x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Brand Collective

The Brand Collective Podcast by Smartsheet is a place to explore and uncover what happens behind the scenes of some of the world's most interesting brands. With marketers’ minds and creatives’ hearts, we’re a team that’s passionate about finding—and sharing—brand recipes that strike the perfect balance between creativity and effectiveness. Strong brands live here. Here are their stories.

business marketing

All Episodes

45:53

Twofish x Dan Meth: Infusing Creativity with Humor

Brand Collective ·

2023/11/13

Most marketers and creatives work their entire lives in hopes of “going viral,” but for Senior Art Director Dan Meth, the phenomenon has become strangely familiar. So what’s his secret? As he puts it in this episode of the pod, “It’s fun or nothing.” After his first post-college gig creating a mural for the notorious Woodstock ‘99 festival, Dan turned his love of cartoons into a web animation career working with the likes of Disney, Buzzfeed, and Comedy Central. Along the way, he created some of the

en-US

44:27

Sundance Institute x Josh Shelton: Finding Liberation...

Brand Collective ·

2023/10/23

Nobody likes to be told “no” — which is why content producer Josh Shelton prefers to tell creatives “yes, and…” For Josh, solving problems within certain limitations is creatively liberating and has led to some of his best work. In this episode of the podcast (our very first with a producer!), Josh shares his experiences working on big movie sets with Steven Spielberg to filming cheese rolling down hill for Netflix’s We Are the Champions. He discusses his strategy for “synthesizing” conversations

en-US

34:35

GoodRx x Chelsea Pyne: Balancing Art and Design

Brand Collective ·

2023/10/09

Even if you don’t believe in kismet, it’s tough to deny that Chelsea Pyne was destined to be creative from the moment her graphic designer dad put her baby picture on the cover of his company’s software packaging. After a close call as a music producer, Chelsea landed her dream job at renowned media and production company SoulPancake, after which she went on to become senior visual designer for GoodRx. In this episode of the podcast, Chelsea shares her thoughts on the differences between art and

en-US

33:08

Live at ENGAGE: Bobbitt x Denise Southerland & iS...

Brand Collective ·

2023/09/26

We’re excited to share this week’s special live episode from Smartsheet ENGAGE 2023! For the first time ever, we sat down with two guests from two different brands: Denise Southerland, VP of Operational Excellence at Bobbitt, and Lorit Queller, Content Development Manager at iS Clinical. In this episode, we dive into the slew of similarities between two seemingly different marketing positions. Denise & Lorit share how both of them have been challenged to continually grow and pivot throughout

en-US

48:27

Farmers Insurance x Sia Spaulding: Reimagining the...

Brand Collective ·

2023/09/11

Even the best marketers would be nervous about furthering the creative vision and campaign success of a brand as memorable and beloved as Farmers Insurance (admit it, the jingle is already stuck in your head). But for self-proclaimed neophile Sia Spaulding, reimagining the tried and true is what advertising is all about — and there’s nothing more exhilarating. In this episode of the podcast, Sia discusses her journey from English and philosophy major at UCLA to Farmers Insurance Director of

en-US

35:44

lution x Chris Maxwell: Embracing Creativity In-house

Brand Collective ·

2023/08/28

Despite spending years on the creative agency side working with exciting brands like PlayStation and Coachella, when Chris Maxwell made the decision to bring most of Anheuser-Busch InBev’s marketing in-house, there was only one question on everyone’s mind: Why didn’t we do this sooner? And now, as the founder and CEO of lution, Chris gets to help some of Australia’s most beloved brands do it daily. In this episode, Chris explains why having a “hybrid” agency model is the future of marketing,

en-US

57:04

Wild Social x Mallory Kincaid & Cassie Lopez:...

Brand Collective ·

2023/08/14

Nobody likes feeling vulnerable, but according to teachers turned entrepreneurs Cassie and Mallory, it’s the secret ingredient to success. And on this episode of the pod, they discuss stepping outside their comfort zones to co-found and operate not one but two successful businesses — and they have the matching tattoos to prove it! Cassie and Mallory talk about what it means to show up on social media as small business owners and how taking a chance on TikTok led to a viral moment that changed the

en-US

38:19

JUV Consulting x Shaina Zafar: Amplifying Gen Z’s Voice

Brand Collective ·

2023/07/31

Today’s teenagers don’t just stomp off to their rooms and blast angry music when they feel unheard — they start companies that amplify their voices. At least that’s what Shaina Zafar did when she co-founded JUV Consulting, where she now serves as CMO and works alongside her (mostly) fellow-Gen Z colleagues to help brands understand Zoomers and their communities on a deeper level. And in this episode of the podcast, she’s spilling the tea on what makes this social media-native generation tick — and

en-US

33:34

Kwik Trip x Mark Meisner: Connecting Emotionally to...

