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PODCAST

Make Each Click Count Hosted By Andy Splichal

The Make Each Click Count Podcast features expert guests and insights providing actionable advice for growing your online business. Within the Make Each Click Podcast, Andy interviews a wide range of industry experts that provide today"s top strategies for effectively increasing online conversion rates, sales, and profits. The Make Each Click Count Podcast is hosted by Andy Splichal, the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online

business marketing

All Episodes

29:16

The Science of Predictable Advertising with Skip Wilson

Make Each Click Count Hosted By Andy Splichal ·

2024/09/13

Podcast Episode 216 of the Make Each Click Count Podcast features Skip Wilson, the innovative founder of DRAFT Media Partners. Skip has a fascinating journey that started with a spark of interest in copywriting during his teenage years. His career has spanned across major digital advertising platforms like CNN and iHeartMedia, leading to his recognition as a forward-thinking software developer in marketing.In this episode, Skip shares tremendous insights into his business model, which includes a

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29:00

The Secret To Sustainable Success - Balancing...

Make Each Click Count Hosted By Andy Splichal ·

2024/09/06

Podcast Episode 215 of the Make Each Click Count Podcast features Jarrod Lopiccolo, the co-founder and CEO of Noble Studios. Jarrod's extensive experience in digital performance marketing has seen him work with industry giants like Adobe, Google, and Disney. He shares invaluable insights into how the integration of creative elements and data-driven strategies has evolved over the years and the critical importance of building a sustainable company culture.Andy and Jarrod delve into Noble Studios'

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34:45

Effective SEO Systems and Processes For DTC Brands...

Make Each Click Count Hosted By Andy Splichal ·

2024/08/30

Podcast Episode 214 of the Make Each Click Count Podcast features Shreya Banerjee and Paul Counts. Shreya and Paul are experts in integrating Six Sigma principles into digital marketing strategies, and they join us to share their insights on building a robust marketing foundation.In this episode, we dive into the "EAT" formula – Expertise, Authority, Trust – essential elements for enhancing your content's impact and SEO. We'll explore tactics for creating authoritative author pages, optimizing

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26:38

The 90 - Day SEO Success Blueprint with Thomas Phillips

Make Each Click Count Hosted By Andy Splichal ·

2024/08/23

Podcast Episode 213 of the Make Each Click Count Podcast features Thomas Phillips, CEO of DTC SEO Agency. Thomas shares his extensive expertise in SEO strategies tailored to direct-to-consumer brands and e-commerce businesses. From starting his first e-commerce website at the age of 13 to helping brands attract high-intent customers ready to buy, Thomas's journey is nothing short of inspiring.Join us as Thomas reveals critical SEO strategies, including addressing technical issues, mastering keyword

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21:45

Revolutionizing Retail With AI - Driven Strategies...

Make Each Click Count Hosted By Andy Splichal ·

2024/08/16

Podcast Episode 212 of the Make Each Click Count Podcast features Kausambi Manjita, the Co-Founder of Mason. Mason is an innovative company that's transforming online retail through AI technology. Mason's flagship product, Getmason.io, is an AI-shopping engine designed to boost conversions, enhance merchandising, and engage customers with unprecedented precision.Kausambi shares her journey from working with Walmart Labs to creating Mason and reveals how their AI engine seamlessly integrates with

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22:59

Transforming Customer Service with AI with James O'Brien

Make Each Click Count Hosted By Andy Splichal ·

2024/08/09

Podcast Episode 210 of the Make Each Click Count Podcast features James O'Brien, an industry expert dedicated to helping customer support teams maximize their potential with AI. James has been instrumental in educating companies on leveraging AI to enhance customer service, a critical driver for growth marketing and improving retention rates. His company, Ducky.ai, offers innovative tools that integrate with platforms like Slack, Notion, and JIRA, empowering support agents to find the correct

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25:35

Unlocking Global Talent With Virtual Hiring with...

