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PODCAST

My Way Or The AI Way

I’m a business and marketing consultant on a mission to master Artificial Intelligence. Over the next 12 months, whenever I have a task to perform, I will ask myself, "Could this be done with AI?" If the answer is yes, I’ll give it a try and share the results—the wins, failures and surprises. I’ll also be speaking with entrepreneurs, marketers, and business leaders who are using AI in innovative ways, so we can learn from their experiences. If you’re curious about AI but don’t know where to

business marketing

All Episodes

00:14:04

Can You Build a Website with AI in 2025? Here’s What...

My Way Or The AI Way ·

2025/06/04

In this episode, I explore the question: Can you really build a website using AI in 2025?The short answer: Yes—if your needs are simple.The long answer: There are trade-offs.Join me as I break down the current landscape of website development and show how AI fits into the process. Whether you’re a business owner, marketer, or just curious about AI tools, you’ll learn what’s possible—and what still requires a human touch.Here’s what we cover:Why websites still matter in 2025, even with declining

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00:12:18

Would You Trust AI to Diffuse a Bomb?

My Way Or The AI Way ·

2025/05/26

This episode is about a moment that felt straight out of a movie: me, on top of a wheelie bin, wire cutters in hand, and ChatGPT talking me through how to fix my garage door.What started as a flashing light turned into a full-blown troubleshooting session, using photos, voice, and a bit of old-fashioned logic. I walked away thinking: this is one of the best uses of AI I’ve seen so far.In this episode, I share:How ChatGPT spotted a loose wire just from a photoThe surreal step-by-step repair it talked

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00:31:23

Isar Meitis: The Future of AI and How You Can Prepare...

My Way Or The AI Way ·

2025/05/19

In this episode, we go deep with someone who truly knows his stuff.Isar Meitis is a CEO, tech founder, and educator with decades of experience helping businesses grow. He’s also an incredibly thoughtful voice in the world of AI. I was privileged to sit down with him for a wide-ranging conversation that took a few unexpected turns.We talked about the big picture: where AI is headed, what it means for humanity, and why some of the existential threats are worth taking seriously. But we also brought it

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00:27:08

AI Image Generation: 5 Wins, 4 Fails

My Way Or The AI Way ·

2025/05/12

AI image generation has come a long way. In this solo episode, I put ChatGPT to the test. I’ll show you 5 things it does brilliantly (like logos, thumbnails, and social assets), and 4 things it still struggles with (like text, realism, and consistency).You’ll hear real prompts, see real examples, and walk away with a clearer idea of when to use AI and when not to.See the prompts + images here: https://docs.google.com/document/d/1Yucpc2_RO7CKTKoxH0LNdZZ1Gg9_Ym9ZIkcy1P3fpFk/edit?usp=sharing Watch the

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00:24:58

SEO in the Age of AI, with Matt Hodgson

My Way Or The AI Way ·

2025/05/01

Lately, I’ve found myself using Google less and relying more on tools like ChatGPT. And even when I do search, I rarely click through to websites. That got me thinking, how is AI changing SEO? In this interview, I chat with SEO veteran Matt Hodgson, founder of Bring Digital. With over 20 years in the game, Matt recently published an article titled “SEO is Dead? Not Even Close” and in this episode, we dig into what he meant by that.We covered:Why search traffic is declining, but why that’s not

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00:06:43

My Simple System for Keeping ChatGPT Organised

My Way Or The AI Way ·

2025/04/28

If you’re using ChatGPT for multiple projects, clients, or creative ideas, things can get messy fast. In this short solo episode, I share the simple system I use to stay organised — using a built-in feature called Projects.You’ll learn:What ChatGPT Projects areHow I use them for podcasting, consulting, and content creationWhy they’re even more powerful with the new memory updateHow to set up Projects with custom files and instructionsWhether you're just getting started or already deep into ChatGPT,

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00:27:37

How Australian SMEs Are Using AI (And What’s Holding...

My Way Or The AI Way ·

2025/04/21

In this interview, I chat with Steve Nuttall from Fifth Quadrant, who’s been tracking AI adoption among Australian small businesses for the past year.We unpack what the data is showing, including:How many businesses are actually using AI (you might be surprised),What’s holding others back,And the practical ways AI is already making a difference for those who’ve embraced it.Steve also shares how his own team is using AI every day, plus a bunch of local startups doing great things in this space. See

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00:26:39

How I Built a Virtual Marketing Agency Using ChatGPT...

