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PODCAST

DMOU: Destination Marketing Organization University

DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.

business management & marketing

All Episodes

26:12

154: Vic Isley • A DMO's Response to Disaster

DMOU: Destination Marketing Organization University ·

2024/10/15

On this special edition of DMOU, we catch up with Vic Isley, CEO of Explore Asheville. In the devastating aftermath of the one-two-punch of torrential rains and then Hurricane Helene, Vic shares how the Asheville region is bouncing back…and how Explore Asheville is playing a vital and meaningful role in the recovery. From their presenting sponsorship of the upcoming Concert for Carolina to innovative initiatives like Always Asheville and Love Asheville from Afar, it’s a fascinating story of grit and

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28:34

153: John Sage • Addressing Destination Travel...

DMOU: Destination Marketing Organization University ·

2024/10/01

On this edition of DMOU, we settle in with John Sage of Sage Inclusion. We met John at the Destinations International Annual Convention and were fascinated by his take on what destinations and DMOs get right (and wrong) about travelers with disabilities, a market cohort that is only growing with an aging population. In our conversation, John demystifies ways that DMOs can play a pivotal role in making their destinations more accessible. Join us.

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25:09

152: Sonya Nash • Home Grown Customer Service Training

DMOU: Destination Marketing Organization University ·

2024/09/17

On this edition of DMOU, travel with us to Shipshewana, Indiana…where roughly half the population (and a big part of the destination’s allure) aren’t online. Sonya Nash shares insights into her community’s Amish Culture and how her DMO has developed a home-grown, customized customer service program that meets the unique needs of her community, from hospitality to pharmacies, that graduated their first class earlier this year. Plus, a Bonus Round Question that shines a light on Sonya’s

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25:51

151: Adam Stoker • The New Tourism Town Square Known...

DMOU: Destination Marketing Organization University ·

2024/09/04

On this Edition of DMOU, we check in with Adam Stoker, author of Touchpoints and progenitor of the Destination Marketing Podcast Network to get under the hood of a new free online town square for Destination Leaders. It’s called TourismIQ…and Adam walks us through its genesis, its current build out and what users can expect in the near future. Join Us.

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27:47

150: Anne Sayers • Landing and Maximizing a Season on...

DMOU: Destination Marketing Organization University ·

2024/08/20

On this episode of DMOU, we hang with Wisconsin Tourism Secretary Anne Sayers and talk about how the Badger State captured the culinary world’s attention with the most recent season of Top Chef. Anne explains how Wisconsin Tourism made it happen through amazing collaborations and shares how they are extending the reach of the series and major events like the Republican National Convention and next year’s NFL Draft far beyond the events themselves. Plus, a Bonus Round question that involves Muppets

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34:10

149: Corey Fram • Changing the Message to Pass STR...

DMOU: Destination Marketing Organization University ·

2024/08/06

When it comes to Short Term Rentals, trying to put the genie back into the bottle has proven elusive for most governments. Initially defended as a property rights play, elected leaders are now grappling with its unintended impact on affordable housing. On this edition of DMOU, we welcome 1000 Island International Tourism Council CEO Corey Fram with a fascinating story of how, after several twists and turns, the New York State Legislature actually passed a bill this session that brings STRs outside

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28:42

148: Scott White • Building Pathways to Leadership...

DMOU: Destination Marketing Organization University ·

2024/07/23

Each year on DMOU, we invite the new Chair of Destinations International to share their agenda for the upcoming year. On this episode, Visit Greater Palm Springs’ Scott White shares his goal of providing a higher level of engagement and mentorship to the generations entering the DMO sector…and talks about how his DMO is engaging members of his community to become part of the hospitality community with a pathway to senior management. And then, there is a Bonus Round Question that explores a

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44:48

147: Paul Beachnau • Turning Crisis Lemons into Sweet...

DMOU: Destination Marketing Organization University ·

2024/07/09

Gaylord is one of Michigan’s top spots for outdoor recreation (and one of our favorite getaways), where this week they celebrate Alpenfest. But in the past couple years, the community has been buffeted by a tornado, a virtually snowless winter and, like most destinations, a serious shortage of available hospitality workforce. Convention & Tourism Bureau Chief Paul Beachnau joins us to talk about the resilience of the community and how his DMO managed their media relationships to emerge stronger

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48:40

146: DMOU Turns 5 • The Best of the Bonus Round Question

DMOU: Destination Marketing Organization University ·

2024/06/25

This month, we celebrate 5 years of the DMOU Podcast (damn, that went by fast). And to celebrate this milestone, we’ve decided to replay some of the funniest and most insightful moments of the Bonus Round question, that portion of the show where we go off topic with our guests to learn things about them that most people don’t know. From kicking a half-time field goal on Monday Night Football to working a summer on an Alaskan fishing boat…to being the Underwear King of Champaign-Urbana, treat

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30:21

145: Jock Hedblade • Transforming Downtown Into a...

DMOU: Destination Marketing Organization University ·

2024/06/12

Imagine your town square. Now imagine it as a one-million square foot game board. That’s what Macomb CVB CEO Jock Hedblade and his community have done in transforming Downtown into the world’s largest Monopoly Board. On this episode of DMOU, Jock joins us with the backstory of how a succession of destination wins produced a sensational visitor magnet and has set the community up for future successes. And, the Bonus Round features a story of a home town kid…who came home. Join us.

