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PODCAST

The Merch Drop

The Merch Drop is your source for inspiration for your own marketing and promotional campaigns. This show highlights brands that use custom merch, branded apparel, and printed goods as integral aspects of their marketing strategies. We’re here to fuel your creativity — so business owners and marketers like you see the full potential of branded promotional products. We’ll show you how various industries use custom branded merch as strategic tools to promote their products and services, engage their

business marketing

All Episodes

09:21

Marketing With Merch by Slurpee, Cheez-It, Barilla &...

The Merch Drop ·

2023/06/19

In this episode, we spotlight top brands like Slurpee, Cheez-It, Barilla, and Taco Bell are leveraging merchandise for promotional campaigns. 7-11 Slurpee's rebranding campaign "Anything Flows" — where they use unique merch like pool floats and beach towels to reinforce their fresh look. We uncover Cheez-It's inventive promotion in Joshua Tree, California, where they transformed a roadside gas station into the 'Cheez-It Shop'. We highlight how business owners can create immersive experiences and

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10:23

Apple WWDC Merch, Big Slick KC, Rolling Stones x Keurig

The Merch Drop ·

2023/06/12

We kick off with the collaboration between the geriatric rock band, the Rolling Stones, and Keurig. They launched a 'Start Me Up' iced coffee maker, sadly it's already sold out. The marketing strategy behind it proves the power of unexpected partnerships and limited edition offerings.Apple's latest reveal at the WWDC - not the Vision Pro, but their killer merch. From limited-edition tote bags to enamel pins, Apple's merch game is strong and resonates with its audience.Starbucks' unusual merch

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13:17

AI-Generated Novel, Baileys X Matcha, NBA Merch...

The Merch Drop ·

2023/06/05

Smoothie King's had a unique marketing stunt. They took things to a whole new level by using AI and ChatGPT to create a romance novel. But here's the catch—it's all about promoting their new X-Treme Watermelon Smoothie. The AI even designed the book cover with a model with too many fingers, the book included secret codes for readers to decipher.An ad agency in Romania has created the world's largest T-shirt using half a million recycled bottles. This incredible feat has earned them a spot in the

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10:55

Quiksilver Eco-Friendly Merch, Cinemark Swag, IHOP...

The Merch Drop ·

2023/05/25

Ep 162 05-25-2023Quiksilver and Pacifico are back with their second beach-themed collection, featuring items made from recycled materials. Cinemark's new movie swag store offers exclusive Guardians of the Galaxy merch and more. IHOP is brewing up something new: pancake-flavored coffee. We're taking a closer look at this unique twist on java and evaluating whether this might be just what IHOP needs to stay relevant. Finally, let's chat about Oscar Meyer's iconic Wienermobile. They're celebrating

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08:57

Coronation Merch, Domino's Rolex Watches, Miller High...

The Merch Drop ·

2023/05/14

'Trend Jacking' the Royal Coronation with merch. Fans and businesses celebrated the event with quirky merch, from 'Coronation Flakes' to chocolate busts of King Charles. Heinz Ketchup and Uber cleverly joined the coronation buzz.We also look at the world of collectible branded watches, starting with an unexpected story from Domino's Pizza. Learn how these high-performer incentive watches are now auction stars. Lastly, we discuss the lively collaboration between Miller High Life and Planters. Check

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11:04

Nebraska's T-Shirt Cannon, Merch from Panera Bread,...

The Merch Drop ·

2023/04/30

Ep 162 05-01-2023Creative merch ideas from brands like Starbucks, Panera Bread, Sweetgreen, and HBO's hit show Succession. Discover how these brands are using unique merch to engage their fans and customers and discover how you can apply these strategies to your own marketing campaigns.- Starbucks x Brandon Blackwood: A luxury bottle holder for the Starbucks Pink Drink and Paradise Drink, available at retail stores like Target.- Panera Bread's Carb Couture: A range of Panera-themed merchandise,

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12:09

Tito's Walktails, Chick-Fil-A Shop, McDonald's...

