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PODCAST

Med Spa Marketing Group Chat

Alpha Aesthetics Partners

Med Spa Marketing Group Chat is your insider"s guide to the ever-evolving world of medical spa marketing. Join us as we dive deep into the strategies, tactics, and trends that can help your medical spa thrive in today"s competitive landscape. Our experienced hosts—the marketing team behind Alpha Aesthetics Partners—share their insights, case studies, and real-world experiences, providing you with valuable tips and actionable advice to elevate your med spa"s marketing game. Whether you"re a seasoned

business marketing

All Episodes

25:44

047: Behind the Scenes: Partner 011, Inbloom...

Med Spa Marketing Group Chat ·

2025/01/08

In this episode of Med Spa Marketing Group Chat, Kevin and Bekah take listeners behind the scenes of their recent trip to New Hampshire, where they captured stunning content for Inbloom Health and MediSpa’s official launch as Alpha Partner 011. They share heartfelt stories about their first impressions of the charming Londonderry practice, complete with scenic adventures, authentic interviews, and unforgettable moments with Dr. Tanya Lawson and her incredible team. From the beauty of the practice’s

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27:53

046: 2024 Wrapped: Wins, Lessons, and What’s Next in...

Med Spa Marketing Group Chat ·

2024/12/30

In this episode of "Med Spa Marketing Group Chat," Bekah, Lauren, and Mitchell come together to celebrate an incredible 2024 while looking ahead to what’s next in 2025. The team dives into the year’s biggest wins, from quadrupling campaign productivity and scaling landing pages to hosting quarterly content shoots that elevated marketing strategies across all partner practices. They also reflect on the lessons learned, like the power of authentic content, the impact of collaborative teamwork, and the

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28:40

045: December 2024 Social Media Trends

Med Spa Marketing Group Chat ·

2024/12/09

In the latest episode of "Med Spa Marketing Group Chat," Bekah and Katrina dive into the exciting social media trends and creative ideas for December! From holiday-themed gift guides to top-performing audio trends, they share insights to keep your med spa’s social content fresh, festive, and engaging during this busy season. The conversation explores how to lean into the holiday spirit with authentic behind-the-scenes content, creative gift ideas, and lighthearted trends like Spotify

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25:55

044: Behind the Scenes: Partner 010, CAMI Marketing...

Med Spa Marketing Group Chat ·

2024/12/03

In the latest episode of "Med Spa Marketing Group Chat," Kevin and Bekah dive into the behind-the-scenes of their recent marketing content shoot at CAMI, the Carolina Age Management Institute in Huntersville, North Carolina. Led by Dr. Stephen Giordano, CAMI impressed with its large, tight-knit team and culture that felt like home for Kevin and Bekah. They share their first impressions of the picturesque lake town, the welcoming energy of CAMI’s staff, and the joy of collaborating with such a

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39:17

043: Brandon Pearson | Crafting a Timeless Brand in...

Med Spa Marketing Group Chat ·

2024/11/19

In Episode 043 of "Med Spa Marketing Group Chat," Kevin welcomes Brandon Pearson, Chief Business Development Officer at Studio III Marketing, to discuss the art and strategy behind effective branding in the aesthetics industry. Brandon shares insights on creating personalized branding that conveys trust and authenticity, the importance of timeless design, and how stunning before-and-after photos elevate a practice’s online presence. They explore the balance between creative storytelling and

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20:55

042: November 2024 Social Media Trends

Med Spa Marketing Group Chat ·

2024/11/04

In Episode 042 of "Med Spa Marketing Group Chat," Katrina, Bekah, and Lauren are back with the latest social media trends for November 2024. The hosts dive into what’s trending, what’s fading, and creative video ideas for Instagram. They cover exciting new updates like the ability to add music to both photos and videos in your carousel posts and highlight creative ways to use the expanded 20-photo carousel feature for your clinic's end-of-month photo dumps. They also share tips on how

