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PODCAST

The Level 10 Contractor Daily Podcast

Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.

business marketing

All Episodes

08:48

2222: Leveraging Your Glass Breakage Warranty In Your...

The Level 10 Contractor Daily Podcast ·

2025/10/08

This episode will provide a little boost for all of you out there who sell replacement windows. Rich is going to explain to you why you should offer a free glass breakage warranty… and then, why you should double down on it and feature it in your advertising and marketing messages. This seemingly little thing can actually be a really big deal to your prospects and customers.

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58:28

2221: Keynote Replay: Rich Throws Down Branding HARD...

The Level 10 Contractor Daily Podcast ·

2025/10/07

Rich kicks off at GAF Toronto—a major roofing industry training and networking event hosted by GAF and Gibson’s Building Supplies—with a powerhouse keynote on what contractors should truly optimize for: not just leads, but brand, reputation, and long-term market dominance. A masterclass in identity-driven marketing.

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20:49

2220: 5 Ways To Do Marketing Research For No Money

The Level 10 Contractor Daily Podcast ·

2025/10/06

Another Monday means it’s time for another installment of our “5 Ways To Monday” series… That something this round is tactfully market against your competitors. We’re not talking about taking the gloves off and hitting below the belt–but we are talking about honestly and accurately measuring how YOU do vs. how your competitors do–and using that information to your advantage.

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01:01:07

2219: Sunday Podcast: Opportunity Knocks

The Level 10 Contractor Daily Podcast ·

2025/10/05

It’s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Today… we tackle self-improvement. Rich shows you how to identify and tackle opportunities that are all around each of us all the time--but that we probably don’t even notice. There is a little bit of business-related stuff in here, but a lot of the content applies to your personal life. If you like to hear RIch tell stories, you’re going to love this podcast…

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28:30

2218: Topic Showcase: Storytelling

The Level 10 Contractor Daily Podcast ·

2025/10/04

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.Rich reminds time and again that effective marketing is good storytelling. That is what we are focusing on today: how and why it is crucial to tell your company’s story in a way that explains–without a doubt–why you are the absolute best buying decision for your prospects.

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22:41

2217: Determining The Size of the Farm And Deciding...

The Level 10 Contractor Daily Podcast ·

2025/10/03

This episode is all about Farming. As in advertising farming. As in… radio and television advertising that is designed to nurture the audience over time so that they automatically know to call you whenever they decide that they need whatever it is that you sell. Rich is going to walk you through the process of determining how big your “farm” is… each TV station and each Radio station is compared to a piece of land--some big and some small, depending on the audience size and associated cost to reach

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26:05

2216: TBT: Rich Writes Better Headlines For Window Ads

The Level 10 Contractor Daily Podcast ·

2025/10/02

It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today’s episode is from a webinar Rich did called the Tuesday Morning Ad Clinic, where contractors used to submit ads for critique and improvement. Today a window company from Ohio submits an ad for a mailing program that is pretty weak sauce… so Rich gets to work on rewriting it, focusing on the headlines. This is pretty cool--you get to be a fly on the wall as Rich breaks down the identity points of this

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23:52

2215: Comparing Advertising To Classic Rock: A Strong...

The Level 10 Contractor Daily Podcast ·

2025/10/01

Rich compares unforgettable classic rock intros to the opening lines of advertising. Just like great songs hook you instantly, ads must grab attention fast—or risk losing listeners. Discover why a strong intro is everything in marketing, with real radio ad examples that prove the point.

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10:57

2214: Before and After Print Ad - Clemens Home Solutions

The Level 10 Contractor Daily Podcast ·

2025/09/30

When a client’s print ad fell flat with a cheap gas-card gimmick, Rich stepped in. By weaving in Clemens Home Solutions’ authentic story and values, he transformed the ad into identity-driven marketing that actually connects. Discover why telling your story always beats shallow offers.

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20:10

2213: 5 Ways to Tactfully Market Against Your...

The Level 10 Contractor Daily Podcast ·

2025/09/29

Another Monday means it’s time for another installment of our “5 Ways To Monday” series… This round, we’re talking about how to tactfully market against your competitors. We’re not talking about taking the gloves off and hitting below the belt–but we are talking about honestly and accurately measuring how YOU do vs. how your competitors do–and using that information to your advantage.

