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PODCAST

Winfluence - The Influence Marketing Podcast

There"s a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason"s wealth

business marketing

All Episodes

40:25

Creating Remarkable Content & Putting Your Brand...

Winfluence - The Influence Marketing Podcast ·

2023/06/27

We’ve been talking a lot about brand lately on the show. Recent episodes featuring Patrick Hanlon and Rick Ray have centered all of us, brands and creators, agencies and vendors alike … we’ve become centered on telling a brand story. But we can’t leave it at that. We have to put that brand story into action. I happened to be in the audience at CEX, the Creator Economy Expo, in Cleveland last month, to see Jay Acunzo speak. He’s formerly with ESPN, Google, HubSpot and a few other places. He’s a

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33:32

How Your Brand's Story Informs the Influencers You...

Winfluence - The Influence Marketing Podcast ·

2023/06/20

We spent some time recently with Patrick Hanlon talking about Primal Branding. Having that deep assessment of who you are as a brand can inform and even drive everything you do. I think we reached the conclusion that spending time to deeply understand and define your brand is important, whether you are a content creator or have products and services to sell. The topic of branding is quite intriguing to me. When it’s done right, the brand is memorable, if not successful. So I wanted to continue the

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43:47

Influencers are the Enterprise

Winfluence - The Influence Marketing Podcast ·

2023/06/12

The influencer marketing landscape is big and ever-changing. You have huge agencies that with with big brands for big budgets. You have boutique firms and consultants that mix and match influencer approaches. You have niche players in the agency and software space that focus on micro and nano influencers. And at each of those tiers, you have speciality shops that are more like Hollywood entertainment production houses, video-only tools … Honestly, it’s a big mess. The ever-changing landscape also

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32:01

The Agency that creates influencers ... and spicy...

Winfluence - The Influence Marketing Podcast ·

2023/06/05

If you follow the conventional wisdom around an influencer’s lifespan, you know they start living their best life, then define a strong content niche and build an engaged audience. Then they do lots of brand collabs and make a fair amount of money. Then they diversify and get into creating their own products, services or even a full on media platform. Mr. Beast is an example of the latter. Jake Paul is another influencer turned big star. Lilly Singh went from YouTuber to late night TV star

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30:13

Are Influencers the Key to a Brand's Purpose-Driven &...

Winfluence - The Influence Marketing Podcast ·

2023/05/29

There’s an argument to be made that influencers are the “IT” channel in marketing. That trusted, third-party recommendation or referral is extremely powerful and often far more effective at communicating big ideas and marketing messages to consumers. Big brands are eating it up. The influencer marketing industry is growing by billions of dollars per year. The creator economy is booming. One area where influencers and content creators can have a huge impact on a brand is their purpose-driven or

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37:25

How Primal Branding Can Help Brands of Any Kind,...

Winfluence - The Influence Marketing Podcast ·

2023/05/23

Whether you are a creator or represent a company, agency or other stakeholder in the influencer marketing space, you have a brand. It may or may not be a good one. Or at least one that is well-defined, clearly communicated and the like, but you have a brand. If you haven’t articulated what that brand is, you’re kind of leaving it up to those around you to define or even assume what it is. The more you can articulate what that brand is, what it stands for, what it strives for, the better chance you

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40:31

The Incredible Journey to Influence of Kevin Marcus...

Winfluence - The Influence Marketing Podcast ·

2023/05/15

I threw out one of my Winfluence tips a few weeks back. For those who aren’t aware, I’ll record little one-minute tips and ideas from time to time and post them as Instagram Reels or YouTube Shorts … sometimes on LinkedIn, too. The one I’m referring to was inspired by a friend who asked how one would uncover the influencers online who really have true influence. Not just followers or decent engagement rates. But the ones who can post something that drives people to actually do something or think

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41:50

Bridging Internal and External Gaps in Communications...

Winfluence - The Influence Marketing Podcast ·

2023/05/08

Without question the last 2-3 years have lit a fire under businesses, brands, governments and individuals with regard to how to think of and interact with diversity. In fact, the acronym of the early 2020s has to be D-E-I … Diversity, Equity and Inclusivity. While that refers to far more than just race, a good portion of the conversation around DEI circles around people of color. In the influence marketing space, that conversation has driven progress around the pay gap from white to black or brown

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40:47

A Winfluence Special: The Journey to the Refreshing...

Winfluence - The Influence Marketing Podcast ·

2023/05/01

We’re going to do something a little different today. I’ve always been fascinated with the origin stories and journey to content creator or influencers of those that I meet along the way. I’ve met and interviewed dozens who sat out be social media famous and monetize their content. I've talked to many who fell into by accident. But the constant thread in all those journeys is their stories are fascinating to me. A couple of weeks ago, I came across a local content creator, influencer and podcaster

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16:30

The Shift Toward Performance-Based Advertising Is...

Winfluence - The Influence Marketing Podcast ·

2023/04/24

There’s been a shift in the trade winds across the advertising industry in the last few years and the gusts are starting to come into our shores at an alarming rate now. Tighter economies lead to tighter waistlines, at least in the budget metaphor and what was once standard operation procedure goes out with a new way of thinking. The shift I’m talking about has to do with advertising models. The economy has forced brands to find more efficient ways to get the word out. Spend less, while doing as

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32:53

What would a TikTok ban mean in the U.S.? Let's ask...

