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PODCAST

Marketing, Demystified The Podcast

Marketing, Demystified, is the podcast that connects the dots for business leaders to drive revenue through effective marketing strategy. We chat with marketing experts on different topics that will help you ramp up your revenue. We stream live on LinkedIn, Twitter, and YouTube. And you can listen to us on your favorite podcast platforms. Marketing, Demystified The Podcast is presented to you by Growgetter, your partner in growth marketing. Jenn Mancusi, CEO and co-founder at Growgetter, hosts

business marketing

All Episodes

00:46:36

58: The human side of data: Creating marketing that...

Marketing, Demystified The Podcast ·

2024/12/17

Marketing can feel like a tug-of-war between data and creativity. While we have more customer data than ever before, many marketers struggle to turn those numbers into meaningful connections. But it's possible and that's exactly what we're diving into on this episode of "Marketing, Demystified" when Jennifer Mancusi chats with Zontee Hou, author of "Data-Driven Personalization" and Managing Director at Convince & Convert.Join us and grab a copy of her book here:

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00:31:41

57: Building Brands with Soul: How Human-Centric...

Marketing, Demystified The Podcast ·

2024/12/11

On this episode of the "Marketing, Demystified" podcast, let's dive into the heart of what makes brands truly resonate - their soul. In a world dominated by AI and automation, how do we keep marketing human? That's what Jennifer Mancusi will explore with Siew Ting Foo, author of "Building Brands with Soul.” Drawing from over 25 years of global marketing experience, she's dedicated to helping brands maintain their humanity in an increasingly digital world. Join us and grab a copy of her book:

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00:43:40

56: Transforming B2B Marketing Through Media Company...

Marketing, Demystified The Podcast ·

2024/11/21

When we look at some of the most successful B2B brands today, we see that they're creating compelling content, running video channels, and building engaged audiences just like media companies do. On this episode of "Marketing, Demystified," we’ll explore why modern B2B companies need to think and operate like media companies to succeed. Here to break this down is Jon Leiberman, a veteran storyteller with over 25 years of experience bridging media, communications, and B2B marketing. As former VP of

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00:39:11

55: The best marketing funnel strategies to get...

Marketing, Demystified The Podcast ·

2024/11/14

Marketing funnels can feel like a maze of uncertainty. One wrong turn - whether it's misaligned messaging, poor timing, or awkward transitions between stages - and potential clients disappear into the ether. Add in complex buyer journeys with multiple touchpoints across various channels, and it's no wonder many businesses struggle to create funnels that consistently convert prospects into booked appointments. On this episode of "Marketing, Demystified," Jennifer Mancusi talks with Terence Tam about

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00:22:58

54: From ignorable to irresistible: The art of email...

Marketing, Demystified The Podcast ·

2024/11/14

Getting noticed in email inboxes can feel like trying to be heard at a rock concert. \We all know those emails that instantly get deleted or forgotten - and then there are the ones we can't help but open and act on. What makes the difference? That's what we're exploring with Auroriele Hans, a certified email strategist who's mastered the science of standing out in cluttered inboxes. Auroriele helps B2B SaaS companies transform their messaging from easily overlooked to impossible to ignore. Welcome

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00:25:22

53: How to get real results from B2B PR

Marketing, Demystified The Podcast ·

2024/10/29

On the heels of our last episode on the new rules of marketing and PR, let’s dive a bit deeper into the topic of B2B public relations with author Michelle Garrett. Michelle is an expert at positioning clients as thought leaders and securing earned media coverage that matters. Jenn Mancusi talks with her on Episode 53 of "Marketing, Demystified." Join them live. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more

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00:36:51

52: The New Marketing Rules to Follow for Revenue Growth

Marketing, Demystified The Podcast ·

2024/10/25

What works and what doesn’t certainly is an ever-moving target in the world of marketing. But the way we do marketing is vastly different today from just a few years ago. David Meerman Scott has continuously chronicled the change in his book - now in the 9th edition “The New Rules of Marketing & PR” and he’s here to help us understand the new rulebook. Join Jennifer Mancusi and him for this discussion. Grab a copy of his book here. "Marketing, Demystified" is brought to you by Growgetter, your

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00:34:57

51: Showing Up Authentically: The Art of Genuine...

Marketing, Demystified The Podcast ·

2024/10/16

On the heels of an episode on consumer trust as a business differentiator let’s continue to find out how brands can stand out by showing up authentically. That's what we'll uncover on this episode with renowned brand positioning expert Kathy Galloway Known as "The Clarity Wizard," Kathy has over 20 years of hands-on experience in the CPG industry across 30+ product categories. She's helped countless brands align their messaging with core values, create meaningful consumer connections, and stand out

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00:54:14

50: Trust us, trust works to drive business

Marketing, Demystified The Podcast ·

2024/10/15

In a world where skepticism runs high and attention spans run low, how can B2B marketers build genuine connections, trust and drive growth? That's what we'll uncover with our guest, Philipp Kristian, an international trust keynote speaker and luminous global voice on trust. Philipp has spent a decade in Fortune 500 digital innovation, advised unicorn-status tech companies, and authored two books on trust as the superpower of humanity. He's here to inspire us to mind distrust and win with trust

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00:44:56

49: Maximizing marketing ROI: How modern inputs are...

