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PODCAST

Great Events

If you"re a marketer or in the events industry seeking fresh insights, actionable tips, and a pulse on the latest trends, then this podcast is for you. We uncover everything from industry insights and career growth to accessibility, sustainability, diversity, and inclusion. Join us every other Wednesday as we redefine how to make your events great. Hosted by Rachel Andrews, Alyssa Peltier, and Felicia Asiedu.

business marketing

All Episodes

35:56

Part 1: The Hottest Trends Shaping Events in 2025

Great Events ·

2025/01/08

2025 is on the horizon, bringing trends that will transform your event strategy.And you can unlock these trends shaping events and marketing in 2025 with hosts Alyssa Peltier, Rachel Andrews, and Felicia Asiedu. From AI-driven personalization to the growing demand for unique venues and memorable experiences, this episode covers the strategies every marketing and event professional should know.You’ll learn how AI can boost productivity and simplify planning, why field marketing is emerging as a key

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32:41

From Classroom to Career: Event Education That Works...

Great Events ·

2024/12/23

The event industry is vast, dynamic, and often misunderstood—but it’s time to change that narrative.In this episode, Alyssa Peltier and Rachel Andrews sit down with Carrie Davenport, Lead Event Manager at Altria, and Candace Fitch, Howard Feiertag Professor of Practice in Hospitality Leadership at Virginia Tech, to discuss how education and real-world experience are shaping the next generation of event professionals.From student-led events that raise thousands for local causes to building a

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32:49

Crafting Citywide Experiences with Michelle Moon from...

Great Events ·

2024/12/11

Planning events that leave a lasting impression is not only about logistics; it’s about creating experiences that connect, inspire, and celebrate a destination's story.In this episode, Rachel Andrews sits down with Michelle Moon, Vice President of Partners, Experience, and Events at Visit San Antonio, to uncover how destination marketing organizations (DMOs) bring a city’s unique culture to life for meetings and events.Michelle shares her journey from managing museums to citywide events, explaining

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16:29

Personalized Gifting Trends for 2025 with Tom Romine...

Great Events ·

2024/12/04

Corporate gifting is no longer just about giving—it’s about creating moments that matter.In this episode, Alyssa Peltier welcomes back Tom Romine, Founder and President of Cultivate, to uncover how personalized and sustainable gifts can redefine the event experience for attendees, employees, and clients alike.Tom shares insights into the growing demand for choice in gifting, revealing why one-size-fits-all gifts often fall flat and how customization adds a personal touch that resonates. Tom and

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23:36

REPLAY: How Corporate Gifts Can Strengthen...

Great Events ·

2024/11/20

Corporate gifting has evolved from simple tokens of appreciation to a powerful way of building lasting relationships and enhancing the attendee experience.In this replay episode, Alyssa Peltier sits down with Tom Romine, Founder and President of Cultivate, to explore how thoughtful and personalized gifts can leave a lasting impression at your events.They dive into the power of offering choice in gifts, the growing trend of personalization, and how small touches can create big moments of connection

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18:11

Minisode: Alyssa Peltier on Cutting Through Digital...

Great Events ·

2024/11/13

Ready to elevate your event marketing game?Alyssa Peltier’s got you.In this week’s episode, Alyssa takes the mic and answers listeners' burning questions. Drawing from her experience at Cvent, she discusses strategies for cutting through digital noise, aligning event and digital marketing efforts, and capturing the attention of busy decision-makers.From crafting VIP experiences that resonate with C-suite executives to using data-driven insights, Alyssa breaks down the metrics that matter and how to

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26:29

Cvent x Splash: Raising the Bar for Event-Led Growth

Great Events ·

2024/11/06

The future of event marketing just took a giant leap forward.With Cvent’s acquisition of Splash, the possibilities for event-led growth and data-driven impact are more exciting than ever. Join hosts Rachel Andrews and Alyssa Peltier as they welcome Splash CMO Kate Hammitt, a former “Cventer” herself, for a full-circle conversation about the new acquisition.Kate shares her insights on how Cvent and Splash can simplify event operations, amplify brand impact, and put real ROI behind every event. From

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37:43

Lessons from 6sense on Scaling User Conferences

Great Events ·

2024/10/30

What’s the secret to creating memorable user conferences? Alyssa Peltier sits down with Bethany Murphy, Senior Director of Events at 6sense, to reveal insider strategies for planning and executing user conferences that leave a lasting impact.Bethany explains the essential steps for gaining executive buy-in, managing budgets, coordinating cross-functional teams, and crafting memorable attendee experiences that drive long-term impact.Now it’s your turn to create a user conference experience that truly

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25:56

Career Stories: How Rachel Andrews Found Her Passion...

Great Events ·

2024/10/23

Like many of us, at the beginning of Rachel Andrews’s career, she lived by the mantra “fake it till you make it.”She learned on the job and often felt unprepared. But embracing the challenges, trusting her instincts, and staying adaptable brought all her hard work to fruition when her first event took place.That’s why we’re flipping the script and interviewing her today—she has so many great lessons to share about growing your career in events, including the first ‘aha’ moment that changed the

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23:28

Career Stories: Felicia Asiedu on the Power of 'Yes'...