Make Each Click Count Hosted By Andy Splichal ·

2024/08/02

Podcast Episode 210 of the Make Each Click Count Podcast features Phillip Rivers, a seasoned entrepreneur who began his journey selling products on obscure message boards in college and created a million-dollar business before moving to New York City. Despite initial setbacks, Phil's resilience led him to start a highly successful email marketing agency that grew to over 50 global employees and seven-figure sales before it was sold.In this episode, Phil delves into his remarkable journey and his

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28:13

Turning Window Shoppers Into Loyal Customers with Max...

Make Each Click Count Hosted By Andy Splichal ·

2024/07/26

Podcast Episode 209 of the Make Each Click Count Podcast features Max Bidna, a serial entrepreneur and seasoned marketing strategist who has directly contributed to the growth of over 200 companies. Max founded his advertising agency in Hell's Kitchen, NYC, in early 2017. He has an impressive track record, boasting an average client revenue of $4.22 for every dollar spent on advertising.Join Andy as he dives deep with Max into key strategies and principles critical to achieving consistent business

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36:27

Mastering Amazon FBA: Insider Secrets to E - commerce...

Make Each Click Count Hosted By Andy Splichal ·

2024/07/12

Podcast Episode 208 of the Make Each Click Count Podcast features Neil Twa, an entrepreneur, consultant, and author with over 17 years of experience building successful online and offline businesses. He's the Chief Executive Officer of Voltage Holdings, LLC.He'll be sharing invaluable insights on building brand loyalty beyond Amazon, navigating upcoming changes like the new Cosmo algorithm, and leveraging a multi-channel approach for customer retention.Neil reveals his secrets to successful product

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30:16

Facebook Advertising Basics for E - commerce...

Make Each Click Count Hosted By Andy Splichal ·

2024/07/05

Podcast Episode 207 of the Make Each Click Count Podcast features Jamie Stenton, thedirector of the digital marketing agency Lilac James, which specializes in Google Advertising, SEO, and Social Media Marketing. Since 2008, he has helped hundreds of clients achieve sustainable digital growth. Additionally, he is the newest contributor to Make Each Click Count University with his masterclass "Beginners Guide to Meta Ads for E-commerce."In this episode, Jamie dives into the intricacies of Facebook

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20:47

Essential Emails Every Business Should Be Sending...

Make Each Click Count Hosted By Andy Splichal ·

2024/06/28

Podcast Episode 206 of the Make Each Click Count Podcast features Emily Farrell, an email marketing expert with over five years of experience driving growth and engagement for e-commerce startups. Emily shares the essential email flows every business should be sending, including the welcome flow, abandoned cart flow, and post-purchase flow. Andy and Emily discuss the power of email marketing, the importance of email design, segmentation, and finding your business voice. Emily also shares actionable

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24:42

Mastering the Art of the Close: Insights from Sales...

Make Each Click Count Hosted By Andy Splichal ·

2024/06/21

Podcast Episode 205 of the Make Each Click Count Podcast features Bob King,an accomplished author, closing coach, filmmaker, and sales superstar. His career spans from the retail floor to in-home sales and business-to-business pitches, consistently turning total strangers into happy customers.Bob shares his unique journey from working in the film industry to mastering the art of sales and closing deals, even under the toughest conditions. Andy and Bob explore insights from his new book, "The Joy of

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24:20

Boosting Conversions with Real - Time AI with...

