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PODCAST

Social PR Secrets by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world for public relations and digital marketers. Each week, join Lisa Buyer, entrepreneur and author of Social PR Secrets and Digital Detox Secrets, as she interviews guests who are managing their own entrepreneurial digital detox and how create space for health, happiness and success. If you

business entrepreneurship

All Episodes

00:55:32

Cha-Ching! Clubhouse, Discord, and Creator Coins with...

Social PR Secrets by Lisa Buyer ·

2021/12/07

PR 3.0? Clubhouse and Creator Coins? Today Gary Henderson and Lisa Buyer are discussing Coin Base Ventures, Gary Club, Gary Coins, the Future of Public Relations, NFTS, Blockchains, Discord, and More! In this episode, Gary Henderson talks about Just released! The Clubhouse Creator Book: Growing an audience, building a relationship, and monetizing that audience. How he discovered Clubhouse less than a year ago and its impact Discord Do’s and Don’ts Gary’s Marketing Conference

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00:19:07

Cathy Hackl Live From NFT BZL

Social PR Secrets by Lisa Buyer ·

2021/11/30

Live From NFT BZL it’s Cathy Hackl. Godmother of the Metaverse. Today Cathy Hackl and Lisa Buyer are bridging public relations, web 3.0, NFTs and the Metaverse in a conversation all brands need to have with themselves.If i had to sum up the future of PR and earned media it would be community, creativity, collaboration and dare to be vulnerable. In this episode Cathy Hackl talks about The first Metaverse agency of record- Cathy Hackl closed the deal - learn what that means Creating a Metaverse

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00:19:07

Cathy Hackl Live From NFT BZL

Social PR Secrets by Lisa Buyer ·

2021/11/30

Live From NFT BZL it’s Cathy Hackl. Godmother of the Metaverse. Today Cathy Hackl and Lisa Buyer are bridging public relations, web 3.0, NFTs and the Metaverse in a conversation all brands need to have with themselves. If i had to sum up the future of PR and earned media it would be community, creativity, collaboration and dare to be vulnerable. In this episode Cathy Hackl talks about The first Metaverse agency of record- Cathy Hackl closed the deal - learn what that

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00:21:30

Female Disruptors Virtual Summit Announces Speakers,...

Social PR Secrets by Lisa Buyer ·

2021/11/24

In this special episode, Lisa makes a big reveal of the Female Disruptors Virtual Summit - how it came about, the current status, what to expect, and some big surprises. Lisa dreamt up the name “Female Disruptors” while amidst a yoga session. Instantly she had to see if the domain name was available for purchase. She fled her yoga class and actually purchased the domain name in the parking lot in front of her yoga studio... The rest is history! Female Disruptors is a passion project that

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00:21:30

Female Disruptors Virtual Summit Announces Speakers,...

Social PR Secrets by Lisa Buyer ·

2021/11/24

In this special episode, Lisa makes a big reveal of the Female Disruptors Virtual Summit - how it came about, the current status, what to expect, and some big surprises. Lisa dreamt up the name “Female Disruptors” while amidst a yoga session. Instantly she had to see if the domain name was available for purchase. She fled her yoga class and actually purchased the domain name in the parking lot in front of her yoga studio... The rest is history! Female Disruptors is a

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00:29:56

Stella Bayles: CoverageBook Gives PR Reporting a Meta...

Social PR Secrets by Lisa Buyer ·

2021/11/16

Breaking news today: Public relations reporting just got a makeover thanks to CoverageBook. Originally launched in 2014, the latest update gives public relations measurement and reporting simple yet supersonic powers and metrics to prove value and ROI. PR reporting like it’s 1999? Proving the public relations ROI has always been a challenge, until now. Say hello to CoverageBook 2 and goodbye to wasting time and energy with boring power points, reporting with manual screenshotting, and creating

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00:29:56

Stella Bayles: CoverageBook Gives PR Reporting a Meta...

Social PR Secrets by Lisa Buyer ·

2021/11/16

Breaking news today: Public relations reporting just got a makeover thanks to CoverageBook. Originally launched in 2014, the latest update gives public relations measurement and reporting simple yet supersonic powers and metrics to prove value and ROI. PR reporting like it’s 1999? Proving the public relations ROI has always been a challenge, until now. Say hello to CoverageBook 2 and goodbye to wasting time and energy with boring power points, reporting with manual

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00:16:14

Wonder Why SEO and Public Relations REALLY Matters?

Social PR Secrets by Lisa Buyer ·

2021/11/09

Is PR boosting your results on Google? It can mean the difference between boosting earned media ROI and driving quality traffic to your website. Sadly, many brands don’t take the time to connect the SEO PR dots. If your brand is being mentioned in the news, social media, blogs, podcasts, newsletters, webinars, workshops, or conferences - there is a good chance people are searching your brand name. What comes up in the search results can make a clickable (and measurable) difference. In this

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00:16:14

Wonder Why SEO and Public Relations REALLY Matters?

Social PR Secrets by Lisa Buyer ·

2021/11/09

Is PR boosting your results on Google? It can mean the difference between boosting earned media ROI and driving quality traffic to your website. Sadly, many brands don’t take the time to connect the SEO PR dots. If your brand is being mentioned in the news, social media, blogs, podcasts, newsletters, webinars, workshops, or conferences - there is a good chance people are searching your brand name. What comes up in the search results can make a clickable (and measurable)

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00:19:02

That's so Meta, Is the Metaverse the Next Big Thing?

