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PODCAST

The P.T. Entrepreneur Podcast

Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur

The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.

business management

All Episodes

17:25

Ep871 | The Key To A Successful First Hire In Your...

The P.T. Entrepreneur Podcast ·

2025/11/27

The Hardest Hire: How to Nail Your First Staff Clinician in a Cash PT Clinic In this episode, Doc Danny Matta explains why your first staff clinician is the hardest hire you'll ever make—and how to do it the right way. He breaks down why your business looks risky from a candidate's perspective, why most PTs are wired for security (not startups), and how to sell the future vision of your clinic instead of apologizing for your current "shitty little room." Quick Ask If this episode helps you think

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20:04

Ep870 | Big Things Start In Little Rooms

The P.T. Entrepreneur Podcast ·

2025/11/25

Little Rooms: Why Scrappy Starts Create Standout Cash PT Clinics In this episode, Doc Danny Matta unpacks a simple but powerful idea inspired by Andre 3000's Rock & Roll Hall of Fame speech: "Little rooms. Great things start. Little rooms." He connects Outkast's legendary basement studio—The Dungeon—to the tiny subleased spaces where most cash PT clinics begin, and shows why those gritty starts are not a disadvantage, but an asset that sharpens your skills, your story, and your impact. Quick Ask If

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12:01

Ep869 | Why Community Is The Foundation Of All...

The P.T. Entrepreneur Podcast ·

2025/11/20

Community: The Hidden Engine Behind Every Successful Cash PT Clinic In this episode, Doc Danny Matta shares the single theme that stood out after spending a full week embedded inside four different cash-based and boutique rehab businesses in Washington, D.C.: community. He breaks down why community involvement is the ultimate competitive advantage, how it fuels long-term growth, and why you can't fake it—or skip it—if you want a thriving practice. Quick Ask If this episode challenges the way you

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21:46

Ep868 | Will a "Starbucks of Cash PT" Emerge? (And...

The P.T. Entrepreneur Podcast ·

2025/11/18

The Coming Wave: Why Cash PT Is Headed Toward National Consolidation In this episode, Doc Danny Matta breaks down a bold prediction for the next decade of cash-based physical therapy: the rise of the first nationwide cash PT brand. He explains why the market is primed for massive consolidation, how well-funded companies will change the competitive landscape, and what independent PTs must do now to protect their clinics and stay ahead. Quick Ask If this episode helps you think strategically about

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14:10

Ep867 | Why Cash-Based PTs Are Billionaires And They...

The P.T. Entrepreneur Podcast ·

2025/11/13

The Gratitude Reset: Why PTs Have the Best Job in the World In this episode, Doc Danny Matta reminds physical therapists why they have one of the most fulfilling professions on earth. From building lifelong relationships with patients to seeing the ripple effect of their work beyond the clinic, he shares how to reframe burnout and rediscover gratitude for what makes this career so meaningful. Quick Ask If this episode helps you reconnect with the "why" behind what you do, share it with another PT

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25:12

Ep866 | How The Longevity Trend Fits Perfectly With...

The P.T. Entrepreneur Podcast ·

2025/11/11

Longevity, Lifestyle Medicine & the Next Evolution of Physical Therapy In this episode, Doc Danny Matta explores the growing trend of longevity and lifestyle medicine in physical therapy. From proactive health to performance-based rehab, he explains why the best clinics of the future will focus less on pain treatment and more on helping people live long, high-performing, pain-free lives. Quick Ask If this episode fires you up about the future of physical therapy, share it with another clinician

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17:23

Ep865 | The Growth Paradox (Managing Profit When...

The P.T. Entrepreneur Podcast ·

2025/11/06

Profit Growth Cycles: Navigating the Financial Growing Pains of a Cash Practice In this episode, Doc Danny Matta breaks down the financial growing pains every clinic owner faces when scaling from a small subleased space to a full standalone practice. He explains how to manage cash flow, survive low-profit growth cycles, and make smart reinvestments that turn short-term sacrifice into long-term stability. Quick Ask If this episode helps you think differently about your business finances, share it

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18:01

Ep864 | 60 and Unstoppable! What Two PT Patients...