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31:39

144: Mark Ickes • Organizational Relevance and Impact...

DMOU: Destination Marketing Organization University ·

2024/05/30

One doesn't necessarily need millions of dollars to develop significant relevance and impact in a small market destination. Explore Altoona's Mark Ickes shares how his team connects with his community at every level, building support and appreciation for the work they do. And, while far from being ready to hang up his skates, Mark shares his dream job for his retirement years in the Bonus Round. Join us.

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32:17

143: Claude Molinari • Reclaiming Detroit's Narrative

DMOU: Destination Marketing Organization University ·

2024/05/21

This year’s NFL Draft was a stone cold win. The biggest first day crowd in history. The biggest global television audience ever. And, it placed Detroit on the world stage for three sensational days. Ummm, Detroit? On this episode of DMOU, we meet Claude Molinari, who describes the philosophy behind recasting the Motor City’s narrative and the tactics Visit Detroit is employing to set Detroit up as the new American renaissance city. And, in the Bonus Round, one of the more interesting side hustles

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36:06

142: Santiago Corrada • How Tampa Bay Provides an...

DMOU: Destination Marketing Organization University ·

2024/05/02

Destinations International has long held that boycotting States over legislation that runs counter to an Association’s values has the unintended consequence of hurting the very people we purport to support. And, Tampa Bay’s selection as this year’s Annual Conference site certainly raised some eyebrows in some quarters. DI has countered by saying this year’s event will serve as a Case Study in showing how destinations can support communities that would otherwise be negatively impacted by a boycott

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33:33

141: Denny Edwards • Driving Destination Defining...

DMOU: Destination Marketing Organization University ·

2024/04/24

One would be hard pressed to identify a destination with more assets in the pipeline than the Greater Raleigh Region. $400 million Convention Center expansion, $75 million HQ Hotel, $300 million in Arena Upgrades, $75 million Sports Complex…and more. Visit Raleigh’s Denny Edwards joins us to tell the stories behind how so many projects came to fruition. From Conventions to Sports to Major Events…you’ll hear it all.

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41:44

140: Ed Tomasi • The Promise of Esports

DMOU: Destination Marketing Organization University ·

2024/04/11

For some destinations Esports is a mystical new market that they’re just not sure how to address. For others, they may believe the early adopters have already sown up the opportunities. On this episode of DMOU, Esports expert Ed Tomasi de-mystifies this exciting new market and shares how virtually every community can assess where in the sport’s ecosystem they reside and whether they can thrive. Ed offers the stages that every community must traverse to effectively compete…and a great Bonus Round

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44:30

139: Maura Gast • "If You Build a Place" Turns 15

DMOU: Destination Marketing Organization University ·

2024/04/02

The philosophies that underpinned the art and science of the Destination Marketing world changed 15 years ago this Summer. That’s when Maura Gast first uttered those now famous words, “If you Build a Place…” On this edition of DMOU, Maura shares the backstory of how her “Building Blocks” came to be and how the entire community development sector is coming around to recognize that “it all starts with the visit.” Plus, she shares her thoughts on additional ways to explain the value of DMOs and her

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27:14

138: Sarah Miller • Entering the NIL Arena

DMOU: Destination Marketing Organization University ·

2024/03/21

One of the newest marketing opportunities out there is NIL (Name / Image / Likeness)…and we touched on it briefly in Episode 122 with Experience Columbia SC’s Kelly Barbrey. On this edition of DMOU, we sit down with Destination Ann Arbor CEO Sarah Miller to hear how they have entered this arena and what they believe the future holds for them and other DMOs in this space. We also discuss her experience as a relatively new CEO...and talk about our shared experiences at the A&W. Join us.

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36:06

137: Mary Kay Wydra & Caroline Boland •Sister Cities...

DMOU: Destination Marketing Organization University ·

2024/03/13

Sister Cities. Many communities maintain such relations but how many maximize the opportunity before them? On this episode of DMOU, Mary Kay Wydra (Explore Western Mass) and Carline Boland (Dingle Peninsula Tourism Alliance) share their sensational experience of developing a bi-continental relationship that drives culture, heritage and significant visitation between the two destinations.

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28:37

136: Sophia Hyder Hock • The Expansion of EDI to...

DMOU: Destination Marketing Organization University ·

2024/02/29

On this very special edition of DMOU, Destinations International’s Chief Social Inclusion Officer Sophia Hyder Hock shares the evolutionary shift from EDI to a more inclusive platform in which DMOs can move beyond silos to develop truly welcoming initiatives. We talk about how this concept came to fruition and how DMOs can successfully utilize new resources through the Social Inclusion portal of the DI site. And, you’ll hear how Sophia’s parents elegantly reacted when, as a child, she asked for a

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29:35

135: Scott McCrea • Engaging the Local Community

DMOU: Destination Marketing Organization University ·

2024/02/20

Community engagement has never been more important than it is today for Destination Marketing Organizations. And, after a public debate that called into question the importance of Explore Fairbanks to its community, the DMO has a stepped up its outreach. CEO Scott McCrea joins DMOU to discuss his DMO’s recent foray into local radio, their work in welcoming service men and women to town each week and flipping their membership program to partnership. Plus a Bonus Round Question that involves

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139 results

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