Social PR Secrets by Lisa Buyer ·

2021/11/02

Everything is so Meta! In case you missed it Facebook is now Meta, and that’s so meta. What does it mean to say meta? Meta is a prefix — a word put before another — that means after or beyond, to operate at a higher level, or change. Last night in Facebook Horizon World, I was hanging out, checking out the plaza, taking selfies, wondering who I could get to help me build my first world, and trying out the emoticons. It was kind of cool, surreal, and still very clunky and not

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00:19:02

That's so Meta, Is the Metaverse the Next Big Thing?

Social PR Secrets by Lisa Buyer ·

2021/11/02

Everything is so Meta! In case you missed it Facebook is now Meta, and that’s so meta. What does it mean to say meta? Meta is a prefix — a word put before another — that means after or beyond, to operate at a higher level, or change. Last night in Facebook Horizon World, I was hanging out, checking out the plaza, taking selfies, wondering who I could get to help me build my first world, and trying out the emoticons. It was kind of cool, surreal, and still very clunky and not

en-us

00:26:12

Biz Coach Steve Feld’s Words of Wisdom on Business...

Social PR Secrets by Lisa Buyer ·

2021/10/26

“You’ve been coaching other people; why don't you go get a coach.” Ultimately were the words that led Steve Feld to his own business success. In this episode, Biz Coach, Steve Feld discusses the importance of hiring a business coach for your business, brand, or personal life and helps us recognize the common mistakes that small business owners make. About Steve Feld Steve is a Certified Business Coach, Speaker, award-winning Business Management Executive, and Author. Steve has

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00:26:12

Biz Coach Steve Feld’s Words of Wisdom on Business...

Social PR Secrets by Lisa Buyer ·

2021/10/26

“You’ve been coaching other people; why don't you go get a coach.” Ultimately were the words that led Steve Feld to his own business success. In this episode, Biz Coach, Steve Feld discusses the importance of hiring a business coach for your business, brand, or personal life and helps us recognize the common mistakes that small business owners make. About Steve Feld Steve is a Certified Business Coach, Speaker, award-winning Business Management Executive, and Author. Steve

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00:14:22

10 PR Secrets to Boost Exposure, Energy, Sleep and...

Social PR Secrets by Lisa Buyer ·

2021/10/19

In this episode Lisa Buyer shares her top Social PR Secrets, New Metaverse Tools, Digital Detox Secrets for Energy and Women and Events to Thrive and Grow! Public Relations Secret #1: The Metaverse and Augmented Reality. What businesses really need are high quality photos. Fortunately there is an app called “AI Let's Enhance” which can turn your low quality photos into high-res images to be used across all social media platforms or for your website. Lisa’s Favorite Things on the

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00:14:22

10 PR Secrets to Boost Exposure, Energy, Sleep and...

Social PR Secrets by Lisa Buyer ·

2021/10/19

In this episode Lisa Buyer shares her top Social PR Secrets, New Metaverse Tools, Digital Detox Secrets for Energy and Women and Events to Thrive and Grow! Public Relations Secret #1: The Metaverse and Augmented Reality. What businesses really need are high quality photos. Fortunately there is an app called “AI Let's Enhance” which can turn your low quality photos into high-res images to be used across all social media platforms or for your website. Lisa’s Favorite Things on

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00:22:19

Pascale Dube’s Communication Secrets to Coach Parents...

Social PR Secrets by Lisa Buyer ·

2021/10/12

Little did Pascale Dube’s know destructive experience from childhood would lead her to an enlightened awakening, tapping into her superpowers. Unyielding parents. Her sister’s cancer diagnosis. A narcissistic boss. This triple threat of hardships, and a culmination of learned lessons, compelled Communications Specialist Pascale Dube to shift her business model and career. Instead of hosting corporate training programs and executive “therapy,” she now coaches communication skills

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00:22:19

Pascale Dube’s Communication Secrets to Coach Parents...

Social PR Secrets by Lisa Buyer ·

2021/10/12

Little did Pascale Dube’s know destructive experience from childhood would lead her to an enlightened awakening, tapping into her superpowers. Unyielding parents. Her sister’s cancer diagnosis. A narcissistic boss. This triple threat of hardships, and a culmination of learned lessons, compelled Communications Specialist Pascale Dube to shift her business model and career. Instead of hosting corporate training programs and executive “therapy,” she now coaches communication

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00:26:53

Burnout in the Workplace is Real, Especially for Women

Social PR Secrets by Lisa Buyer ·

2021/10/05

More and More women are burning out of work. Men do your part. Things that should be getting under control are getting worse. The annual Women in the Workplace report from McKinsey and Company found that the gap between women and men who say they are burned out has nearly doubled in the last year. 42% of women and 35% of men reported feeling burned out often, or almost always in 2021 compared to 32% of women and 28% of men. Lisa Buyer can relate to this as she reached a point of burnout earlier this

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00:26:53

Burnout in the Workplace is Real, Especially for Women

Social PR Secrets by Lisa Buyer ·

2021/10/05

More and More women are burning out of work. Men do your part. Things that should be getting under control are getting worse. The annual Women in the Workplace report from McKinsey and Company found that the gap between women and men who say they are burned out has nearly doubled in the last year. 42% of women and 35% of men reported feeling burned out often, or almost always in 2021 compared to 32% of women and 28% of men. Lisa Buyer can relate to this as she reached a point

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00:37:55

Ashleigh Rennie on her Brand Voice Quiz, Creative...

Social PR Secrets by Lisa Buyer ·

2021/09/28

Taylor Swift is the key to phenomenal copywriting! Is she the only one? No chance! Is she your specific brand voice? Maybe. Maybe not. From Alicia Keys and Lady Gaga to Aretha Franklin and Beyonce, there are a ton of Grammy award-winning superstars that can help YOU compose a melody that is true to your voice and personal brand! Ashleigh Rennie, expert copywriter, brand voice specialist, and founder of The Story Team created a phenomenal quiz that offers insight into your brand voice. ‘Which

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