My Way Or The AI Way ·

2025/04/14

In this episode, I walk you through how I built my very own virtual marketing agency using a custom GPT inside ChatGPT.It started as an experiment, but it’s quickly become one of the most useful tools I’ve created, especially for solo workers and small business owners like me who want strategic marketing input without the cost of a full agency.I’ll explain:What a custom GPT is and how to build oneHow I came up with the idea for “Top Gun: Your Virtual Marketing Agency”The five expert personas I

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00:29:05

Practical AI for Small Business, with Phil Pallen

My Way Or The AI Way ·

2025/04/06

I have a chat with brand and AI strategist Phil Pallen, author of AI for Small Business, to explore how small businesses can cut through the noise and use AI in meaningful, productive ways.We talk about:How to shift your mindset from “AI tools” to solving business problemsWhy “Don’t Take Action Yet” might be the best AI prompt you’ll ever usePractical examples of time tracking, automation, and AI-assisted creativityTips for prompting, branding, and using tools like ChatGPT and Adobe AI more

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00:11:07

Making ChatGPT Less Robotic: Personalisation Hacks...

My Way Or The AI Way ·

2025/03/31

Ever feel frustrated that ChatGPT sounds too robotic or overly enthusiastic with all those emojis? Today, I share two simple features to help you customise and improve your interactions, making your AI feel more like a trusted intern who's tuned into your style.You'll learn:How to use the Custom Instructions feature to set clear expectations, reduce robotic responses, and avoid common AI giveaways.How the Manage Memories feature helps ChatGPT remember your preferences, much like a good personal

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00:10:11

How To Prompt Like A Pro

My Way Or The AI Way ·

2025/03/25

In this episode, I share 5 beginner-friendly tips to improve your AI prompting skills immediately. Introducing the CLEAR model: Context, Like, Expectations, Ask, and Refine—you'll learn how to:Provide effective Context to AI.Share examples you Like to match your style.Set clear Expectations for better results.Encourage AI to Ask you smart questions first.Refine prompts step-by-step.If you're ready to boost your AI skills, tune in and learn how to prompt like a pro!Enjoying the podcast? Hit

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00:26:16

The Future of Sales, with Tim Cortinovis

My Way Or The AI Way ·

2025/03/16

The Future of Sales, with Tim CortinovisI chat with Tim Cortinovis—AI expert, keynote speaker, and author—about how AI is transforming the role of sales. Tim shares his journey with AI, starting from experimenting with an early chatbot in the '80s to becoming an expert in AI-driven sales strategies today.We dive deep into the skills needed for salespeople in the AI era and why embracing AI isn't optional anymore—it's essential to staying competitive. Tim offers practical advice on how

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00:20:15

How I Launched A Podcast In 2 Weeks - Using AI

My Way Or The AI Way ·

2025/03/09

I take you behind the scenes of how I launched this podcast in just two weeks—and how AI helped speed up the process.I’ll walk you through:The 5-step process to launch a podcastHow AI tools like ChatGPT, Riverside.fm, and Canva made it fasterWhy mindset (not technology) is the biggest barrier to startingThe importance of knowing your WHY before launchingIf you’ve ever considered launching a podcast—or just want to see how AI can streamline the process—this episode is for you! Mentioned AI

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00:12:39

3 Useful Parenting Hacks Using Chat GPT

My Way Or The AI Way ·

2025/02/24

In this episode of 'My Way or the AI Way', Scott Davison shares his experiences using ChatGPT to enhance his parenting skills. He discusses three main applications: creating customized bedtime stories for his children, meal planning that accommodates dietary restrictions, and brainstorming gift ideas. Scott emphasizes the efficiency and personalization that AI brings to these tasks, making parenting a bit easier and more enjoyable.Takeaways AI can significantly enhance parenting efficiency

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00:02:48

Welcome to My Way Or The AI Way

My Way Or The AI Way ·

2025/02/24

Hello and welcome to My Way or the AI Way. My name is Scott Davison. I'm a business and marketing consultant and I've been around for quite a while now. I'm 47 years old, which means the first half of my career coincided with the internet revolution. And I was very fortunate to be able to ride that wave and I've worked in and around internet related businesses for over 25 years now across various industries, both small startups, as well as helping more traditional established businesses...

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35 results

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