The P.T. Entrepreneur Podcast ·

2025/11/04

Stay Curious, Stay Strong: Longevity Lessons from a DC Clinic Tour In this episode, Doc Danny Matta shares powerful lessons on longevity, curiosity, and self-care after visiting four PT-owned clinics in Washington, D.C. From a 60-year-old Pilates enthusiast who crushed him in class to a marathoner aiming to beat his 27-year-old PR, Danny reflects on what these experiences revealed about health, purpose, and the long game of entrepreneurship. Quick Ask If this episode hits home, share it with a

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19:20

Ep863 | Why You're Scared To Charge $250/Visit (And...

The P.T. Entrepreneur Podcast ·

2025/10/30

No Money, No Mission: The Truth About Pricing Your Cash Practice In this episode, Doc Danny Matta shares what he's seeing across dozens of clinics: most cash PT owners are undercharging—especially in high cost-of-living markets. He breaks down a four-clinic pricing test, why price ≠ local median income, and clear targets for sustainable margins so you can hire, retain talent, and keep your mission alive. Quick Ask Help us reach our mission of adding $1B in cash-based services to physical therapy:

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26:44

Ep862 | How To Run Your PT Clinic Like A High-End...

The P.T. Entrepreneur Podcast ·

2025/10/28

Five-Star Clinic: Lessons from High-End Restaurants In this episode, Doc Danny Matta unpacks what elite restaurants do differently—then maps those exact moves to cash-based PT. From the reservation experience to ambiance, "the menu," service, and checkout, learn how details create premium value, command higher rates, and generate more referrals. Quick Ask Help us reach our mission of adding $1B in cash-based services to physical therapy: share this episode with a clinician friend or post it to your

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21:58

Ep861 | The $30,000 Mistake: Why 60% Of Your PT...

The P.T. Entrepreneur Podcast ·

2025/10/23

Speed to Lead: The $30K Mistake Killing Your Clinic Growth In this episode, Doc Danny Matta breaks down one of the most overlooked profit leaks in cash-based practice ownership — slow lead follow-up. Learn how the average clinic loses tens of thousands each month from poor contact speed, and discover a simple system to fix it fast. Quick Ask Help us hit our mission of adding $1B in cash-based services to physical therapy. Share this episode with a clinician friend or post it on your Instagram

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39:23

Ep860 | The Open Enrollment Playbook w/ Jeremy...

The P.T. Entrepreneur Podcast ·

2025/10/21

Open Enrollment Reactivation: How Clinics Turn Past Patients into Six-Figure Months (with Jeremy Dupont) In this episode, Doc Danny Matta sits down with Jeremy Dupont (founder of Patch) to break down the most reliable campaign in cash PT: Open Enrollment. They cover simple and advanced playbooks for reactivating past patients, the offers that convert (and why), how to mobilize your team, and what realistic results look like for a growing clinic. Quick Ask Help us move toward our mission of adding

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14:01

Ep859 | Why The Story Matters More Than The Service...

The P.T. Entrepreneur Podcast ·

2025/10/16

The Story Behind the Bottle: Why Your Clinic’s Origin Story Matters In this episode, Doc Danny Matta shares a powerful lesson about storytelling, sparked by a birthday gift—a 1985 bottle of wine with an incredible backstory. What started as a meaningful gesture turned into a masterclass on how stories give depth, emotion, and memorability to everything—from a bottle of wine to your physical therapy clinic. Quick Ask Help us reach our goal of adding $1B in cash-based services to the profession—share

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19:26

Ep858 | Why I Reinvested In The Clinic I Sold (And...

