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PODCAST

The Simple and Smart SEO Show

Crystal Waddell

The best SEO podcast for entrepreneurs and creative small business owners who want to build a better website to grow their business!✨This SEO-focused podcast combines brand strategies mixed with fresh ideas for websites, digital marketing, and customer experience.✨WHY SEO?✨SEO is important because it can help a business be found by people searching for what they sell. In 2025, SEO for LLMs and AI-powered search engines will grow in importance. But don"t feel overwhelmed: SEO can be simple and

business marketing

All Episodes

7:46

The SEO Mindset Shift Every Shopify Owner Needs...

The Simple and Smart SEO Show ·

2025/07/09

In this kickoff episode of my Shopify SEO from Strategy to Action summer series, we start with the most important piece: your mindset. If you've ever thought: "SEO is just for techies!""Shopify isn't good for SEO.""I don't even know where to start."This episode is for you! 🎯 What you'll learn: Why your mindset is the #1 SEO success factorThe top myths keeping shop owners stuck (and how to bust them)A fun visibility readiness quiz to check if you're truly ready to be found💡 Key takeaway: SEO

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12:43

Is Blogging Dead? Not If You Sell Online in 2025!...

The Simple and Smart SEO Show ·

2025/06/25

Join PPC Pro Austin Becker and me in this episode of The Simple and Smart SEO Show. We’re diving into strategic blogging, PPC attribution, and the underrated power of Pinterest — a must-listen for creative entrepreneurs, Shopify sellers, and busy business owners who want to grow without burnout. Here’s what you’ll learn: How to use Google's "People Also Ask" to create blog content that drives trafficWhen and how Pinterest ads actually work for e-commerceWhy attribution is murky — and how to t...

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20:52

Profit-First Strategies for E-Commerce Sellers: How...

The Simple and Smart SEO Show ·

2025/06/18

In this episode of The Simple and Smart SEO Show, we’re diving into real-world e-commerce strategies to compete with platforms like Amazon, Walmart, and Etsy — without relying solely on Google. If you’re a Shopify seller or creative entrepreneur, this episode is a must-listen for understanding ad budgets, search impression share, and seasonal sales cycles that actually scale your business sustainably. Here’s what you’ll learn: How to drive traffic without depending on Google (hint: emai...

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16:55

Google Ads, Ecom Strategy & the Future of AI...

The Simple and Smart SEO Show ·

2025/06/11

In this episode of the Simple and Smart SEO Show, Crystal Waddell sits down with e-commerce marketing expert Austin Becker (Part 1 of 3). We talk about the evolution of Austin’s career, from selling quirky side-hustle products to founding a thriving e-commerce digital marketing agency. You’ll learn actionable insights on Google Shopping, product feed optimization, Amazon's advertising dominance, the power of Schema for Shopify SEO, and how AI is poised to reshape search and advertising....

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13:09

SEO Evolution: How to Win in 2025 With Helpful...

The Simple and Smart SEO Show ·

2025/06/04

In part 3 of my interview with Andrew Ansley, we unpack the evolution of SEO from pre-2022 tactics to today's entity-driven, user-focused strategies. Learn why stuffing keywords is dead, how RankBrain and BERT changed the game, and why helpful, structured content (plus user metrics) is the new key to ranking. Andrew also demystifies topical authority, shares how to recover if your site’s in the “loser’s bracket,” and offers actionable tips for entrepreneurs and small business owne...

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25:30

AI, SEO, and Modern Learning: Building Smarter...

The Simple and Smart SEO Show ·

2025/05/28

In this episode of The Simple and Smart SEO Show, Crystal Waddell sits down with AI and SEO expert Andrew Ansley to discuss the intersection of artificial intelligence, SEO strategies, entrepreneurship, and modern parenting. Here’s what you’ll learn: How to leverage AI tools (like ChatGPT and Claude) to organize your business and creative projects.The critical skills kids need for the future—and how parents and educators can support them using AI.Why traditional education is broken and ...

