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PODCAST

Executive Conversations

Maeva Cifuentes

A podcast and marketing therapy session for GTM leaders to talk about the things we don’t talk enough about.

business marketing

All Episodes

00:28:27

Building influence without direct authority in...

Executive Conversations ·

2024/09/03

“It’s not just about getting things done, but doing it in a way that doesn’t ruffle feathers while making sure people are on your side. “ Shana Haynie, Head of Content & Organic Growth at MoEngageIn this episode of Executive Conversations, Maeva chats with Shana Haynie, Head of Content and Organic Growth at MoEngage North America, as she shares her experience managing content strategy across global regions. She discusses building relationships, influencing without direct authority, and

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00:31:21

The dynamics of reporting to different stakeholders...

Executive Conversations ·

2024/08/20

“Communicate- Be transparent, set expectations and then mitigate” Lisa Vecchio, GVP of Integrated Marketing from AircallIn this episode of Executive Conversations, Maeva chats with Lisa Vecchio, former GVP of Integrated Marketing at Aircall. She previously worked with Hootsuite and Expedia and shares her experiences navigating leadership transitions, adjusting marketing strategies, and working closely with executive teams to ensure the success of marketing plans. She talks about adapting to new

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00:23:25

Creativity on a Budget with Jobylon's Tove Hernlund

Executive Conversations ·

2024/08/13

"It's about finding creative ways to make an impact, even when budgets are tight. That's where true innovation happens." - Tove Hernlund, Marketing Team Lead at Jobylon In this episode, Maeva chats with Tove Hernlund, Marketing Team Lead at Jobylon, as she shares her journey from university to leading a marketing team. She discusses the importance of creative problem-solving when faced with budget cuts, the value of mentorship, and how to secure buy-in for innovative ideas. Tove

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00:31:31

Crafting the perfect pitch with Devin Reed @theReeder

Executive Conversations ·

2024/08/05

"Being confident and convicted gives other people the confidence that this guy might know what the hell he's talking about"Devin Reed, Founder, The Reeder In this episode of Executive Conversations, Maeva chats with Devin Reed, founder of The Reeder, about architecting the perfect pitch. Devin shares practical tips from his experience, such as starting with a CEO slide, speaking the C-suite's language, using compelling data, and presenting a clear vision. He stresses the

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00:29:46

Strategic Alignment: From Vision to Execution with...

Executive Conversations ·

2024/07/30

“What’s more critical to me than reporting structures is strategic alignment. What is strategically and critically important to the business? “William Chia, VP of Marketing at Styra In this episode of Executive Conversations, Maeva Cifuentes interviews William Chia, the VP of Marketing at Styra. They discuss the challenges of getting buy-in from various stakeholders in the go-to-market space. William shares his experience of building the skill of negotiation and persuasion throughout his career as

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00:29:28

Marketing Experimentation: Taking Risks with Chris C....

Executive Conversations ·

2024/07/23

“Take risks. Don't be shy. Throw every idea against the wall—you never know what's going to stick.”- Chris C. Anderson, VP, Head of Content @GleenSlate In this episode, Maeva chats with Chris Anderson, VP Head of Content at Greenslate. They dive into the art of building executive relationships, presenting data-backed ideas, and navigating the unique challenges of different industries. Chris shares his tips on saving data from past campaigns, tailoring pitches to various stakeholders, and

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00:28:07

From Traffic to Tangible Results with Jakub Rudnik...

Executive Conversations ·

2024/07/16

In this episode of Executive Conversations, Maeva talks with Jakub Rudnik, Head of Content and SEO at Softr, about the beauty of internal marketing, proving ROI for marketing initiatives, and leveraging content to drive measurable results. Jakub shares his experiences from G2, Scribe, ActiveCampaign, and Softr, highlighting the importance of effective experimentation, clear ROI demonstration, and the evolving role of content marketing in different organizational contexts.In this episode, we talk

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00:28:42

Aligning Marketing and Sales with Gustav Wallberg...

Executive Conversations ·

2024/07/09

In this episode of Executive Conversations, Maeva interviews Gustav Wallberg, B2B Marketing Lead & Partner at Republiken. They explore how marketing leaders navigate conversations with CEOs, CFOs, and boards to bring their ideas to life. Gustav shares his experiences and pain points in aligning marketing and sales, balancing short-term and long-term goals, and building brand recognition. They discuss the importance of collaboration, earning trust, and finding the right initiatives to focus on

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00:32:46

From Creative to Operational: Julien Sauvage's...

Executive Conversations ·

2024/07/02

"You shouldn't wait until you're in a leadership position before you start going deeper into the operational aspect of a business"- Julien SauvageIn this episode of Executive Conversations, Maeva chats with Julien Sauvage, who shares his journey from creative marketer to an accomplished data-driven executive at Clari. Julien discusses the importance of balancing creativity with operational excellence, strategies for getting buy-in from executives, and the impact of effective

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00:28:17

Transforming SEO & Data into Long-Term Marketing...

Executive Conversations ·

2024/06/25

Welcome to Executive Conversations, where we explore how GTM leaders navigate executive discussions, market internally to gain support, and secure buy-in for long-term GTM strategies. In this episode of Executive Conversations, Maeva talks with Ran Yosef, VP of Marketing at Glassix.Ran Yosef had extensive experience in various marketing roles before becoming VP of Marketing. He discusses the challenges of gaining executive buy-in, particularly for long-term strategies like SEO. Ran emphasizes

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00:28:03

Securing Marketing Budget and Executive Buy-In with...

