Technically Creative by KoobrikLabs

00:58:22

Influence into Industry: The Rise of the Creator...

Technically Creative by KoobrikLabs ·

2026/03/31

He’s done $100M in creator deals. What does he know? In this episode of Technically Creative, we sit down with Kyle Hjelmeseth, CEO of GMB Digital Management, to explore how the creator economy has matured into a real industry — and what that means for entertainment, advertising, and anyone building an audience today. Because the model has flipped. Creators no longer wait to be discovered. They build audiences first — and the industry is catching up. Kyle has spent over a decade helping

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01:05:31

Celebrating Craft in A World of Infinite Content;...

Technically Creative by KoobrikLabs ·

2026/03/24

How do you curate infinite content?GET YOUR TICKETS TO SHOTS OUT OF THE BOX LA 22nd APRIL - https://ootb.shots.net/la-2026/ In this episode of Technically Creative, we sit down with Danny Edwards, co-editor of shots, to explore a simple but increasingly important question: How do you curate infinite content? shots has spent decades spotlighting the best work in advertising, film, and music videos — long before everything was instantly available online. Today, in a world where anyone can

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01:01:52

Who Decides What Great Advertising Is? Kevin...

Technically Creative by KoobrikLabs ·

2026/03/17

In this episode of Technically Creative, we sit down with Kevin Swanepoel — CEO of The One Club for Creativity and steward of The One Show — to talk about how creative standards are defined in an industry that is constantly reinventing itself.Advertising produces an enormous amount of work every year. Campaigns, films, brand activations, social content, AI experiments. In a world where more creative work is being made than ever before, the question becomes: how do you decide what actually

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01:10:55

Is AI Killing Art?; Marco Gentile on the Invisible...

Technically Creative by KoobrikLabs ·

2026/03/10

In this episode of Technically Creative, we sit down with director Marco Gentile of Magna Studios to explore a powerful idea about creativity in the age of AI: what he calls “The Invisible Contract.”For nearly two decades, Marco has worked as a director in advertising, crafting visually meticulous films for brands around the world. But as generative AI rapidly transforms how images, stories, and media can be produced, Marco has begun asking a deeper question — not about technology, but about

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00:54:09

Create Without Permission; Jagger Waters on The...

Technically Creative by KoobrikLabs ·

2026/03/03

In this episode of Technically Creative, we sit down with Jagger Waters — AI filmmaker, creator, and educator — to talk about what authorship looks like in the age of AI.While much of the conversation around AI filmmaking centers on hype or fear, Jagger is focused on something far more practical: craft. From producing nearly solo short films to blending AI with live action and traditional editing workflows, she represents a new kind of creative — one who understands cinematic language and

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01:04:33

Why Comics Still Build Hollywood’s Best IP with Ross...

Technically Creative by KoobrikLabs ·

2026/02/24

In this episode of Technically Creative, we sit down with Ross Richie, founder of BOOM! Studios, to talk about why comics remain one of the most powerful IP engines in modern entertainment.Long before Hollywood fully embraced the franchise era, Ross was building story worlds from the ground up — proving that independent comics could become global film and television properties. Under his leadership, BOOM! Studios became a launchpad for creator-led storytelling and was ultimately acquired by

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00:56:11

Where Ai And Artists Meet; Dani Van de Sande of...

Technically Creative by KoobrikLabs ·

2026/02/17

Get tickets to the next Artist and the Machine event in NYC on May 14th, you can access Early Bird applications on their site: https://artistandthemachine.com/2025 Grimes Keynote: https://www.youtube.com/watch?v=i4LZfOaPifQ In this episode of Technically Creative, Orlando Wood sits down with Dani Van De Sande, founder of Artist and the Machine — one of the most important gatherings anywhere in the world for artists, technologists, and creative leaders working with AI. Artist and the Machine

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00:51:26

Super Bowl Advertising in the Multi-Screen Era with...

Technically Creative by KoobrikLabs ·

2026/02/10

🎙️ Meet the People Designing the Biggest Moment in AdvertisingIn this special post–Super Bowl episode of Technically Creative, Orlando Wood sits down with Mark Gross, Co-Founder and Co-Chief Creative Officer of Highdive, and Chris Bellinger, Chief Creative Officer of PepsiCo Foods USA - two of the creative leaders behind some of the most talked-about Super Bowl advertising of the last decade. The Super Bowl has long been the most concentrated moment of attention in media. But what it means

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00:55:54

Why Film Festivals Matter More than Ever with Cara...

Technically Creative by KoobrikLabs ·

2026/02/03

🎙️ Meet the Woman Helping Film Culture Make Sense of Itself In this episode of Technically Creative, Orlando Wood sits down with Cara Cusumano, Festival Director of the Tribeca Film Festival — one of the three major American film festivals alongside Sundance and SXSW, and still one of the most important gateways to legitimacy for filmmakers worldwide. Film festivals remain the first real hurdle for a film or filmmaker to be taken seriously. The place where work moves from being made to being

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00:21:16

The Hairdresser Who Took Over Hollywood: Jon Peters,...

Technically Creative by KoobrikLabs ·

2026/01/06

In this second bonus episode of Technically Creative, Orlando Wood continues his conversation with one of the most talked-about — and least understood — figures in modern Hollywood: Jon Peters.In Part One, we explored Jon’s unlikely path from beauty school to Barbra Streisand and A Star Is Born. In this episode, we move into the next chapter of his career — the years when Jon steps out as an independent producer, helps bring Caddyshack to life, and forms one of the most influential

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00:25:34

The Hairdresser Who Took Over Hollywood: Jon Peters,...

