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PODCAST

Badass Empires

Start a business. Build an empire. Leave a goddamn legacy. Badass Empires is for aspiring entrepreneurs, side-hustlers, and corporate dropouts ready to turn their skills and passion into a purpose-driven, service-based online business that has them ruling on their own terms. I"m your host, Rosie McCarthy. At the end of 2019, I took the leap, left my high-flying corporate job, and built a multimillion-dollar course & coaching business, Badass Careers, from scratch. An empire that gives me an

business entrepreneurship

All Episodes

47:44

Running a 7-fig Empire with ADHD + Other “Weaknesses”

Badass Empires ·

2024/11/26

Today's episode is a special one - I'm sharing how I built two multi-figure businesses while navigating ADHD, complete with the systems and strategies that *actually* worked for me (and why so many of us with ADHD are drawn to entrepreneurship in the first place!).Here's the honest truth: ADHD isn't just about losing your keys or getting distracted by TikTok. We're talking about a brain that's playing eight radio stations at once while sending you random "missions" that feel more urgent

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40:53

How to NAME your business: Your name? A brand name?...

Badass Empires ·

2024/11/12

Ever find yourself at 3 AM, scribbling business names on Post-its or feeling so stuck that you've resorted to random word generators for inspiration? Your business name should be more than just vibes - it needs to be clear, and memorable, and tell people what you do. It should make you feel powerful while actually serving a purpose. In this episode, we're breaking down the art of naming your business - from rookie mistakes to creating something truly badass. Get ready for proven frameworks,

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40:41

Avoiding BURNOUT in Early-stage Entrepreneurship (It...

Badass Empires ·

2024/11/05

Ever feel like you're running on fumes while chasing your business empire dreams? Or maybe you're that superhero juggling a 9-5 and caring for a family while building your empire on the side (hello, 3am emails!). But what if I told you that there’s a better way? In this episode, we're diving into why burnout happens (specifically in early-stage entrepreneurship) and, more importantly, how to avoid it. We're breaking down the real difference between being productively busy and dangerously

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20:00

How to Make Silly Money With the Skills You ALREADY Have

Badass Empires ·

2024/10/29

Ever wonder if you’ve got a million-dollar business idea hiding inside you? Spoiler alert: You do, and it doesn’t take a fancy degree to make it happen. In this episode, I’m breaking down how anyone (yes, YOU) can turn their everyday skills and life experiences into a wildly successful business. Whether you’re teaching couples how to plan a wedding on a budget or helping parents meal prep for picky eaters, your unique knowledge has value. Forget about qualifications - what matters is the

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29:37

When to QUIT Your Job and Go ALL-IN On Your Business...

Badass Empires ·

2024/10/22

Ever feel that pull to quit the 9-5 and go all in on your dreams, but not sure when it’s “the right time”? In this episode, I’m spilling the details of my own leap from a six-figure corporate role at L’Oréal to building Badass Careers from scratch with no backup plan. I’ll walk you through my exact process, how I managed the risk and the creative ways I kept financially afloat in those uncertain early days. From making that scary decision to start fresh in New Zealand, to learning how to

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26:04

How to Charge High-ticket Prices Even If Competitors...

Badass Empires ·

2024/10/15

When it comes to premium pricing, the question of *how* to justify charging more while competitors offer cheaper products can be daunting. Trust me, I get it!But premium pricing isn’t just about the numbers - it’s about positioning and the beauty of that is that YOU get to decide where you want to position yourself in the market. In this episode, I’ll share with you how to confidently price your premium offers, overcome the fear of being "too expensive" and the key strategies to

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59:41

Turning a Love for Travel into Two Thriving Digital...

Badass Empires ·

2024/10/10

So many of us get the travel bug at some point in our lives - but how many of us translate that into not one, but TWO thriving digital empires?! That’s exactly what today’s guest has done. Jessica Dante (Jess!) is the founder of Love and London, a digital media brand that helps London tourists to avoid the overhyped and overdone, and to explore the city like the locals do. Love and London has gone from Jess filming some basic but helpful YouTube videos for tourists to being one of the

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18:08

90% of Businesses Fail, Yet I Have a 100% Success...

Badass Empires ·

2024/10/01

You’ve probably heard the stat that 90% of businesses fail, right?Well, not to brag (okay, maybe a little), but I’ve got a 100% success rate across my three businesses, and in this episode, I’m breaking down exactly why that is. From my YouTube channel to Badass Careers to Badass Empires, which is already on track to be my second 7-figure business, I’ve cracked the code on what it takes to succeed. And guess what? It’s simpler than you think. In this episode, we’re talking about why the

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22:25

How I Make 15-30K Per MONTH Working 12 Hours Per Week

Badass Empires ·

2024/09/24

Today, I'm breaking down exactly how I make 15-30K per month while working just 12 hours a week. Yep, you heard that right. But before you roll your eyes thinking this is another “work three seconds a day and become a millionaire” spiel, let’s get real. This isn't some scammy internet fairy tale - it's all about mastering your business model, focusing on what matters, and playing the long game. And while I’ve built this flexibility into my life now, it’s been a journey to get here. In

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28:25

How to Hit $10k Months ASAP (It Took Me 8 Months, But...

