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PODCAST

Marketing Girly by Sky Society

Get real marketing advice from women who’ve done it. Hosted by Natalie Peters, Marketing Girly shares honest career journeys and actionable tips on how to get into marketing, land competitive marketing jobs, and build a marketing career you actually love. Each week, hear from successful women in marketing across different industries and specialities as they reveal how they broke into marketing and what really matters when growing your career.

business careers

All Episodes

55:36

#172 The Career That Came from Believing Anyway with...

Marketing Girly by Sky Society ·

2025/08/19

✨ Sydney Blake Thomas, Director of Brand Marketing @ BÉIS ☁️ How Sydney turned a gender studies degree into a brand marketing career ☁️ How taking a title demotion led to 3 promotions in 3 years ☁️ Career advice on building relationships and betting on yourself ☁️ What brand marketing actually looks like behind the scenes ☁️ How to grow your personal brand and mentor others in your industry Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @sky...

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53:12

#171 [REPLAY] Defying The Odds in Beauty Marketing...

Marketing Girly by Sky Society ·

2025/08/12

✨ Zoe Greene, Creative Project Manager @ OUAI ☁️ Advice for breaking into beauty marketing with no experience ☁️ How to ask your way to success ☁️ Assessing your career trajectory at a position ☁️ Communication tips for advancing into a leadership role Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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17:38

#170 How to Get a Coffee Chat with Anyone

Marketing Girly by Sky Society ·

2025/08/05

Join Natalie in a special solo episode where she talks all about how to reach out to your network, steps to crafting your own messages, maximizing the coffee chat experience, and taking the first step toward meaningful conversations. Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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44:49

#169 [REPLAY] Pivoting With Purpose And Navigating a...

Marketing Girly by Sky Society ·

2025/07/29

✨ Emily Blumhardt, Senior Manager, Global Brand Integrated Communications @ Shiseido ☁️ The ins and outs of production roles ☁️ How to build authority in a male-dominated industry ☁️ Adjusting to life in New York and building a social life from scratch ☁️ Emily’s MBA experience in the fashion and luxury industry in New York ☁️ The value of non traditional work experience ☁️ The importance of self-advocacy and self-confidence Join the Sky Society Women in Marketing private LinkedIn gro...

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40:10

#168 Inside The World Of On-Campus Marketing with...

Marketing Girly by Sky Society ·

2025/07/22

✨ Suzanne Plahm, Director, Collegiate And Field Marketing @ Celsius ☁️ How Suze turned a college brand ambassador role into a full-time marketing career ☁️ How field marketing drives real-time consumer trial and feedback ☁️ Career lessons from working at Red Bull, Anheuser-Busch, and Celsius ☁️ Advice for landing competitive college ambassador programs (even without a marketing degree) ☁️ The unexpected LinkedIn DM that helped her land her role at Celsius Join the Sky Society Wome...

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23:56

#167 How to Build a Job-Winning Marketing Resume

Marketing Girly by Sky Society ·

2025/07/15

Join Natalie in a special solo episode where she shares actionable advice on crafting a marketing resume. Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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45:02

#166 From 6 to 100 Alo Stores and Now Guiding Global...

Marketing Girly by Sky Society ·

2025/07/08

✨ Mirela Pajazetović, Senior Director, Global Retail Expansion @ Alo Yoga ☁️ How Mirela grew Alo Yoga from 6 to 100+ stores through strategic retail expansion ☁️ How to turn inconsistent in-store experiences into a luxury-level customer journey ☁️ Career moves that helped her go from sales associate to global retail director ☁️ Advice for breaking into fashion retail without following a traditional path ☁️ The leadership traits that set you up for long...

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40:19

#165 Why Brand Management Might Be Your Dream Job...

Marketing Girly by Sky Society ·

2025/07/01

✨ Margaret Li, Senior Brand Manager @ Procter & Gamble ☁️ The difference between brand marketing and brand management ☁️ How to know if getting your MBA is the right move ☁️ Resume tips that will actually get you hired ☁️ How to stand out in competitive marketing interviews ☁️ Why you need to take ownership of your career growth Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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37:02

#164 [REPLAY] Unlocking Opportunities in Luxury...

Marketing Girly by Sky Society ·

2025/06/24

✨ [REPLAY] Bonnie Wong, Senior Manager, Client Engagement @ Saint Laurent ☁️ Bonnie’s career journey from Chanel, to Christian Dior, Bottega, Hermès, and Saint Laurent ☁️ Defining client engagement and experiences ☁️ Internship strategies for luxury fashion industry ☁️ Planning and executing luxury events ☁️ Career progression and networking in luxury fashion marketing Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on ...

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45:32

#163 Creating Partnerships People Actually Care About...

Marketing Girly by Sky Society ·

2025/06/17

✨ Sara Gramling, Head of Brand + Community @ Magnolia Bakery ☁️ How Sara went from PR to leading brand partnerships ☁️ The unexpected items Magnolia has launched with other brands ☁️ Why saying no to partnerships is just as important as saying yes ☁️ What it’s really like growing your career at one brand ☁️ How to break into partnerships and stand out in interviews Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and...

