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PODCAST

The Jag Show: Podcast Tips, Tricks, and Best Practices

Podcast and radio veteran Jon "JAG" Gay provides tips, tricks, and best practices for you and your podcast. By day, JAG launches and improves podcasts for financial advisors, small businesses, nonprofits, and corporate communications departments. His company rebranded from JAG in Detroit Podcasts to JAG Podcast Productions in August, 2025. After 15 years as a radio DJ and program director, and now 8 as a podcast host and producer, he brings over two decades of audio experience and perspective to

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All Episodes

00:03:29

The Case for Long Podcasts

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2024/05/01

In this episode of The JAG Show, we tackle the ever-persistent question: How long should a podcast be? The answer isn't one-size-fits-all. We dive into the nuances of podcast length and what makes an extended episode worthwhile. With personal anecdotes and industry insights, we explore scenarios where longer podcasts not only work but captivate. From celebrity-packed interviews, like Julian Edelman's deep dive with Ernie Adams, to niche passions such as travel hacks and Taylor Swift conspiracy

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00:02:40

What Does A TikTok Ban Mean For Your Podcast?

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2024/04/25

WHAT WOULD A TIK TOK BAN MEAN FOR PODCASTING?Well, like most things in life, it’s all about knowing your audience. OK, I’m not going to get into all the international politics about TikTok, and their Chinese-owned parent company, Byte Dance. But as you may have heard, President Biden, depending on when you consume this podcast, is expected to sign a bill requiring Byte Dance to sell off their ownership in the company, or have the app banned in the US. In 2023 and 2024, the big discussion around

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00:04:11

How CBS Screwed Up Billy Joel's Concert and What We...

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2024/04/16

This week's podcast addresses a significant issue within our modern media landscape, highlighting the incident where CBS cut off the final moments of a Billy Joel concert broadcast. This mishap, which occurred after a live broadcast of The Masters golf tournament, exemplifies broader industry challenges. Due to the golf event extending beyond its scheduled time, the subsequent programming, including the concert special at Madison Square Garden, was delayed. This concert was Billy Joel's 100th

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00:03:05

iHeart's Shady Podcast Deal with Ted Cruz

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2024/04/16

It’s an election year, and there’s no doubt podcasting will play a role. Here’s an interesting one.Ted Cruz is hosting a podcast, 3 days a week, distributed by Premiere Networks, part of iHeartMedia. Now Senator Cruz, who’s up for reelection this year, isn’t being paid directly for his time, but get this. His Political Action Committee, or PAC, is producing the show. And a share of the ad revenue – over $630,000 so far – is going to a SUPER PAC – no his, but one that supports him. What does

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00:05:20

Google Podcasts Gone, Transcripts in Apple, and...

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2024/04/03

OK, fine, I podfaded. Other client projects took priority, and it's been awhile. But today was the perfect day to bring back The JAG Show.Google Podcasts, as of April 3rd, is no longer available to listen to shows on. Users are going to have to go elsewhere. If you want to take your subscriptions with you, you can TRY. Here's Google's how-to. https://support.google.com/youtubemusic/thread/249139848/migrate-your-podcast-shows-from-google-podcasts-us-only-%F0%9F%87%BA%F0%9F%87%B8?hl=enMeanwhile,

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00:04:14

Don't "Curt Schilling" Your Podcast

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2023/10/05

I don't care who you are, what your podcast is about, and how many listeners you do or don't have. Do not do what Curt Schilling did in his podcast last month. So, quick background for those of you who aren't baseball or Red Sox fans, the Red Sox went 86 years without winning a World Series. They had a number of heartbreaks over the years, including Bucky Dent's home run in 1978, the ball going through Bill Buckner's legs in 1986, and then most recently, the Aaron Boone home run in game seven of

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00:02:10

The End of Google Podcasts: What You Need to Know

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2023/09/27

Google podcasts going away in 2024- here's what you need to knowWhile Apple was the OG of the podcast space, podcasts were actually named after iPods, and Spotify was OVER aggressive, investing hundreds of millions, Google/YouTube have been more reactionary.In fact, The company itself said at podcast movement that they've been more about responding to what podcasters are actually doing. Their new tools are a RESULT of podcasters putting their content on YouTube. Earlier this year, Google began

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00:12:33

YouTube Podcast Strategy and Other Podcast Movement...

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2023/09/05

Got my 2023 Podcast Movement Recap ready to roll, and of course, it all starts with YouTube.The best session I attended was from Jay Nachlis of Coleman Insights and Steve Goldstein of Amplifi media- their Thursday keynote was The New Rules of Podcasting on YouTube.Yes, a show on YouTube is a podcast. And you need to have a YouTube strategy, even if your show is audio only. Your content needs to be on the platform, or at least a teaser directing to your podcast. I'll explain. Folks are consuming

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00:02:44

Goodbye Stitcher, Twitter Rebrands

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2023/07/27

I know it's been a minute, but we've got to talk about two things today - Stitcher and Twitter. For both, it comes down to the same old adage- fish where the fish are.Stitcher, one of the original podcast listening apps, has decided to shut down. Now, for hardcore fans of the app, there's definitely going to be a "who moved my cheese" moment as they go elsewhere, likely to Apple, Spotify, or YouTube. Bottom line, those three places are where the vast majority of podcast consumption via app is

