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PODCAST

Marketing Beyond with Alan B. Hart

Join Alan B. Hart as he dives into conversations with the world"s leading chief marketing officers and business innovators. Tune in to get inspired by the stories and experiences of marketing visionaries—and stay ahead of the curve.

business marketing

All Episodes

42:43

11: Exploring the “2025 CMO Tenure Study”: Insights...

Marketing Beyond with Alan B. Hart ·

2025/06/18

What do executive recruiters look for when placing chief marketing officer (CMO) candidates? Why do CMOs have some of the shortest average tenures among the C-suite? Richard Sanderson has spent nearly his entire career as an executive recruiter. He began as an intern at Russell Reynolds Associates in the United Kingdom, then eventually joined them full-time, and was relocated to the United States. He went on to get his Master of Business Administration from the University of Chicago before

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38:36

10: The strategic genius of Taylor Swift: Insights...

Marketing Beyond with Alan B. Hart ·

2025/06/04

What lessons can marketers learn from Taylor Swift’s massive success? In today's episode, Alan Hart talks with Kevin Evers, senior editor at Harvard Business Review and author of the book There’s Nothing Like This: The Strategic Genius of Taylor Swift, about the branding and strategy lessons marketers can learn from the record-breaking artist. He reveals what prompted him to write about Swift and the commonalities he discovered between Taylor, Jeff Bezos, Jerry Garcia, The Beatles, and Reddit's

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32:57

9: What’s next for performance marketing? Insights...

Marketing Beyond with Alan B. Hart ·

2025/05/14

What if you could know how new creative would perform before you invest in it? This is the exact functionality Adobe's latest creative intelligence tools are working towards. In today's episode, Alan chats with Ed Kennedy, group product marketing manager at Adobe, to explore their new Generative AI (GenAI) tools. These tools provide a gateway for marketers to scale the impact of GenAI while maintaining the balance between cost efficiency and performance. Ed leads all the go-to-market strategy

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32:17

8: Agentic AI and the attention economy: Insights...

Marketing Beyond with Alan B. Hart ·

2025/04/30

Ryan Fleisch is the head of product marketing for Adobe Real-Time Customer Data Platform (CDP), and audience manager at Adobe. He is also a recent first-time girl dad and Alan's go-to technology whisperer. Ryan has experience on both the agency and brand sides of digital marketing and has been with Adobe since 2014. His current role, coupled with his previous leadership roles in solution consulting, has allowed him to understand the technical nuances of marketing and advertising technology and the

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46:06

7: How GIFs deliver branding magic: Insights from...

Marketing Beyond with Alan B. Hart ·

2025/04/16

Kevin Hein is the chief growth officer (CGO) at GIPHY. He began his print publishing career with Ziff Davis when print and tech were merging. Here, he learned the fundamentals of strategic selling while working on the PC magazine account. Kevin joined GIPHY in August 2024 and has since been instrumental in transforming GIPHY into a unique platform that connects brands with audiences through messaging. Under his leadership, GIPHY has expanded its advertiser base, introduced innovative ad formats,

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44:24

6: Powering commerce from text to checkout: Insights...

Marketing Beyond with Alan B. Hart ·

2025/04/02

Mike Manheimer is the chief customer officer (CCO) at Postscript—and a soon-to-be first-time father. Postscript is a short message system (SMS) marketing platform powered by AI, designed to help e-commerce brands within the Shopify ecosystem build personalized connections with their customers to drive revenue. Mike entered the SaaS world straight out of college at a startup called WebPT, where he worked his way up to marketing director. After leaving WebPT, Mike held various leadership roles at

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38:37

5: Using ‘fan truths’ to drive a fast-food...

Marketing Beyond with Alan B. Hart ·

2025/03/19

Tariq Hassan is a proud girl dad, a transformational leader, and the chief marketing and customer experience (CX) officer at McDonald’s USA. Before joining McDonald’s, Tariq spent over 20 years in global marketing, communications, innovation, and consumer insights. Before moving into his first chief marketing officer role at Petco, he held marketing and brand leadership roles at HP, Omnicom Group, and Bank of America. Since joining McDonald’s in 2021, Tariq has led the post-pandemic marketing

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33:33

4: Unleashing growth with the ‘yes, and’ strategy...

Marketing Beyond with Alan B. Hart ·

2025/03/05

Jenn Garbach is the chief marketing officer at PNC Bank, where she leads a team of approximately 200 marketing professionals. Her team focuses on brand and line-of-business marketing, paid and social media, direct marketing, and digital marketing strategies. She also helps oversee the bank's relationship with Arnold Worldwide, PNC’s integrated marketing and advertising agency of record. With over 20 years of experience in financial and professional services, Jenn has worked across marketing,

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38:21

3: Transforming marketing with 3D spatial data:...

Marketing Beyond with Alan B. Hart ·

2025/02/19

Tom Klein is the Chief Marketing Officer at Matterport. He brings more than 20 years of experience spearheading marketing efforts for some of the world’s leading brands and has a passion for operating at the intersection of marketing and technology. Before Matterport, Tom served as the Global Chief Marketing Officer of Mailchimp, where he led the company’s go-to-market efforts and the brand, product, campaign, and content teams. In 2017, Adweek recognized Tom as one of the 50 Most Indispensable

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27:13

2: Driving paint trends with Behr's Color of the...

Marketing Beyond with Alan B. Hart ·

2025/02/05

Andy Lopez is the Senior Vice President and Head of North America Marketing at Behr and proud father to three children under the age of eight. At Behr, Andy leads the Brand Marketing department overseeing global B2C and B2B brand strategy, creative, media, PR, design, digital, innovation, consumer experience, and research. As the youngest Global Head of Marketing in Behr's 75+ year history, Andy has played a key role in maintaining BEHR’s position as the Most Trusted Paint brand in the U.S. and

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34:55

1: Mastering Marketing in Regulated Industries with...

