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PODCAST

Why Your Business Is Invisible Online

invisibleonline

Why Your Business is Invisible Online: The Podcast You Can’t MissAre you eager to transform your online presence and take your business to the next level? Then ”Why Your Business is Invisible Online” is the must-listen podcast designed just for you.What’s It All About?This podcast is all about empowering you with the knowledge and strategies you need to make your business stand out online. We emphasize strategic planning over mere tactics, encouraging you to develop a holistic understanding of your

business marketing

All Episodes

13:41

S2 Ep 43: Google Lens & Local SEO: How Customers...

Why Your Business Is Invisible Online ·

2025/07/10

In a world dominated by AI, Local SEO still matters—and Google Lens just raised the stakes. John, Jim, and Kelly discuss how customers are finding businesses in 2025, from visual search habits to why the Map Pack still drives serious foot traffic. This episode is full of sharp insights, real mistakes, and the updates every business needs to stay visible.Show notes Guest Spotlight – Seamus Smyth: Seamus brings deep insight into the evolution of SEO and how qualitative research and user behavior are

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20:27

S2 Ep 42: Is SEO Dead - or Just Getting Smarter?

Why Your Business Is Invisible Online ·

2025/07/02

Show NotesGuest Spotlight – Seamus Smyth: Seamus brings deep insight into the evolution of SEO and how qualitative research and user behavior are shaping today’s digital visibility landscape. His experience with AI and strategic positioning adds clarity to a fast-moving conversation. Key Themes & Insights: SEO isn’t obsolete—it’s evolving to match how AI understands and surfaces content. Keywords still matter, but they’re no longer the star of the show. Context, user intent, and clarity

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21:26

S2 Ep 41: What's Your AI Edge?

Why Your Business Is Invisible Online ·

2025/06/26

Show Notes – What’s Your AI Edge? 👥 Guest Spotlight: Seamus Smith brings over a decade of experience demystifying AI for brands of all sizes. His practical, jargon-free approach helps businesses stay visible in a fast-changing digital world. AI doesn’t just skim your site—it evaluates it. In this eye-opening episode of Why Your Business Is Invisible Online, Seamus Smyth, Lead AI Strategist at WSI, joins John, Jim, and Kelly to explain how artificial intelligence is transforming search from a list

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50:17

S2 Ep 40: AI Ate My SEO: What Business Owners Need to...

Why Your Business Is Invisible Online ·

2025/06/19

Show NotesKey Themes and Insights: The radical shift in how people search: AI-driven platforms like ChatGPT and Perplexity are replacing traditional search engines, especially among users under 35. Why top rankings on Google no longer guarantee visibility—and what business owners need to do about it. The decline of SEO tactics like backlinking and keyword stuffing, and the rise of semantic, conversational content. AI’s surprising role in everyday life, from cooking to creating custom music for

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20:30

S2 Ep 38 How Real People—and Bad Reviews—Are Beating...

Why Your Business Is Invisible Online ·

2025/06/11

🎧 Show Notes — Episode 38Title: How Real People—and Bad Reviews—Are Beating SEO Overview: In Part 1 of this two-part conversation with Robert Mitchell (Chief AI Officer at WSI), we dig into the uncomfortable truth that’s catching a lot of business owners off guard: Your website might be technically optimized—but if your reputation isn’t, you’re still invisible. This episode unpacks how the rise of AI-powered search is shifting visibility away from traditional SEO, and toward what real people are

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22:22

S2 Ep 37 AI Made Me Do It

Why Your Business Is Invisible Online ·

2025/06/04

DescriptionAI isn’t just changing how we work—it’s changing how we live. In this fun and eye-opening kickoff to Season 2, we’re joined by Robert Mitchell, Chief AI Officer at WSI. He’s using AI for everything from writing songs and cooking dinner to helping businesses show up in a completely transformed search landscape. In this episode, we cover: Why traditional SEO isn’t enough anymore How AI-powered search is changing what it means to “rank” What business owners need to do to stay visible