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52:14

#162 How Brand Events Actually Come Together with...

Marketing Girly by Sky Society ·

2025/06/10

✨ Kate Elliott, Senior Manager, Marketing Events @ Anthropologie ☁️ What it’s really like planning events at Anthropologie ☁️ How Kate turned retail and theater experience into a dream job ☁️ The behind-the-scenes magic of experiential marketing ☁️ Advice for finding your career path when it feels unclear ☁️ Why soft skills and passion matter more than your major Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and Ti...

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27:42

#161 The Marketing Career Advice I’d Give My Younger...

Marketing Girly by Sky Society ·

2025/06/03

✨ The Marketing Career Advice I’d Give My Younger Sister with Natalie Peters, Founder & CEO @Sky Society Join Natalie for a special solo episode where she opens up with a real-talk career advice for anyone navigating the world of marketing in early stages. Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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44:13

#160 [REPLAY] Event Planning at Erewhon and Beyond...

Marketing Girly by Sky Society ·

2025/05/27

✨ [REPLAY] Event Planning at Erewhon and Beyond with Samantha Mason, Brand Marketing Manager @ Erewhon ☁️ Career growth and development in experiential marketing ☁️ Freelance vs. agency vs. in-house marketing ☁️ Brand partnerships at Erewhon ☁️ How to cultivate a community through experiential marketing ☁️ Launching not one, but two side-hustles around events and community ☁️ Personal branding and developing your online presence Join the Sky Society...

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41:56

#159 The Fragrance Career You Didn't Know Existed...

Marketing Girly by Sky Society ·

2025/05/20

✨ Jessica Cattaneo, Head of Product Development at Boy Smells ☁️ How Jessica spent 13 years growing her career at L Brands ☁️ What it takes to develop a bestselling fragrance ☁️ Behind the scenes of the Boy Smells rebrand and relaunch ☁️ How becoming a mom reshaped her perspective on career and purpose ☁️ Why trusting your gut might be the best career move you make Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysoc...

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44:23

#158 Fashion PR Isn’t Just for Marketing Majors With...

Marketing Girly by Sky Society ·

2025/05/13

✨ Cassie Capuozzo, Head of PR and Partnerships at Nadine Merabi ☁️ How Cassie built her marketing career without a university degree ☁️ What it’s really like leading PR and influencer strategy in fashion ☁️ Why authentic content is winning over curated aesthetics ☁️ How to get noticed by fashion brands as a micro influencer ☁️ The advice Cassie gives to every young woman in marketing Join the Sky Society Women in Marketing private LinkedIn group. Follow Sk...

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34:43

#157 The Woo-Woo Career Manifestation That Actually...

Marketing Girly by Sky Society ·

2025/05/06

✨ Camille Zingoni, Influencer Marketing Lead at TBWA\Chiat\Day for Nissan United ☁️ How Camille transitioned from PR to social to influencer marketing ☁️ What influencer marketing looks like when you’re selling cars ☁️ Why Nissan sends creators to factories instead of beach resorts ☁️ The magic of brand alignment and long-term influencer partnerships ☁️ How trusting your gut and getting a little woo-woo can guide your career Join the Sky Society Women in Marketing priv...

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47:27

#156 The Creative Career Advice No One Tells You With...

Marketing Girly by Sky Society ·

2025/04/29

✨ Clémence Gruel, Head of Creative at We're Not Really Strangers ☁️ How Clémence landed her dream client through a personal project ☁️ The freelance strategy that helped her go full-time with confidence ☁️ Why creative direction isn’t just for art directors ☁️ What makes a powerful portfolio (and what to leave out) ☁️ The mindset shift that made her freelance journey sustainable Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society o...

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47:47

#155 From Nannying to Producing Global Brand...

Marketing Girly by Sky Society ·

2025/04/22

✨ Tara Fraser, Creative Operations Director at Touchland (previously @ Spotify, Rent the Runway and Square) ☁️ How Tara landed her dream contract at Spotify and made the leap from full-time offers ☁️ What it’s really like to produce global campaigns and work with talent like Jaden Smith ☁️ How to break into creative operations and project management ☁️ Why being a great manager starts with unlearning the need to be liked ☁️ The job search strategies Tara used to ...

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43:31

#154 Trust the Process and Produce Your Dream Career...

Marketing Girly by Sky Society ·

2025/04/15

✨ Nalima Touré, Global Creative Operations @Bobbi Brown Cosmetics ☁️ How Nalima pivoted from tech to fashion and beauty ☁️ What it's really like producing campaigns for brands like Vogue and Gucci ☁️ How to break into beauty and creative production without a linear path ☁️ Tips for networking authentically and getting hired through word of mouth ☁️ Why trusting your intuition is the most important career move you can make Join the Sky Society Women in Marketing private...

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22:56

#153 Marketing Portfolio Mistakes That Are Costing...

Marketing Girly by Sky Society ·

2025/04/08

Join Natalie for a special solo episode where she rapid fires through a dozen common and costly mistakes she sees on marketing portfolios. Join the Sky Society Women in Marketing private LinkedIn group. Follow us on Instagram @skysociety.co and TikTok @skysociety.co

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192 results

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