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PODCAST

Focus and Flourish

Marta Grabowska and Linda Hermans

A food photography business podcast aimed at providing food photographers with the knowledge and understanding of essential business practices that will allow them to create thriving ventures.

arts visual arts

All Episodes

00:27:34

How to Position Your Photography Services - Focus and...

Focus and Flourish ·

2025/06/17

Many photographers struggle to communicate the true value of their work and as a result, their services are often seen as just another expense.In this episode, we explore how to shift that perspective.We discuss why F&B brands need strong visual content, the real pain points creatives help solve, and how impactful imagery can directly benefit a client’s business. From improving brand presence to driving sales, we break down the tangible value of what we do and how to confidently price your

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00:30:33

Winning Bigger Deals: The Art of Upselling and...

Focus and Flourish ·

2025/06/10

We’re diving into how to get clients on board with larger, longer-term contracts, and how to upsell your services strategically using practical tools.From identifying the right opportunities to structuring offers that feel like a no-brainer, we’re sharing the real tactics that have helped us land our highest-profit jobs to date.If you're ready to boost your revenue and build stronger, longer-lasting client relationships, this episode is for you.THANK YOU to ⁠⁠⁠Tether Tools⁠⁠⁠ for sponsoring this

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00:47:07

At the Table with… Yessica Duque - Focus and Flourish

Focus and Flourish ·

2025/06/03

Today, we sit down with the incredibly talented Yessica Duque, a commercial food photographer known for her bold visuals, meticulous styling, and empowering presence in the industry.Yessica shares her journey into photography, the moments and mentors that shaped her path, and how she built a thriving business rooted in creativity. We dive into her shooting process, the importance of tethering (shoutout to Tether Tools!), and the tools that help make her worlflow efficient and professional.Whether

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00:46:13

Restaurant Photography Uncovered - Focus and Flourish

Focus and Flourish ·

2025/05/27

In this episode, we uncover the ins and outs of restaurant photography - from how to break into the industry to pricing, workflows, contracts, gear, and more.We share real challenges we’ve faced, tips on pitching to the right clients, and what really happens behind the scenes during a restaurant shoot.Whether you're just starting out or looking to refine your process, this episode is packed with practical advice and insights.THANK YOU to ⁠⁠Tether Tools⁠⁠ for sponsoring this season of the podcast

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00:25:37

From Corporate Life to Creative Freedom: Marta’s...

Focus and Flourish ·

2025/05/20

In this open and honest conversation, Marta shares her path into food photography - from early childhood inspirations to leaving her corporate career and stepping into full-time photography, just one month before the 2020 pandemic changed the world.She opens up about her international journey from Poland to the UK and back, and how those experiences have shaped both her perspective and her business.Tune in for a heartfelt episode filled with personal insights, lessons learned, and the power of

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00:31:54

From Passion to Profession: Linda's Story - Focus and...

Focus and Flourish ·

2025/05/13

In this candid and inspiring kickoff to Season 2, Linda shares her journey into the world of food photography - from what first sparked her interest to the people and resources that helped shape her business.She reflects on how her work and mindset have evolved, what’s changed since the early days, and the lessons she's learned along the way.A must-listen for anyone at any stage of their creative business journey.THANK YOU to Tether Tools for sponsoring this season of the podcast 🧡Use our code

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00:31:27

How to bring together your interests in photography -...

Focus and Flourish ·

2024/03/12

Join us on the latest episode of Focus & Flourish as we explore the art of blending diverse interests and genres in photography.Many in our industry feel constrained by the notion of mastering a singular niche, like food photography, and struggle to integrate other passions into their work. In this candid discussion, we share our personal experiences and strategies for incorporating varied interests seamlessly into both personal projects and client work. Discover how embracing versatility can

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00:34:26

Client Contracts - Focus and Flourish

Focus and Flourish ·

2024/03/05

In this episode, we delve into the important topic of establishing a robust contract for photography projects.Join us as we explore the components of a comprehensive contract, from setting clear terms on pricing and payment to outlining licensing rights and cancellation policies. Should you consider charging a retainer? What key details should your contract include, such as shoot logistics, deliverables, and post-processing expectations? Tune in as we break down the importance of contract clarity

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00:26:03

Cultivating an abundant money mindset - Focus and...