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11:17

S2 Ep 39 What It Takes to Win AI Search

Why Your Business Is Invisible Online ·

2025/06/02

🎧 Show Notes — Episode 39 Title: What It Takes to Win AI Search Guest: Robert Mitchell, Chief AI Officer at WSI Overview: The Final part of our conversation with Robert Mitchell, we go beyond reputation—and into action. If Parts 1 and 2 opened your eyes to how AI-powered search is changing visibility, this episode shows you what to actually do about it. We break down how AI ranks content, what kinds of stories get surfaced in search, and how business owners can make sure they're not just "on the

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19:47

S2 Ep.36 Is Your Digital Strategy Stuck: Time for a...

Why Your Business Is Invisible Online ·

2025/05/29

In this episode, the crew lays out a blunt truth: search rankings don’t equal success. If you're still measuring online performance based solely on where you rank on Google, you're missing the bigger picture. This conversation pushes past vanity metrics to spotlight what really drives visibility—and revenue—today. Plus: the team unpacks the must-watch shifts in digital strategy—and closes with a lightning round ‘vibe-check’ on digital trends.💡 Key Themes & Insights Why traditional SEO is no

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22:15

S2 Ep.35 Beyond Google: Why Your Brand Needs to Show...

Why Your Business Is Invisible Online ·

2025/05/21

If you're still focused only on Google rankings, you’re missing half the picture. This episode explores why AI search platforms are becoming critical for brand visibility, how platforms like Perplexity and ChatGPT are reshaping discovery, and what smart marketers are doing to keep up. Plus: practical ways to operationalize your content using AI—without burning out your team.Key Themes & Insights: AI Search Adoption Is Real: 43% of people under 35 are already using AI-driven search tools like

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15:01

S2 Ep 34 Online Search Is Fragmented—Let’s Pick Up...

Why Your Business Is Invisible Online ·

2025/05/14

In this episode of Why Your Business Is Invisible Online, John, Jim, and Kelly tackle one of the biggest shifts in digital visibility: the fragmentation of online search. It’s not just about Google anymore—your potential customers are discovering businesses through TikTok, Instagram, YouTube, voice assistants, and AI platforms like ChatGPT and Perplexity.Key Themes & Insights: Search isn’t centralized anymore. With 40% of Gen Z using social media platforms for product discovery (HubSpot,

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33:18

S2 Ep 33 AI Took My Job And Made It Better

Why Your Business Is Invisible Online ·

2025/05/07

AI Took My Job…And Made It BetterThink AI is all hype? Think again. In this episode, John, Kelly, and Jim share candid stories of how AI is saving them time, improving content quality, and helping them think more strategically. From turning vending machines into A/B testing labs to crafting smarter content strategies, this one’s all about using AI the right way—without losing the human that makes it work. Show Notes: What We Talked About: How AI helps—but never replaces—the human behind the

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32:14

S2 Ep 32 Dear Google: It's Not Just About You Anymore

Why Your Business Is Invisible Online ·

2025/04/29

AI isn’t just another marketing tool — it’s reshaping how people search, buy, and trust brands. In this kickoff to Season 2, John, Jim, and Kelly break down how AI is making businesses either more visible or dangerously invisible online. From Google's slipping dominance to the rise of AI-powered search, discover what’s changing, what’s working, and why "stay human" is the strategy that wins.Show Notes Episode Title: Dear Google: It's Not Just About You Anymore Podcast: Why Your Business Is

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19:39

S2 EP 31: We Need to Talk, Google… Search Has Changed

Why Your Business Is Invisible Online ·

2025/04/23

Search engine optimization is changing to Search Everywhere Optimization. John, Jim, and Kelly kick off Season 2 with a candid conversation about how AI has upended what it means to be visible online. From AI assistants changing consumer behavior to businesses scrambling to adjust strategies, this episode is the new baseline for what marketing means in the age of AI.What You’ll Learn: Why Google isn’t the only game in town anymore The shift from SEO to “Search Everywhere Optimization” How AI

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26:16

Ep. 30: SEO vs. Social The Search Engine Battle No...