Marketing Beyond with Alan B. Hart ·

2025/01/22

Mary Cleary is the VP of Marketing, Communications, and Public Policy at Neara. Under her leadership, Neara has grown from its Australian roots to establish significant presences in Europe and the U.S. Mary's unique approach to marketing in risk mitigation reflects her deep sensitivity and empathy, honed through her diverse career journey. Beginning in mergers and acquisitions at Rothschild, Mary discovered her passion for being an operator and marketer, which led her to roles in product marketing

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03:14

Introducing Marketing Beyond with Alan Hart

Marketing Beyond with Alan B. Hart ·

2025/01/21

We have a new look and name, Marketing Beyond with Alan Hart, brought to you by Deloitte Digital. Our previous series, Marketing Today, has evolved into something even bigger and better. We've expanded our team and boosted our global support to bring you the great content you love, plus so much more. Marketing Beyond will take you on a deeper journey into the future of marketing. We'll continue to go beyond the conventionalvand explore the strategies, technologies, and trends reshaping the marketing

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3:13

Introducing Marketing Beyond

Marketing Beyond with Alan B. Hart ·

2025/01/16

Marketing Today has a new look and name: Marketing Beyond with Alan Hart, brought to you by Deloitte Digital.In Marketing Beyond with Alan Hart, Alan embarks on a new chapter with the relaunch of his marketing podcast. In this brief preview, Alan introduces you to Marketing Beyond—the evolution of Marketing Today—and invites you to discover how the show's expanded team and global support will help bring you the content you’ve come to know and love! Get ready to dive deeper into the future of

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39:07

452: What can Formula 1 and Podcasting Teach Us about...

Marketing Beyond with Alan B. Hart ·

2025/01/01

Melton Littlepage is a seasoned marketing executive with over two decades of experience driving innovation, creating new categories, and accelerating growth in the technology sector. Currently the Chief Marketing Officer at 1Password, Melton previously held the same role at Outreach, where he led comprehensive global marketing teams to enhance brand presence and revenue generation. His prior leadership roles include transformative contributions at Tenable in cybersecurity, New Relic in software

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49:12

451: Best of 2024: How can we Trust AI? with...

Marketing Beyond with Alan B. Hart ·

2024/12/25

Jacqueline Woods is the Chief Marketing Officer for Teradata, the cloud analytics and data platform for AI, headquartered in San Diego, California. Jacqueline joined Teradata from NielsenIQ, where she was a member of the executive leadership team and Global Chief Marketing and Communications Officer. She also spent nearly 10 years as CMO of the IBM Global Partner Ecosystem Division, where she focused on building cloud, data, AI, and SaaS strategies. Before that, she was Global Head of Customer

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54:00

450: Startup Secrets, Pattern Breakers, and the Power...

Marketing Beyond with Alan B. Hart ·

2024/12/18

Mike Maples is the co-founding partner at Floodgate, a venture capital firm that focuses on early stage investments in technology companies. He has been featured on the Forbes Midas List eight times in the past decade, recognized as a “Rising Star” by FORTUNE, and profiled by Harvard Business School for his enduring contributions to entrepreneurship. As a founder and operating executive, Mike played pivotal roles in two successful IPOs: Tivoli Systems (later acquired by IBM) and Motive (acquired by

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41:41

449: Cybersecurity and the New CMO Profile with Brian...

Marketing Beyond with Alan B. Hart ·

2024/12/11

Brian Goldfarb is the Senior Vice President and Chief Marketing Officer at SolarWinds. After earning his A.B. in Computer Science and Economics from Duke University, Brian initially explored a career on Wall Street but soon transitioned to product management at Microsoft, marking the start of his two-decade journey in the tech industry. At Google, Brian played a key role in launching the Cloud Platform. He later led platform marketing at Salesforce, and before joining SolarWinds, he served as CMO at

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26:21

448: Beyond Billboards: The Future of Out-of-Home...

Marketing Beyond with Alan B. Hart ·

2024/12/04

Anna Bager is the President and CEO of the Out of Home Advertising Association of America (OAAA). Before joining OAAA, Anna spent 15 years in the telecom industry, beginning with the global research firm IDC. She then moved to the client side at Ericsson Multimedia, where she led mobile advertising initiatives in Sweden as the Head of Research and Business Intelligence. After relocating to the U.S., she served as Executive Vice President of Industry Initiatives at the Interactive Advertising Bureau

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39:42

447: Measuring Your Marketing Impact with Andrew...

Marketing Beyond with Alan B. Hart ·

2024/11/27

Andrew Bennett is the CMO at Conga, a revenue lifecycle management company. After graduating from Dartmouth College with a bachelor's degree in computer science, he began his career in tech at Onyx Software, where he led professional services for nine years. He later pursued his entrepreneurial aspirations by running a successful fly-fishing lodge business for almost a decade. Returning to the tech sector, Andrew joined Smartsheet, where he built the company’s digital marketing and demand generation

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37:00

446: Breaking Barriers in Esports with Brian Cooley,...

Marketing Beyond with Alan B. Hart ·

2024/11/20

Brian Cooley is the Chief Marketing Officer at PlayVS, a leading scholastic esports platform in North America, where he brings over 25 years of experience in marketing. His marketing career began in the automotive industry with Land Rover North America, where he spent three years focusing on customer relationship marketing and retail operations. Brian then transitioned to the tech industry, spending six years with IBM. He continued his tech-focused trajectory at Blackboard, where he served as Senior

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