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00:02:12

What I Do

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2023/06/14

Often times, I meet people at networking events, and all they hear me say is the word "podcast," and they ask "what's your podcast about?" And I explain that, as you can see and hear, yes, I have my own podcast, but most of my work is focused on building branded podcasts for businesses and nonprofits.Two thirds of the US population have listened to a podcast, and half of them listen every single week. That's 100 million potential podcast listeners that you can re-inforce your potential brand

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00:03:06

I Used AI To Create This Whole 3 Minute Podcast

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2023/06/08

I had artificial intelligence write and voice this entire 3 minute podcast (minus the intro and outro of course).I used Descript to create a synthesized version of my voice. This required me reading 30 minutes of copy, taken, interestingly enough, from a Planet Earth II script. (Also, I had to read it twice because I had the wrong mic selected the first time - it happens to the best of us). Each time, it took Descript about 24 hours to send back the new AI version of my voice. I can type text,

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00:03:10

3 Ways To Make Your Podcast like Ted Lasso and...

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2023/06/01

Two of the best television shows in modern memory wrapped up this week - Succession and Ted Lasso. Today I'll tell you how some of the strategies they used can help your podcast. And oh, spoiler alert.Strategy #1 - Know when to get out. Both shows left us at a place where they could have continued on. Part of me would have loved to see how the Roy siblings moved on, and what happened to Waystar Royco. And of course, how would AFC Richmond have fared with Roy Kent at the helm? But both

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00:03:15

Promote Your Show on Other Podcasts, But DON'T Make...

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2023/05/24

The Daily from the New York Times -one of the biggest, and in my opinion, best, podcasts out there is expanding. They're going to offer a daily 10 minute recap of the day's headlines. But in this week's rollout, they are doing something right, AND something wrong.Here's what they're doing right - they are promoting the show on their flagship podcast. The best way to grow your show is by targeting other podcast listeners. It's the old "fish where the fish are" mentality. By doing a promo swap

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00:03:11

Why my Lululemon Pants are like finding a new podcast

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2023/05/18

Yes, I'm a 42 year old man and I'm recording this podcast while wearing a pair of my new Lululemon pants. And I found them the same way most people find podcasts.Look, we all know the pandemic changed EVERYTHING. From food delivery to media consumption to...PANTS. As a recent New York Times Op Ed said - the best things to come out of Covid are "soft pants." I've been working from home since 2018, and my wife has since March 2020 - and we openly complain when we have to wear jeans, or so-called

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00:02:07

What If Your Guest Wants To Add Something?

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2023/04/27

We've all been there as podcasters. We finish our interview, we sign off, and the guest sends us an email and says, "oh, can I add something?"What's important to remember in podcasting is that, in most cases, this isn't hard-hitting "gotcha journalism." We aren't out to GET our guests or catch them with their pants down. Usually, we are highlighting them, or something interesting and relatable about their story. In fact, getting your guests to share the episode to their network is a great way

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00:02:46

Why Your Podcast Needs YouTube and An Email List

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2023/04/21

Two things that will be central to growing your podcast in 2023 are a YouTube channel and an email list. First, YouTube. Now don't be scurred. If you're camera shy, this doesn't mean you need to shoot video of your podcast. There are tools like Headliner and others that will take the AUDIO of your show, and either your show or episode artwork or an image of your choice, add one of those moving waveforms and boom, it's a video file that you can either download or just connect the app to your

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00:03:58

What Podcasting Can Learn From Baseball

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2023/04/06

I grew up a die-hard Boston Red Sox fan. Every April, we thought, "this could be the year." Until it wasn't. But in honor of what used to be our national pasttime, today I'm going to tell you what podcasting and baseball have in common. When you start your show, it's April. You've got big dreams. You're going to be the next Serial, or the next Joe Rogan. You're going to get millions of downloads, and sell enough ads to quit your job and buy your own private island. Hope springs eternal,

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00:04:00

YouTube Podcasts and More March Podcasting News

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2023/03/28

To paraphrase a great philosopher of the early 2000's.....FINALLY.....The Jag Show....has come back....to podcasting. First, apologies for the hiatus. I've spent much of the last six months on a passion project - the WJPZ at 50 podcast - interviewing alumni from a half century of my college radio station. Look for a case study on that show soon in this space. Also, on Tuesday, April 4, I'll be co-presenting "How to Launch a Podcast," with my client Angela Buccellato of The Resume Rescue. I'll be

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01:01:06

2023 Podcast Predictions

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2023/01/05

What's better than one podcast producer's 2023 predictions? How about 5? I moderate this month's roundtable with Matt Cundill of The Sound Off Media Company, Catherine O'Brien of Branch Out Programs, Johnny Podcasts of Straight Up Podcasts, and David Yas of Pod 617. We agree on some ideas, and have pleasantly divergent opinions on some others.

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00:05:12

Happy 2023, Podcasters!

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2023/01/02

Hey everyone, it's been a minute. Gonna break down the last month or so of podcast news and look forward to 2023.First, a programming note. Yes, I've "pod faded" with this show a bit. That's largely because I've been dedicating a lot of time to a passion project, a show called WJPZ at 50. It celebrates 50 years of the radio station at my alma mater, Syracuse University. We are releasing interviews with alumni every Monday, Wednesday and Friday through the beginning of March and our annual

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