Winfluence - The Influence Marketing Podcast ·

2023/04/17

TikTok may be in trouble in the United States. Our Congress has no fewer than four pieces of legislation in motion right now that in some form or fashion could ban the use of the platform in America. Most constitutional law experts are skeptical such a ban could survive scrutiny of the courts because it’s a clear violation of freedom of speech, a first-amendment right in this country. Now, I’m the last person in the world interested in talking politics. I gave up on the possibility our elected

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38:40

What Impact Does AI Have on Influencer Marketing?

Winfluence - The Influence Marketing Podcast ·

2023/04/10

If you haven’t been smacked in the face with a conversation about AI or artificial intelligence in the last month, and you’re in the marketing space, you’re not getting out much. The algorithms and machine learning robots have gotten awfully good and at an awfully lot of things, including written content, graphic and image generation and all sorts of other tasks. But what does AI have to do with influencer marketing? And how will it impact what we do as brands, agencies, and creators? How will it

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45:52

The Linchpin of Influencer Marketing: The Agency...

Winfluence - The Influence Marketing Podcast ·

2023/04/03

Most of you know I spent the last five years or so at Cornett, a very good advertising agency in Lexington, Kentucky. Being an influencer marketing strategist at an agency is both fun and challenging. When you’re at an agency, you get work with a variety of clients, so you don’t get lulled into the same ole, same ole if you’re just working on one brand. But, clients need cajoling. Educating. They don’t always know how influencer marketing works. Sometimes they don’t even really believe in it. And

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32:12

Is Community the Last Great Marketing Strategy?

Winfluence - The Influence Marketing Podcast ·

2023/03/27

We’ve got a special episode this week. You may recall a couple of weeks ago, I shared an episode of The Rise – The Community Commerce Marketing Show in which I talked to author and marketing thought-leader Jay Baer about his Time to Win research. This week, I share another episode of The Rise for similar reasons. Mark Schaefer is another marketing industry expert and author-speaker type. He and I have been friends and collaborators for several years. I’ve always enjoyed his perspective on the

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34:34

The Present and Future of B2B Influence Marketing

Winfluence - The Influence Marketing Podcast ·

2023/03/20

A friend of mine reached out recently and asked me if influencer marketing was possible for B2B businesses. Keep in mind this friend isn’t in the bubble of marketing and doesn’t follow along with the same type of topics you or I do. He also probably didn’t give it much thought before asking. When I explained to him that not only is B2B influencer marketing possible, but in my opinion, B2B brands have been deploying influencer marketing in far more sophisticated ways than B2C brands for a long time

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32:53

The Number One Indicator of Your Brand's Success?...

Winfluence - The Influence Marketing Podcast ·

2023/03/13

We’ve got a special episode today for a couple of reasons. First, my pal Jay Baer has new research out on the Time to Win. It’s a fascinating study on how responsiveness in all its variations really can be the difference between getting new business and not … and keeping business and not. Jay and I came up together as social media talking heads, if you will. His Convince and Convert blog and his awesome insights and ideas about social media catapulted him to become one of the most sought after

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32:53

Turning User-Generated Content into Your Brand's...

Winfluence - The Influence Marketing Podcast ·

2023/03/06

If you haven’t been thinking about user-generated content and how your brand can leverage it lately, well, you’re late to the party. UGC has become one of those three-letter abbreviations that everyone instantly understands. At least in the marketing world. Why is that? Well, content from users … the normal, regular social media user who posts content about a product or service is, by definition, more authentic. We’re talking about your normal fans and followers here, not necessarily influencers or

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12:09

AUDIO EXCLUSIVE: Enough About Me ... I Need to Know...

Winfluence - The Influence Marketing Podcast ·

2023/03/03

I want to know more about you. Actually, I need to know more about you. The more I know about you, the better I can make this show. The better the show, the happier you are being a listener. Of course, in full transparency, the more I know about you, the audience, collectively, the better I can select sponsors or advertisers to bring to you. I don’t want a podcast ad to turn you off, so knowing you better allows me to say within some degree of reason that an advertiser either is or isn’t relevant

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29:37

Someone Has Made a Content & Business Management...

Winfluence - The Influence Marketing Podcast ·

2023/02/27

I’ve been using and reviewing social technology software for almost 20 years now. One of the most frequent categories of software I’m either pitched or someone recommends I try is in the social media management category. These are platforms like HootSuite or Sprout Social where you’re able to plug in all your social media channels, manage your comments and message from each in one place, publish and set up calendars to pre-load content and such. Some of them add features like social listening. Most

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17:22

AUDIO EXCLUSIVE: How Not to be a Terrible Podcast Guest

Winfluence - The Influence Marketing Podcast ·

2023/02/24

I want to talk to you about leveraging podcasts for your marketing. No, this isn’t a pitch to get you to start a podcast, though I can certainly spell out dozens of reasons you should. I’m not here today to wax poetic about Winfluence, the podcast, nor the Marketing Podcast Network which I run. I’m secure in the knowledge you understand that I’m deeply invested in podcasts. I think they’re a great tool for any marketing effort and I’m always happy to discuss that if you’re interested. But what I

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