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31:50

2212: Sunday Podcast: Why Rich Men Can't Get Into Heaven

The Level 10 Contractor Daily Podcast ·

2025/09/28

Welcome to the Sunday Podcast… as you can see from the title of today’s episode, it’s about that famous scripture in the Bible about how it's easier for a camel to pass through the eye of a needle than for a rich man to get into heaven.

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22:34

2211: Topic Showcase: Joint Ventures

The Level 10 Contractor Daily Podcast ·

2025/09/27

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, we focus on joint ventures. What’s a joint venture? It’s when you work with other companies to leverage either their brand or their customer list to generate leads and sales. Rich covers three instances of joint ventures in this episode. First, becoming a content provider… second, what he calls “left field endorsements,” and third “when you

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10:16

2210: Cashing In On New Movers

The Level 10 Contractor Daily Podcast ·

2025/09/26

This episode is a hidden marketing opportunity, just waiting for you to discover it! New Movers! Not so sure? Rich will have you convinced that this is a good way for you to market in just 15 short minutes.

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27:09

2209: TBT: Making Your Identity Obvious

The Level 10 Contractor Daily Podcast ·

2025/09/25

It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. In 2008 to 2014 Rich hosted a webinar series called “Innovation Hour” where he would work on innovation strategies for various kinds of businesses. That’s what we’re grabbing for today… and honestly, this is pretty freakin’ cool. Rich uses an innovation formula he calls “Captain Obvious” to ask this question: What things could we do to make it 100% super obvious that we deliver on the brand promise we’re

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34:34

2208: Marketing Advice For A Startup Window Company

The Level 10 Contractor Daily Podcast ·

2025/09/24

If you had a brand new company, and were starting your marketing on a shoestring budget, what would you do to generate leads? That’s exactly the question that this owner of a startup window company asked Rich… who, as you can imagine, had some really good answers. Hunting vs. farming. Identity vs. tactical execution. PPC vs. Facebook. It’s all covered in this conversation–and in a lot of detail.

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34:55

2207: Four AI Personalities To Handle Your Leads &...

The Level 10 Contractor Daily Podcast ·

2025/09/23

Rich and Max Meade from Alivo explore four unique AI personalities designed to handle leads and customers. Discover how these AI tools improve response times, build trust, and create better customer experiences for contractors aiming to elevate their marketing and sales performance.

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31:10

2206: 5 Ways Your Website Is Failing... That You're...

The Level 10 Contractor Daily Podcast ·

2025/09/22

Another Monday means it’s time for another installment of our “5 Ways To Monday” series… Is your website generating all the organic leads that it could… and that it should? The truth is, it’s probably not even close… and the truth ALSO is that you probably don’t even realize it! On today’s podcast, Rich dives into FIVE ways your website is failing you… including fat themes, missing directories, lazy content… and more… This is a great episode. I encourage you to pay close attention, and then audit

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12:04

2205: Sunday Podcast: We're Willing To Pay The Price,...

The Level 10 Contractor Daily Podcast ·

2025/09/21

It’s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

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31:32

2204: Topic Showcase: Offers

The Level 10 Contractor Daily Podcast ·

2025/09/20

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, we talk about offers. From discounts to educational material to running contests, offers can be a great way to move a prospect along in the buying cycle. People ready to buy will be incentivized to act immediately or pass up a juicy discount, while shoppers less far along in their decision-making process will gladly fork over their contact

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25:06

2203: Entrepreneurship 201: The Story of Rich’s...

The Level 10 Contractor Daily Podcast ·

2025/09/19

If you’ve listened to this podcast consistently over the last two years, you’ve heard Rich allude to the fact that his company, Y2Marketing, crashed and burned in spectacular fashion in 2004. Today, Rich tells the whole story to a group of conference attendees. Trigger Warning: there is a lot of crazy stuff you’re about to hear… backstabbing, sabotage, intrigue. This could be a movie… I’m not kidding. Take a listen and see what you think!

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613 results

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