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PODCAST

Fame-Ready

Knockout Marketing Directive

Fame Ready is the personal branding and PR podcast for entrepreneurs who want to be seen, heard, and celebrated. Hosted by award-winning Personal Branding & Public Relations Expert Katrina Owens, each episode shares strategies, stories, and mindset shifts to help you build a magnetic brand, land media opportunities, and step confidently into the spotlight.

business marketing

All Episodes

56:27

How to Write a Pitch That ACTUALLY Works (and Why...

Fame-Ready ·

2025/06/25

Let’s talk about something no one in PR wants to admit: Most podcast pitches are terrible, and yes, I have receipts.In this episode of KO Your Brand, Katrina Owens is pulling back the curtain on the real reasons your emails aren’t landing media, guest interviews, or speaking spots—and what to do instead.You’ll learn:Why a bad pitch can actively hurt your personal brand (especially if you’re using an agency)The anatomy of a perfect pitch: subject lines, personalization, value, and the right

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10:47

Why I NEVER Pay to Speak — And What to Do to Build...

Fame-Ready ·

2025/06/20

Paying to speak? Not on my watch.In this Pullin' Punches mini-episode, Katrina Owens shares her unfiltered take on the rise of pay-to-speak opportunities—and why they’re often the biggest red flag for personal brand entrepreneurs.As a top PR and personal branding expert (who’s spoken on countless stages, both free and paid), Katrina is pulling back the curtain on:Why paying to speak can actively hurt your brand reputationHow to spot the difference between a strategic speaker sponsorship vs

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43:00

How a Sold-Out Fashion Show Launched a Designer's...

Fame-Ready ·

2025/06/18

This week on KO Your Brand, we’re doing something totally new: our first-ever guest episode—and it’s a good one.Meet Heather Jude, Knockout Directive’s behind-the-scenes creative powerhouse and the founder/designer behind Jude Canada, a custom eventwear brand for bold, powerful women. Just two weeks ago, Heather pulled off a completely sold-out fashion show in Vancouver—combining red carpet-worthy looks, immersive experience design, and even a surprise choreographed dance.In this raw,

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12:50

Pulling Punches: How I Use AI to Repurpose One Piece...

Fame-Ready ·

2025/06/13

In this week’s Pulling Punches micro-episode, top Personal Branding & PR Expert Katrina Owens shares a behind-the-scenes look at how she’s using AI (specifically ChatGPT) to streamline content creation and build omnipresence across Instagram, Threads, TikTok, YouTube Shorts, LinkedIn, and her podcast email list.But this isn’t another generic “AI for content” chat.Katrina breaks down exactly how she trained ChatGPT to understand her unique brand voice—and how you can do the same to save

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34:15

The Part of Personal Branding NO ONE Talks About:...

Fame-Ready ·

2025/06/11

This week’s episode of KO Your Brand is different.There are no tactical tips. No PR breakdowns. No personal brand strategies.Instead, Personal Branding & PR Expert, Katrina Owens, opens up about one of the most vulnerable and unspoken parts of entrepreneurship: the emotional weight of business debt—and what it means when your dream life finally arrives, but you're still battling the inner dialogue that says you don’t deserve it.This is the side of personal branding that rarely makes it

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11:27

Pulling Punches: What Happens When Your Personal...

Fame-Ready ·

2025/06/06

In this week’s Pulling Punches mini episode, Katrina Owens shares a real-time, real-revenue win that proves how powerful a well-built personal brand and funnel can be, especially when they work together.Inside this 10-minute episode, Katrina breaks down:What passive income actually looks like for a personal brandA behind-the-scenes look at the simple but effective funnel that’s converting new clientsWhy your personal brand must come before the funnelThe difference between having content and

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50:49

Why Social Media Isn’t Optional for PR Success (And...

Fame-Ready ·

2025/06/04

In this episode of KO Your Brand, personal branding and PR expert Katrina Owens shares one of her most foundational beliefs: you can’t succeed with public relations without a strong social media presence first.She breaks down the following:Why PR and social media are not interchangeable—and how they work together to build authorityThe 4 essential types of content every press-ready personal brand needsA past client story that changed how she delivers PR support foreverReal examples from her

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16:43

Pulling Punches: The Speaker Page Strategy That Gets...

Fame-Ready ·

2025/05/30

If you want to land more speaking gigs—and actually get paid to share your expertise—this episode breaks down the one thing most entrepreneurs are missing: a speaker webpage.In this week’s Pulling Punches micro-episode of KO Your Brand, Katrina shares the mindset shift, messaging tips, and strategic structure behind the speaker page that helped her (and her clients) get booked for major conferences, corporate trainings, and brand-building stages.She dives into:Why a speaker page is more

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46:43

The 3 Must-Have PR Opportunities Every Personal Brand...

Fame-Ready ·

2025/05/28

If you’re building a personal brand and wondering what actually moves the needle, this episode is your blueprint. In this week’s episode of KO Your Brand, Katrina breaks down the three essential PR opportunities every personal brand needs to build visibility, elevate authority, and grow a profitable business:Media Features (Why they build authority, not awareness, and how to use them strategically)Podcast Interviews (The fastest way to grow your audience and prove you're an expert)Speaking

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12:09

[KO Travel Diaries] Pulling Punches: Your Personal...

