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PODCAST

EmpowerU

Weston Hendrix/Luke Domingue

This podcast seeks to empower you as a person, leader, operator, and customer to gain knowledge and confidence while consuming it from the livestock industry leaders!

business marketing

All Episodes

01:12:12

Lafrentz Cattle Sale Preview

EmpowerU ·

2025/10/20

Like DJ Khalad says, "Another one", this sale preview gig has become more and more sought after. We couldn't be more grateful for the opportunities we have had, and the Lafrentz team in Oklahoma sure makes it fun! This sale is so diverse and so deep in terms of quality; regardless of what kind of female you're seeking, there's bound to be one for your program. Make sure to check out the link below so you can find your next purchase on October 26th. Empowerment Is Here. Sale

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01:26:20

The Past Only Molds The Future... Featuring Jared Boyert

EmpowerU ·

2025/10/18

Just now kicking off season five, and it couldn't have started any better. Jared Boyert sits down with the team and explains the background of his career and how it's evolved him as a person and caretaker of his operation. To have the opportunity to go back on the history of his cowherd and that has had a tremendous impact on the show cattle industry is just flat impressive to hear. Tune in if you resonate with bettering yourself.Empowerment Is Here.

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00:39:22

Carroll Cattle Company Steer Sale Preview

EmpowerU ·

2025/10/16

Yes! It’s our first steer sale preview, and honestly, to do a set this deep for the first time is flat awesome. From lots 1 to 30, there is much diversity, but all quality. Cassidy Carroll and Bryden Barber sit down and go in-depth about every lot, discussing the future and past. If you’re looking for state fair, national, or AWESOME slick steer calves, tune in. You don’t want to miss out on this set. Empowerment Is Here. Link to sale: https://steerbidder.auctioneersoftware.com/auctions/10832

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01:05:57

Pushing The Envelope… Featuring Laramie Priest

EmpowerU ·

2025/10/12

Show steer and heifer enthusiasts! This is the episode you’ve been waiting for. Laramie goes into depth about his past and how it's created the vast success at Priest Genetics. From shows, to types and kinds of cattle, promo sire’s and the history of his cow base is all found here. Young or old, this episode is rich in content that anyone can gain knowledge from. Tune in and find out what you can do better! Empowerment Is Here.

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01:08:14

Weis Cattle Female Sale Preview

EmpowerU ·

2025/10/08

Special episode here! Weis Cattle is having their 5th annual online sale on October 12th! In this episode we go over the entirety of the sale, the genetic backings, the stories, and all the hype! We are really excited to see how this sale turns out, and grateful for the opportunity! This is a new venture for the platform and it’s been a real big hit! If you’re seeking after your next show heifer or foundation female, then tune in to find out which one best fits your needs!Make sure to check out the

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00:58:41

The Beefmaster Revolution Preview

EmpowerU ·

2025/09/20

This is our very first preview of a sale, and we could not be more grateful to do this with these people! The Beefmaster Revolution sale is by far the most elite in its breed. We truly believe at EmpowerU there is no other competition with these breeders in the game. Word for word from all 3 in this episode, “This is our favorite sale yet.” We can’t wait to see it ourselves, and hope anyone and everyone who finds this sale is intrigued and interested.

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01:15:26

Beefmaster Cattle & UFC Fights… Featuring Reese Tassin

EmpowerU ·

2025/09/13

This episode is so rich in content. Regardless of weather you care for the breed or not, Reese’s character and personality are enough for you to tune in. Reese has been a great friend and mentor of ours. He’s arguably the best in his breed, especially in terms of raising cattle. Reese’s morals and life skills should show anyone that he’s worth listening to. Empowerment Is Here.

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01:10:39

Surface Level Thoughts... Featuring Kaegen Jeffery

EmpowerU ·

2025/09/06

Just two boys from Sweetwater, TX, and Cajun. This is the first of many independent episodes, but there are only three upcoming, and then season 5 starts! With that said, we are kicking off the independent episodes with someone whom we have wanted to get on for quite some time. Kaegen Jeffery has all the right credentials to be at the top, and he's certainly climbing there fast. This episode covers finding the right cattle at the beginning, the process of feeding, hoof trimming, and many stories

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01:03:15

The Godfather Of Em' All... The Legendary Rory Duelm

EmpowerU ·

2025/08/15

To be clear, we don't have much to say at this point. If Rory's name isn't enough evidence to get you to listen, then nothing else will be. Rory has set a standard in both hogs and cattle, and has done it with as much or more passion than anyone. This is by far the best finale, hands down. Rich history, stories upon stories, mentorship, and much more. This is what Rory D would call "The Good Stuff." Empowerment Is Here.