The Merch Drop ·

2023/04/23

Exciting merch for marketing campaigns Indiana Jones, McDonald's, Chick-fil-A, and more! From innovative packaging designs to movie-themed merchandise, and from quirky promos like Red Lobster's drip bibs for prom to cool collaborations like Aubrey Plaza's "wood milk" spoof, these brands are killing it with their promotional strategies. Don't forget Tito's Vodka's "Walk-tail" Collection supporting pet rescues. Catch this show every week: https://bigpromo.live/youtube#bigpromotions #biggerfish

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06:50

Bud's Vinyl Coasters, Walmart Oops, Jamba Nails &...

The Merch Drop ·

2023/04/13

🍻 Budweiser is spinning us right round with their coaster-sized vinyl records, promoting underground artists. Don't own a record player? No worries, you can still jam out on Spotify! Go Bud for supporting indie talent!🤦‍♂️ Walmart Canada had an awkward moment with an environmentally friendly t-shirt that accidentally spelled something nasty. Oops! Maybe a better review process next time, eh?💅 Jamba Juice is now in the nail polish biz, partnering with Color Department to make polishes that match

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08:59

Taylor Swift's Merch Fail, Elton's Pricey Merch, King...

The Merch Drop ·

2023/04/06

Pizza Hut's collab with Chain is worth a mention - they're selling reversible bucket hats that look like their iconic stained glass table lamps. But you can only get them when they drop.The Future King of England finally got the crown, but he's not down to wear the Burger King crown offered by fans. Elton John's got some pricey tour merch for sale, including a boot-shaped candle for 250 pounds. That's one expensive candle to burn!And let's not forget about Taylor Swift's merch truck drama. Fans are

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14:02

Yankees Hats, Hoop Heads, Montucky Mascot, Pop Tarts...

The Merch Drop ·

2023/03/30

Ep 158 03-30-2023The New York Yankees have gone viral in Brazil, where the majority of Brazilians don't even know that the Yankees are a baseball team. Benjamin Moore Paint celebrates painting contractors with its trendy new MA®KET clothing line for young, fashion-conscious painting contractors. Pop-Tarts released a new flavor, Banana Bread, along with a limited edition crocheted sweater. Liquid Death partnered with Jalen Green of the Houston Rockets to promote Hoop Head, a severed-head-shaped

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18:12

New Dodge Challenger, Dunkaroos Shoes, Jack Daniels...

The Merch Drop ·

2023/03/23

Ep 157 03-23-2023We've got the return of a 90s snack, Dunkaroos, and they even came out with some cool new sneakers. Jack Daniels is still fighting the battle against a silly dog toy called Bad Spaniel. The NBA is stepping up their email game by making personalized emails, and Northwestern Mutual is trying to reach Gen Z with their Pinterest board called the Great Realization. Oh, and Clinique has entered the metaverse with their Virtual Lab where you can create an avatar and buy makeup products

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09:27

New ALDI Gear, SVB Corp Swag, Coors-icles

The Merch Drop ·

2023/03/16

Ep 156 03-16-2023Former employees of Silicon Valley Bank are selling their old company merch on eBay. I mean, sure, a cutting board with the company logo might seem cool, but do you really want to risk a used one? And don't even get me started on the knock-off stuff. I saw a "risk management department pint glass" that's obviously fake. Like, how much swag does one bank risk management department need?March Madness season! Coors Light is teaming up with 80+ year-old basketball commentator Dick

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07:27

Pizza Hut Basketballs, Oreo Freezers, Funko Pop Trash

The Merch Drop ·

2023/03/09

Funko is throwing away $30 Million worth of toys! Oreo is introducing frozen treats and giving away a very 'cool' freezer (see what I did there?). And Pizza Hut is bringing back March Madness Basketballs, and you can use your Big New Yorker box as a hoop! Watch this on YouTube: https://youtu.be/PFxyEJf8Q18If you have a side hustle, a start-up, or a brick-and-mortar business, or just want to hear some great marketing advice, this is the podcast for you!We do this every Thursday at noon eastern

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08:15

Scream Popcorn Tubs, Ryan Reynolds x Terry Fox, Is...

