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PODCAST

Real Pet Industry News

Clayton Payne and Sam Muelas

Real Pet Industry News brings you raw, unfiltered commentary on the latest trends, controversies, and innovations shaping the pet industry. Hosted by Clayton Payne (Pet Business Disruptors) and Sam Muelas (Dog and Cat Nutrition on YouTube), this podcast cuts through the noise to deliver real talk on everything from pet food scandals to game-changing business moves. Whether you"re a pet industry pro, entrepreneur, or just a passionate pet owner, Clayton and Sam break it all down with expert insight,

kids & family pets & animals

All Episodes

25:29

Guerilla Marketing vs Online marketing, The future of...

Real Pet Industry News ·

2025/06/02

In this conversation, Clayton and Sam discuss innovative strategies for selling pet products, contrasting scrappy, direct customer engagement with digital marketing approaches. They explore the challenges of direct-to-consumer (DTC) business models, particularly in the pet industry, and emphasize the importance of adapting to changing consumer preferences and market dynamics. The discussion highlights the need for retailers to innovate and compete effectively against larger DTC brands, while also

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28:28

Understanding the UK Pet industry

Real Pet Industry News ·

2025/05/26

summaryIn this episode, Clayton and Sam discuss the intricacies of importing pet products into the UK, highlighting the unique landscape of the pet industry, the role of wholesalers, the impact of Brexit, and effective marketing strategies. They emphasize the importance of understanding the market and building relationships through trade shows and targeted communication.takeawaysThe UK is a highly developed market for pet products.There is a growing demand for pet products in the UK.Private equity

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29:01

Jolleys charity work and Zoomark

Real Pet Industry News ·

2025/05/20

keywordscharity campaigns, corporate responsibility, brand distribution, pet industry, marketing strategies, consumer loyalty, pet food, market trends, Zoomark, pet retailerssummaryIn this episode, Clayton and Sam discuss the corporate cynicism behind charity campaigns in the pet industry, particularly focusing on Jollies' recent initiative. They explore the implications of brands relying on large retailers for distribution, the challenges faced by smaller companies, and insights from the recent

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34:41

Legacy Brands and Bad B2B marketing

Real Pet Industry News ·

2025/05/12

SummaryIn this episode, Clayton and Sam discuss the evolving landscape of the pet food industry, focusing on the rise of Scrumbles as a new player challenging legacy brands. They explore the importance of effective marketing strategies, the need for customer-centric approaches, and the potential for acquisitions by larger companies. The conversation emphasizes the significance of building relationships and goodwill in the pet industry, as well as the changing consumer attitudes towards pet food

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30:33

Vets and Subscriptions foods

Real Pet Industry News ·

2025/05/05

SummaryIn this episode, Clayton and Sam discuss the latest trends in the pet food industry, particularly focusing on innovative products like gourmet meals for dogs. They explore the marketing strategies behind these products, the challenges of subscription services, and the implications of consumer behavior in the pet market. The conversation then shifts to the veterinary sector, addressing issues such as pricing, transparency, and the influence of corporate ownership on veterinary practices. The

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49:15

Global Pet Expo review, Chinese products and Sales reps

Real Pet Industry News ·

2025/04/28

In this episode, Clayton Payne and Sam discuss the recent acquisition spree by Nutriment, analyzing its implications for the raw pet food market and the competitive landscape. They delve into the legacy of Nature's Menu, the challenges of market segmentation in raw pet food, and the profitability of direct-to-consumer cat food models. The conversation also touches on the recent Global Pet Expo, highlighting the lack of innovation and the overall experience of the event. In this conversation, Clayton

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26:37

Pet Food Subscription models.... Genius or Garbage?

Real Pet Industry News ·

2025/04/21

This conversation delves into the evolving landscape of direct-to-consumer (D2C) fresh food subscriptions in the pet industry, particularly focusing on dog and cat food. The hosts discuss the challenges faced by these subscription models, including market saturation, consumer behavior, and the impact of heavy marketing on traditional pet food businesses. They also explore the unique challenges in the cat food market and the controversies surrounding pet nutrition, particularly the role of

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34:01

Raw feeding and Online retailing

Real Pet Industry News ·

2025/04/14

SummaryIn this conversation, Clayton and Sam discuss the evolution of Mersey Raw, a pet food company, and the challenges it faces in scaling its operations. They explore marketing strategies for raw feeding, the potential of innovative pet supplements, and the future of online pet retailing. The discussion highlights the importance of customer engagement, product quality, and the competitive landscape of the pet industry.TakeawaysMersey Raw has faced significant challenges but remains committed to

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22:52

Forthglade is it losing its way????

Real Pet Industry News ·

2025/04/07

SummaryIn this conversation, Clayton Payne and Sam discuss the challenges faced by the pet food brand ForthGlade, including its decline in brand identity and market presence due to its shift towards grocery distribution. They explore the implications of this shift for independent retailers and the overall pet food market. The discussion also delves into the evolving treats market, highlighting trends, investment opportunities, and the importance of innovation in pet food

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33:57

Pets at Home and Private Equity

Real Pet Industry News ·

2025/03/31

In this episode, Clayton Payne and Sam discuss the current struggles of Pets at Home, focusing on their declining retail performance and the impact of competition from other pet supply stores. They explore the changing landscape of the pet retail industry, the importance of veterinary services, and the potential for Pets at Home to go private. The conversation also delves into branding strategies and growth opportunities for the company, emphasizing the need for innovation and adaptation in a

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27:11

Corporate Vets and Halal pet food

Real Pet Industry News ·

2025/03/25

In this episode of Real Pet Industry News, Clayton and Sam discuss the rapid corporatization of veterinary practices, the challenges faced by independent vets, and the implications for pet care and nutrition. They explore the viability of ancillary pet services like grooming and hydrotherapy, and delve into the emerging niche market of halal cat food, evaluating its potential and challenges in the pet food industry.takeawaysThe rapid expansion of corporate veterinary practices is concerning for

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27:13

B Corps, Napo pet insurance and Bella and Duke

Real Pet Industry News ·

2025/03/17

SummaryIn this episode, Clayton and Sam discuss the recent decision by Scrambles to not renew their B Corp certification, citing concerns over the certification's integrity and its shift towards marketing rather than genuine ethical business practices. They delve into the broader implications of sustainability in the pet food industry, questioning whether consumers truly care about certifications like B Corp. The conversation shifts to Scrambles' strategy of entering supermarkets, the challenges

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33:54

Nutriment, Biome9 and Wilsons cold pressed

Real Pet Industry News ·

2025/03/11

SummaryIn this episode, Clayton and Sam discuss the implications of NutriMint's rapid acquisitions in the pet food industry, questioning whether it is becoming a monopoly. They explore the distribution strategies of NutriMint and the potential impact on competition and consumer choice. The conversation then shifts to Pooch and Mutt's acquisition of Biome 9, analyzing the complexities of the subscription model in pet health. Finally, they evaluate Wilson's Pet Food's diverse product range and the

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27:53

Omni pet food, Vets vs CMA and Jolleye's price 'drops'

Real Pet Industry News ·

2025/03/04

SummaryIn this episode, Clayton and Sam delve into the current trends and challenges in the pet industry, focusing on the controversial vegan dog food brand Omni, the competitive landscape of pet retailers like Jolly's, and the complexities of the veterinary market. They discuss the implications of marketing strategies, consumer preferences, and the need for regulatory oversight in pet food and veterinary practices.TakeawaysOmni's reliance on questionable research raises concerns about their

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34 results

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