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PODCAST

Small Town Business with Erika McInerney

Erika McInerney

Small Town Business shines a light on people making big things happen in small towns, regional and rural communities. Each episode is in two-parts. In Part one, we chat with a small-town business owner, hand picked because they have a particularly special story to tell. They generously share the ups and downs and all the in-betweens of their business, before part two where I draw out one of the key points of the discussion into a specific learning with a focus on marketing and business

business marketing

All Episodes

24:02

Sarah from Harden Bearings: Family Business

Small Town Business with Erika McInerney ·

2023/01/15

Are you one of the many many people who left their home town seeking greener pastures, fame or fortune only to feel that pull back when the time came to raise your own family? I am and so is Sarah Rowan, my guest today. Sarah lives in rural New South Wales and, alongside her brother, took over the reins of the family business - Harden Bearings and Hardware. She also runs a second business with her husband and, over generations, her family has become an important part of the business

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10:49

Erika on Authenticity

Small Town Business with Erika McInerney ·

2023/01/08

Authenticity is such a slippery little sucker. We know it’s important, but what does it actually mean to be authentic when it comes to your business or your social media and marketing?In this episode I reflect on my conversation with Doug in episode 8 and I’ve pulled out five thought starters on what I think authenticity means and how you can look at what you’re doing and maybe tweak a few things to get you feeling more like you and then…more confident in what you’re doing.I hope it helps

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24:47

Doug from Gippsland Adventure Therapy: Authenticity

Small Town Business with Erika McInerney ·

2023/01/01

Over the past two years I’ve talked with a lot of people who took a redundancy or lost their jobs during the pandemic. People who found themselves with either no choice but to start their own business or, in the case of this guest, saw an opportunity to take a risk and explore what he could build with his passion and knowledge and networks. I’m speaking with Doug Moczynski from Gippsland Adventure Therapy, a wellbeing service working with young people with disabilities or trauma to provide

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11:08

Erika on Community

Small Town Business with Erika McInerney ·

2022/12/18

As this podcast season progresses, I’m realising that everyone I speak with has something in common. The safety net of their own community. If you’ve been listening along, you might have noticed that too.So in this episode, I’m going to take my learnings from Dave (episode 6) and look a little deeper at the role that community can play in your business. The different types of community. How you can grow a community and why it’s important that, when you move to a small town, you seek to

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29:12

Dave from String & Salt/Cleaver: Community over...

Small Town Business with Erika McInerney ·

2022/12/11

One of my favourite sayings is ‘a rising tide lifts all boats’ and I reckon Dave, his wife Mich and their network of business owners, foodies, makers and shakers are definitely that tide. We’re back in Warragul because I really wanted to introduce you to Dave, who would talk for days to share his knowledge on what community over competition really means. His willingness to ‘muck in’ and contribute to the overall success of the retailers in this town is admirable and smart - you’ll hear

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10:35

Erika on Confidence

Small Town Business with Erika McInerney ·

2022/12/04

I’m back again talking about confidence and how you can channel it if you’ve got it, or muster it up if you don’t. You’ll hear my thoughts on five ways that you can work on your confidence and, in doing so, put your best foot forward in your business. Have the capacity to deal with stuff like rejection or slow social media growth or when people write stupid comments on your posts. To have the confidence to ask for what you want and take action on the things you need to do to propel your

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35:17

Jane from Friendie Audio: Backing Yourself

Small Town Business with Erika McInerney ·

2022/11/27

Confidence. Backing yourself. Sometimes when you’re starting out in business you really do have to fake it till you make it. And I’m not talking about anything dodgy here. I mean digging deep and faking the confidence that you need to walk into a room and say hey I’m here and you need my fantastic products.That’s the confidence you need to grow a business like this one - Friendie Audio. From here in my home town of Warragul, Victoria - Jane Sahhar and her husband Phil create hi-tech,

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11:25

Erika on Virality

Small Town Business with Erika McInerney ·

2022/11/20

In this episode I dig a little deeper into the idea of ‘virality’. Why DO we dream of a large following? Why do we crave NUMBERS when it comes to our social media? You’ll hear my thoughts on five key features of viral content and how you can learn from that for your own business marketing.As you’re listening, have a think about how you could take this advice and use it to make your social media marketing better and, importantly, to help you make your experience better. Because this stuff is

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29:12

Hanna from The Invy Baker: Going Viral

Small Town Business with Erika McInerney ·

2022/11/13

In the midst of all the lockdowns in 2020, Hanna Lofgren and her husband Grego Montalban Sanchez (aka The Invy Baker), set up a micro-bakery in the small coastal town of Inverloch, South Gippsland.Their intention was to create a lifestyle business that would take Grego away from the grind of #cheflife and allow them to spend time together with their young family. My guest, Hanna, gives us some great insight into how they set up the business and why it’s important to them to stick to their

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1:51

Trailer

Small Town Business with Erika McInerney ·

2022/11/03

Small Town Business is coming soon! Follow along for inspiring stories from community-driven, authentic people. Then let Erika McInerney - that’s me your host - teach you how you can take that inspiration and turn into into action for your business.Make sure you follow or subscribe so you don’t miss the first episode!

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30 results

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