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PODCAST

Brand Therapy

Hi! We"re Phil and Lauren, hosts of Brand Therapy. As brand strategists, we"ve helped hundreds of people and companies position, build, and promote their brands online. We think that a strong brand opens doors, and on Brand Therapy, we chat with the world"s leading experts for the latest techniques to master social media, websites, business, and everything related to branding.If you"re ready to turn your dreams into reality (or just plain curious about what it takes to succeed online), join us as we

business entrepreneurship

All Episodes

35:52

210. Why is SEO less daunting than you think? (f....

Brand Therapy ·

2024/03/01

Ever felt overwhelmed by SEO and wondered where to start? 😨 Award-winning SEO strategist Mariah Magazine joins us today to demystify SEO and empower small business owners to boost website visibility and traffic. Discover how infusing your authentic voice into your content, prioritizing user intent, and providing engaging information can elevate your SEO game and drive meaningful connections with your audience.

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33:07

209. What's the secret to harnessing AI for effective...

Brand Therapy ·

2024/02/22

Can AI transform overwhelm into opportunity for business growth? 📈 In this energetic episode, Phil invites digital marketing expert Kim Garst to delve into the practical side of AI for entrepreneurs. Discover how AI can streamline business processes and deepen human connections. From content creation to lead generation, Kim shares invaluable insights and tools to empower small businesses to harness AI for effective marketing.

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19:08

208. How to train AI to sound like you?

Brand Therapy ·

2023/12/01

Wondering if you can actually train AI? 🤖 Hosts Phil and Lauren are always coming up with systems so that busy people can be active on social media. In this episode they share how you can use AI to crank out content in a fraction of the time in YOUR voice. Listen in to get what you need to go and test this out for yourself.

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33:39

207. How do you develop a brand aesthetic? (f. Toren...

Brand Therapy ·

2023/11/24

Curious how to develop a unique aesthetic for your brand on social media? 💻Our guest and friend Toren Reaves has some inspiring words that will leave you thinking about creativity in a whole new way. You will learn how to show up online with confidence, even if you aren't creative. Get ready to feel re-energized for your own content creation.

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13:25

206. What are some surprising ways to get content ideas?

Brand Therapy ·

2023/11/16

Struggling to come up with content ideas? 📝 Hosts Phil and Lauren recognize it's often easier to advise others on content than to generate ideas for their own brand. That prompted this episode where they share some of the surprisingly creative ways that you can get content ideas.

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29:04

205. How do you create ROI from TikTok and short-form...

Brand Therapy ·

2023/11/09

Looking for success with short-form videos and TikTok? 📱This week’s guest Dan Knowlton shares how your focus needs to be on building trust and exposure, not just leads. Phil and Lauren discover consistency, data, and engagement matter most. Join us as the secret to audience growth is revealed!

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26:04

204. How do you plan a retreat?

Brand Therapy ·

2023/11/02

Ever wonder how to organize a retreat? 🧳 This episode uncovers it all! Our co-host Lauren shares the ins and outs of organizing her first-ever reading retreat, including sales, venues, and creating an irresistible offering. Learn from Lauren’s insights in this can’t-miss episode!

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23:11

203. How do you livestream? (f. Anika Aggarwal)

Brand Therapy ·

2023/10/26

Curious about live streaming? 🎥 Our guest today teaches you how! Hosts Phil and Lauren meet with Anika Aggarwal, a small business owner and livestreaming extraordinaire who has been livestreaming for two years. She shares her recommendations on getting started, buying tech, planning your show, being your authentic self, and what to do if something goes wrong.

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20:47

202. How do you blog with AI? (f. Sue Pallen)

Brand Therapy ·

2023/10/19

Struggling with ChatGPT for your content? 😫 Phil and Lauren are joined by Phil's mom, Sue Pallen, to discover how she's mastered content creation with ChatGPT for her clients. They’ll take you through a live session, optimizing ChatGPT for blogging, from refining keywords to crafting the perfect tone. If ChatGPT's been a challenge, this episode is your content game-changer!

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29:59

201. How do you track marketing funnels (f. David Bain)

Brand Therapy ·

2023/10/12

Feel like you’re spinning your wheels creating content? 🛞 This episode will help you get back on the road to success! Hosts Phil and Lauren meet with marketing expert David Bain, who’s spoken with over 1,000 marketers to fuel his expertise. David walks us through his proprietary marketing (pump and) funnel, which helps you determine the content types and volumes that can convert a user into a customer. (And, we even talk about AI near the end!)