Great Events ·

2024/10/16

Imposter syndrome + career growth = a challenging combo. Ever felt it?You're not alone.In our latest podcast episode of Great Events, we dive deep into the twists and turns of career journeys—especially the moments when fear meets opportunity.We flip the script as Michelle Jones, a Career Confidence and Performance Coach, takes the mic to interview host Felicia Asiedu.Felicia shares her inspiring journey, from overcoming public speaking fears to thriving in the world of events and marketing. She

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37:50

The Gen Z Experience: Inclusive Leadership and Event...

Great Events ·

2024/10/09

The countdown to understanding Gen Z in the workplace has officially begun.And in terms of engaging this dynamic generation, the future is full of potential.This episode discusses the intersection of marketing, meetings, and Gen Z values. Join host Rachel Andrews as she sits down with our insightful guest, Taylor Smith, a Gen Z expert at Meetings Today.Taylor emphasizes the value of mentorship for career mapping and navigating the uncertainties after college. She discusses the need for senior

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28:47

Career Stories: Alyssa Peltier on Blending...

Great Events ·

2024/10/02

Curious to hear how an event marketing pro built her career from the ground up?This week on #GreatEvents, the tables turn as host Alyssa Peltier takes the guest seat as she is interviewed by Industry Marketing Manager of Cvent, Carisa Bartelt. Alyssa shares her unique career path, from starting as a graphic designer to becoming involved in event marketing at Cvent. She opens up about transitioning industries, her approach to fostering happy customers, and how staying curious has fueled her

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18:25

Host Takeover: Balancing Execution, Data...

Great Events ·

2024/09/25

Wondering how data is reshaping event strategy and where this industry is headed?This week on #GreatEvents, hosts Alyssa Peltier, Rachel Andrews, and Felicia Asiedu discuss maximizing business impact through effective event management. They explain how to adapt messaging to resonate better with your target audience, streamline support for specific industries, and harness the power of data to drive results.From pulling off senior leadership retreats to the latest buzz on hybrid events and Cvent’s

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23:36

How Corporate Gifts Can Strengthen Relationships with...

Great Events ·

2024/09/18

Corporate gifting has evolved from simple tokens of appreciation to a powerful way of building lasting relationships and enhancing the attendee experience.In this episode, Alyssa Peltier sits down with Tom Romine, Founder and President of Cultivate, to explore how thoughtful and personalized gifts can leave a lasting impression at your events.They dive into the power of offering choice in gifts, the growing trend of personalization, and how small touches can create big moments of connection. Tom

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25:28

The Intersection of Video, AI, and Creative...

Great Events ·

2024/09/11

The power of video content in event success is undeniable, yet crafting the perfect visual experience requires more than just creativity.In this episode, Alyssa Peltier sits down with Steve Cotroneo and Mark Maguire from SAC Designs to explore how thoughtful video production, innovative design, and strategic use of AI can elevate your events. They discuss the importance of short-form videos that captivate attention, the art of typography and animation, and the role of AI as a creative tool—not a

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37:08

Maximizing Event Experiences & Activations Through...

Great Events ·

2024/09/04

The role of contractors in event success is often overlooked, yet their impact is immense.In this episode, Rachel Andrews sits down with Matt Kalb, VP of Client Experience at T3 Expo, to discuss how a strong partnership with your vendors, clear communication, and thoughtful activations can take your events to the next level.They discuss creating impactful, shareable moments that engage attendees and boost your event’s ROI. Matt also shares insights on aligning activations with your brand’s values

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27:55

Proven Techniques for Safer Events with Venus Piñeyro...

Great Events ·

2024/08/28

The importance of safety, diversity, and inclusion in events is undeniable.And in this episode, we’re discussing what creates safe and inclusive environments for all attendees.In this episode, Felicia Asiedu sits down with Raf de Kimpe, CEO of Fintech Week London, and Venus Piñeyro, CEO of the Inclusion Plus Institute, to see how data can do more than just measure outcomes—it can shape them.Raf and Venus share their firsthand experiences and provide tips on how to create and enforce a clear code of

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16:39

Learning From Your Digital Analytics Team with Jared...

Great Events ·

2024/08/21

We’ve all been there: planning an event down to the smallest detail, confident that everything is on track, only to realize we’re missing a clear picture of the data driving our success.In this episode, Alyssa Peltier sits down with Jared Ruppert, Director of Digital Analytics and Optimization at Cvent, to uncover how data can do more than just measure outcomes—it can shape them.Jared shares his journey from creative design to becoming a data expert, offering insights on how event planners can use

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24:09

Non-Alcoholic Options for an Inclusive Event...

Great Events ·

2024/08/14

We’ve all been there: planning the perfect event, ensuring every detail aligns seamlessly, yet somehow overlooking the simple yet impactful aspect of inclusivity in our beverage selection.This detail shouldn’t be an afterthought, rather an integral part of your event design.In this episode, Rachel Andrews sits down with Marcos Salazar, CEO of the Adult Non-Alcoholic Beverage Association (ANBA), to discuss the importance of providing non-alcoholic options at events.Marcos shares his journey and

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31:55

Cracking the Code on Smart Web Design with Dara Burg...

Great Events ·

2024/08/07

Web design = user experience.And who doesn’t want a seamless user experience?Joining us this week are Andres Perez, Senior UX Web Designer at Cvent, and Dara Burg, Assistant team Lead of Events Marketing at Cvent. Both Andres and Dara are here to tackle a questions many are juggling: How can we make our websites more accessible and effective for all users?The episode explores elements like inclusive language, attendee-focused research, and the importance of iteration in UX design. Dara and Andres

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233 results

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