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16:24

Booked, Busy & Letting AI Do the Boring Stuff 🤖✨ With...

The Simple and Smart SEO Show ·

2025/05/21

In this conversation on AI-powered SEO workflows, Andrew Ansley joins The Simple and Smart SEO Show to share how smart marketers are using tools like Claude, ChatGPT, and automation platforms to save time and scale without hiring. From building SOPs in under an hour to organizing AI projects for sharper output, Andrew reveals how today’s marketers can combine soft skills with machine intelligence to stay competitive—without burning out. Whether you're a creative entrepreneur, solo founder, or...

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20:45

The GOAT Guide to Google Business Rankings (Part 2)...

The Simple and Smart SEO Show ·

2025/05/14

In Part 2 of our conversation about Local SEO, Darren Shaw of Whitespark returns to The Simple and Smart SEO Show to break down advanced Google Business Profile (GBP) strategies that actually move the needle. From the controversial truth about citation consistency to actionable tactics for leveraging Google reviews and optimizing your GBP for maximum visibility, Darren shares insider tips you won’t find in a typical SEO blog post. Whether you're a service provider, e-commerce sell...

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21:02

Unlocking Local SEO: Expert Strategies with Darren...

The Simple and Smart SEO Show ·

2025/05/07

In this value-packed episode of the Simple and Smart SEO Show, host 💁‍♀️ Crystal Waddell sits down with local SEO legend Darren Shaw of 🏢 Whitespark. Discover why your website is the #1 data source for your Google Business Profile, how to optimize for the local 3-pack 📍, and what SEO myths to stop believing 🚫. Whether you’re a home-based biz, a service provider, or an online shop, these actionable insights will help your brand show up and stand out in local search! 🔍 💡 Key Takea...

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19:09

🎙️ SEO, Personal Branding, and How to Stand Out in 2025

The Simple and Smart SEO Show ·

2025/04/30

In this week's episode of the Simple and Smart SEO Show, Crystal Waddell sits down with Shreya LaCock from SEO for Hire to pull back the curtain on SEO careers, personal branding, and the future of hiring in a world powered by AI! 🚀 Together, they explore the different roles inside an SEO agency 🏢, the green flags to look for when hiring SEO help ✅, and why personal branding is no longer optional if you want to thrive. They also dig into how AI is reshaping SEO jobs — and why adaptabili...

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16:38

SEO Hiring Secrets: Green Flags, Gender Gaps & Growth...

The Simple and Smart SEO Show ·

2025/04/23

Shreya LaCock, marketing specialist at SEO For Hire, shares the inside world of SEO recruitment and agency hiring. From spotting green flags in potential SEO agencies to navigating gender gaps in job applications, Shreya brings both personal experience and professional wisdom. Y ou’ll also hear what makes an onboarding process successful, the overlooked “honeymoon phase” of hiring, and how to make sure you’re building the right team for long-term growth. Whether you’re an SEO agency, a ...

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18:32

The Future of SEO: Stay Ready So You Don’t Have to...

The Simple and Smart SEO Show ·

2025/04/16

In this can't-miss episode of the Simple and Smart SEO Show, Crystal Waddell reconnects with digital strategist and SEO pro Favour Obasi-ike. Whether you're podcasting on Wix, exploring RSS feeds, or wondering how to rank better using voice search, this episode is full of insights you can apply today to stay ahead tomorrow. 🔑 Key Takeaways: Own Your Platform: Hosting your podcast on a separate domain boosts domain authority and builds a long-term digital asset.Podcast SEO: Turn each epi...

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20:02

The Friend Who First Told Me About SEO 🤯 | Featuring...

The Simple and Smart SEO Show ·

2025/04/09

This episode is a full-circle moment! Crystal reconnects with the person who first planted the seed that SEO could actually drive traffic—without the middleman of social media. Meet Favour Obasi-ike: a podcasting pioneer, SEO strategist, and founder of We Don’t Play Podcast. Together, Crystal and Favour take a nostalgic ride through their Clubhouse days, unpack the magic of Pinterest SEO, explore the future of RSS feeds, and share why your website needs a sitemap. Like...