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01:17:43

Blueprints & Bloodlines... Featuring Joe Rathmann

EmpowerU ·

2025/08/08

We could not have finished this season with greater people who have established a benchmark for this sector of the industry. For all intents and purposes, this is some of the most real-world stuff that we are able to deliver on this platform. The way in which Mr. Rathmann discovered actual advancement within himself and his organization is explained, in addition to the fact that he discovers the positives in each and every day. This is one of the most influential episodes to date, and it covers a

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01:34:42

Better To Be A Terrible Ending, Than An Endless...

EmpowerU ·

2025/08/01

Wow... The conclusion of season 4 is coming far sooner than we could have possibly anticipated, and we are pleased with the outcome. But WOW, we couldn't have come up with a greater way to begin wrapping it up. During their time together, Kase and Kelton not only share their experiences with the team regarding the various endeavors they have undertaken throughout their time in college, but they also offer guidance to anyone who aspires to achieve excellence in their chosen field. It's

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00:53:07

Make Your Mark... Featuring Madison & Mandy Fischer

EmpowerU ·

2025/07/26

Not only have we had the privilege to do multiple livestreams this season, but also brought on guests who are highly sought after. And Trademark Genetics is one of them. As Weston sits down with Madison and Mandy, they discuss their story and how they have built everything up. Better yet, they discuss their mindset when it comes to making a mark in the industry and what it all takes. Don't be afraid to make your mark in whatever it is you're passionate about, and make sure to tune into this

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01:09:38

Raising The Bar... Featuring Tyson Rule

EmpowerU ·

2025/07/18

Businessman or sheep breeder? Tyson Rule has done it all. The team had the opportunity to sit down with Mr. Rule and discuss not only the sheep industry, new and innovative sheep products, but also the business side and how to advance for small businesses like The Muzzle Co. This episode became one of our favorites once we recorded it, and we hope y’all think the same as we do!Empowerment is here.

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01:14:22

It's A Business Mindset... Featuring Kolten Thigpen

EmpowerU ·

2025/07/04

This is our halfway mark through season 4, and it could not get any better! We’ve promoted this episode enough for y’all on social media, so we hope that y’all have been ready. Kolten is no stranger to our platform, and not only does he provide clarity to several aspects in the industry, but he also gives the public an opportunity to grow and improve. This is what it’s all about. Rememberer, your key to the door for Cattle Coach Academy is at the end of the episode. Listen to the story behind it,

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01:11:15

Burn The Boats... Featuring Willie Weis

EmpowerU ·

2025/06/27

Being completely honest with whoever is reading this, Willie's episode is by far one of our absolute favorites. We discussed how the show heifer world has evolved since he started and how he has taken Weis Cattle to the next level. From starting with only one breed to now offering the most diverse yet competitive females in the country, Willie walked us through his process and plan for molding his operation. But to be utterly honest with you, there's more than just selling phenomenal show

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00:51:23

Personal Progression... Featuring Kyndal Reitzenstein

EmpowerU ·

2025/06/20

When the opportunity to sit down with Kyndal presented itself, we quickly took it! Regardless of what species you show, your goals, or what you believe in, Ms. Reitzenstein provided us, and you, with her insight to progress as people in this society! Ladies and gentlemen, we guarantee you don't want to miss this opportunity. Empowerment is here.

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00:49:25

Consistency Is Key... Featuring Will Winters

EmpowerU ·

2025/06/13

Season 4 of EmpowerU is now in full swing and as we dive into new episodes weekly, diversity will become a coming thing with our goal being to empower each and every listener regardless of their background.Will has been on our to-do list for quite some time now and to get to sit down and interview him was a privilege! Being able to discuss consistency, the advantages of it, and what it can do for you provided us with content we had to get out for the viewers!Empowerment is here

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01:07:09

Don’t Aim, Just Fire... Featuring Jon Gevelinger

EmpowerU ·

2025/06/06

Welcome to season 4! Theres so many changes that have happened since the last release, and they are changes that have allowed us to grow and achieve what we want to provide you as a listener. Jon's story is very unique, but whats more intriguing is the team has followed him for so long and learned from him. To now recording with him and discussing industry trends and path ways to become successful. We hope you as a listener are able to resonate with Jon or the team at some point in this episode,

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00:58:20

What It's like On The Green Chips... The Post Game...

EmpowerU ·

2025/04/05

The Houston Livestock Show and Rodeo is without a doubt one of the most notorious shows in the nation. The team had the privilege to sit down with the market steer judge, Mr. Jack Ward, and discuss what sorting on the green chips was like.Empowerment Is Here.

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01:40:48

The Turf Is Where It's At... The Post Game Sort Ft....

EmpowerU ·

2025/03/08

You didn’t think we’d do just a Fort Worth post sort interview did you? Well ladies and gentlemen, here you have it, the San Antonio steer show post sort with Blake Nelson and Spencer Scotten. Empowerment Is Here.

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