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PODCAST

Marketing Tails

This is the Marketing Tails podcast where we feature top executives and entrepreneurs and share their inspiring stories.

business marketing

All Episodes

27:42

The Science of Relieving Pet Allergies

Marketing Tails ·

2024/05/07

Jordan Sand is Co-founder of Cold Water Technologies, the brand behind Happy Scratch technology, a supplemental formula that supports skin health to relieve pet allergies. As an add-on to pet food, the formula decreases hotspots and itching. Jordan developed Happy Scratch after receiving a post-doctorate degree in molecular and environmental toxicology. He has experience in immunology, animal nutrition and health, and vaccine development. In this episode… How can you merge two seemingly contrasting

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27:45

Functional and Tasty Dog Treats: How To Develop the...

Marketing Tails ·

2024/04/23

Rianna Young is the Founder and CEO of Happy Hounds, a premium pet treat and tincture company that strives to improve pets' quality of life by reducing anxiety and pain. NY Cannabis Insider has recognized Rianna as one of New York’s Women in Cannabis. She previously worked in various local and state government roles in New York, including Chief of Staff of the New York State Assembly and Director of Communications in the NYC Council. In this episode… So many pet companies are trying to create

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35:07

Marketing Insights From a Corporate Refugee Turned...

Marketing Tails ·

2024/04/09

Gerry Romanelli is an entrepreneur, small business owner, and franchisee of multiple brands including Hounds Town, Units Storage, Fetch!, and Furry Land. His background in transportation and logistics, highlighted by extensive business experience, has helped shape his understanding of the latest products, services, and standards in the market. Gerry’s 34-year corporate career included time at UPS, where he worked in various divisions and reached a ceiling in his late 40s, leading him toward

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27:11

Harnessing Data Integration in CRMs for Business Growth

Marketing Tails ·

2024/03/26

David Masulli is the CRM Manager at Pet Food Experts, a leading pet food and supplies distributor partnering with over 6,500 retailers across the US. A RevOps veteran with a background in marketing automation and HubSpot administration, David has a proven track record of optimizing e-commerce revenue and developing compelling marketing campaigns. Leveraging his inbound marketing expertise and product knowledge, he aligns sales, marketing, and customer success operations to drive growth. As a HubSpot

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41:09

Safeguarding eCommerce in an Evolving Digital...

Marketing Tails ·

2024/01/30

Maya Barkay is Vice President of Marketing at EverC, a cyber intelligence company providing financial institutions, vendors, and merchants with risk management services. With over two decades of marketing and leadership expertise, she is a seasoned professional renowned for her strategic prowess. Throughout her career, Maya has spearheaded impactful product marketing communication initiatives for significant telecom and financial services players, including JPMorgan Chase and Discover Card. Before

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29:50

The Unique CRM Challenges of Operating Dog Socials...

Marketing Tails ·

2024/01/16

Luke Silverman is the Co-founder and CEO of Bark Social, a social experience integrating three of life’s pleasures: the companionship of dogs, the indulgence of libations, and freshly brewed coffee. Wanting his dog to live his best life, Luke was inspired to create this first-of-its-kind concept. He is a third-generation restaurateur who grew up learning retail business from his father, who was an executive for menswear companies for three decades. Luke is an undergraduate of Muhlenberg College and

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33:09

Animal Welfare Has a Messaging Problem

Marketing Tails ·

2023/12/26

Brad Shear is the CEO of Potter League for Animals, the largest animal wellness organization in Rhode Island, which provides shelter and care for dogs. He’s been in the animal wellness industry for over 29 years, contributing to multiple regional and national organizations. Before Potter League, Brad led the Mohawk Hudson Humane Society as President and CEO for 10 years. He currently serves on the advisory boards for Hills Pet Nutrition Shelter and the New England Federation of Humane Societies. In

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29:40

For the Love of Sales: It’s Not About Selling

Marketing Tails ·

2023/12/13

Darby Copenhaver is a Scale Specialist and Sales Coach at Agency 360, a marketing analytics solution helping businesses manage leads, advertisements, and social media marketing. In his role, he helps business owners transform their design agency burdens into assets that create predictability, wealth, and freedom. Before Agency 360, Darby worked as a Regional Sales Director at House of Floors for over 12 years. Outside of his career, Darby is an avid fisherman, old-school hip-hop junkie, lover of BBQ

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28:55

From Fluff to Fame: How To Make Your Pet Product Go...