Technically Creative by KoobrikLabs ·

2025/11/25

In this special bonus episode of Technically Creative, Orlando Wood sits down with one of the most mythologized and misunderstood figures in modern Hollywood: Jon Peters.Jon’s life story reads like a Hollywood screenplay — from being pulled out of a troubled childhood and thrust into beauty school, to running a chain of iconic LA salons in the 1970s, to meeting Barbra Streisand and producing A Star Is Born, to orchestrating the Sony Pictures takeover, to holding the rights to Superman for

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01:01:37

The Man Preparing Hollywood for the Future, Yves...

Technically Creative by KoobrikLabs ·

2025/11/04

🎙️ Meet the Man Shaping Hollywood's FutureIn this season finale of Technically Creative, Orlando Wood sits down with Yves Bergquist — Director of the AI & Media Project at USC’s Entertainment Technology Center (where every major studio, from Warner Bros. to Netflix to Sony, collaborates on the future of storytelling), and CEO of Corto AI, a company decoding the narrative DNA of films, ads, and media. Yves is one of Hollywood’s leading voices in AI — helping the industry understand how

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00:50:20

Inside Goodby Silverstein’s AI R&D Lab

Technically Creative by KoobrikLabs ·

2025/10/28

Every few years, advertising reinvents itself. This time, it’s happening from the inside out.In this episode of Technically Creative, Orlando Wood sits down with Martin Pagh Ludvigsen, Director of AI and Creative Technology at Goodby Silverstein, one of the most iconic agencies in the world. Martin leads The Labs, a department that lives inside the creative floor (not the IT wing) and prototypes the impossible. His team bridges imagination and production, helping GSP’s creatives turn wild

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00:58:02

The Modern Producer: Kati Haberstock on Building...

Technically Creative by KoobrikLabs ·

2025/10/21

In this episode of Technically Creative, Orlando Wood sits down with Kati Haberstock, Head of Production at Erich & Kallman and Ad Age’s 2024 Small Agency Producer of the Year, for a refreshingly real conversation about what it means to be a modern producer.Kati’s career reads like a masterclass in production: from Smuggler, The Directors Bureau, and Buck to Framestore and now agency-side leadership at Erich & Kallman. She’s seen every angle of the process—live action, post,

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00:48:17

Inside USC’s Entertainment Tech Lab: Erik Weaver on...

Technically Creative by KoobrikLabs ·

2025/10/14

In this episode of Technically Creative, Orlando sits down with Erik Weaver, Head of Virtual and Adaptive Production at the Entertainment Technology Center at USC, a studio-funded R&D group founded at the request of George Lucas. Erik explains how ETC bridges Hollywood and Silicon Valley, from drafting the first pass at digital cinema standards to today’s work on studio-grade AI pipelines. The goal is simple, make new tech practical, controllable, and copyrightable for professional

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00:54:20

The Future Is Untold: Darren O’Kelly on Creativity,...

Technically Creative by KoobrikLabs ·

2025/10/10

In this episode of Technically Creative, Orlando Wood sits down with Darren O’Kelly, CEO and co-founder of Untold Studios, to explore how one of the most forward-thinking creative companies in the world is reshaping the future of entertainment, VFX, and storytelling.After 15 years leading The Mill, Darren left to build something radically different—a studio built entirely in the cloud, powered by artistry, and born out of independence. From creature design in Mission Impossible and The Crown

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01:16:47

Benji Rogers on Attribution, AI, and the Next Napster...

Technically Creative by KoobrikLabs ·

2025/09/30

In this episode of Technically Creative, Orlando sits down with Benji Rogers, Founder of Lark 42 and Co-President of Surreal AI, for a candid conversation about music, media, and the looming AI revolution.Benji, a “recovering musician” turned entrepreneur, has spent his career helping technology companies understand music — and music companies understand technology. Now, through Surreal AI, he’s building an attribution framework designed to ensure artists are paid fairly when their work

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00:56:24

Why Modern Athletes Must Be Creators: Lessons from...

Technically Creative by KoobrikLabs ·

2025/09/23

If you’re a creative company looking to future-proof your business, book a free consultation call at https://koobriklabs.com/contact/In this episode of Technically Creative, Orlando Wood speaks with Max Fleming, founder of Motive LA, who represents standout athletes and creators—exploring how NIL deals, TikTok, and entertainment-first sports are reshaping the trajectory of modern athletic careers. From repping the iconic Savannah Bananas players as they sell out Fenway Park to shaping the

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00:46:36

Hollywood’s AI Classroom: Verena Puhm on Dream Lab LA

Technically Creative by KoobrikLabs ·

2025/09/16

If you’re a creative company looking to future-proof your business, book a free consultation call at https://koobriklabs.com/contact/In this episode of Technically Creative, Orlando Wood sits down with Verena Puhm — Head of Studio at Dream Lab LA, the R&D arm of Luma AI, and a writer-producer-director turned AI pioneer. Verena shares how she went from independent filmmaking — a world constrained by gatekeepers, budgets, and slow-moving studios — to helping shape the very AI tools that

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00:54:36

Why Disney vs. MidJourney Could Rewrite Hollywood’s...

Technically Creative by KoobrikLabs ·

2025/09/09

In this episode of Technically Creative, Orlando Wood sits down with Rob Rosenberg, partner at Moses Singer and managing director of MS Strategic Solutions. With a career spanning advertising, entertainment, and more than two decades at Showtime, including most recently as EVP and General Counsel, Rosenberg brings a rare perspective to the frontlines of law, media, and digital transformation.From the rise of streaming to today’s battles over copyright, AI, and deepfakes, Rosenberg has been at

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