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16:15

Smarter Content Updates: SEO Wins Without the...

The Simple and Smart SEO Show ·

2025/04/02

In this insightful and refreshingly practical episode of the Simple and Smart SEO Show, Crystal sits down with Alyssa Corso—SEO strategist and healthcare content pro—to talk all things content refresh. Alyssa breaks down her favorite ways to optimize existing content without burning it all down. Whether you're running a blog in a Your Money or Your Life (YMYL) niche or just wondering if updating the year in your title is enough (spoiler alert: it's not 😅), this episode is packed with re...

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15:26

SEO Content Decay & Connecting Traffic to Revenue –...

The Simple and Smart SEO Show ·

2025/03/26

In this episode of the Simple and Smart SEO Show, Crystal Waddell chats with SEO consultant and BrightonSEO speaker Alyssa Corso about a topic every content creator should understand—SEO content decay. Alyssa shares how content naturally loses visibility over time and outlines a strategic process for updating content to improve performance and generate real business results. From identifying "money keywords" to understanding the phases of content decay, this episode is packed with insig...

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29:41

Google Ads vs. SEO: How to Choose the Right Strategy...

The Simple and Smart SEO Show ·

2025/03/19

In this jam-packed Part 2 episode, I continue my insightful chat with David Green, founder of Devslove.com. We dive deep into Google Ads, strategic ad spend, and the realities of running paid campaigns for small businesses. David shares expert insights on choosing the right platform, retargeting strategies, and why SEO and AI-driven search are shaping the future of digital marketing. Plus, we discuss pricing, profitability, and setting the right goals to make digital marketi...

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18:38

Leveling the Playing Field: AI, Google Ads & Small...

The Simple and Smart SEO Show ·

2025/03/12

In this episode of The Simple and Smart SEO Show, I'm sitting down with David Green, founder of Devs Love, to talk about the major shifts happening in digital marketing! Fresh after BrightonSEO, David shared insights from his strategic planning retreat, where AI disruption was front and center. We discuss how AI levels the playing field for small agencies, the shift in Google Search, and why omni-channel marketing is no longer optional. What You’ll Learn in This Episode: 💡 A...

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7:47

Don't Sleep on This SEO Tool: Make Sense of Search...

The Simple and Smart SEO Show ·

2025/03/05

Welcome back to another Follow Through Friday on the Simple and Smart SEO Show! 🚀 If you caught my conversation with Katie Stone, SEO lead at Lead Hub, you know we went deep on local SEO, Google Search Console Insights, and keyword strategy. (Missed it? No worries! Listen Here!) Ready to make your SEO work for you? 👇🏽 Let’s dive in. 👇🏽 💎 Key Takeaways: 1️⃣ Google Search Console = Your SEO Goldmine 🔍 Google Search Console (GSC) isn’t just a data hub—it’s your secret weapon fo...

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12:53

Branding, SEO, and Smart Business Growth [Follow...

The Simple and Smart SEO Show ·

2025/02/26

In this special solo episode of The Simple and Smart SEO Show, host Crystal Waddell reflects on her conversation with branding expert Mordy Oberstein. She shares key insights on defining your brand identity, optimizing SEO for conversions, and making smart business decisions that foster growth. Crystal also provides real-world examples of how she applied these lessons to her e-commerce business, proving that when branding and SEO work together, magic happens. If you’ve ever ...

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26:19

Organic SEO Tips: How to Create Problem Solving Content

The Simple and Smart SEO Show ·

2025/02/19

In this guest-hosted episode of The Simple and Smart SEO Show, Celeste Gonzales (Director of Roo Labs at Rickety Roo) and Melissa Popp (Content Strategy Director at Rickety Roo) dive deep into local SEO strategies. They explore the power of problem-solving content for small businesses and how local companies can stand out against larger competitors. The discussion covers how to identify local pain points, create community-driven content, and balance SEO with engagement-focused strategies.Key

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223 results

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