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PODCAST

The Soap Box Podcast

Peta O"Brien-Day

The politics and marketing podcast for business owners with a social conscience.Talk about sticky issues, learn how to weave your values into your marketing, and hear from real-life business owners working it all out in real time.

business marketing

All Episodes

45:29

It’s time to redefine wealth, with Stella Gold

The Soap Box Podcast ·

2024/10/17

Sometimes, it's the most unlikely personal circumstances that push us into the careers we end up in. I never thought I would go into business and marketing, but a pandemic and a blog about being widowed set me on this path—right here in your earbuds, discussing how you can champion the causes you care about in your messaging.In today’s episode, our guest’s journey toward their current career also began with grief. Stella Gold is a rebirth and wealth coach for changemakers, coming from a linea...

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38:35

How I stopped nodding and smiling, with Siobhan Strode

The Soap Box Podcast ·

2024/10/10

How comfortable are you telling your story? I talk with a lot of creatives, copywriters, messaging strategists, and coaches—people who are really comfortable sharing stories about others as part of their work. They're comfortable at helping others tell their own stories, and are really happy to be advocates for them too. In my circles, there are a lot of individuals for whom advocacy and being other people's voices is a huge part of their personality and their passion. But how comfortable are...

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45:36

Are we ignoring the non-parents? with Lisa Kissane

The Soap Box Podcast ·

2024/10/03

In today’s episode, I got the chance to geek out with a fellow youth professional, Lisa Kissane. Lisa is a website and sales page copywriter for service-based businesses that are dedicated to doing good for others. With her background as a social worker, we bonded over the importance of having a sense of purpose in our work.Lisa shared her experiences of feeling unrepresented as a woman without children—in literature, community, and even in language. She took us through her inspiring journey ...

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47:22

Why we need to talk about money, with Jessamy Walker

The Soap Box Podcast ·

2024/09/30

How do you feel about money? In this episode, we dive deep into the emotional aspects of money and financial literacy with Jess Walker, a financial advisor and the founder of Bare Naked Money.Jess has been featured in The Times as one of the top 100 advisers to watch out for and is the author of Get Financially Fearless, a book that gives people the practical steps to harness their subconscious and grow their wealth.But, what truly excites Jess isn’t all those awards or recognition—it’s seein...

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34:58

What's it like being a woman in politics, with Lorena...

The Soap Box Podcast ·

2024/08/21

Lorena Banda is a Latina leader in sex positivity, a speaker and an advocate. In this episode we talk about her experience as a daughter of immigrants, all the way to working on Senate and Congressional races and launching the P. Files - her newsletter looking at the intersection between sexuality and politics. Lorena and I also talk about the importance of being authentic in politics. And how hard this is for women especially to navigate.And how opening up positions on campa...

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15:28

Emergency podcast - the UK Riots

The Soap Box Podcast ·

2024/08/05

As I record this, a series of violent riots are spreading across the UK. Last week, a 17 year old boy attacked children and adults at a Taylor Swift-themed dance class in Southport, killing 3 young girls, and injuring many others. Misinformation quickly spread on social media, claiming the attacker was Muslim, and had arrived in the UK on a small boat. (The police later confirmed that he was a UK citizen, born in Cardiff). And a large group of people gathered in the town, throwing b...

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51:36

Would you even know if you were in burnout? with...

The Soap Box Podcast ·

2024/06/12

What's the difference between being a little bit frazzled and needing just five minutes without anybody asking you questions to get back to equilibrium, and being in burnout? My guest today is Carole Jean Whittington. She's a wellness trailblazer, and she specializes in burnout research and restoration for neurodivergent and disabled adults. Her three-year global research led to the Whittington Burnout Inventory, offering insight into burnout. Her acclaimed talk show "Beyond...

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46:50

Why it's time to shake off the "cool kid disdain" and...

The Soap Box Podcast ·

2024/06/05

Does being enthusiastic feel a little bit cringe? I don't know about you, but I grew up in a culture where being enthusiastic or passionate about anything was considered to be a little bit weird. It was not cool to be keen. It was cool to be jaded, To not get excited about anything, Which is one of the reasons why talking to my guest today was so refreshing. Ellie Kime is a messaging mentor, helping small businesses explain who they are, what they do, and why they're so good at it...

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50:00

Could coaching help us navigate this polycrisis? with...

The Soap Box Podcast ·

2024/05/29

Is coaching just another navel-gazing pastime for middle-class women?Or is it an important tool for helping us build community and make societal change?That's the question on hand in this week's Soap Box episode. This week I'm talking to Keri Jarvis. Keri is an intersectional feminist developmental coach, a community activist, and a charity co founder. Her best work happens when she's exploring relational dynamics with clients, deepening their understanding of themselves and...

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43:00

How marketing co-opted authenticity, with Lauren Esmay

The Soap Box Podcast ·

2024/05/23

I'm calling an amnesty today. An amnesty on using the word authentic in your copy. And I realize, having sat down and talked to today's guest, that I'm pretty much going to have to go back and rewrite large chunks of my own copying content. But I hope that after today's chat, you'll understand why. Today's guest and I think that the word authentic or authenticity has had its day. I'm talking today to Lauren Esmay. Lauren is a copywriter who specia...

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41:11

Hip Hop can save the world, with Evante Daniels

The Soap Box Podcast ·

2024/03/20

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42:12

Our bodies are political, with Clio Wood

The Soap Box Podcast ·

2024/03/13

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51:31

Breaking out of The Truman Show with Kira Hug

The Soap Box Podcast ·

2024/03/06

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45:03

Why passion is the problem, with Tracy Johnson

The Soap Box Podcast ·

2024/02/01

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34:07

How to sell without selling your soul, with Abi...

The Soap Box Podcast ·

2023/12/13

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52:41

Why you have more power than you can possibly...

The Soap Box Podcast ·

2023/12/06

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46:50

How is your messaging driving people to action?

The Soap Box Podcast ·

2023/11/29

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42:50

Why conversion isn't always king, with Ellen Bryant

The Soap Box Podcast ·

2023/11/16

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69:47

Conflict, conversation, and being uncomfortable, with...

The Soap Box Podcast ·

2023/11/02

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34:44

Values-driven marketing: authentic or manipulative,...

The Soap Box Podcast ·

2023/10/30

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56 results

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