Executive Conversations ·

2024/06/18

“What I learned is that the farther up the chain I went, the more difficult it was to get things done for an end result. I was so used to being at the end result. I didn’t get to see all of the pieces that go into play in the beginning, which of course starts with marketing budget.”- Mick Essex Welcome to the very first episode of Executive Conversations, where we explore how GTM leaders navigate executive discussions, market internally to gain support, and secure buy-in for long-term GTM

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00:23:54

The Secrets Behind Building a B2B Newsletter That...

Executive Conversations ·

2023/07/25

Welcome to another episode of The SEO Growth Podcast! This time, we talk with Alex Ross, a Content Marketing Head, about the tenets for the success of a company newsletter.Today we chat with Alex Ross about getting your newsletter to feel like a magazine off a shelf. Alex chats to us about her time at Clearbit and how she contributed to the wide success of their monthly newsletter. Alex provides us with practical tips for creating a newsletter that resonates with your audience like lacing in pop

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00:25:57

How BoostUp Built a New Strategic Narrative and...

Executive Conversations ·

2023/07/11

"Everyone internally talks about what we do differently, and that translates to how they communicate their values externally. Anytime there's disarray inside the house, you can always feel it outside the house." Welcome to another episode of The SEO Growth Podcast! This time, we discuss with Aaron Janmohamed, VP of Marketing at BoostUp AI, about the transformative potential of a strategic narrative. In this episode, we chat with Aaron Janmohamed about the development of a strategic

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00:28:03

Make remarkable content with the LEMA framework: Blog...

Executive Conversations ·

2023/06/27

“You need to know all extraneous variables affecting your audience’s pain point and use the LEMA framework to build content around that.”Lily introduces us to the LEMA Framework, which stands for Logic, Explicitness, Memorability, and Actionability. She explains that remarkable content needs to engage readers, be clear and explicit, leave a lasting impression, and provide actionable steps for the audience.Throughout the episode, Lily provides insights on how to apply the LEMA Framework to content

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00:26:24

How Brand24 Saw 4000% Keyword Growth In 3 Months with...

Executive Conversations ·

2023/06/13

“Google is attached to fresh content that includes all the latest nuances in information. We focused on our keywords, and made sure that all the reoptimised pieces were up to date with the latest information, as well as the best graphics, latest use cases, SMEs and quotes.”Welcome to another episode of The SEO Growth Podcast! This time, we chat with Justyna Dzikowska, Head of Marketing at Brand 24, about effective SEO strategies, targeted keywords, and understanding the customer journey for

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00:22:38

From SaaS Marketing Manager to VP or C-Level: Here's...

Executive Conversations ·

2023/05/30

“It comes down to understanding all the metrics used in your business, not in the SaaS industry as a whole. You do need to understand what’s important and relevant to your business. And most importantly, think like a business owner.”Welcome to another episode of the SaaS Leader Interview Series! This time, we chat with Carter Severns, VP of Marketing at Place, about how to get a seat at the table and what you need to know to go from Marketing Manager to VP of Marketing.Carter shares insights on

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00:23:53

Easy Mode Content Structure For B2B with Liam...

Executive Conversations ·

2023/05/16

"Using the Realm of Relevancy framework in your marketing efforts can make your content an unlimited resource for you to constantly pull from."Welcome to another episode of The SEO Growth Podcast! This time, we chat with Liam Bartholomew, Vice President of Marketing at Cognism, about creating a framework for the longevity of your content after launching a successful marketing campaign.Liam shares an exciting concept called the Realm of Relevancy! It's a handy tool used to create a

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00:27:26

Leveraging AI with a Human-Focused Content Strategy...

Executive Conversations ·

2023/05/02

“We use artificial intelligence to connect more people, and that's kind of the way I think of content. So often for organizations, they're just deeply focused on the message that we're all trying to get out to meet deliverables. Human-centric content keeps those people at the forefront the whole time.”Welcome to another episode of The SEO Growth Podcast! This time, we talk to Adam Sockel, Content Marketing Lead at Orum, about using AI to inform human-centric content.Adam emphasizes

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00:22:19

Product-led Content: Creating Engaging Product...

Executive Conversations ·

2023/04/18

“Product-led content is any type of content that strategically weaves a product or a service into the story, and uses it to illustrate a point, solve a problem, or help the audience accomplish a goal.”Welcome to another episode of The SEO Growth Podcast! This time, we speak to Dr. Fiorenza Dossetto, Brand and Editorial Lead at ActiveCampaign Postmark, about the importance of creating product-led content that successfully showcases your product without sounding too “salesy”.Dr. Fio shares the

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00:20:58

When You're Not Marketing To Marketers: How SaaS...

Executive Conversations ·

2023/04/04

"We've started a Global Payroll-themed talk show, which is a video-first podcast. We invite guests on the show, we interview them about topics that are relevant to global payroll leaders—as a way to build a relationship with them and to learn about our market through them, basically."Welcome to another episode of The SEO Growth Podcast! This time, we spoke to Sam Morris, Head of Marketing at Payzaar, about his experience using video content to generate leads for a niche market. Sam

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137 results

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