Why Your Business Is Invisible Online ·

2025/04/09

Think Google is the only way to get found online? Think again. Social media platforms like Facebook, Instagram, and TikTok are becoming powerful search engines; if you're not optimizing for them, you're missing opportunities. In this episode, we dig into the real search battle—SEO vs. Social. The team shares surprising insights, clears up common misconceptions, and explains why your customers might search for you in places you never considered.Episode Highlights: Introduction to the idea of

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09:59

Ep.29 Stop Waiting! How to Actively Seek Referrals...

Why Your Business Is Invisible Online ·

2025/04/02

Referrals are great—but are they enough to grow your business? John, Jim, and Kelly take on this common belief, discussing how businesses can be more proactive in cultivating referrals, both in person and online. Learn how LinkedIn can be a powerful tool in building relationships with referral partners and expanding your network. Plus, they touch on why even referral-based businesses sometimes invest heavily in ads. Get ready to rethink your strategy!Show Notes Referral-Based Businesses: Kelly

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19:56

Ep 28 - Driving Foot Traffic: How Your Website Can...

Why Your Business Is Invisible Online ·

2025/03/26

What’s the key to getting customers to visit your physical store? In this episode, John, Jim, and Kelly explore how SEO strategies and smart website design can turn online browsers into in-store buyers. Using a case study of a high-end menswear store, they discuss how businesses can leverage their online presence to encourage foot traffic while maintaining a strong digital marketing strategy.Show Notes Website Design Matters: John emphasizes the importance of a well-designed website, noting

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20:22

Ep. 27 E-Commerce Platforms Unplugged For Online Success

Why Your Business Is Invisible Online ·

2025/03/19

In this episode of "Why Your Business is Invisible Online," the team discusses the pros and cons of various e-commerce platforms, including WordPress, WooCommerce, Shopify, Wix, and Duda. They share insights on choosing the right platform based on business needs, emphasizing the importance of SEO and the challenges of website customization. The hosts highlight the necessity of aligning website content with target audience needs and the value of client collaboration in content creation. The episode

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22:33

Ep. 26 Red Flags When Hiring Digital Marketers:...

Why Your Business Is Invisible Online ·

2025/03/12

In this episode we explore the essentials of creating a strong online presence through effective website design and digital marketing. John emphasizes the importance of a well-structured website, while Jim discusses the pitfalls of templated sites and the need for understanding a business's unique identity. Kelly highlights red flags when choosing a digital marketer, stressing curiosity, regular communication, and branding. The episode provides valuable insights for businesses aiming to stand out

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13:17

Ep. 25: Website Fundamentals Part 4: Website Fixes...

Why Your Business Is Invisible Online ·

2025/03/05

In this episode of Why Your Business Is Invisible Online, John Maniatis, Jim Falotico, and Kelly Biggs discuss the real reasons your beautifully designed website might be completely invisible to Google. You’ll discover specific technical issues that could be costing you leads, traffic, and revenue.We’ll break down what Google actually "sees" behind the screen and share strategies to make sure your business doesn’t stay hidden in search results. From meta tags to H1 headings to using high-intent

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23:41

Ep 24. Website Fundamentals Part 3: You Built It But...

Why Your Business Is Invisible Online ·

2025/02/26

Website speed and technical performance could be the reasons your business isn’t showing up online. In this episode, the hosts break down the importance of Core Web Vitals—Google’s key indicators for measuring user experience—and explain how even the most attractive website can become invisible if it doesn’t meet certain benchmarks.You’ll hear real stories from business owners who faced issues with slow-loading pages, outdated plugins, and hidden technical problems that hurt their Google rankings

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