Marketing Tails ·

2023/11/21

Dan Coughlin is the Co-founder and Managing Director of Get Hyped, a leading influencer and social media marketing agency. His keen eye for innovation and passion for delivering measurable results with influencers have helped Dan navigate brands to unprecedented heights across an ever-evolving social media landscape. Now a seasoned marketing strategist, Dan’s early career years were spent as an engineer, where he engineered nuclear submarines for the US Navy. In this episode… Social media is a

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29:30

Marketing and Branding Isn’t Brain Surgery

Marketing Tails ·

2023/11/07

Jessie Wallace is a Marketing Coordinator at Nordblom Company, a multifaceted real estate enterprise investing in commercial, life science, biomedical, retail, and multi-family properties based in Massachusetts. In her role, Jessie oversees marketing initiatives for the commercial, residential, and corporate teams. She has over 10 years of experience in the industry, working across various marketing verticals, including social media manager, communications consultant, and marketing communications

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35:48

TESTIMONIALS STINK! Video Case Stories Will 10X Your...

Marketing Tails ·

2023/10/24

Ian Garlic is the Founder of Video Cast Story, an agency that supports brands in developing strategies and goals for video case stories. He is also the Founder of StoryCrews, a company dedicated to connecting businesses with top-rated videographers to help them market and expand their brands through powerful video stories. With over 15 years of experience in the digital marketing industry, Ian shares his knowledge and expertise on the Garlic Marketing Show, a podcast that discusses video and

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36:53

I F@$ING Love Dogs

Marketing Tails ·

2023/10/10

Cindy Dunston Quirk is the Founder and Chief Dog Lover at Scout and Zoe’s Premium Pet Products, a company producing chews and treats made solely of American-sourced, human-grade raw ingredients. What started as an idea to cure allergy issues for her puppies Scout and Zoey evolved into a global enterprise creating products for dogs, cats, and small animals. Cindy’s mission is to manufacture goods utilizing safe and nutritious proteins that pets can consume to live long and healthy lives with the

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31:28

Growing Your Business for Success

Marketing Tails ·

2023/09/26

Johan Axelsson is the Founder and former President of LeanSwift, a global leader in e-commerce and mobile solutions focused on customers in manufacturing, food and beverage, distribution, and fashion. He is also the current Global Consulting Head of Infor Practice at Wipro. As a serial entrepreneur who founded and exited companies, Johan has over 20 years of experience as a business and technical consultant, business developer, and project manager. He is a self-professed passionate industrialist who

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22:39

Positioning Independent Pet Retailers for Success...

Marketing Tails ·

2023/09/12

Todd Dittman is the Executive Director of IndiePet, a trade association that supports independent and neighborhood retail pet stores and manufacturers and the service providers that serve them. As the inaugural Executive Director of IndiePet, Todd is responsible for educating board members, defining manufacturing standards, providing competitive operating tools, and raising consumer awareness of the benefits of patronizing independent pet businesses. Before joining IndiePet, he served as a board

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33:48

How To Stay Human in a Tech-Driven World

Marketing Tails ·

2023/09/12

Shannon Rosic is the Director of WealthStack Content & Solutions at Informa, a British international event, digital services, and academic knowledge group specializing in publishing, business intelligence, and exhibitions. Shannon has an extensive resume, working in B2B digital marketing, financial technology, and multimedia. Before joining Informa, she was the Vice President of Marketing at Flyer Financial Technologies, a fintech company developing advanced technology for managing complex,

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18:56

Setting the Industry Standard for Digital Marketing...

Marketing Tails ·

2023/08/18

Mark Bevington is the CEO of Ninedot, a Providence, Rhode Island-based design agency focused on helping businesses grow. Mark has been in the advertising business for over 20 years, starting his career as a graphic artist for Circle.com. Beyond his CEO efforts, Mark serves on the advisory board at the American Institute of Graphic Arts Rhode Island, and is a former board member of Adoption Rhode Island. He also taught marketing for 10 years as an Adjunct Professor at Johnson & Wales University. In

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36 results

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