Marketing, Demystified The Podcast ·

2024/10/11

In an era where data is king and technology is evolving at breakneck speed, it's crucial for businesses to stay ahead of the curve. We'll explore strategies, tools, and techniques that are reshaping the marketing landscape and help companies achieve growth. To discuss that topic, Jenn Mancusi is joined by Sheri Otto, a top B2B marketing strategy voice and growth marketing manager at Redwood Software. Join us for this episode of "Marketing, Demystified." "Marketing, Demystified" is brought to you

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00:43:09

48: A lifetime of ABM success

Marketing, Demystified The Podcast ·

2024/09/06

Account-based marketing is certainly a way to get in front of the right target buyers with highly personalized outreach.On Episode 48 of "Marketing, Demystified," we’ll explore lifecycle ABM. Marcelo Fernandes, Global Head of Adoption and Account-Based Marketing at SAP, joins Jennifer Mancusi to discuss how to use ABM across the customer lifecycle. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more

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00:48:42

47: The most common marketing barriers and how to...

Marketing, Demystified The Podcast ·

2024/08/28

Marketing works - we know that. But there are some common barriers that get in the way. The good news is that it’s possible to jump over them—or, at times, run through them - perhaps. To discuss the topic of common challenges, Jenn Mancusi is joined by Drew Neisser, author of “Renegade Marketing” and founder of CMO Huddles. Join us.More about the CMO Super Huddle: https://cmohuddles.com/super-huddle Drew's quick wins:

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00:32:31

46: Breaking it down one micro funnel at a time

Marketing, Demystified The Podcast ·

2024/08/19

On the heels of Jennifer Mancusi's recent episode on customer journey mapping, let’s talk about breaking things down even further. And that can involve the use of micro funnels. To discuss that topic, Jenn is joined by Amanda Groves, Groves, VP of Product Marketing at Enable, a rebate management software company. She’s a two-time Top 100 Product Marketing Leader, Mom of two, and Ultramarathoner.Join us for this episode of "Marketing, Demystified." "Marketing, Demystified"

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00:41:05

45: How does brand awareness impact sales?

Marketing, Demystified The Podcast ·

2024/08/07

It can be easy to overlook building a brand and raising brand awareness, because, well, companies have to win the current quarter. But what role does brand awareness have in winning all the quarters, and how does it impact sales?To discuss that topic, Jennifer Mancusi is joined by Allyson Havener, SVP of Marketing and Community, TrustRadius, a software platform that helps buyers make informed decisions. Join us for this episode of "Marketing, Demystified." "Marketing,

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00:35:38

44: What is podcast guesting and why it's a good...

Marketing, Demystified The Podcast ·

2024/08/02

Podcasting works in B2B. It’s a great way to connect, share, and keep building your company and your image. Industry conferences now even have podcast stages. More and more people - including in Market Research - start podcasts. And most - if not all - need guests. What’s in it for the guests? In other words, why is guesting on podcasts a good strategy? To discuss that topic, Jennifer Mancusi is joined by Jessica Rhodes, founder of Interview Connections, which helps business leaders find the right

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00:21:43

43: How to do customer journey mapping

Marketing, Demystified The Podcast ·

2024/07/31

A customer journey can end up anywhere - including with a competitor - when you didn’t map the customer journey as well as it could have been done. So how to do customer journey mapping is what Jenn Mancusi discusses today. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

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00:47:22

42: Why your marketing is probably not customer-centric

Marketing, Demystified The Podcast ·

2024/07/22

Being customer-centric and creating the best marketing or user experience in general with the customer top of mind can be easier said than done. Just take the example of copy. Strategists determine the direction, writers craft it and then some manager approves it. Everyone brings their perspectives by default - so how do we always shift those perspectives to be from the customer, the person who should find value in the content and experience. To discuss that topic, Jennifer Mancusi is joined by

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00:28:10

41: How to create a marketing persona

Marketing, Demystified The Podcast ·

2024/07/19

One way to do better marketing is to be crystal clear about the target audience. Marketing personas are helpful for operationalizing that. But that leads us to the question: How do you create a marketing persona? Jenn Mancusi explains on this episode of “Marketing, Demystified.”"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

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00:45:33

40: Boosting Marketing ROI with Market Research Magic

Marketing, Demystified The Podcast ·

2024/07/09

Marketing programs can be prone to jumping into doing, and don’t get us wrong, for marketing to work, there has to be implementation. But for that implementation to be effective, there has to be a strategy and strategies informed by market research can drive even better marketing ROI. To discuss that topic, Jennifer Mancusi is joined by veteran market researcher Brian Monschein.They discuss the current state of research in marketing and what works and what doesn’t.Join them for this episode of

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00:38:59

39: B2B Buying Process Secrets: How decisions are...

Marketing, Demystified The Podcast ·

2024/06/28

At times, the B2B buying process can be frustrating, dare we say infuriating. How are decisions made? What’s the actual process? Kerry Cunningham, research and thought leadership at 6Sense, joins Jennifer Mancusi on this episode of "Marketing, Demystified" with the answers. They discuss: Why can the B2B buying process be so difficult for companies? What understanding can make it easier? How are decisions actually made? How to win deals before sales even gets involved What’s

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