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PODCAST

Help Best

Welcome to "Help Best: Mastering the Art and Science of Business Coaching," the go-to weekly podcast for business coaches seeking to amplify their impact. Hosted by Chris Cooper of Two-Brain Business, each episode is a tightly-packed 5-10 minutes of experience and advice to improve your coaching. Whether you"re part of our Two-Brain Business family or forging your own path, this podcast is your shortcut to practical, no-nonsense advice that transforms your coaching practice. Every week, we dive into

business entrepreneurship

All Episodes

06:51

79: 🚨 New Referral Program: Get Paid to Bring the...

Help Best ·

2025/05/04

Mentors—you're already out there leading, helping, speaking, and showing up. Now there's a way to get rewarded when someone says, "I want to work with you!"We’re launching a referral program to bring more of the RIGHT gyms into the Two-Brain community—the ones who are ready, engaged, and excited for mentorship.🎯 Why we're doing this:We’re near our cap, and every seat at the Two-Brain campfire matters. We want to work with gyms that are coachable, proactive, and committed. Instead of spending more

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13:10

78: When (And When NOT) To Do a Rate Increase

Help Best ·

2025/04/27

In this episode, we break down the right time to raise rates and how to support gym owners through the process. Raising rates is often a tough decision for gym owners, but it’s crucial for business growth. As mentors, it's our job to guide them through the step-by-step process, ensuring they make the change with minimal risk and maximum benefit.Key topics covered:When to raise rates: If it's been more than 2 years, if rates are below industry standards, or if there are outdated packages or

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11:12

77: Clarity Creates Confidence

Help Best ·

2025/04/20

In today’s episode, we discuss how clarity creates confidence for your clients. As mentors, it’s tempting to provide multiple options or a detailed step-by-step plan to show off our expertise, but this complexity often overwhelms clients and diminishes their confidence.Instead, the key to success is to simplify and give clients one clear action step at a time. This approach helps them stay focused, take action, and build momentum without getting paralyzed by too many choices.We break down how to

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08:33

76: The Mentor Toolkit and Mentorbot (NEW!)

Help Best ·

2025/04/13

In today’s episode, we walk through the new Mentor Toolkit in the TwoBrain app, designed to help you find what you need faster and make your mentoring experience more efficient. Just like the Growth and Tinker toolkits, the Mentor Toolkit is a quick-access library full of resources to support your work as a mentor and coach.Key Points Covered:Mentor Toolkit Overview:A quick-access library of mentoring and coaching tools designed to make your job easier and faster.Log in to the TwoBrain app to find

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07:53

75: How Long Should A Client Stay in Two-Brain?

Help Best ·

2025/04/06

In today’s episode, we answer a question that comes up often in our mentorship program: How long should a client stay in Two-Brain? The short answer is: until they’ve hit their NOB goal in the Growth phase or their Net Worth goal in the Tinker phase. But this wasn’t always the case, and we’ve evolved the way we think about this to focus on execution speed, not just retention.We used to focus on keeping clients for as long as possible, but now we know that faster execution equals faster results. Our

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13:14

74: Behavioral Coaching

Help Best ·

2025/03/30

In today’s podcast, I’ll walk you through the concept of Behavioral Coaching and how it can help your clients achieve their goals by breaking down big tasks into small, actionable behaviors. Instead of focusing solely on the end goal, Behavioral Coaching helps clients focus on the how—the specific daily actions that will get them where they want to go.Behavioral Coaching is all about identifying the actions clients need to take to reach their goals and breaking them down into manageable steps. For

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07:26

73: The Coach-In-Residence Program

Help Best ·

2025/03/23

Coach in residenceWhat do the best teams in the world have in common?They don’t play to the level of hte opposition. They play to the level of the ideal.Our ideal state is to get every client to their NOB goal. Nobody else in the coaching business even tracks results, let alone optimizing everything they do to get clients better results. We could probably get away with just selling advice and meetings. In the beginning, that’s what we were selling. But not anymore. Now we’re selling results.The best

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08:11

72: Protecting Your Time and Professional Boundaries

Help Best ·

2025/03/16

In today’s quickcast, I address a critical issue that’s leading to burnout among our mentor team—constant communication with clients. Whether it’s through text, Facebook Messenger, or email, managing multiple channels of communication can quickly become overwhelming, leaving mentors feeling buried and sometimes unresponsive.Once you start communicating with a client on a certain platform, it can be hard to stop. If you reply on Facebook Messenger, for example, clients begin to expect that same level

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08:04

71: The Group Coaching Trial

Help Best ·

2025/03/07

"Introducing the 6-Week Sprint: A New Group Coaching Test"“Today, I’m going to walk you through an exciting new experiment we’re running for the next six weeks—our 6-week sprint. This is a new approach to group coaching that focuses on improving NOB attainment and speed to NOB for our yellow avatar clients. We’ve learned a lot from previous tests, and I’m excited to share how we’re adapting and what this means for you as mentors.”“In September, we tested small-group mentorship with five cohorts

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07:00

70: The Power of Proven Tools

Help Best ·

2025/03/02

Quickcast: "The Power of Proven Tools: Why Following the Toolkit Drives Predictable Success"**Introduction (3–5 minutes):**“You’ve heard it a hundred times: 'There's more than one way to skin a cat.' But in our mentorship practice, there’s only one way to drive predictable, repeatable success—and that’s by following the proven strategies in our toolkit.” “We’ve refined our approach through trial and error, through working with nearly 3000 gyms. That’s a lot of data. The methods we recommend aren’t