Brand Collective ·

2023/07/17

Marketing has changed a lot over the last twenty years, but one thing remains the same: the need for brands to connect emotionally to their consumers. That’s how Mark Meisner, director of marketing and advertising at Kwik Trip (that’s “Kwik Trip” with a “K!”), has successfully positioned the convenience store brand as anything but a convenience. In this episode, Mark shares his strategies for connecting with and building brand loyalty among Kwik Trip’s 17 million+ weekly store visitors despite

en-US

47:22

Glewee x Christian Brown: Harnessing the Creator Economy

Brand Collective ·

2023/06/26

Influencer marketing may still be a mystery to many, but lucky for brands and creators alike, Christian Brown has cracked the case — and he’s sharing everything he knows on this episode of the pod. Tune in as the Forbes 30 Under 30 recipient discusses his journey from traveling the world, sleeping on friends’ floors, and helping them monetize their social media followings to co-founding Glewee, a successful end-to-end creator marketing platform. From navigating clients’ generational differences to

en-US

33:25

Valtech x Blair Roebuck: Demystifying Data

Brand Collective ·

2023/06/05

“Marketing science” may sound intimidating, but according to Blair Roebuck, it has more in common with 8th grade science than you might think. In this episode, Valtech’s VP of marketing science and Forbes 30 Under 30 winner Blair shares how she discovered her passion for applying data insights to enhance digital experiences and ways she helps organizations transform their data into dollars. She reveals that brands that focus less on monetary transactions and more on harnessing data as currency are

en-US

44:41

Crush Studio x Lacey Hoff: Creating Magical Marketing...

Brand Collective ·

2023/05/22

Sometimes we just have to trust that all the dots in our life will connect. And for English major turned experiential marketer and founder/creative director of Crush Studio, Lacey Hoff, they definitely did. In this episode, Lacey shares how working as a technical editor who got in trouble for talking too much led first to a production assistant job at a museum-design firm and then a magical gig helping Universal Studios bring the Wizarding World of Harry Potter to life. Since then, Lacey has had an

en-US

58:07

Cactus x Jeff Graham: In Service of the Work

Brand Collective ·

2023/05/08

This week, we’re joined by President & CMO at Cactus, Jeff Graham. With extensive agency experience, Jeff brings an incredible perspective of the true role of the account service department and how their work can drastically improve the creative quality and output of any agency. Jeff shares stories from his previous life at Crispin Porter + Bogusky, as well as insights into the incredibly meaningful work he’s leading at denver-based Cactus. We dive into how mission driven marketing comes to life

en-US

41:12

CMO x Karrie Sanderson: Foundations First

Brand Collective ·

2023/04/24

We started this podcast with the idea of sharing stories behind the brands that we all know and love, and this episode does just that. Karrie Sanderson, former CMO of Typeform, has a wealth of experience working for some of the world’s most well known brands such as Coca-Cola & Starbucks. In this episode, Karrie gives us an inside look into just how essential foundations are for building a successful brand. She shares tactical ways to go about building foundations as well as real world stories

en-US

41:31

The Weathered Wick x Erika Strassberg: Keep Your...

Brand Collective ·

2023/03/27

Corporate event planner turned candle business founder, our latest guest, Erika, manifested her dreams during the pandemic. After the nature of corporate events changed entirely, Erika decided to lean into an experience-based concept by creating a candle studio. The Weathered Wick is all about creating genuine, catered experiences for their guests. In this episode, we dive into how Erika started a business from the ground up and discuss some of the challenges she faced along the way. We unpack the

en-US

46:14

Podcast Allies x Elaine Appleton Grant: Stories Can...

Brand Collective ·

2023/03/13

In the age of multitasking, podcasts seem to be more popular than ever. Lucky for us, our next guest, Elaine Appleton Grant, is somewhat of a storytelling and podcast expert. After years of working in public radio, Elaine shifted her focus to help nonprofit and social impact organizations share their mission through podcasting. In this episode, we dive into the root of why podcasts are so popular today and how they can be incredibly beneficial for mission-driven organizations. We discuss how audio

en-US

53:01

Refine Labs x Judy Sheriff: Redefining Demand Gen

Brand Collective ·

2023/02/27

This week, we’re incredibly fortunate to be joined by Judy Sheriff, General Manager at Refine Labs, an experimental demand generation agency. In this episode, we dive into Refine Lab’s scientific approach to demand gen, which they refer to as “Revenue R&D”. We unpack how marketing has completely changed since the rise of tracking in 2010 and discuss the increasing need to create ‘thumb-stopping’ experiences for your audience. Judy shares a wealth of knowledge on the demand generation space as

en-US

41:55

Argo Design x Marcus Piña: Becoming a Creative Leader

Brand Collective ·

2023/02/13

Our latest guest, Marcus Piña, wears multiple hats as both the head of creative at Argo Design and the founder/mezcal head at Creador Agave Spirits.In this episode, Marcus details his journey from starting out as an up-and-coming designer to becoming a creative leader. As a self-taught designer, Marcus went from learning Photoshop to managing global creative teams for Fortune 400 companies thanks to a lot of relationship-building and soft skills development. He has since helped brands such as Under

en-US

62:12

Striped Elephant x Folayo Lasaki: Breakthrough B2C...

Brand Collective ·

2023/01/30

This episode’s featured guest is Folayo Lasaki, principal and founder of Striped Elephant, a marketing and communications firm. From working in TV/film entertainment to becoming the head of marketing at Rainn Wilson’s SoulPancake to owning her own full-service marketing and communications agency, Folayo has done it all. Her keen eye for marketing trends allows her to observe what dominated B2C marketing in the past and what it’s shaping up to be in the near future. Today, Folayo parlays her

en-US

41:07

Freelance Producer x Tatiana Alexandra: Empowering...

Brand Collective ·

2023/01/16

Episode Summary:This week’s featured guest is Tatiana Alexandra, freelance creative producer and photographer. Since graduating as an exercise science major, Tatiana has had an interesting and inspiring journey to her current role. She spent most of her immediate post grad years trying to find her calling. But it wasn’t until a friend asked her to speak on the topic of feeling lost that she reflected on her true desire: creativity. Armed with this north star and a newfound sense of play within her

en-US

70 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...