Fame-Ready ·

2025/05/23

Hot take from a Hawaiian sunbeam: Your personal brand is not your personal life.In this unfiltered (and yes, bikini-clad) Pulling Punches episode, Katrina Owens breaks down a major misconception she sees every day online—people confusing oversharing for strategy.You’ll learn:The clear difference between personal branding and personal sharingWhy content about your family, feelings, or fitness routine won’t build a profitable brand—unless it’s tied to your messageHow Katrina used vacation

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42:18

[KO Travel Diaries] How Travel Built My Personal...

Fame-Ready ·

2025/05/21

Can traveling really grow your personal brand?In this unplugged, Hawaii-recorded episode, Katrina Owens shares the behind-the-scenes of how she built an international personal brand that lets her fly first class, land global PR opportunities, and book speaking gigs across North America—without burning out or being glued to her desk.She’s not selling you a dream. She’s walking you through the strategy.Whether you’re a coach, service provider, event host, or local business owner, this episode

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12:51

Pulling Punches: Introducing the Fame-Ready...

Fame-Ready ·

2025/05/16

Want to grow your personal brand using PR — but don’t want to spend thousands on a publicist or agency?This week on Pulling Punches, Katrina Owens officially introduces the Fame-Ready Entrepreneur Program — her 12-month group coaching and PR access membership designed for entrepreneurs who want to become famous for their work.Inside this micro-episode, you’ll learn:✅ What the Fame-Ready Entrepreneur Program actually is✅ How it helps you secure real PR opportunities (speaking gigs, media

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39:48

Speaking as a Marketing Tactic vs. Keynote Career:...

Fame-Ready ·

2025/05/14

If you've ever dreamed of standing on stage to grow your brand—but you're not sure how to actually start—this episode is for you. In today’s deep-dive, Katrina Owens, personal branding and PR expert, breaks down the real difference between using speaking as a marketing strategy to attract clients vs. building a full-blown career as a keynote speaker. (Spoiler alert: The goals, audience, and content are totally different.)Whether your aim is to drive sales, build credibility, or eventually

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12:26

Pulling Punches: How I Booked an NYC Speaking Gig...

Fame-Ready ·

2025/05/09

In this behind-the-scenes episode of Pullin’ Punches, Katrina Owens shares exactly how she landed her biggest speaking opportunity yet — the Rich Girl Cult Conference in New York City — without sending a single pitch.Spoiler alert: it all came down to relationship-building. If you’re a coach, consultant, or creative entrepreneur trying to grow your personal brand and land speaking opportunities, this short and powerful episode will show you:The real reason Katrina was invited to speak at

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41:39

Why Personal Brands Should Manage their OWN Public...

Fame-Ready ·

2025/05/07

Thinking about hiring a publicist or PR agency to grow your personal brand? You might want to hit pause on that. In this unfiltered episode of KO Your Brand, top personal branding and PR expert Katrina Owens reveals why she no longer believes in traditional PR, and what personal brands should be doing instead to feel truly famous for their work.Katrina dives into the outdated agency model, the hidden costs of outsourcing publicity, and how done-for-you PR often leads to missed opportunities

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12:29

Why a Branded Email Address Is Non-Negotiable for...

Fame-Ready ·

2025/05/02

In this week’s Pulling Punches episode of KO Your Brand, personal branding and PR expert Katrina Owens explains why a branded email address is non-negotiable if you’re serious about growing a professional personal brand.Still using a Gmail, Hotmail, Outlook, or Me.com email address for your business? Katrina shares exactly how it damages your credibility, decreases your perceived value, and sends the wrong message to potential clients, podcast hosts, event organizers, and press contacts.In

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47:51

How I Flipped my Marketing Agency into a Profitable...

Fame-Ready ·

2025/04/30

In this episode of KO Your Brand, host and personal branding expert Katrina Owens shares the behind-the-scenes story of how she transitioned from running a traditional marketing agency to building a profitable personal brand and coaching business — in just three months.Through personal insights and actionable strategies, Katrina breaks down:Why narrowing her focus was the first (and hardest) step toward creating real momentum.How investing in support and delegating tasks helped her reclaim

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13:46

Pulling Punches: Why This PR Agency Email Flopped...

Fame-Ready ·

2025/04/25

What happens when a PR agency pitches the wrong way?You get a Pulling Punches episode like this one.In today’s spicy short-form episode, Katrina Owens does a LIVE pitch review of a real email she received from a publicist — and breaks down exactly why it’s a no from her (and would be a no from most media gatekeepers too).If you’ve ever paid a PR agency or considered outsourcing your publicity, you need to hear this.Inside the episode, you’ll learn:The biggest mistake publicists make when

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46:06

How to Build a Blue Ocean Personal Brand that Makes...

Fame-Ready ·

2025/04/23

In this episode of KO Your Brand, Katrina Owens shares the exact Blue Ocean strategy she uses to help clients build personal brands that stand out, sell out, and stop competing in oversaturated markets.You’ll learn:The 3-part formula behind a Blue Ocean personal brand How to move from being one of many to the only one people want to hireReal examples from Katrina’s clients — including photographers, SEO strategists, and corporate pros — and how they uncovered their most magnetic brand

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11:42

Pulling Punches: 3 Ways to Leverage Public Relations...

Fame-Ready ·

2025/04/18

You secured the podcast interview. You landed the media feature. Maybe you even spoke on stage.Now what?In this bite-sized Pulling Punches episode, Katrina Owens breaks down exactly what to do next — and how to leverage your hard-earned PR wins to grow your personal brand authority directly on your website.Whether you're just starting to build your visibility or you’ve already landed a few features, this episode will help you put your press to work.Katrina shares the 3 key ways to showcase

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47 results

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