The Merch Drop ·

2023/03/02

Ep 154 03-02-2023Twitter isn't paying it's bills. They owe for and private jets, but also for some more lavish expenses - like luxury whiskey and swag! Cinemark has opened up online preorders for a limited edition 'Scream VI' collectible Ghostface Popcorn Tub. Fans want to know where Marvel has hidden their Ant-Man and The Wasp SF Giants hats. Canadian National Treasure Ryan Reynolds' Terry Fox Foundation t-shirt pre-sales have skyrocketed in support of the fight against cancer. Watch this episode

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09:20

AI Collabs, Boban's Goldfish Dish, Jameson Unboxing,...

The Merch Drop ·

2023/02/23

Ep 153 02-23-2023Today I get to unbox my Jameson Whiskey Desk Decoy for St Patrick's Day! Smashburger is offering a macaroni-shaped body pillow to celebrate their new "S'mac N Cheese Burger" - or are they? Boban Marjanović can hold 301 Pepperidge Farm Goldfish in his huge hand. And you can too, with a replica Boban hand/Goldfish bowl. Wanna see your dream collab? Try it with AI!Watch this episode on youtube: https://youtu.be/FVCp5Z2XIscWe do this every Thursday at noon eastern

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19:58

Fordham Swag, Jameson Whiskey St Paddy's SPTO,...

The Merch Drop ·

2023/02/16

Ep 152 02-16-2023Panera wants you to carry your sandwich in a BAGuette Purse, Fordham University "Parody" merch shop is open, and Jameson Whiskey wants you to take some St Paddy's Time Off. Every week join Rich Graham and Amber Jewell as they discuss marketing with swag, merch, apparel, and custom branded promotional products. Watch this episode on youtube: https://youtu.be/KQHPMo7jckwJoin us LIVE on Thursdays at noon eastern

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03:54

Spam Merch with Nom Life, Elixr Coffee Poetry Sleeves...

The Merch Drop ·

2023/02/09

Ep 151 02-09-2023How to use merch if you run an independent coffee shop, and SPAM is doing a collab with some travel and food influencers. A short one today!Every week join Rich Graham and Amber Jewell as they discuss marketing with swag, merch, apparel, and custom branded promotional products. Join us LIVE on Thursdays at noon eastern time.https://bigpromo.live/youtubehttps://fb.com/BigPromotions/live#bigpromotions #biggerfish #mybigpromo #bigpromoswag #swag #merch #promotionalproducts

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07:53

Chunky Ghost Pepper Soup Waiver, Heinz LVII Fail,...

The Merch Drop ·

2023/02/02

Bushwood is open to new members! Michelob Ultra recruits Tony Romo, Serena Williams, Brian Cox, and lots more for their "big game" commercial. Heinz Ketchup drops the ball on registering a logical version of the domain for their big game promotion. Campbell's Chunky Ghost Pepper Soup is so spicy you have to sign a 'waiver' to try it - but not really. Cool swag too! Watch this on youtube: https://youtu.be/LIizBPKRNDMEvery week join Rich Graham and Amber Jewell as they discuss marketing with swag,

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19:30

Nike Bagel Dunks, White Castle Valentine's, Taco Bell...

The Merch Drop ·

2023/01/26

Ep 149 1-26-2023A&W took it up a notch and roasted M&Ms on Twitter. Montrealers braved the cold this winter to line up in a snowstorm for a chance to buy Nike's limited edition Bagel Dunks. Meanwhile, Philly Cream Cheese joined in the fun and got on the 'Bagel Dunk' bandwagon by creating some fake 'Cream Cheese' socks. Valentine's Day is a special day for White Castle, as they bring back their popular reservations-only romantic dinner experience. Taco Bell also got people excited by

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21:59

McDonald's Arches, Dolly Parton X Duncan Hines,...

The Merch Drop ·

2023/01/19

Ep 148 01-19-2023Amber found McDonald's new UK campaign to "Raise Your Arches". Rich highlights the Dolly Parton X Duncan Hines collab for some new baking mixes. Other topics include Heineken 0.0's Super Bowl ad starring Paul Rudd as Ant-Man, Jimmy John's Clothing Store, Chex Mix collaborating with hip-hop legend Sir Mix-A-Lot to bring back the iconic bagel chip, and Alcohol Advertising Scotland’s branding ban which would punish the drinks industry by banning branded merch for alcohol brands.Watch

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