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32:19

041: Consistency in Before & Afters: Essential Tips

Med Spa Marketing Group Chat ·

2024/10/28

In Episode 041 of "Med Spa Marketing Group Chat," hosts Kevin and Bekah are joined by Jason Johnson from Simple Studios for a deep dive into the world of aesthetic photography. Jason shares his journey from a traveling photographer for Allergan to launching Simple Studios, a company dedicated to elevating the quality of before-and-after photos in aesthetic practices. They discuss the importance of high-quality images as a powerful branding and marketing tool in the aesthetic industry. Key

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25:32

040: Maximizing Social Media with Celebrity Culture

Med Spa Marketing Group Chat ·

2024/10/07

In this episode of "Med Spa Marketing Group Chat," host Kevin Balzer chats with Justin and Harmony from Cosmetic Lane, a marketing agency in the medical aesthetics industry. Recorded live at Aesthetic Next, they discuss how Cosmetic Lane creates viral content by blending high and low production videos and tapping into cultural moments and celebrity trends. Justin shares his journey into aesthetics, while Harmony talks about using relatable content to educate patients. Key takeaways include using

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19:31

039: October 2024 Social Media Trends

Med Spa Marketing Group Chat ·

2024/09/30

In the latest episode of Med Spa Marketing Group Chat, Katrina and Bekah break down the top social media trends for October 2024. They dive into what’s trending, what’s fading, and share creative video ideas for Instagram that will help med spas stand out this fall. From spooky season puns like “Bootox” to leveraging popular audio from shows like Gilmore Girls and Gossip Girl, this episode is packed with ideas on how to maximize your social media presence. The hosts also discuss the shift away from

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28:59

038: Why Podcasting Is Important and How to Get Started

Med Spa Marketing Group Chat ·

2024/09/23

In the latest episode of "Med Spa Marketing Group Chat," Kevin and Bekah dive into the ins and outs of starting a podcast and why it’s an essential tool for content creation and building trust with your audience. Recorded live at Aesthetic Next 6.0, they reflect on their own podcasting journey, offering insights into the benefits of podcasting for med spa owners, clinicians, and anyone in the aesthetics industry. From practical tips on equipment and recording software to strategies for creating

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15:21

037: Why Fake Followers are Damaging Your Brand

Med Spa Marketing Group Chat ·

2024/09/16

In the latest episode of Med Spa Marketing Group Chat, Bekah and Kevin record live at Aesthetic Next 6.0 with returning guest Chris Balbi. Chris shares valuable insights into scarcity marketing and how creating urgency can generate impressive revenue for med spas. He discusses a recent success where a one-day promotion brought in over $275,000, offering tips on how to time emails, social posts, and texts to boost engagement without overwhelming clients. The conversation also dives into the risks of

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21:28

036: September 2024 Social Media Trends

Med Spa Marketing Group Chat ·

2024/09/03

In the latest episode of "Med Spa Marketing Group Chat," hosts Katrina, Lauren, and Bekah dive into September’s social media trends, offering insights and tips for staying ahead in the aesthetics industry. They discuss what’s dying in the world of social media, like the overuse of old Instagram fonts and overly edited photos, and share what’s hot right now, from leveraging new Instagram features to fun, trending video ideas. With practical advice on how to keep your content fresh and engaging, this

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37:51

035: Using Call Analytics to Convert Leads and...