Make Each Click Count Hosted By Andy Splichal ·

2024/06/14

Podcast Episode 204 of the Make Each Click Count Podcast features Aurangzeb (Zabe) Agha and Rameet Kohli, the co-founders of Metrical. Metrical is reshaping how e-commerce businesses approach customer retention and conversion through innovative AI and machine learning models. In this episode, Zabe and Rameet share their journey from bootstrapping their company to working with major clients like JCPenney, achieving remarkable increases in cart creation and revenue. They discuss the nuances of their

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28:06

Success Loves Clarity With Craig Valine

Make Each Click Count Hosted By Andy Splichal ·

2024/06/07

In this episode, Andy interviews Craig Valine, Marketing Performance Strategist and Founder of EMP Alliance.Listen as Craig Valine shares how improving a company's clarity can lead to greater success. In addition, find out exactly how to define your clarity in order to grow your business.Going beyond the subject of clarity, Craig discusses the 5 sources of power and how these sources can be used to substantially grow your business.About Craig Valine:Over the past 25+ years, Craig has helped hundreds

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23:49

Revolutionizing Amazon Selling With Game - Changing...

Make Each Click Count Hosted By Andy Splichal ·

2024/05/31

Podcast Episode 202 of the Make Each Click Count Podcast features Jon Tilley, the CEO and Co-Founder of ZonGuru. ZonGuru is a pioneering software company that empowers Amazon brands and agencies with the tools they need to grow and succeed.Jon brings a wealth of knowledge and a unique perspective on the Amazon ecosystem, and we'll be exploring some of his valuable insights and strategies that can benefit both established and new Amazon sellers. From listing optimization and niche finding to

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40:08

The 2021 Broken Windows Awards With Michael Levine

Make Each Click Count Hosted By Andy Splichal ·

2024/05/25

This episode features guest Michael Levine. Michael is a best-selling author, media expert and success coach. He has represented a record-breaking 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times best-sellers. In addition, he has authored 19 books, including 5 best-sellers including: Broken Windows, Broken Business: How Small Remedies Reap Big Rewards.In this episode Michael Levine reveals his 2021 Broken Windows Awards. Discover what constitutes a broken window along with the

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29:50

Innovative Solutions That Drive E - commerce Success...

Make Each Click Count Hosted By Andy Splichal ·

2024/05/17

Podcast Episode 200 of the Make Each Click Count Podcast features Abis Hussain, the Chief Product Officer at Wholescale, a pioneering SaaS company changing the game for brands on major retail platforms like Walmart. Joining Andy on the 200th episode is Abi, who dives deep into how WholeScale has successfully increased review conversions to 50-60%—a remarkable feat compared to the industry standard of 2%.Abis explores their company's innovative use of technology, including AI for review validation

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25:32

Deep Dive into SEO with Expert Insights with Joshua...

Make Each Click Count Hosted By Andy Splichal ·

2024/05/10

Podcast Episode 199 of the Make Each Click Count Podcast features Joshua George, a seasoned SEO expert who has been instrumental in shaping successful SEO campaigns across diverse industries.In this episode, Andy Splichal and Josh unpack the complexities of Google's ever-evolving algorithm, explore effective SEO tactics, and discuss how businesses can strategically boost their organic search rankings.Get ready to uncover practical insights that could transform your digital presence and drive

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21:57

How To Make Money Through The Amazon Influencer...

Make Each Click Count Hosted By Andy Splichal ·

2024/05/03

Podcast Episode 198 of the Make Each Click Count Podcast features Fate Winczuk, a digital creator, influencer, United States Marine Veteran, full-time mother, and the Make Each Click Count University’s newest instructor.In this episode, Fate joins us to unravel the intricacies of Amazon's Influencer Program. Fate, a seasoned Amazon influencer and digital creator dives deep into how she stumbled upon the program, leveraged her social media presence, and successfully monetized her influence. Whether

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22:51

Outsmarting the Competition With Advanced Amazon...

Make Each Click Count Hosted By Andy Splichal ·

2024/04/26

Podcast Episode 197 of the Make Each Click Count Podcast features Kusha Karvandi, an Inc 500 entrepreneur who has successfully launched and exited multiple seven and eight-figure e-commerce businesses, primarily focused on the Amazon platform. Kusha introduces us to Kazam, an innovative AI-driven tool designed to transform Amazon advertising. Throughout this episode, he shares invaluable insights on evolving strategies for success on Amazon, highlights the importance of differentiating products, and

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48 results

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