The P.T. Entrepreneur Podcast ·

2025/10/14

I Sold My Practice—Then Bought It Back: Why I Reinvested in Athlete’s Potential In this episode, Doc Danny Matta shares a major announcement: he and his wife have reinvested in Athlete’s Potential, the cash-based physical therapy clinic they originally founded, grew, and sold three years ago. Danny explains why he decided to buy back in, what’s changed since selling, and how this move aligns with PT Biz’s broader mission of transforming private practice ownership in the profession. Quick Ask Help us

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13:04

Ep857 | How To 6x Ads ROI For A Cash-Based Clinic

The P.T. Entrepreneur Podcast ·

2025/10/09

6x Your Ad ROI: The Power of Google Reviews for Cash Practices In this episode, Doc Danny Matta breaks down how one simple factor—Google reviews—can transform your return on ad spend (ROAS) from 2x to 12x. Using a real example of two nearly identical clinics, he explains why social proof is the difference between average and elite marketing results, and how to build a system that keeps reviews (and new patients) flowing. Quick Ask Help us reach our mission of adding $1B in cash-based services to the

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54:10

Ep856 | What We Learned From 200 Cash-Based PTs With...

The P.T. Entrepreneur Podcast ·

2025/10/07

Cash PT Trends 2025: What We Learned in Dallas + The New Industry Report In this episode, Doc Danny Matta and Yves Gege unpack takeaways from their Dallas live event and preview PT Biz’s new Cash PT Industry Report. They cover what’s working now across pure cash, hybrid, and out-of-network models; why continuity and small-group training are surging; and how the talent market is shifting as more solo owners choose to join established cash clinics. Quick Ask Help us move toward the mission of adding

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20:05

Ep855 | The Secret To Getting More Patients From...

The P.T. Entrepreneur Podcast ·

2025/10/02

How Workshops Win: Emotion-First Public Speaking for Cash-Based PT Lead Gen In this episode, Doc Danny Matta lays out how to fill your schedule by getting in front of real people—workshops, talks, and small group education—and connecting emotionally before you ever ask for the appointment. He explains direct-response marketing for cash-based clinics, the “feelings before logic” rule, and a practical script stack (frustration → “imagine if” → personal story → action) that turns talks into patients

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28:22

Ep854 | Building Wealth As A Clinical Entrepreneur

The P.T. Entrepreneur Podcast ·

2025/09/30

How to Build Wealth as a Clinical Entrepreneur In this episode, Doc Danny Matta breaks down how your clinic can be more than just a job replacement—it can be your wealth-building engine. He shares five steps learned from mentors, mistakes, and over a decade of running businesses, showing how to reinvest in your practice, avoid costly tax-driven schemes, and keep your wealth strategy simple and sustainable. Quick Ask If you’re finding value in the podcast, help us hit our mission of adding $1B in

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19:36

Ep853 | Defining And Dominating Your Niche In A...

The P.T. Entrepreneur Podcast ·

2025/09/25

The One Thing You Must Nail When Starting Your Cash-Based PT Clinic: Your Niche In this episode, Doc Danny Matta explains the #1 decision that will make or break a new cash-based clinic: defining a clear, winnable niche. He shares real client stories (Rainmaker → Mastermind), how his own clinic launched by owning the CrossFit space, and a simple 3-part test to choose a niche that actually grows your business. Quick Ask Like the show? Share it with a clinician friend or on your IG stories and tag

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22:26

Ep852 | Why Clinic Directors Will Take A Staff PT Job...

The P.T. Entrepreneur Podcast ·

2025/09/23

Why Clinic Directors Leave for Staff Roles in Cash-Based PT Clinics In this solo episode, Doc Danny Matta dives into a surprising trend: why clinic directors in high-volume corporate practices are stepping away from leadership roles to take staff positions in cash-based clinics. Drawing from real conversations with clinicians, Danny outlines the trade-offs, hidden advantages, and how owners can use this to attract top talent. Episode Summary The scenario: A former clinic director left a high-volume

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747 results

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