x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Audience Connection

A podcast series focusing on audience engagement through visual storytelling and behavioral principles that influence emotion, memory, and decision-making. A 360 view on connecting with the audience that matters to you, whether that’s consumers, clients, stakeholders, or employees. Through entertaining and practical conversations with experts from various industries and disciplines, listeners will gain valuable insights and tips on how to engage with the audiences that matter to them.

business marketing

All Episodes

00:22:48

Inside the Content Pressure Cooker: How to Thrive...

Audience Connection ·

2025/05/15

In this special episode of the Audience Connection Podcast, host Lydia Chan shares a live panel discussion on creating quality content with condensed timelines with Cristina Pandol, Executive Creative Director, Golden State Warriors, and Mandy Sprinkel, a seasoned creative producer. Together they reveal strategies for meeting demanding deadlines without sacrificing creativity or burning out teams.Cristina compares content strategy to personal finance, with brands needing both "checking

en

00:25:31

The Editorial Mindset: How Corporate Journalism...

Audience Connection ·

2025/05/01

In this episode of Audience Connection Podcast hosted by Lydia Chan, we explore the transformative power of journalism in brand storytelling with Stephanie Paterik, GM of Editorial and Editor-in-Chief at The Trade Desk. Drawing from her impressive two-decade journey through newsrooms and executive media roles, Stephanie unveils how adopting a journalist's mindset can elevate brand content from forgettable to indispensable.Stephanie illuminates the fundamental difference between editorial

en

00:31:24

The Impact of Culture and Trends in Emotive Storytelling

Audience Connection ·

2025/04/17

In this episode of Audience Connection Podcast, Lydia Chan welcomes seasoned film director, Eternal Polk, whose work spans branded content, music videos, commercials, and award-winning documentaries. Eternal shares his journey from NYU film school to creating his award-winning documentary, "Gaining Ground: The Fight for Black Land," while exploring how brand storytelling has evolved from selling products to selling emotions.Eternal highlights the moment he recognized advertising's

en

00:33:15

It's All About That Brief

Audience Connection ·

2025/04/04

In this episode, Lydia Chan speaks with Amy Goodman, VP of Creative Content Development at TeamPeople, about creating meaningful content that truly connects with audiences.With her extensive experience leading global creative teams and managing cross-platform media campaigns, Amy explains why we need to prioritize human connection in content creation and why social media shouldn't be treated as an afterthought but as another gateway for audiences to build brand trust. She also shares her

en

00:43:32

Customer Storytelling That Goes Beyond the Campaign

Audience Connection ·

2025/03/09

Lydia Chan welcomes Jillian Johnson, GoDaddy's self-proclaimed "customer hype woman" and a powerhouse in customer storytelling and advocacy. With a decade of experience amplifying small business owners' voices, Jillian shares invaluable insights on crafting authentic customer narratives.Discover why customer stories resonate more deeply than traditional marketing, how to create environments where people feel comfortable sharing their truths, and the delicate balance brands should

en

00:25:39

What Brands Can Learn from Editorial Storytelling

Audience Connection ·

2025/02/18

Lydia Chan sits down with Christine Sanders, Senior Executive Director at BuzzFeed, for an insightful discussion on creating culturally resonant content that drives both engagement and revenue.Drawing from her extensive experience leading BuzzFeed's editorial identity channels and branded content studio, Christine unravels the delicate balance between data-driven decisions and creative intuition. Learn how brands can authentically collaborate with editorial teams while maintaining narrative

en

00:48:20

Unbranded Storytelling: Driving Demand Through...

Audience Connection ·

2025/02/03

Lydia Chan speaks with Brad Argent, Head of Ancestry Studios, to uncover the art of unbranded storytelling and its power to build authentic audience connections.Drawing from his nearly two decades of experience at Ancestry, Brad shares his innovative approach to content creation that transcends traditional advertising. Discover how confirmation and transformation narratives can work together, why letting go might be the key to building trust, and how brands can play the long game in content

en

00:35:05

Crafting Stories: The Intersection of Brand and...

Audience Connection ·

2025/02/02

Lydia speaks with Samantha Charlip, an accomplished Creative Director, formerly at TIME, NBCU, Viacom, and Turner. We dive deep into what makes stories stick and how to forge genuine connections with today's sophisticated audiences.Discover why creativity is more than just innate talent - it's a technical skill that can be developed and honed. Lydia and Samantha break down the essential role of change in storytelling and challenge traditional linear narratives, revealing how non-linear

en

00:01:32

Welcome to Audience Connection

Audience Connection ·

2025/02/01

Welcome to The Audience Connection Podcast - where we crack the code of making your content truly matter in today's oversaturated digital landscape.In this introductory episode, Lydia Chan, Managing Director, USA, shares over a decade of experience helping global brands cut through the noise with video content that resonates. We explore why, in an era where platforms are converging, and content is endless, the real challenge isn't just getting seen - it's being remembered and building lasting

en

29 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...