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03:45

69: Coaching vs Mentorship

Help Best ·

2025/02/25

Quickcast: Coaching vs MentorshipIn this quickcast, I’ll explain the difference between coaching and mentorship, and why it matters for our approach as mentors.**Coaching** is about helping people execute a model or strategy with precision and skill. Coaches focus on **tactics**, removing roadblocks and obstacles, and ensuring the client is doing the right thing at the right time. A good coach can execute a proven strategy or model with **virtuosity**, ensuring clients make faster progress without

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09:27

68: Learned Helplessness

Help Best ·

2025/02/23

In this episode of Help Best, I talk about learned helplessness—how it develops in mentorship relationships and how we can prevent it. When clients become overly dependent on their mentors for every step, they stop progressing independently. Our job as mentors isn't to do the work for them; it's to guide them in adopting the Simple Six model, helping them overcome internal barriers, and empowering them to sustain their own success.We speed up their adoption of the model by providing tools,

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08:44

67: Being the Mirror

Help Best ·

2025/02/16

Podcast Summary: Turning Questions Around - Being the MirrorWelcome to Help Best, the weekly quickcast where I share skills and tactics to help our mentor team guide gym owner clients to success. In today’s episode, I’m talking about an incredibly powerful coaching tactic: turning the question around or being the mirror.I start with a personal story about a pivotal moment in my life. Ten years ago, I was considering a big move but felt unsure. A friend asked me a simple but profound question: "What

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08:19

66: The Client's Avatar, Goals and Progress

Help Best ·

2025/02/09

Summary:In this episode, I explain how the Two-Brain Avatar chart helps mentors identify and overcome behaviors that slow or accelerate a client's progress toward their Net Owner Benefit (NOB) goal. While the curriculum itself works for everyone given enough time, the timeline depends on how quickly a client does the work.I break down the key avatars—like the Eager, Buddy, and Cynic—and explain how each type requires different mentoring strategies. Great mentors don't change the curriculum; they

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04:11

65: Our Mentor Operating System

Help Best ·

2025/02/02

The Simple Six is the Two-Brain Business mentorship operating system.After a client has built the basics in Stage 1 and created their metrics dashboard in Stage 2, we use those metrics to determine their Next Best Step.https://vimeo.com/899043103/8f17186a69?share=copy Here are the steps:Look at their metrics and their targets in the Dashboard.Find their biggest gap (current metrics vs target)Scroll down the Toolkit to find a list of Projects to improve that metricChoose a Project to solve their

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09:18

64: Lessons from Strategic Coach

Help Best ·

2025/01/26

Podcast Summary: Lessons on Coaching from Dan Sullivan & Strategic CoachIn this episode, I share key lessons from Strategic Coach founder Dan Sullivan that will help mentors guide entrepreneurs toward greater success:Focus on Unique Ability: Help clients identify and amplify their greatest strengths while delegating or eliminating the rest.Measure Progress Backward, Not Forward: Shift focus from the future to celebrating past wins and growth (The Gap vs. The Gain).Prioritize Four Freedoms: Coach

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06:31

63: The Strength Coach Collective

Help Best ·

2025/01/19

The first coaching business I ever owned was called FOCUS. The tshirts said, “The continued evolution of the species”.Evolution never ends. The human body - and the species - is constantly adapting to changes in our environment, our lifestyle and the demands we make of it..Unfortunately, in many areas of the world, the species is actually devolving. We’re living longer, but we’re less healthy. Our lifespan is being increased by drugs and long-term bed care, but our healthspan is decreasing thanks to

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05:33

62: Using Negative Motivation To Create Action

Help Best ·

2025/01/12

Show Notes: "What Does the Client Have to Lose?"When it comes to motivating gym owners, we often focus on what they stand to gain by doing the work. We paint the picture of a thriving gym, loyal staff, and financial freedom—but sometimes, that vision isn’t enough to get them moving. Here’s the truth: humans are wired to fear loss more than they hope for gain.In this episode, we’re flipping the script. Instead of asking, “What will the client gain by doing this work?” we’ll explore the powerful

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07:48

61: Rewiring Your Mentees, with Brian Foley

Help Best ·

2025/01/05

0:00: Hey team, so this week on the Health Best podcast,, I'm going to talk about how fixing the owner can fix the business and how we move avatars from red to yellow to green. 0:14: And understanding that someone's nature in, let's say, one of the yellow avatars can still hang around even if they're doing all the things and all the actions that a green avatar can do. 0:28: So, if you ever feel like your mentees or clients are making progress, but they still slip back into old habits, it's not so

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06:33

60: Mentorship is Not Therapy

Help Best ·

2024/12/29

In this episode, we tackle a common challenge for mentors: navigating conversations when clients bring up personal struggles that take the focus off their business. You'll learn how to acknowledge their feelings empathetically, pivot the conversation back to actionable business strategies, and use simple phrases to refocus on what you can control. By staying in your role as a business mentor, you’ll help clients achieve the results they need while still showing care and support.How to Pivot the

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