Med Spa Marketing Group Chat ·

2024/08/19

In the latest episode of Med Spa Marketing Group Chat, hosts Kevin and Mitchell sit down with Charlie Winn, Chief Revenue Officer at Liine, to explore the vital role of call performance monitoring in the aesthetics industry. The conversation highlights the importance of data in improving marketing efforts and patient acquisition. Charlie explains how Liine's software seamlessly integrates into practices, offering valuable insights without adding extra workload for staff. Key takeaways include the

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33:11

034: Staying Ahead of the Curve with SEO Strategy

Med Spa Marketing Group Chat ·

2024/08/12

In the latest episode of the Med Spa Marketing Group Chat, hosts Kevin and Mitchell sit down with Peter Psillos, Managing Director and Co-Founder of Benchmark Medical Partners, to delve deep into the world of SEO. The conversation reveals the evolution of their perspectives on SEO, moving from skepticism to recognizing its critical role in digital marketing, particularly for the aesthetics industry. Peter shares his expertise on the importance of content strategy, explaining how

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19:03

033: August Social Media Trends

Med Spa Marketing Group Chat ·

2024/08/05

In the latest episode of Med Spa Marketing Group Chat, hosts Katrina, Lauren, and Bekah explore the hottest social media trends for August. Recorded live, they discuss outdated practices like square grid posts and excessive story sharing, emphasizing the importance of high-quality, engaging content. They introduce trending strategies such as “You Know Me” posts, "Paging Dr. B" outfits, and talking head videos to build authenticity and trust with followers. The hosts also highlight the significance

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24:34

032: Incorporating Personality into Your Marketing...

Med Spa Marketing Group Chat ·

2024/07/29

In the latest episode of Med Spa Marketing Group Chat, recorded live from the trade show floor at TAS 2024, Kevin hosts an engaging conversation with Chris Balbi from Meesha Aesthetics and John Wheeler, CEO of Alpha Aesthetics Partners. The discussion kicks off with an unexpected dive into Broadway musicals before transitioning to innovative marketing strategies. Chris shares his creative guerrilla marketing tactics, such as using a Cricut machine to stencil his logo around Philadelphia

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19:09

031: The Most Crucial Role in Lead Conversions

Med Spa Marketing Group Chat ·

2024/07/15

In the latest episode of Med Spa Marketing Group Chat, host Kevin is joined by Andrea Watkins from Studio III Marketing, live from the Vegas Cosmetic Surgery trade show floor. Kevin and Andrea dive into the often overlooked challenges faced by individuals assigned to marketing roles within med spa practices without proper expertise. They discuss the importance of data-driven decision-making, emphasizing how actionable insights can translate to real revenue. Andrea shares her journey from being a

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39:17

030: Apple and AI: A New Era for Med Spa Marketing...

Med Spa Marketing Group Chat ·

2024/06/19

In this crossover episode of Med Spa Marketing Group Chat and The Great Friends Podcast, hosts Kevin Balzer and John Wheeler, along with guests Max and Adam from Influx Marketing, dissect the latest Apple innovations announced at WWDC 2024. This discussion delves into Apple's new artificial intelligence feature, Apple Intelligence, examining its impact on marketing strategies and med spa practices. The hosts and guests share insights on the potential transformations in device interaction and the

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12:35

029: Unlocking Practice Potential with Data Reporting

Med Spa Marketing Group Chat ·

2024/06/10

In this episode of Med Spa Marketing Group Chat, live from the VCS trade show floor, host Kevin dives into a riveting conversation with Michael Figueroa from Influx Marketing. They explore the critical importance of data-driven decision-making in med spa marketing. Michael emphasizes that without robust reporting, data collection is futile, highlighting the necessity to track not just returns on ad spend but also the lifetime value of customers. They discuss the challenges and strategies for linking

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16:29

028: Behind the Scenes: Partner 009, Dontage...

Med Spa Marketing Group Chat ·

2024/05/29

In the latest episode of Med Spa Marketing Group Chat, hosts Kevin and Bekah spotlight their marketing shoot at Dontage, newly partnered as Alpha Partner 009. They take listeners behind the scenes at the impressive Dontage facility in Fairfax, Virginia, highlighting its unique architectural elements and spacious treatment areas. The episode delves into their strategic approach to capturing the essence of Dontage through wide-angle shots and personal interviews, emphasizing how space and provider

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