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25:09

200. How do you get started with AI?

Brand Therapy ·

2023/10/05

Feeling overwhelmed by AI's rapid growth? 🤖 Dive into this episode with Phil and Lauren as they demystify ChatGPT, explore AI's unparalleled processing power, and spotlight tools to supercharge your business strategy. Learn to blend AI's efficiency with the irreplaceable human touch. Tune in and navigate the AI landscape with clarity and confidence! 🚀

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34:54

199. How do you build a lasting community? (f....

Brand Therapy ·

2023/09/28

Eager to master efficient content creation? 📝 Join Phil, Lauren, and their guest Jessica Valant, a pilates teacher and a physical therapist turned online sensation, as they delve into short-form content strategies and the power of platforms like YouTube. Learn how to harness audience feedback, align content with business aims, and stay persistent in your digital journey. Dive in for a concise guide to boosting your online game. Don’t miss this insight-packed episode! 🧐

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20:19

198. 6 Lessons From Our Hiatus

Brand Therapy ·

2023/09/21

Eager for some real talk after a brief hiatus? 🌱 Phil and Lauren are back in the saddle to share the vital lessons they've learned over their 3-month break. From the art of delegation to the magic of consistent action, this episode is a treasure trove of insights. If you've been feeling like a hamster in a wheel or simply need a jolt of inspiration, this episode is your wake-up call. Tune in to find out why breaks can be blessings, how to fuel your curiosity through content, and why your community

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38:25

197. How do you master business and creativity? (f....

Brand Therapy ·

2023/06/29

How do you make a business out of creativity? 👨🏼‍🎨 Today's Brand Therapy guest will teach you how. Brand strategists and hosts Phil and Lauren meet with Jeffrey Madoff, an author, agency founder, director, producer, and professor who's an expert at building creative careers. If you're wondering how to get into a money-making mindset as a creative, you'll love this episode!

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21:14

196. Are AI marketing tools worth the hype? (f. Kate...

Brand Therapy ·

2023/06/22

Overwhelmed by new AI tools and not sure where to start? 🤖 This episode of Brand Therapy is the perfect place to begin. Our expert guest cohost Kate Scott is filling in for Lauren—she's a Squarespace template designer and online educator who will share her research and findings on the best AI tools (as well as the flops). Both Kate and Phil will discuss how AI is impacting small businesses (the good and the bad) and how we can all implement AI to help with our day-to-day tasks to save time. You’ll

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13:03

195. How do you know when to invest in yourself?

Brand Therapy ·

2023/06/15

Wish you could put yourself first? 🥇In this speedy episode, hosts and brand strategists Phil and Lauren discuss the types of investments that make sense for businesses. The two discuss when to invest in contractors or team members, when to invest in supplementary education, and more! If you have aspirations of becoming a better and smarter business owner, you’ll love this episode

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32:12

194. How do you pitch yourself for podcasts? (f....

Brand Therapy ·

2023/06/08

Wondering how to get on podcasts you love? 🎙️ Our expert guest today will dish on the details! Hosts Phil and Lauren meet with Danielle Burek, Talent Relations Associate at LemonPie.fm, to discuss how she books clients on podcasts through cold outreach. You’ll learn the art of crafting the perfect email, creating a target list, following up, and so much more.

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10:32

193. How do we give our clients a VIP experience?

Brand Therapy ·

2023/06/01

Want to give your clients a special experience? ⭐️ This speedy episode with hosts and brand strategists Phil and Lauren will teach you how to run a tight operation that makes clients want to return for more. From communication recommendations to file naming (yes, really!), you'll get inspired to view every client interaction as a branding opportunity.

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35:03

192. How do you make money from brand deals? (f. Elle...

Brand Therapy ·

2023/05/25

Curious about the business of content partnerships? 🤝 Then you’re going to love this episode with Phil’s creator manager Elle Queen! Elle meets with hosts Phil and Lauren to discuss the ins and outs of sponsorships on social media, including what to charge, what to look for, and how to get started. She also details what she looks for in potential clients.

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25:23

191. What do you do if you're a workaholic? (f. Dr....

Brand Therapy ·

2023/05/18

Wishing you could take a vacation without compromising business results? 🏖️ This episode will teach you how! We meet with leadership speaker Dr. Sundra Ryce Hardy to hear her wisdom about self-care and leadership. We talk about the double-edged sword of entrepreneurship, why it’s important to take time off, how to delegate, and much more!

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230 results

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