Badass Empires ·

2024/09/17

Are you ready to break through to those exclusive 10K months everyone’s talking about? Yeah, I know, it’s the number that makes every coach and creator swoon - but why is it always 10K? Whether your magic number is 8K, 12K, or even 18K, the point is, you're on the brink of building a sustainable income that lets you say, "Screw the 9-to-5, I'm running my own damn show." In today’s episode, I’m taking you BTS of my first 10K month (spoiler alert: I actually hit $28K a month after only 8

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38:25

What Kinds Of Profit Margins Can I Expect As A Coach...

Badass Empires ·

2024/09/10

Today, we’re talking about MONEY! Forget the boring, outdated business advice – this is all about building your badass empire online, where profit margins are HIGH, startup costs are LOW, and the rules are yours to break. We delving into: 👑 How to maximise profit margins without selling your soul (or taking on a bunch of debt) 👑 The different stages of business growth, from side hustler to solopreneur, CEO, and founder – and what profit margins look like at each stage 👑 Why online

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36:49

How to Make BIG Money With a SMALL Audience

Badass Empires ·

2024/08/27

Did you know you can still make BIG money with a small audience online?It’s easy to look at other businesses' follower counts on socials with comparisonitis and think, “Geez, if I want to hit my monthly income goals, I’m going to need more followers like them!.” The thing is, these businesses have most likely been in the game for some time and have built their following after YEARS of connecting and engaging with their audience, sharing really valuable content, evolving their offerings,

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40:54

How to Write a Winning Welcome Email Sequence (Builds...

Badass Empires ·

2024/08/20

Relying solely on social media platforms like Instagram to reach your audience and market your business isn't a rock-solid strategy. Why? Because you don't control those platforms. If they shut down or something happens to your account, how would you stay connected with your audience?That's where email marketing comes in. By building your email list, you have direct access to your audience, and you control how you communicate with them. And today, we’re talking about one of the most

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46:46

Optimise Your IG Profile for More Followers [Listen &...

Badass Empires ·

2024/08/13

Today, we’re getting tactical.I’m not talking about “tactical” in the sense of content creation, goal setting or high-level visionary and thought leadership strategies. But in how you can optimise your Instagram profile so more of your dream clients can find you, follow you and work with you and in turn, help more people and take your passion-fuelled business to a whole other level. In today's episode, I’m going to run you through 10 fundamentals when setting up (or jazzing up) your

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38:56

Overcome the Fear Of Showing Up On Socials - How to...

Badass Empires ·

2024/08/06

If content creation doesn’t come naturally to you, if you keep getting stuck on the hampster wheel of procrastination, if perfectionism and overthinking are getting in your way of showing up, if you care too much about what other people think, or if you struggle to see yourself as someone who can build a personal brand-based business…Then badass, we need to chat. Becoming a content creator is the most valuable skill you can build as it will serve you forever in your business, not just on

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42:32

BTS - My 10+ Revenue Streams Broken Down (get inspired!)

Badass Empires ·

2024/07/30

Let me start by saying… I love money.I love talking about money, I love being transparent about money, and I love helping other badasses to make money while running a purpose-led business. For most people, talking about money feels so foreign to them because, for some reason or another, it has become this rude and taboo thing to bring up. I cannot disagree with this more. Itgives us the freedom to live the life we dream about and adds more fuel to our mission to help others and make a

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33:12

“But Somebody Has Already Thought Of It!” - Let’s...

Badass Empires ·

2024/07/25

Hating competition is completely normal and a very human thing.Feelings of jealousy, fear, imposture syndrome and helplessness come creeping in when we are putting ourselves in the position of comparison. But here is the thing, in business, competition is actually a really great thing. It gives you the information that you need to stand out, make your personal brand more unique, level up your services and offerings, market your business, and make some data-informed decisions to separate

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37:49

Coaching vs. Courses vs. Consulting: What's Best For...

Badass Empires ·

2024/07/16

If you are in the beginning phase of building your online empire or maybe your business has evolved and you’re looking to do things differently, you’ll find yourself asking the question “What business model is the best fit for me right now?”.Do you become a coach, a consultant, or a course creator selling digital products?In today’s episode, I’m giving you the unsexy truth of entrepreneurship and what steps you first need to take before deciding on what business model is right for you.We

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42:06

Posting Every Day and Still No Sales? Let’s Fix It

Badass Empires ·

2024/07/09

Are you creating content that you think your ideal clients will love and provide them with a tonne of value AND you’re consistently posting every day on social media but the sales aren’t rollin’ in?You aren’t signing new clients, you don’t have new enquiries in your inbox, or people aren’t lining up to work with you? My badass, there is a disconnect somewhere in your content machine - but what is it? While we are purpose-driven businesses that love to make an impact and help people, we

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37:11

4 Ways to Land Your First Beta Clients (the ultimate...

Badass Empires ·

2024/06/25

Are you building your online empire but have no idea where your first clients will come from?!In today’s podcast episode, I’m sharing with you 4 ways to land your first beta clients and get your business moving forward (aka, the ultimate win-win scenario), and how to know when it’s the right time to switch from beta clients to paying clients.Plus how to stop second-guessing yourself and if you’re using the right strategies to attract those dream clients you’ve been quite literally, dreaming

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