Focus and Flourish ·

2024/02/27

In this episode we discuss how to cultivate a positive and abundant money mindset.As freelancers and business owners, it’s essential to be mindful of your thoughts and their profound influence on your daily actions and energy levels. From understanding the significance of maintaining a 'financial cushion' to crafting a clear action plan with no room for doubt, we provide actionable strategies to propel your financial journey forward. Tune in to gain invaluable insights towards financial

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00:26:11

Licensing and usage fees - Focus and Flourish

Focus and Flourish ·

2024/02/20

Understanding copyright terms, usage rights and licensing fees in the photography and videography industry is essential, so if you’ve ever struggled to navigate this topic, then this is the episode for you! We talk about why you should never give away your copyright, how to explain licensing to clients and discuss various ways of negotiating usage rights with your clients. Resources: Getty Images Pricing Calculator AOP usage calculator for photographers Focus & Flourish is a podcast for

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00:45:42

Fee negotiation and money discussions - Focus and...

Focus and Flourish ·

2024/02/13

If you'd like to support our podcast, you can contribute by buying us a coffee through this link. Your support means a lot! ♥️ In this episode, we explore sales techniques for successful fee negotiations and share valuable insights from our experiences in negotiating fee discounts. Discover the significance of a well-prepared fee estimate and gain insights into our practices for creating them. Plus, learn effective strategies for handling discovery calls. Tune in for practical tips on

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00:36:01

How to set your pricing - Focus and Flourish

Focus and Flourish ·

2024/02/06

If you liked the episode, you can ⁠⁠⁠support us here⁠⁠⁠ ♥️ Setting your photography prices can be one of the most challenging tasks for your business. In this episode, we share our experiences in setting our service fees and provide insights into how to calculate prices. If you've ever wondered about how 'market rates' correlate with your fees, the best approach to calculating prices that leave you motivated, and how to communicate a fee increase to existing or returning clients, be sure

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00:31:13

Overcoming limiting beliefs - Focus and Flourish

Focus and Flourish ·

2024/01/30

Have you ever felt that your own thoughts hold you back from success in your business? If so, join us in our discussion around limiting beliefs that we’ve experienced, such as imposter syndrome, and how we overcame them. Learn how you can reframe your perception of what’s happening in your business to create opportunities for growth and view obstacles as learning experiences. We also share how making connections with other creatives can be a powerful creative outlet as well as a way of forging new

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00:36:51

How do we pitch to new clients - Focus and Flourish

Focus and Flourish ·

2024/01/23

If you liked the episode, you can ⁠⁠support us here⁠⁠ ♥️ Pitching to new clients is arguably one of the least enjoyable activities within your photography business. In this episode we share our opinions and experiences when it comes to cold pitching, how we’ve successfully pitched projects to new clients and when, if ever, is a good time to work for free. Plus, we touch on how to attract clients to you via your marketing strategy and online presence. Resources we mention in this episode:

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00:37:58

Passion projects and your portfolio - Focus and Flourish

Focus and Flourish ·

2024/01/16

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business. In this episode, we discuss the significance of your photography portfolio and how the work you showcase there impacts the clients you attract. We also dive into how passion projects can be productive creative outlets that can enhance your portfolio and have the potential to generate work opportunities, as well as develop your creative knowledge and skills. If you liked the

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00:47:35

Diversifying income streams - Focus and Flourish

Focus and Flourish ·

2024/01/09

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business. In our debut episode, discover how you can build a successful and sustainable creative business by creating multiple streams of income. We discuss the importance of diversifying your revenue streams as a food photographer and dive into various ways to earn money in this industry, from working with brands, restaurants and editorials to producing digital products and educational

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36 results

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