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PODCAST

Behind the Workflow

Simona Costantini and Taly Melo

Looking for expert insights on how to streamline, scale, and optimize your content production? You’re in the right place! Behind the Workflow is your go-to resource for podcast networks, agencies, content creators, and YouTubers who want to refine their workflows, improve efficiency, and keep their production running smoothly. Hosted by Simona Costantini and Taly Melo, this show dives into everything you need to know—from managing client workflows and scaling production to leveraging the best tools

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All Episodes

09:41

Podcast Guest Intake Forms, Podcast Website Creation...

Behind the Workflow ·

2025/04/09

In this bi-weekly marketing update, Taly takes the mic solo while Simona is away at a conference, delivering the latest updates from Northflow.Taly walks through powerful new features launching soon, including customizable forms (bye-bye, Google Forms!) and show sites that automatically update with your latest episodes—no extra subscriptions required. Whether you're a solo podcaster or an agency, these tools are built to simplify your workflow and save you serious time.She also shares a

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21:42

003: Building a SaaS from Scratch: What It Really...

Behind the Workflow ·

2025/04/02

In this episode of Behind the Workflow, Simona, Taly, and Fran take you behind the scenes of building Northflow—a podcast production SaaS built from the ground up without outside funding.What does it really take to bootstrap a product in a world that moves fast, demands more, and doesn’t wait for perfection? The trio unpacks the real challenges of staying lean, staying focused, and letting community feedback lead the roadmap.From sleepless nights to strategic prioritization (with a side of laughter

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14:40

Northflow in Motion: Your Bi-Weekly Marketing Pulse —...

Behind the Workflow ·

2025/03/26

In this bi-weekly marketing update, Simona and Tally provide an in-depth look at Northflow's first three months of public growth. They discuss the new features they've launched, like the calendar view, production schedules, and custom templates, and the newly implemented Kanban view. They talk about some struggles they've faced, like bootstrapped funding constraints and slow responses during spring break, but highlight the benefits of close user communication. Exciting upcoming features like forms

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14:59

002: How to Streamline Your Podcast Production with...

Behind the Workflow ·

2025/03/19

In this episode of Behind the Workflow, Simona and Taly dive into the impact of management tools on podcast production. Are your workflow tools making your life easier, or are they secretly sabotaging your process? They break down how the right systems can save time, reduce stress, and help podcasters stay organized without the chaos.With insights from podcast producers, agencies, and business owners, they explore the difference between a streamlined, automated workflow and the all-too-common

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18:43

001: How We Built Northflow: The Startup Story Behind...

Behind the Workflow ·

2025/03/19

In this very first episode of Behind the Workflow, we’re pulling back the curtain on Northflow—who we are as founders, why we built this platform, and what we hope to bring to the podcasting community. Join me, Simona, along with my co-founders Taly and Fran, as we introduce ourselves, share our journeys, and discuss the vision behind Northflow. Though our fourth co-founder, Netto, couldn’t join us for this episode, we’ll be giving you a behind-the-scenes look at his contributions as well.Northflow

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01:11

Trailer | Behind the Workflow Powered by Northflow

Behind the Workflow ·

2025/03/07

Looking for expert insights on how to streamline, scale, and optimize your content production? You’re in the right place! Behind the Workflow is your go-to resource for podcast networks, agencies, content creators, and YouTubers who want to refine their workflows, improve efficiency, and keep their production running smoothly.Hosted by Simona Costantini and Taly Melo, this show dives into everything you need to know—from managing client workflows and scaling production to leveraging the best tools

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