Musicians from a Former... ·

2025/02/18

We often think strength is about pushing forward, no matter the cost. We hide our pain behind masks of success, using distractions to escape the things that hurt. But true strength? It’s in the moments when we stop running and face our hardest truths.

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55 results

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